Formula 409 Facebook Promotion
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Transcript of Formula 409 Facebook Promotion
Promotion ResultsNov 16, 2009
How can we
launch a viral promotional competition in the most popular
social network to generate brand awareness and interest
among 25+ consumers?
LA GRASA SE RINDEShowoff your fierce shooting skills
and destroy grease residue in the kitchen. Compete against other Facebook users for the
chance to win 1 of 4 $409 prizes.
Contest Run Time: October 12 – November 15Markets: Puerto Rico, Dominican Republic
ApplicationConsumer Competition Concept
Social Ads Campaign Run:17 Million impressions / 7,966 clicks
Promotion Results
Total App users: 2,920
Total Plays: 17,141
Page Views: 24,628
Social ads displays: 17M
Social ads clicks: 7,966
Avg. Time on App: 9.16 min
Newsfeed posts: 2.06M