Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R...
Transcript of Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R...
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Formal Models of Consumer Behavior: A Conceptual OverviewJames R Bettman; Morgan Jones JThe Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM Globalpg. 544
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