Learn foreign language

Learning foreign language in internetin a new way

Contents

• Executive summary• Problem• Solution• Target audience• Main website • Blog & Mobile application• Business model• How we do it• Team• Competitors

Executive summary

• Our mission is to make an ideal place for learning foreign language in internet. We want to use latest trends and approaches in e-learning to satisfy new generation needs.

• Our objective is to gain most of the educational market by providing best service and product.

Problem

• Learning a new language is not so easy as it seems. Most online tools miss the point in providing good tool and environment for learning foreign language.

• Fancy interactive and interesting content is not enough for learning foreign language. Students also need motivation, right environment and ability to get help whenever they stuck.

Solution

• We are going to build ultimate web environment for learning foreign language for new generation. Our learning materials will be divided into small parts. This way it will be easier to browse it and use it. We wont have long, boring lessons and tasks.

• We will use game elements to foster their motivation.• Whenever students stuck they will be able to use our

online assistance service.• For better practice we will have interesting video,

audio and textual content.

Target audience

• Chinese students, young employees• Age 15-25 years• Want to learn foreign language• Want to get better job• Want to travel• Want to get best education for their

money• Need continuous motivation for

learning

Main site

Learn Practice AssessmentAssistance Community

General look at Main website

Blog Social media Mobile

Main Website

• Main website – is the place of our premium content and services. Here students for paid membership will get full access to our:

• Learning content• Online assistance• Practice content• Assessments• Forum(free)

Using game elements in site• Rewarding system

for completed tasks

• Users status (newbie, pro)

• Virtual money• Points system• Progress bar• Leaders board

Main Website

Learning contentShort video lessons and textual information

Main Website

As an example:Video lessons from The Indian Institute of Science on Youtubehttp://www.youtube.com/iit#g/p Khan Academy – daily reach 70 000 http://www.khanacademy.org/

Integrated community

• Built-in social network

• Filter by location, age, university, status

Main Website

Forum • Forum for users

to solve their questions for free by asking other users.

Main Website

Practice content

• Video + transcript • By clicking on the word they will get its translation

Main Website

Online assistance

• Student can use audio or textual online assistance to get instant answers for their questions.

Main Website

Blog

• Beside our main web site we need a blog. With useful interesting content blog will attract target audience.

• Blog shouldn’t sound authoritative, but more like “friend to friend”. Also its good to have presence in social networks sites.

Main categories of blog:•Tips & hints in learning foreign language•Motivational articles•List of books•Tools for learning English•List of courses

Mobile application

• Vocabulary flashcards• Study planner/tracker• Dictionary

Product and technology

Premium servicesWeb site with content• Short video lessons• Practice content(video, text)• On demand assist(audio, textual) via Skype• Flashcards(web, mobile)

Free• Blog• Forum• Demo content

Current version

Business model

• Membership provide access to all premium content

• “online assistance” for extra money

How we do it

• Outsource the main website (Cost: $5000-$20000) or hire additional programmer and professional designer

• Integrate game mechanism in website• Prepare video lessons• Prepare practice content

Team

• 1 professional and 1 junior designer• 1 copywriter for blog and site• 2 programmers for site development• 1 social media officer• 1 project manager

Online assistance

• In process of learning foreign language its very important to have somebody, whom you can ask questions whenever you are stuck.

• Currently there is no such service in internet. All you can do now is to hire a tutor for $15/hour or to search internet yourself for possible answer to your question.

• In our website “online assistance” will be cheap enough for learners to use it very often.

In detail

• In order to become one of our “online assistant” user will have to participate in our forum. He should answer at least 50 questions. After that he will get opportunity to answer textual questions in our website for payment. If he proves his professionalism he will be granted to provide real-time audio assistance for higher payment.

In detail

Online assistance

Global Competitors

• www.livemocha.com • www.voxswap.com• www.busuu.com• www.babbel.com• www.palabea.net• www.myngle.com• www.bbc.co.uk/languages

Competitors review: Livemocha.com

• Have 6 million members. It’s a community based learning, plus its have interactive learning material. Premium content starts from $20(which includes experts feedback).

Competitors review: Myngle.com

• Connects tutors with students. Average price of tutor is $15/hour. Have Skype based video chat.

Competitors review: Babbel.com

• Have good interactive learning material. A bit pricy - $12/month. Community with 800 000 members. Very limited free content.

Examples for inspiration

• www.lenguajero.com & www.blog.lenguajero.com (flashcards, forum)

• www.lingus.tv (using sitcom videos for learning language)

• www.lingualeo.ru (using Youtube videos as interesting content for practice)

• http://english.yabla.com/ ($10/month)

Sites that use game elements for business

• http://www.devhub.com/• http://foursquare.com/• http://www.gowalla.com/• http://www.trustedopinion.com

Mobile sites

• http://www.mosalingua.com/en/• http://spanishpod.com/tour/demo• http://www.teachstreet.com/mobile-al/spanis

h/26266-7

More ideas

• Innovative progress bar• Cooperating with language centers(provide

discounts for enrollment from our site)• Webinars for IELTS, TOEFL(cheaper for

students)• New approach - Mixed Learning (grammar +

video + vocabulary + test)