Forward Progress Social Media Business Acceleration Boot Camp 12/12/12
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Transcript of Forward Progress Social Media Business Acceleration Boot Camp 12/12/12
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Social Media Business Acceleration
Boot Camp
Internet Passcode = FWD
#fpwebinar
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Social Media
Business Acceleration
Boot Camp
#fpwebinar
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Segment One
How to Build and Optimize Your Social
Network for New Business
#fpwebinar
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• Founder and CEO of Forward Progress, Inc.• COO of OFI Holdings, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 60,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
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Game PlanRoad Map to Success
8:00am Registration, Breakfast and Networking
8:30am Your Computer Setup and Tested
9:00am CLASS START – How to Build and Optimize Your Social Network
9:30am LinkedIn – Profile Build, Getting Found, Getting Referrals
10:30am Break
10:45am LinkedIn – Power Building Your Network
11:15am LinkedIn – Interactive Appointment Setting
NOON Lunch is served
12:45pm Facebook – Separating Personal from Business
1:15pm Facebook – Building your Business Page (properly)
2:00pm Facebook – Building Likes and Followers
2:30pm Break
3:00pm Online Advertising – Driving Leads to Anywhere you Want
3:45pm Getting into your Routine – 20 minutes-a-day
4:15pm Wrap Up and Q&A
4:30pm More Networking
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Accelerated Learning• Less Time – Learn More• Paired Share - Timed• Raise Hand – Close Mouth
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Bring out your worksheets now…
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Commitment to Results
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What is Internet Marketing? Strategies and Tactics Applied on the Internet to Support an
Organization’s Overall Online Marketing Objectives Goals May Include:
Driving targeted traffic to a Web site and converting visitors to customers at the highest rate
Customer retention Establishing brand-awareness
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Promotion of Products and Services via Email Variety of Formats: Text Messages, Graphics-based Ads and
Newsletters, Rich Media (Multi-Media ads) Self-Service or Full Service Email Programs Include:
List building Creative design Message delivery Campaign results tracking List management
Permission‐Based Email Marketing
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Permission‐Based Email Marketinga) How your are collecting emails today?b) How many do you have in total?c) How many do you collect per week?d) What are some of the creative ways you collect them?e) What are you going to do differently?f) Who will you leverage?g) List your next steps…
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What is Social Media? Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can be used to build a community around
Social Media is built on generated content that can take many forms: text, images, audio and video
Popular social mediums include: blogs, message boards, podcasts, vlogs
Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business)
Social media tools and platforms are websites where you can place and spread your marketing message
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What is Your Social Media?2. From your worksheet – circle your items which are
Social Media items.a. List anything you forgot…
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Your Business Keywords What are you an expert in, products or services? How would your ideal prospect find you? What would they “yell” or “Google” to find you? What makes you different? What is your skill set?
Exercise:
1. Write 10 top things you are an expert in
2. What terms would someone use to find you
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Web Site Destinations- Web Site Types
- Ecommerce, Promotion Information, Entertainment, Customer Service
- Web Site Platforms
- Template-based Off-The-Self Hosted Suites
- Integrated Suites from Single-Source Provider
- Open Core Technology Platforms
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Your Web Site Destination
- Key Factors for Building Successful Web Sites- Content and Messaging
- Usability – Navigation, Site Search and Information Architecture
- Visual Design
- User Engagement and Relationship Building
- Confidence and Trust Building - Capability
- Customer Communications and Feedback
- Web Site Conversion Optimization
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Your Web Site Destination (2.0)
- My website is……..
- _____________ years old
- Linked to my Company Social Networks (Yes\No)
- Linked to my Personal Social Network Sites (Yes\No)
- Linked to my Partner Sites (Yes\No)
- Activated with Blogging (Yes\No)
- Keyword Optimized (SEM\SEO) - (Yes\No)
- Call To Action!
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Sales 2.0Sales 2.0:Sales people “ACTIVELY” using Web 2.0 tools, Social Media and Social Networks to sell more effectively.
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Objectives – What’s Possible1. Number of current contacts in your database? _____2. ____% or _____ people that feed you referrals or
bring you direct business monthly? 3. Average transaction amount earned $______?4. Total monthly volume calculated on referrals
(#2 x #3)= $_____?5. Growth
a) 20 Minutes a day b) work social network
6. In 20 min a day you can generate 4 referrals – 25% close ratio brings one more per day how much additional revenue does that generate $______?
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Objectives – What’s Possible1. Number of current contacts in your database. 2002. 10% or 20 people that feed you referrals or bring you
direct business monthly. 3. Average transaction amount earned. $ 2,5004. Total monthly volume on referrals (#2 x #3)= $ 50,0005. Growth
a) 20 Minutes a day b) work social network
6. In 20 min a day you can generate 4 referrals – 25% close ratio brings one more per day, increase in revenue would be $ 12,500\weekly x 4 = $ 50,000.
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Sales 2.0 = Social Networks
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Social Network Efforts
Why do they not work for
organizations?
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Social Networks You Already Know
• You!• Bridgeview Bank• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
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What is the best thing about referrals?
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� ���
How Many Contacts and eMailsDo YOU Have?
• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
���� � ���
Stop Thinking One
Dimensional!
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• LinkedIn Has Over 190 Million Members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 1 million new members a week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page
2012 LinkedIn Stats - Growing
OVER 1,000 to 1
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Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Network Science
Courtesy of US Army
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Network Science
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Network Science – Best RelationshipsList Top 5 People
List Top 10 People
List Top 20 People
1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next
Level?3. What % of your business volume do you get from the outer
layer?
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Network Science
YOU!
HUB?
HUB?
HUB?HUB?
HUB?
HUB?
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Segment Two
How to Build and Optimize Your LinkedIn
Account for New Business
#fpwebinar
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Log into LinkedIn Now…
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Live Demo
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Live Demo
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Live Demo
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Live Demo
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Live Demo
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Live Demo
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Live Demo
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Decide!
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Turn off Updates Broadcast
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Change to “ ” for this session only. Remember to
change back to “√” after class. Click “Save Changes”
Turn off Updates Broadcast
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Optimal Settings
LIVE DEMO
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Build the Story of WHO YOU
ARE and WHAT YOU WILL DO FOR PEOPLE
THAT FIND YOU!
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Profile Worksheet
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Build\Maintain Profile
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Maintain ProfileWhat are
YOUR Keywords?
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Create Relevance!Maintain Profile
1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?
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Peer Review – What is this?
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Improve Your Google Page Rank
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Turn on Activity Broadcasts
Change to “ ” for this session only. Remember to
change back to “√” after class. Click “Save Changes”
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Next Steps Book a meeting right now with your team! Create a plan and make a system that works Fix Your Profiles – ASAP Remember your Keywords! Search for yourself Peer Review by WHEN? Be Active!
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Segment Three
Power Building Your Network and Interactive
Appointment Setting
#fpwebinar
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• How many LinkedIn Connections ____________• How many Facebook Likes\Friends __________• Total _____________ x118.5 _____ x 21.2 _______
• = Your Total Estimated Reach __________
What is your real Social Reach?
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Next – How much time do you have?
How much time does it take?
20 Minutes a Day!
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Your Social Results Plan
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Status Update What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you are?
Being Seen
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Status Update
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Status Update
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Value Based Posting What does your audience want? What do they need? What are you passionate about? What will show them your personality?
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Status Update Conversion
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Next – Connect ‐ Ask
• Are you on LinkedIn?• Is it ok if we connect?
GetSocial
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More – Connect ‐ Ask
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More – Connect ‐ Ask
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More – Connect ‐ Ask
ASK US!
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How many connections should you ADD each
week?
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Your Social Results Plan
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Get Real Social – Interaction
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Interaction ‐ Home
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Interaction ‐ Home
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Interaction ‐ Groups
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Interaction ‐ Groups
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Interaction ‐ Groups
The Secret Sauce?
Take them OFFLINE for a deeper conversation
and then get your results!
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Your Social Results Plan
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Conversion
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Add Targeted-Trusted Connections
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Send Yourself Leads!
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2 Old – 2 New 2 of your newest connections (#1) 2 of your oldest connections (#1) 1 within your reach (#2 – Network Diving)
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Work it – 20 Min Max!
4 Weeks of Sample Activity Mix
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Group DivingLIVE DEMO
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Jump In!
Indirect vs. Direct
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Set the Hook
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Finding Your Target in Groups
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www.ForwardProgress.net(877) 592-6224Watch This!
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Work it – 20 Min Max!
4 Weeks of Sample Activity Mix
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Your Inbox – Hidden Appointments
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Next Steps Keep Adding Connections Flip on the up Group Diving Permitted Interact – Convert 2 Old 2 New Be Active!
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LUNCH!
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Segment Four
Facebook – Continues to Grow with Features
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How does Facebook compare to other social sites?
• Largest, most popular, “backyard barbecue” analogy• More casual, friendly, lots of sharing• Many applications• LinkedIn: added Facebook-like features but still more businesslike• Twitter: shorter messaging (140 characters), integrates well with FB• Blog: integrates well with FB using apps such as Networked blogs• MySpace: still has not regained it’s original position or new identity• Check www.quantcast.com for latest demographics & comparisons
Facebook’s Place
How many mix personal and business networks?
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• Understand why people are spending time on the site• Information or to be entertained• Provide value (information) in a friendly, engaging style• Avoid an overly “sales-y” approach• Reciprocate! Build up others• Set some guidelines, especially if working as a team• Consistent tone and frequency• Type of information you will share: video, links, updates, events, etc.• Responsiveness• Conversation and interaction, above all!
Finding Your Facebook (Business) Voice
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THE NEW TIMELINE LAYOUT
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What's New with Timelines?
Friend FeedPin Posts
MilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log
Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed
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1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity
THE NEW TIMELINES LAYOUT
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5 Steps to attracting new sales using Facebook
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Step 1 – Look Good Complete Profile Be Clear
What will you do for others? Why & How? What do you want\need? What value will you provide?
