Forward Movement inc. proposal for Lonnetta Albright

Presented by Denise Kurowski of raindrop graphics

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Table of Contents

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Scope of Work ..................................................4Option 1 : Journey ............................................6Option 1: Look of Success................................7Option 2: Beyond the Horizon ..........................9Option 2: Look of Success................................10Option 3: Moving Forward ................................12Option 3: Look of Success................................13

Scope of Work

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Ms. Albright, you are a life coach who loves to aid others in realizing their true potential. You currently have a coaching practice inwhic you have creatd a brand for yourself. As of recently, you have incorporated a company for business-related activities and are now looking for a brand identity. This brand identity will be used in event advertisements among other items, and needs to be able to stand alone, but coinside with your personal brand as well. In this project we are to deliver you different options for this brand identity as well as give a glimpse at real life usage with the “look of success”.

Option 1: Journey

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Option 1: Journey

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In this brand design I was going for a simple design that still portrayed the movement of a prospective client toward their goal. In this option I used the abstract person that was so well adored and placed him the center of the logo to make more of a focal point. Then I used a simple curved libne from the abstract person to the dot at the end of the logo to create a path of success.

Look of Success

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Option 2: Beyond the Horizon

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Option 2: Beyond the Horizon

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In this option I wanted to add more detail to the brand as well as keep the abstract person apart from the name. In this I wanted to portray that “moment of success” that a client could achieve. That moment when they throw their arms in the air and feel like they could reach the sun. So I placed the abstract person on top of the sun. I also incorporated the rays from the sun made out of dots.

Look of Success

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Option 3: Moving Forward

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Option 3: Moving Forward

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This option was more about adding emphasis to movement. To emanate this I used curved lines and placed them in a shape to make a road that our abstract person is on. Also, I incorporated our abstract person into the actual word of the logo instead of making it separate. All in all, I wanted to portray a person or client on their journey to achieving their goals and show their path of success.

Look of Success

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