Foreign Market Strategy Case Comp 2016 - Saudi Arabia
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Transcript of Foreign Market Strategy Case Comp 2016 - Saudi Arabia
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
JEDDAH
RIYADH
DISPOSABLE INCOME GROWTH
U.S.
DOL
LARS
Source: Euromonitor International, 2015
300K
200K
100K
02012 13 14 15 16
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BRAND POTENTIALBRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
1 USD = 3.75 SAR
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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP
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123456
789
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Source: The Ministry of Labor, Saudi Arabia (2013)
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