Forest Flakes
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Forest Flakes Jenny Khy Barbie Luangphixay
description
Forest Flakes. Jenny Khy Barbie Luangphixay. About Post. Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included wheat, nuts, and flakes. The Concept. - PowerPoint PPT Presentation
Transcript of Forest Flakes
Forest FlakesJenny KhyBarbie Luangphixay
About PostFounded in 1895 by Charles
William Post
History of nutritious, high-quality cereal products◦Included wheat, nuts, and flakes
The Concept
Forest Flakes aims to provide a nutritious breakfast and promote creativity in children
Healthy lifestyles
Eco Friendly
Target Market
Children ages 5-10, parents
Daegu, South Korea◦Third largest metropolitan area
Average Price: $4.50Forest Flakes Starting Price:
$3.75
Story Site
Forest Flakes portal site
Reading-based to promote healthy minds
New chapters every month with mini stories for holidays and special events
ContestTwo categories: art and writing
◦ Winners chosen by creativity, not by skill◦ Theme of nature must be present for art
entriesWinners get their work showcased on
the site, special trio plush set, and customized stationary or art sets
Entry forms available online◦ Printable, Can be emailed or mailed in
The Promotional Plan
Pre-Release: Week 1
Day 1: Post and portal websites open with pre-launch commercial
Day 2: Pre-launch commercial starts to air on TV◦Commercial will air until the end of
Week 3
Weeks 2 and 3
Final preparations for both websites should be ready for launch at the beginning of Week 4
First batch of promotional plush toys should begin and be ready by the end of Week 5
Week 4
Cereal released in stores – decal set
New chapter will be added to the portal site
Post-launch commercial airs
Weeks 5 and 6Web advertisements will be completed
and hosted on all chosen sites
Weeks 7 and 8Processing of plush toys will
begin
New chapter will be added to the portal site
Contest will be introduced
Week 9Newspaper advertisements will
be printed in all chosen newspapers
Review feedback sent in from box
Week 10
Processing of the contest entries will begin
Begin reviewing progress since launch◦Make necessary adjustments for
after Week 13
Weeks 11 and 12
Begin preparations for new versions of newspaper and web advertisements
New chapter will be added to the portal site
Week 13Winner of the contest announced
Mini story will be added to portal site in relation to contest
After Week 13
Continue adding new chapters to the portal site every month
Add mini stories around holidays and other special events
New contests and events to be released based on customer feedback
