Forward Looking Statements

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Page 1: Forward Looking Statements
Page 2: Forward Looking Statements

Forward Looking Statements

These forward-looking statements are based on information available to us on the date of this release and we assume no obligation to update these forward-looking statements for any reason. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of qualified employees and the availability of a sufficient number of suitable new restaurant sites; changes in the availability and costs of food; potential fluctuation in our quarterly operating results due to seasonality and other factors; the continued service of key management personnel; our ability to protect our name and logo and other proprietary information; changes in consumer preferences, general economic conditions or consumer discretionary spending; health concerns about our food products; the impact of federal, state or local government regulations relating to our employees and the sale of food or alcoholic beverages; the impact of litigation; the potential effects of inclement weather or terrorist attacks; the effect of competition in the restaurant industry; cost and availability of capital; and other risk factors described from time to time in SEC reports filed by McCormick & Schmick’s Seafood Restaurants, Inc.

Page 3: Forward Looking Statements

McCormick & Schmick’s Today

Leading national seafood restaurant operator in the affordable upscale dining segment

Nationally recognized brand, known for impeccable food, service and value

Focused on fresh seafood

Over three decades of success as a restaurant operator

Based in Portland, Oregon

McCormick & Schmick’s, Orlando, FL - 2007

Page 4: Forward Looking Statements

Our Expertise in Fresh Seafood Sets Us Apart

Knowledge and expertise in fresh seafood developed over our 35 year history

Jumbo Prawn Cocktail

Grilled Halibut

Page 5: Forward Looking Statements

Our Daily Printed Menu Has Broad Guest Appeal

Features 85 to 100 made-to-order dishes; includes our signature “Fresh List” of 30 to 40 seafood items

Flexibility to adapt to local tastes and preferences

Page 6: Forward Looking Statements

Consistent Cost Structure

($ in millions)

Food and Beverage Costs / % of Revenues

Restaurant Labor Costs / % of Revenues

$36.9$48.1 $51.6 $53.2 $58.0

$89.4

$70.9

$81.6

29.0%29.7% 29.3%30.0% 30.2% 29.7% 29.5% 29.5%

1999 2000 2001 2002 2003 2004 2005 2006

$37.4$49.3 $54.5 $56.1 $61.6

$75.1$86.8

$95.9

31.1%31.4% 31.1%30.3% 30.9% 31.4% 31.2% 31.3%

1999 2000 2001 2002 2003 2004 2005 2006

Page 7: Forward Looking Statements

Our Full-Service Bar is Central to Our Appeal

An exciting, lively destination

McCormick & Schmick’s Oak Street, Portland, OR – 1979

McCormick & Schmick’s, Denver, CO – 2004

Attracts a wide variety of guests who develop into regular restaurant customers

Page 8: Forward Looking Statements

21%

30%

14%

35%

51%

49%

25%

46%

20%

9%

We Attract a Diverse Customer Base

% Total Population (a)Age Distribution

Under 24

24-34

55+

35-54

(a) Per 2002 U.S. Census estimates.

Male

Female

Gender Mix

Page 9: Forward Looking Statements

Making Us the Restaurant of Choice for All Occasions

Lunch25%

Dinner75%

Local Business

25%

Business Travelers

12%

Social Travelers

17%

Local Social

46%

Day part ($ Sales) Type of Guest

Key Driver of Visit

Page 10: Forward Looking Statements

Delivering a Strong Value Proposition

$18 $20 $26

$39 $48

$56 $67

$72 $75

$88

$0

$20

$40

$60

$80

$100 C

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ake

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Ro

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Cap

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Ru

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Ch

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Mo

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Average Guest Check

Source: Restaurant Benchmark Book, September 2007 – Piper Jaffray

Page 11: Forward Looking Statements

Recognized by Consumer Nationally recognized by the leading American consumer

magazine Top ranked seafood restaurant

One of the highest rankings overall

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Our Restaurant Base Today

72 restaurants in 24 states

and the District of Columbia

and 6 restaurants in B.C.

Canada

(MC)

2

14

1

4

(MC)

Existing Locations

Management Contract Locations

3

2

1

2

2

5

2

2

1

1

12

7

1

6

4

12

2

2

44

Page 13: Forward Looking Statements

Significant Growth Opportunities

Seafood consumption continues to grow in the U.S. market and worldwide

Crab, Mango & Avocado Salad

Grilled King Salmon

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Significant Growth Opportunities Attractive tenant for real estate developers -

Concept Flexible real estate model In-line with retailers, free-standing, and

office buildings Lunch / happy hour seen as amenities by

prospective landlords

McCormick & Schmick’s, Charlotte, NC – 2005

McCormick & Schmick’s, Indianapolis, IN - 2005

Attractive tenant for real estate developers – Finance

Little bank debt / transparency Strong balance sheet and access to

growth capital

Page 15: Forward Looking Statements

Significant Growth Opportunities

(MC)

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1. Jake’s Famous Crawfish

2. M&S Portland 3. McCormick’s Fish

House Beaverton 4. Jake’s Grill 5. M&S Harborside 6. The Heathman 7. M&S Grill Tigard

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1. M&S Irvine 2. M&S Los Angeles 3. M&S Beverly Hills 4. M&S Pasadena 5. M&S San Diego 6. M&S El Segundo 7. M&S Burbank 8. M&S Santa Ana

1. M&S Washington, D.C. K Street

2. M&S Reston 3. M&S Baltimore 4. M&S Grill Washington,

D.C. 5. M&S Bethesda 6. M&S McLean 7. M&S Grill Inner Harbor 8. M&S Washington, D.C.

