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Transcript of Forging an Analytics Center of Excellence
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1
Naznin Shroff, Gregory Lewandowski
May 20, 2014
Forging an Analytics Center of Excellence
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Introduction
Naznin ShroffSenior Manager
Innovation, Performance Management & Analytics CoE
Gregory LewandowskiSenior Manager
Analytics CoE & Data Visualization (@lewandog)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Agenda
Introduction
Governing Body
Analytics CoE
Lessons Learned
Q&A
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Introduction
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Cisco designs, manufactures, and sells networking and other products related to the communications and information technology industry worldwide.
John Chambers’ (CEO) stated goal is to be the #1 IT company in the world.
Cisco Systems Inc.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Rapid Data Growth Leads to BI Challenges
Business Intelligence
Engineering
MarketingSales
Finance
Supply Chain
Human Resources
InformationTechnology
Custom BI solutions propagating within functions
1
BI skills dispersed in pockets throughout the enterprise
2
Inconsistent tools, processes, and approaches being used
3
Data multiplying in silos in offline tools and systems
4
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Journey to Analytics Excellence
Business Intelligence organization
formed under CFO
Business Intelligence organization
moved to COO
Integrated functional
and regional teams to optimize
operational efficiencies
Corporate Initiative
Create Global Shared
Services Organization in
Operations
Corporate InitiativeBusiness
Intelligence under the spotlight
Vision Analytics is differentiator and driver of
growth for Cisco
2009 2012 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Global Business Service – Business Intelligence
Vision: Accelerate Cisco’s competitive advantage by understanding the past, managing the present, and changing the future.
Enterprise information
management, data quality, architecture,
policy & governance
Governance
CoE for analytics and innovation,
including data visualization
Analytics CoE
Establish and cultivate strategic
relationships with business
functions
Customer
Data supply chain,
solutioning & execution of
delivery services
Delivery
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Naznin ShroffSenior ManagerInnovation, Performance Management & Analytics CoE
BI and Analytics Governing Body
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Genesis: BI and Analytics Governing Body
Early Foresight: No mantle of authorityLATE 2011
The Perfect Storm: X-Functional alignment issues for Co. KPI’s
OCT 2012
Formed interim cross-functional Steering Committee
Expand formal governing body Charter and Structure
Robust Collaboration: Crisis resolved
MAR 2013 JUL 2013
Longer Term Opportunity: To steer the BI/Analytics strategic direction for Cisco
Operational cadence established
MAR 2014
Valu
e
Maturity
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
SVPs
& V
PsScope & Charter for Governing Structure
Steering Committee • Provide direction and sponsorship for company wide Business Intelligence priorities • Actively promote data driven decision making• Hold Operating Body accountable to commitments; serve as escalation authority.
Participation level: Sustaining 80+% active participation across high profile leaders of the Co. for over 7 Quarters
Quarterly cadence
Sr. D
irect
ors
Operating Committee • Execute on direction from Steering Committee• Drive cross functional priority alignment• Facilitate change management & adoption
Monthly cadence
Steering Committee and Operating Body as Governing StructureRepresentation across all business functions
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
The Results!
• Created excitement around BI and Analytics at Cisco
• Passionate Sr. leaders across functions steering direction for the Enterprise
• Change culture and drive Enterprise transformation mindset
• Yielded prioritization of key BI / Analytics initiatives across Cisco – Analytics CoE among TOP 5
Analytics CoE
1
Corporate Hierarchies; Master Data
Management & Governance
2
Application Consolidation &
Governance
4New Business
Models Enablement
3
Relationship Management (Customer,
Partner, Supplier, Employee)
5Top BI /
Analytics Priorities
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Gregory LewandowskiSenior Manager, Analytics CoE & Data Visualization
Analytics Center of Excellence
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Constantly Changing BI and Analytics Environment
From hampered to
happyFrom functional
to cross-functional
From idea to execution
Moving from information to understanding
Old SchoolTraditional BI
delivery models…and processes
Differentiating data
communicationInteractiveImmersive
Anybody can be a “Data Producer”
Focus on the business
Centralized org promoting analytics
Accelerate Cisco’s competitive
advantage by changing the
future
Teaching Consulting Community
building Leading change
2 weeks to prod (max)
On-the-fly enhancements
Fanatical users Viral growth
Analytics CoEFramework
Too slow Too expensive Too inflexible
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
From Control to Balance
Balance…Is
Self-Reliance
Business Value Sandbox Agility
Control…Was
Gate-keeper
Protect Performance Process Inflexib
le
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Constantly Changing BI and Analytics Environment
From hampered to
happyFrom functional
to cross-functional
From idea to execution
Moving from information to understanding
Old SchoolTraditional BI
delivery models…and processes
Differentiating data
communicationInteractiveImmersive
Anybody can be a “Data Producer”
Focus on the business
Centralized org promoting analytics
Accelerate Cisco’s competitive
advantage by changing the
future
Teaching Consulting Community
building Leading change
2 weeks to prod (max)
