Fortune 100 CEOs Are Social Media Slackers
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Transcript of Fortune 100 CEOs Are Social Media Slackers
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Social Media SlackersFortune 100 CEOs
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We looked at Fortune’s top 100 CEOs…
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Only two have Twitter accounts
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Warren Buffet has 7441 followers…
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…but he’s not following anyone.
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A mere
CEOs have LinkedIn profiles
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And four of those have only
connection
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Just three Fortune 100 CEOs have more than 10
LinkedIn connections
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All are at technology companies
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John Chambers
Michael Dell
Gregory Spierkel
500+
82 213
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don’t have a Facebook page
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Only twoFortune 100
CEOs have more than 10 friends on Facebook
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The CEO of the #1 ranking company, Exxon Mobil, is the
only Fortune 100 CEO without friends
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75% of CEOs have Wikipedia entries
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…but a third of them screw it up
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Not one
Fortune 100 CEO has ablog
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In our opinion…
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Fortune 100 CEOs areSocial Media Slackers
z
Zz
zZ
Z Z Z Z
z
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We get the impression they’re
istantisinterestedisengaged
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By not being as connected as theiremployees, customers, partners, andshareholders, they’re missing
great opportunitiesto reach their target audience
and positively effecttheir company’s
perception
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They need to:
CONNECTPARTICIPATE
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…and manage their online presence
before someone else does
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What will your CEO do?
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[email protected]; [email protected] 617-571-1233 www.uberceo.com http://www.linkedin.com/in/sharonbarclay
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Full research results available by request