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COVER IMAGE
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851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now
COVER IMAGE RESTRICTIONS
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GREAT COVER IMAGE EXAMPLE
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180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image
PROFILE PICTURE
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COMBINING PROFILE PICTURE & COVER IMAGE
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Step 1 – Look Good
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Page 17
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Step 2 – Setup Correctly
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Local Business Organization or Institution
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HERE
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Step 2 – Get Posting
1. Share another piece of news you thought was interesting this week
2. Share something great about your business
3. Share some great deal someone can get from you or your business right now
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Step 2 – Get Posting
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Step 2 – Advanced Posting
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Step 2 – Advanced Posting
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Step 3 – The Teamto “Be”
1.Be active2.Behave - responsible3.Be in Community4.Be Social5.Be Efficient - Online only 20 Minutes a
Day
Strength in Numbers
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Step 3 – The Teamto “Be”
Lets Make a List• Customers• Partners• Employees• Friends• Associates
Strength in Numbers
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Step 4 – Connecting
• Invite your friends• Invites in your emails• Weekly habit
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Step 5 – Interaction
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Step 5 – Interaction ‐ Groups
2 Exchanges Maximumthen Transfer them Offline!
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• Fix Your Pages – Look good!• Be Complete – Be Relevant• What will you do for others?• What do you want\need?
• Build Your Network UP Daily• Even if only 1 @ Day
•Be Social - Interact• Have Meaningful Conversations• Provide Value• Be Present!
Get Business Assignment
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Segment Five
The New E-Billboard for Small Business:
Pay-Per-Click
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Think about the Destination!
Landing PageWebsiteRegistrationPhoneWebinar\EventWhat is yours?
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Web Site Conversions – Web Site Home Page\Landing Combo
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Before we just had the requests
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Have direct targets!
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LinkedIn PPC
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YouTube PPC
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Google Adwords (PPC)
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Google & YouTube Adwords (PPC)
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Prepare!
Separate / Create Keyword Buckets for Each Ad Group
Chicago Auto InsuranceChicago Home InsuranceChicago Auto Coverage
Test Performance!
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www.ForwardProgress.net(877) 592-6224
Prepare!
Make sure Ad Copy is Keyword Rich
Control Spending!
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www.ForwardProgress.net(877) 592-6224
Prepare!
Pay Attention to Quality Score
Don’t Drag Down the Batch
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www.ForwardProgress.net(877) 592-6224
Prepare!
Geo-Targeting
Ad Variations
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www.ForwardProgress.net(877) 592-6224
Prepare!Pick the right Destination
Follow the Story
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www.ForwardProgress.net(877) 592-6224
Prepare!
Create Multiple Ad Copies and perform A/B testing
2-3 Groups3-4 Ads Per Group
Ad Variations
![Page 155: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/155.jpg)
www.ForwardProgress.net(877) 592-6224
Prepare!
Track Your Account Performance
Track Daily!
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www.ForwardProgress.net(877) 592-6224
Prepare!
Track Your Account Performance
Track Daily!
![Page 157: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/157.jpg)
www.ForwardProgress.net(877) 592-6224
Prepare!
Track Your Account Performance
Track Daily!
Track Conversions at your Destination!
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www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
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www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
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www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 161: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/161.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 162: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/162.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 163: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/163.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 164: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/164.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 165: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/165.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 166: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/166.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 167: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/167.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 168: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/168.jpg)
www.ForwardProgress.net(877) 592-6224
Let’s Build One! ‐ Facebook
![Page 169: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/169.jpg)
www.ForwardProgress.net(877) 592-6224
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www.ForwardProgress.net(877) 592-6224
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www.ForwardProgress.net(877) 592-6224
What if you could? Plot your destination for next year?
Double Referrals or Increase Sales by 30% Know who will help you get there
In your network and Not yet in your network
Get the coaching support you need along the way Have access to an unlimited amount of tools and knowledge
Get to your destination!
![Page 172: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/172.jpg)
www.ForwardProgress.net(877) 592-6224
3 Months of Social Jack!
Recorded Sessions on LinkedIn, Facebook, Twitter and More Live Training Sessions Every Month on Sales, Marketing and
Cool Online Techniques Live Group Coaching Sessions Social GPS – to your Destination (Sales/Social Reach/More) Social Tracking and Rating System for Your Network GPS Dashboard Orientation Class Begins – Noon Wednesday 12/19 Online
![Page 173: Forward Progress Social Media Business Acceleration Boot Camp 12/12/12](https://reader033.fdocuments.net/reader033/viewer/2022060118/558a997ed8b42a81358b471c/html5/thumbnails/173.jpg)
www.ForwardProgress.net(877) 592-6224
Track Your Results!
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www.ForwardProgress.net(877) 592-6224
1. Set Goals = Your Destination
a) Increase Appointments/Referrals to 8 a week
b) Increase Sales to $20,000 a month
2. Attach Social Network(s)
3. Rank Your Connections
4. Set Destination
5. Take all the Training and Coaching you need
6. Start your journey
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www.ForwardProgress.net(877) 592-6224
Contact Us
Connect WITH Us!
[email protected]: www.twitter.com/deandelisleFACEBOOK: www.Facebook.com/deandelisle/FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224www.ForwardProgress.NET
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www.ForwardProgress.net(877) 592-6224