On-the-fly enhancements
Fanatical users Viral growth
Analytics CoEFramework
Too slow Too expensive Too inflexible
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
DataViz Community
• Industry Knowledge• Reading recommendations• Social Media suggestions• Videos – linked and
produced• Blogs• Calendar of Events• Links to Partner
Communities• Training• Consulting
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Constantly Changing BI and Analytics Environment
From hampered to
happyFrom functional
to cross-functional
From idea to execution
Moving from information to understanding
Old SchoolTraditional BI
delivery models…and processes
Differentiating data
communicationInteractiveImmersive
Anybody can be a “Data Producer”
Focus on the business
Centralized org promoting analytics
Accelerate Cisco’s competitive
advantage by changing the
future
Teaching Consulting Community
building Leading change
2 weeks to prod (max)
On-the-fly enhancements
Fanatical users Viral growth
Analytics CoEFramework
Too slow Too expensive Too inflexible
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
ResponsibilitiesSE
RVER
Centrally managed HW & SW resources
SUPPO
RT
Support and maintenance
IT integrations
GO
VERN
Streamlined engagement2 meetings –
2 weeks
ENG
AG
E Unobtrusive Governance & Operations
BYO
D
Bring your own data
BYO
DBBuild your
own dashboards
MYO
D
Manage your own
deploymentM
YOL Manage your
own learning
IT Business
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Constantly Changing BI and Analytics Environment
From hampered to
happyFrom functional
to cross-functional
From idea to execution
Moving from information to understanding
Old SchoolTraditional BI
delivery models…and processes
Differentiating data
communicationInteractiveImmersive
Anybody can be a “Data Producer”
Focus on the business
Centralized org promoting analytics
Accelerate Cisco’s competitive
advantage by changing the
future
Teaching Consulting Community
building Leading change
2 weeks to prod (max)
On-the-fly enhancements
Fanatical users Viral growth
Analytics CoEFramework
Too slow Too expensive Too inflexible
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Data Supply Chain
Governance
Analytics
Community
Interpret &
Disseminate
Results
Foster Innovati
on & Drive
Culture Shift
Attract &
Retain Analyti
cal Talent
Branding value
of Analyti
cs
Analytics Vision: What the CoE DrivesAccelerate Cisco’s competitive advantage by understanding
the past, managing the present, and changing the future V
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Data Supply Chain
• Create a process for delivery of “analytics ready” data
• Dream state:
1 page online request
24-48 hour turn-around for delivery
• Manage analytics platforms
• Extract, transform, load
• Cleanse & profile data [to a point]
• Data Virtualization
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Analytics is only as good as the data – Trust in data quality is paramount
Governance
Certified Data
The Analytics CoE will consume data from approved sources
Data Stewards
Leverage data stewards as subject domain experts
FeedbackWork closely with data governance team if new policies and/or access criteria is needed
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Analytics Community
• Established early credibility through DataViz community
• Carry this over for Analytics CoE
• Resource for industry best practices and up-leveling skills and techniques
• Virtual Community – bring together the multitude of Analytics teams within Cisco
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
The ONLY Tableau in this Preso…
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Repeatable Process for Data Analytics
Data AnalyticsProcess
Model Building
Operationalize
Model Planning
Discovery
Frame business problem, anticipated outcomes & value.
Assess data requirements and acquire data within
sandbox.
Deliver final reports and documents and
implement models in production
environment.
Develop data sets for testing, training &
production. Run test through model.
Communicate Results
Data Prep
Identify key findings, quantify business value and create executive
summary.
Perform initial data analysis and formulate
hypothesis.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Foster Innovation & Drive Culture Shift
Drive change mindset across Cisco
towards analytics
Increase risk taking – Fail fast and fail
often, learn, move on
Provide opportunities for internal
development
Drive and reward disruptive innovation
Incorporate industry
perspective and outside-in thinking
Leverage contemporary
tools
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Analytical TalentDefine Needs & Team Composition
Develop & Retain
Discover, Attract & Source
Define Roles
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
Leverage Multiple Means to Increase AwarenessInternal & External Events, Industry Participation, Online Community
Maximum Return on InvestmentCost Optimized, Repeatable Model for Scalability & Process Improvement
Relationships & Expert SkillsHigh-Touch Client Relationship Management, Business Acumen and Technical Capabilities in a Single Team, Strong Vendor Strategy
Tangible ValueMake Money, Save Money, Make Business Partners Happy
Branding Value of AnalyticsDrive focus towards Analytics to accelerate Cisco’s competitive advantage
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
Deliver on Value Promise
Source: Facebook Analytics Team (Ken Rudin)
Business BenefitsMove a Metric
Change a Behavior / Process
Change a Product / Service
Protect or Increase Revenue
Increase Profitability
Drive Efficiencies –
Speed of Business
Provide Competitive Advantage
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Lessons Learned
Must be able to show value along the way
Be prepared to find the unexpected
Speed is essential – get started now
Fail Fast, Fail Often, Learn &
Move On
Analytics Leads to Better Questions
Change is hard – Business relationships are critical to success
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
TOMORROW starts here.