1 1

Max Gregory

OUGD301

Level 6

Collaboration

online resource, typefaces and specimens

A collaborative brief with Joe and Yaf. Through

investigation into type within our surroundings,

create a bespoke typeface each month centred

around a pre-determined theme. Create a type

specimen for each face complete with various

printed applications, formats and processes. This

will be accompanied by an online blog document-

ing our individual and collective research.

Background

The theme for each typeface will originate from

the investigation into type within our surroundings

and will inform continued practice and develop-

ment of an online resource. This will be targeted at

type enthusiasts and other creatives.

Mandatory Requirements

Each typeface must be based upon a pre-deter-

mined theme, backed by research posted onto

the form & writing blog. Continuous investigation

should be undertaken.

Range

Typefaces

Type specimens

Type prints

Blog

Identity

Possible event

Form~writingBrief

Formwriting

2 2

Max Gregory

OUGD301

Level 6

2/4

Applied to :

Letterhead

Compliment slip

Business Card

Rulers

Publications

Prints

The name Form and writing comes from the

literal translation of the Latin for typography.

We developed the logo first which dictated the

majority of the stationary from that point forward.

We wanted the logo to be written in full and we

also wanted it to reflect the two distinct sides of

the process by which the blog would work. Form

being our research & writing being our work.

One of the initial ideas with the logo was to split

it up across the header of the blog, so the two

sides were more obvious in the column layout of

the blog. We then worked with this idea across the

stationary to give a more coherent aesthetic from

screen to printed matter and professional contact

material.

After working with the idea of splitting the logo

across the top of the design, we noticed that we

could join the type across different stationary

material. Having the logo at 12pt across all the

stationary with the tilde full bleed meant that the

stationary could be linked.

Typefaces used

Aperçu bold

Aperçu regular

Goudy Old style Italic

12pt logo for stationary

Form~writingBranding

~w Form~

~writing F~

Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ

Optia excea quid minulparum de mincips untium dolenim iliqui cust faceratecte lit haruntiorpor ma cusania coritatur mo beatiatur atius doluptae molutenim harciun tionsecta cum estrum aut omnihicae nim apitam quibus est am lique culparum ilitias molupta tquam, vit et fuga. Os audi ratibus volore consect atibusae cusant ad ut vero cus mos minte nus mos magnime nimolora etur, occulla idunti il inctur, ommodia volupic iamusanis abore aut explacc aerupta alisit et et fuga. Nam eum ut veligenis doluptaspedi dolorest, inctamet quid etur aut ea solectem fuga. At as ut fugit autem aut quidiscipsa eum doluptas por simus, cum a coritate parcidusam faccabore, sime numque iusdant il event.Dolectu ribusa sunturepre solorec eatio. Atem quatem. Ut facearum hit faccupta sime nobis quiam, et iur, quaturempor ressim earions enihilit repudi ommossus quasinc tectiis tiaerciis molorest plit oc-cus eum fuga. Od que vendemque vollam voluptatemos doluptium, quaecto tatium quiatur epudae. Aboribus.Arum ex et ape poruntion es as et, audi cus qui tesse assimi, quae. Magnienet volupta taquod quia sa se niaecea dolest lam nullaut quis sum volupta quaepro venienes evel maximosam alistio stempor eperuptibea exerfer spicia es ex eum eossumque dolore sam, quae net optatia tuscia dolent laccul-pario moluptaqui autemperum ullam qui cus.Bo. Ex etus ad molupta porpos eum nos rem et vendele nderferi unditat audant arianda voluptatis ma dellate essitios ut est occus.Ame si dolore placcaborest ma cum il iuntemp orerror eribus simi, ut qui corupienis istene dolore lantia non ea cus eos andignatia evelic tet ut omniamendis eossinisimus eati ium unt ipsanda dolut ut volesed quam ni sunduntur sum ventiaspis iminvel laborum elicab ist, cupti con cuptat quia qu-untio nsedipis estiost, nonsedi onecerc hillata quamus et adi nem sintios et velest, veribus diti num et voloris molorpo rporerum quos quatior ectatur mo mos repta eium fuga. Dest, ut eveliti nitate cupiet quas aliatecatum sint laut esedi oditatur ad mos excepro et reribus inim faccusa ndiscieni reped magnate sunt modipsam ut eat.Ebit idis dest ut laborrunt everia verum aceatem im reiciendi cum quis eumet fuga. Nem que corro berecto tatiat a dolumenis eum inctibus, quam facilibus rescimpori ius pore voloria ea consequi que dolupta sseque od ma qui doluptur, que ilistio nsediae eaquaera dolorepernam sum fuga. Ur? Qui re parum utatur, omnim serorum et officidi reiusti cum simoditio videllut ad moditaectur sint verferi aut vellaut il iumque conse reius destem rersped explitibus natur, sim sequam hit aliquam, sequam raestem quost, iderchil incipsae volorep elenim aperuptur res si cori volore quatur sum faccupt iuntota temquia volupta tenimus antotae ceruntotae vit omnit aut milles quunt volorion reste quam qui ipsa simpostion posapiscium sit is a dit, adi te nihilitis eosam eumque sument fugiti inum simus sit laut es ullandem eum is es doloribusda dolut aut ipsandi onsendunt eic tem quia corersp isquiam usciis doluptumet es moluptae iuscim est occullendent volorepudae sam quist ese.

