Fortress Solutions SEO and Website Audit
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Transcript of Fortress Solutions SEO and Website Audit
Overview
• Brendon Mills, CEO• Located in Plano, Texas• Serves mostly in North America• Services Include:
Repair & CertificationLogisticsReselling
Website Usability
Linking Root Domain: 18Total Links: 49Rank in US: 1,445,645
Relatively niche B2B service Website does not do online transactions
Website Usability
Pingdom Website Speed Test:
Perf Grade: 85/100
Requests: 73
Load Time: 6.27s
Pg size: 780.7kb
Total size of images: 495.6 kb
Alexa SEO Score: is not scored by Alexa
Web Functionality & Architecture
The Bad● Page load time: 6.27s ● Font is small and tightly
packed ● Light colored links ● Inbound & Outbound URL’s:
○ Has 37 inbound links from few sources – no authoritative sources
○ Few outbound links to articles and OSP Magazine
● Broken Links: 1● Alt tags: No
The Good
● Pop-ups: No
● Flash: No
● Appropriate page titles: Yes
● No downloadable content (neither good nor bad)
Branding & Content
● URLS are descriptive
● Logos are clickable from all pages
● Hard to tell what is clickable and what isn’t
● Lack of fresh, organic content – content is absolute and unchanging – not engaging, more descriptive of the company and their services
● Has links to social media, but could be integrated into website to provide interactivity. Such as having a live Twitter feed, or Facebook status updates
● Has call to action in the banner carousel, but fails the 5 second test
Grade: C
Homepage1. Could use a tagline
under the logo to quickly give audience a better idea of what Fortsol provides.
2. No internal search function.
3. Horizontal navigation design is effective.
4. Carousel images are too large - slows down load time. Also, no alt tags.
5. This more informative area is “below” the fold on certain devices such as laptops.
6. Contact information should be here.
Secondary Page1. Horizontal & vertical navigation
is effective - should consider shifting it down so the banner can have its own row.
2. Dense amount of content with small font - could increase readability by increasing font size and spacing.
3. Bright blue links make it harder to read - could use slightly darker blue for links.
SEO Recommendations
• Homepage Title:www.fortsol.com
• Have more updates on the site• Include more pictures of the platforms• Add more content to each page
Organic SEO
• Content• Needs more quality content
and not so broad keyword searches
• Updated more often• Have a list of all of the platforms
from Juniper, Marconi on one page and expanding on that
SERP Results Display
Currently• Title - “About” should have a
shorter description• URL is okay• Description is way too long
and redundant
Overview
• Runtime: November 5th - December 1st 2014
• Total Campaigns: 3 Search
• Total AdGroups: 13
• Total # of Ads: 13
• Total # of keywords: 1356
• Total # of Negative Keywords: 74
Negative Keywords
● Book● Career● Cell phone ● Class● College● Courses● Employer● Employment● Engineer
● Fedex● Jobs● Salaries● Salary● School● technician● Universities● UPS● Vacancies
Mobile: Home Page
Currently• Responsive design• Main menu at top• Easy Navigation
Recommendations• Move services offered • Display Promotions• Social Media in
Contact Page
Mobile: About UsCurrently• Pages are long• Wordy descriptions• External Links
(career)
Recommendations• Key points• Links
• Make employment listings available on own website
Careers Leadership Services
Mobile: Services
Currently• Has graphics and long
descriptionRecommendation• Leave the graphics
and delete the description or only keep essential information