Forecast FOR digital marketing market 2015 in Vietnam
description
Transcript of Forecast FOR digital marketing market 2015 in Vietnam
![Page 1: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/1.jpg)
WORKSHOP:WHAT’S NEW ON DIGITAL 2015
FORECAST FOR DIGITAL MARKETING
MARKET 2015 IN VIETNAM
Author: Rùa Một Nắng
![Page 2: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/2.jpg)
CONTENT
1. 4 keywords for digital marketing 2014
2. 5 keywords for digital marketing 2015
3. Q&A
![Page 3: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/3.jpg)
VIETNAM DIGITAL MARKETING LANDSCAPE 2014
![Page 4: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/4.jpg)
4 keywords for Digital marketing 2014
Mobile ads
Performance base marketing (Facebook
Ads &Google Ads & DSP & etc)
Content marketing
M&A
![Page 5: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/5.jpg)
5 keywords for
digital marketing 2015
![Page 6: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/6.jpg)
![Page 7: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/7.jpg)
1. Programatic advertising
![Page 8: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/8.jpg)
2. E-Tvc (multi screen) advertising
![Page 9: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/9.jpg)
Keynote for e-tvc
Example: Chotot, Beetalk, Zalo, Viber, Heineken, Coca cola etc
#Targeting #Frequency #device user insight #platform adaptation #Creative
![Page 10: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/10.jpg)
3. Transformation of So-Lo-Mo
![Page 11: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/11.jpg)
4. Moment ads marketing
![Page 12: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/12.jpg)
5. Changing of big (boobs) players position in
display ads
• In the past:
- VNE
- dantri
- 24h
- ...
• Future:
- Adnetwork (GDN, Admicro, Ambient, Adbrand etc)
- VNE, dantri, 24h, zing, tuoitre v.v...
....
![Page 13: Forecast FOR digital marketing market 2015 in Vietnam](https://reader036.fdocuments.net/reader036/viewer/2022070304/54c49a044a7959f6268b4605/html5/thumbnails/13.jpg)
Q&A
Thank you