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COFFEE & BEVERAGES IN AUSTRALIA

TRACKING AUSTRALIANS’ CONSUMPTION OF COFFEE & BEVERAGES

u AWAY FROM HOMEu AT WORKu AT HOME

COFFEE & BEVERAGES IN AUSTRALIA

COFFEE AT WORK - TOTAL MARKET SIZE

TOTAL CONSUMPTIONTotal consumption of coffee At Work per week & annually• Number of cups consumed by type of coffee• Total market size in dollar value by type of coffee• Of total coffee consumption At Work, the number of

takeaway coffees purchased and brought back to work

CONSUMER PROFILESConsumer profiles by the most commonly drunk types of coffee analysed by:• Age• Gender• State• Income level

COFFEE EQUIPMENT AT WORKCoffee equipment used at work to make a cup of R&G/espresso coffee:• Fully automatic espresso machine• Manual espresso machine• Pod/capsule machine• Drip filter machine• Plunger

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Australians’ consumption and preferences for coffee and other non-alcoholic beverages has evolved over time. In the past two decades, coffee has become the preferred hot beverage of choice, and Australia has gone from being a mainly tea drinking nation to coffee loving people. The development has been phenomenal in a relatively short time span.

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COFFEE AWAY FROM HOME - TOTAL MARKET SIZE

TOTAL CONSUMPTIONTotal consumption of coffee Away from Home per week & annually• Number of cups consumed by type of coffee• Total market size in dollar value by type of coffee• Average price paid for a cup of coffee analysed by

state

CONSUMER PROFILESConsumer profiles by the most commonly drunk types of coffee analysed by:• Age• Gender• State • Income level

CONSUMER PATTERNS - WHERE• Types of foodservice outlet chosen for coffees Away

from Home• Coffee chains used most frequently

COFFEE AT HOME - TOTAL MARKET SIZE

TOTAL CONSUMPTIONTotal consumption of coffee At Home per week & annually• Number of cups consumed by type of coffee• Total market size in dollar value by type of coffee

CONSUMER PROFILESConsumer profiles by the most commonly drunk types of coffee analysed by:• Age• Gender• State• Income level

COFFEE EQUIPMENT AT HOMECoffee equipment consumers use At Home to make a cup of R&G/espresso coffee:• Manual espresso machine• Fully automatic espresso machine• Pod/capsule machine• Drip filter machine• Plunger

The global coffee and café culture that has swept the world over the past decades is here to stay, already replacing tea as the number one preferred hot beverage of choice among Australian consumers.

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TOTAL CONSUMPTIONTotal consumption of non-alcoholic beverages Away from Home per week & annually• Number of units consumed by type of beverage• Total market size in dollar value by type of beverage

CONSUMER PROFILESConsumer profiles by beverage category analysed by:• Age• Gender• State• Income level

BEVERAGES AWAY FROM HOME - TOTAL MARKET SIZE

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BEVERAGES AT WORK - TOTAL MARKET SIZE

TOTAL CONSUMPTIONTotal consumption of non-alcoholic beverages At Work per week & annually• Number of units consumed by type of beverage• Total market size in dollar value by type of beverage

CONSUMER PROFILESConsumer profiles by beverage category analysed by:• Age• Gender• State• Income level

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TOTAL CONSUMPTIONTotal consumption of non-alcoholic beverages At Home per week & annually• Number of units consumed by type of beverage• Total market size in dollar value by type of beverage

CONSUMER PROFILESConsumer profiles by beverage category analysed by:• Age• Gender• State• Income level

Australians drink yearly 1.8 billion espresso based coffees Away from Home to a value of $7.3 Billion. At Work, we drink 1.7 Billion cups of tea. At Home, we drink 3.2 Billion carbonated soft drinks every year.

BEVERAGE CATEGORIES

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WAT

ERTE

AD

AIR

Y D

RIN

KSCA

RBO

NAT

ED

SOFT

DRI

NKS

SPO

RTS

&

ENER

GY

DRI

NKS

Z Still water Z Still water flavoured Z Sparkling water Z Sparkling water flavoured Z Bulk packaged water Z Functional water

Z Black tea - loose leaf & bag Z Green tea - loose leaf & bag Z Chai tea - loose leaf & bag Z Fruit tea - loose leaf & bag Z Other herbal tea - loose leaf & bag Z Pearl tea Z Iced tea

Z Plain milk Z Flavoured milk Z Hot chocolate Z Iced chocolate Z Milk shakes Z Smoothies

Z Cola drinks - regular

Z Cola drinks - diet/sugar free

Z Other carbonated soft drinks - regular

Z Other carbonated soft drinks - diet/

sugar free

Z Sports drinks

Z Energy drinks

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BEVERAGES AT HOME - TOTAL MARKET SIZE

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Z All pure fruit juices

Z All fruit drinks

FRU

IT J

UIC

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