Forecasting for Seasonal Locations. Locations w/ Seasonal Variations Summer Resorts (Beach, Lake,...

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Forecasting for Seasonal Locations Slide 2 Locations w/ Seasonal Variations Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird Areas (Florida, Arizona) College Towns Other (Special Events) Slide 3 Keys to Good Seasonal Forecasting Historical Store Data (if available) Good casing data by month / season Creating a base forecasting period (census) Understanding the dynamics of population change by season Understanding where the potential is derived Time shares, rental homes, hotels, campgrounds, daytime population Slide 4 Store Sales History January$138,255July$984,007 February$136,532August$886,226 March$163,831Sept$420,225 April$206,038October$236,773 May$396,244November$169,324 June$821,486December$226,024 Slide 5 Slide 6 Slide 7 Slide 8 Balanced for April Slide 9 Census Base Population Slide 10 Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18