Fortress Insurance Presentation
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Transcript of Fortress Insurance Presentation
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A Social Media Strategy Primer
@TomMartin
Copyright © 2010 Converse Digital, LLC
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Dental professionals are online
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Dental professionals are online
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Your Social Media Goals
Copyright © 2010 Converse Digital, LLC
Lead GenerationRelationship EnhancementSearch Engine Optimization
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Copyright © 2010 Converse Digital, LLC
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Copyright © 2010 Converse Digital, LLC
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Copyright © 2010 Converse Digital, LLC
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those are social media Platforms
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not social media
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Copyright © 2010 Converse Digital, LLC
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what is social media?
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Copyright © 2010 Converse Digital, LLC
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breadcrumb marketingCopyright © 2010 Converse Digital, LLC
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breadcrumb marketingCopyright © 2010 Converse Digital, LLC
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Content - cura:on vs crea:on
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Content - cura:on vs crea:on
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Content - cura:on vs crea:on
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Content - cura:on vs crea:on
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most contentCopyright © 2010 Converse Digital, LLC
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Copyright © 2010 Converse Digital, LLC
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Unique Content Stands Out
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Content - pla;orms
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blogging
hosted content
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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primary content types
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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Copyright © 2010 Converse Digital, LLC
lose the form
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Copyright © 2010 Converse Digital, LLC
lose the form
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building a content strategy
Copyright © 2010 Converse Digital, LLC
documents powerpoint pictures video audio
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content seeding/optimization
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image repurposed from: contentmarketinginstitute.com
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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Copyright © 2010 Converse Digital, LLC
content seeding/optimization |your most important reader
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content seeding/optimization |your most important reader
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Source: Google Keyword Tool
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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content seeding/optimization |tools
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content seeding/optimization
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image repurposed from: contentmarketinginstitute.com
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content seeding|niche groups
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content seeding/optimization
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image repurposed from: contentmarketinginstitute.com
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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content seeding| sig files
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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content seeding/optimization
Copyright © 2010 Converse Digital, LLC
image repurposed from: contentmarketinginstitute.com
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content seeding| blog commenting
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it’s not Platforms
Copyright © 2010 Converse Digital, LLCit’s content
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Your Social Media Goals
Copyright © 2010 Converse Digital, LLC
Lead GenerationRelationship EnhancementSearch Engine Optimization