Regards,Max Gregory

Formwriting

Dear Sir/Madam,

Formw

riting

info@form

andwriting.com

ww

w.form

andwriting.com

+ 44

(0) 751 80

3 1734

~w Form~Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ

Formwriting

info@formandwriting.comwww.formandwriting.com+ 44 (0) 751 803 1734

~writing F~

eati ium unt ipsanda dolut ut volesed quam ni sunduntur sum ventiaspis iminvel laborum elicab ist, cupti con cuptat quia quuntio nsedipis estiost, nonsedi onecerc hillata quamus et adi nem sintios et.

Regards,

Formwriting {

With Compliments,

Joe WarburtonYafet BisratMax Gregory

3 3

Max Gregory

OUGD301

Level 6

3/4

Ma~tilda

Bold

Uppercase Display font

4x6 grid

(except ‘W’ ‘M’ & ‘I’)

We Initially set out to develop a set of fonts,

turning over a font on a monthly basis. However

during this process we realised the amount of

work that goes into the development of each

face, so moving on we’ve decided to spend a lot

more time on each font for a much more intensive

developmental process.

Matilda

However for a face developed in a month we’re

really pleased with matilda.

The initial concept and driving force behind its

development was European road signs, a concept

picked from a list compiled of environmental

typography. Fonts such as Din and transport were

good research for this type of font.

Road signage has to be legible, even when passed

at speed, so the most important element in

the development of type for road signange is

readability. We developed the font using a strict

grid of 4x6 equal squares. After this process we

worked visually making subtle changes to the

face. Characters like ‘M’ and ‘W’ had a significantly

larger grid.

We also produced a number of type specimen

posters to accompany the typeface, giving us

something to sell at the Inpress event. Above is my

A2 screen printed specimen poster using my two

favourite characters in the font in blue and yellow,

to reflect the colours of road signage.

Form~writingMatildaTypeface

4 4

Max Gregory

OUGD301

Level 6

4/4

Guest designers at Inpress

Ma~tilda used for event promotions We were invited to sell our work at the

Inpress shop so we created a series of prints to

ensure we had things to promote Form and writing.

We each designed a specimen poster using the

font we created as a group and screen printed

them in order to make them cheaper and more

desirable to sell at the shop.

Along with the prints we also produced a

number of notebooks using the offcuts of

mis-prints. Aswell as branded laser cut rulers that

sold very well and a number of items produced

from other projects that we brought in to sell.

Along with being a successful evening in general,

we managed to get some really good feedback

on our font and made contacts that could prove

very useful. Notably the creative director from the

Beautiful Meme.

Form~writingInpress Event