F Street 9. M&S Grill Reston10. M&S Crystal City11. Restaurant K

Portland, OR

Southern California

Washington, D.C.

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Potential for 250 plus restaurants

Concept clustering has proven successful

Portland, OR, Southern California, Washington D.C.

Significant opportunities in markets where the concept has a proven track record

– New York, NY, Chicago, IL, Houston, TX, Atlanta, GA, Florida, California

(MC)

Existing Locations

Management Contract Locations

(MC)

3

2

14

1

4

5

12

1

2

4

2

2

12

4

21

2

21

27

41

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Growth Model

LONG-TERM NET INCOME GROWTH

20%+

13% – 15% New Unit Growth

2% – 3% Comparable Restaurant Sales Growth

Modest G&A Leverage

Restaurant Level Margin Expansion

Page 17: Forward Looking Statements

Proven Growth Model

Unit Growth (a)

We have a long history of consistent unit growth

(a) For 2006 and prior, includes two units operated under management fee arrangements and for 2007, represents one unit operated under a management fee arrangement.

26 32 35 39 4252

5966

1999 2000 2001 2002 2003 2004 2005 2006 2007P

821999 – 2007 CAGR 15%

Page 18: Forward Looking Statements

Proven Growth Model

Historical Same Store Sales Growth

We have a long history of consistent same store sales growth

Achieved positive same store sales growth for 16 consecutive quarters

2003 Annual = 1.1% 2004 Annual = 3.8% 2005(a) Annual = 3.0% 2006(a) Annual = 3.0%

(a) Comparable sales are based on 52 operating weeks – Excludes the 53rd operating week from 2005

Page 19: Forward Looking Statements

Year to Date Second Quarter 2007 Financial Highlights

(in millions, except per share data)

Year to Date Ended

07/01/06 06/30/07 Variance26 weeks 26 weeks $ %

Revenues $148.4 100.0% $171.1 100.0% $22.7 15.3%

Total Restaurant Operating Costs 125.1 84.3% 143.8 84.0% 18.7 15.0%

General and Administrative Expense 8.0 5.4% 9.8 5.7% 1.8 22.7%

Operating Income 8.5 5.7% 11.0 6.4% 2.5 29.3%

Net Income 5.8 3.9% 7.8 4.5% 1.9 32.7%

Comparable Restaurant Sales 3.4% 2.5% NM

Diluted Earnings Per Share ("EPS") $0.40 $0.53 $0.12 30.6%

Shares Used in Computing EPS 14.508 14.744 0.236 1.6%

Note: NM – Not Meaningful

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Revenue Building Initiatives

Advertising programs targeting business travelers

USA today Business Journal

Continue to enhance our wine by the glass program

New carafe service Offering two different pours: five and eight ounce pours

Continue to enhance the menu

Heart healthy menu choices Steak program Value proposition

Focus on banquet business for the fourth quarter

Drive revenues through alternative point of distribution

Costco Grocery stores

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Revenue Building Initiatives

Advertising programs targeting business travelers

USA today

Page 22: Forward Looking Statements

Revenue Building Initiatives

Advertising programs targeting business travelers

Business Journal

Page 23: Forward Looking Statements

Revenue Building Initiatives

Continue to enhance our wine by the glass program

New carafe service Offering two different pours: five and eight ounce

pours

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Revenue Building Initiatives

Continue to enhance the menu

Heart healthy menu choices Steak program

Steak and ShellfishAll Our Steaks are 21 Day Aged, Choice/Prime Midwest Corn Fed Beef

Sliced Sirloin Steak, With Chipotle BarbeQue, and Frizzled Onions 21.95 6 oz Petit Filet with Maitre De Butter 28.95 9 oz Filet Mignon with Maitre De Butter37.9520 oz T-Bonewith Maitre De Butter 39.9014 ounce New York Strip Steak with Maitre De Butter 32.959 ounce Top Sirloin Steakwith Maitre De Butter 21.806 oz Top Sirloin and Crab Stuffed Shrimp 26.956 oz Filet Mignon and King Crab Legs 39.50San Francisco Style Shellfish Stew 25.95Mixed Steamer Dinner—Clams and Mussels 19.90Pan Bronzed Ribeye SteakWith Kentucky Bourbon-Mushroom Sauce 24.95Filet Mignonettes Florentine, Blue Cheese or Horseradish CrustedWe will post all three recipes—your choice to use 28.50Parmesan Crusted Sirloin Steak PicattaWith Lemon-Caper Demi Glace 22.75Whole Maine Lobster Market price

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Revenue Building Initiatives

Continue to enhance the menu

Value proposition

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Revenue Building Initiatives

Focus on banquet business for the fourth quarter

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Revenue Building Initiatives

Drive revenues through alternative point of distribution

Costco

New Cookbook & Gift Cards

Grocery stores

Kroger (853)

Safeway (709)

Albertsons (485)

Giant Eagle (95)

Haggens (13)

Winco (8)

Page 28: Forward Looking Statements

In Summary

Leading National Upscale Seafood Restaurant

Flexible Operating Model

Full-Service Bar

Strong New Unit Economics

Successful Track Record of Performance

Significant Growth Opportunities

Broad Guest Appeal