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F O R D H A M R O A D D I S T R I C T M A N A G E M E N T A S S O C I A T I O N , I N C .

2015/2016 A N NUAL REPORTS AN I T A T I ON • MA RKE T ING & PROMOT ION • CAP I TA L IMPROV EMEN TS

Fordham Annual Report 5-17_Layout 2 5/15/17 11:09 AM Page 1

SANITATION

Aminoul Niass, SupervisorMatar GueyeSeedia JabbiAbdoulaye JuwaraMamadou KeitaChiekh NiangYacoubou Sakibou

ADMINISTRATION

Wilma AlonsoEXECUTIVE DIRECTOR

Daniel J. BernsteinDEPUTY DIRECTOR

INTERNSKelvin BatistaMargaret CurranJustin JonesVeronica MuoioMary RossZachary ThompsonVincent TsaiAndrew WilhelmAlex Zoubine

FORDHAM ROAD BID BOARD OF DIRECTORS AND STAFF

FISCAL YEAR 2016(as of July 1, 2015)

OFFICERS

David Rose Chairperson AUTOMOTIVE REALTY(Class A)

Jason MizrahiVice-Chair ORIGINAL PRODUCT CORP.(Class A)

Garl RobinsonTreasurerPC RICHARD & SON(Class B)

Joseph MurianaSecretaryFORDHAM UNIVERSITY(Class A)

Donald SimonVice-SecretaryMONROE COLLEGE(Class A)

MEMBERS

CLASS A: PROPERTY OWNERS

Michael Alvarez BRONX LIBRARY CENTER

Frank De Leonardis 2477-2487 WEBSTER AVENUE

Story HessRPAI US MANAGEMENT, LLC

Michael HirschhornJENEL MANAGEMENT CORP.

Alan Jemal JEM REALTY MANAGEMENT

Samuel Jemal FORDHAM ASSOCIATES, LLP

CLASS B: COMMERCIAL TENANTS

Greg GonzalezGG EXPRESS PARKING, LLC

CLASS C: RESIDENTS

Erin HoffmanFORDHAM UNIVERSITY

CLASS D: GOVERNMENT / ELECTED OFFICIALS & REPRESENTATIVES

Angelos KantosRepresentativeNYC DEPARTMENT OFSMALL BUSINESS SERVICES

Madeline Marquez RepresentativeBRONX BOROUGH PRESIDENTRUBEN DIAZ JR.’S OFFICE

Rafael MoureRepresentativeNYC COUNCIL MEMBERRITCHIE TORRES’ OFFICE

Jason LaidleRepresentativeNYC COMPTROLLER’S OFFICE

CLASS E: NON-VOTING MEMBERS

Xavier RodriguezDistrict ManagerCOMMUNITY BOARD 5

Ivine GalarzaDistrict ManagerCOMMUNITY BOARD 6

Dustin EnglekinDistrict ManagerCOMMUNITY BOARD 7


Our main goal this year was to find innovative ways to build and grow our business andcommunity development programming. We hosted more community events than ever, whilecontinuing to expand the marketing and sanitation services available to our merchants. Thedistrict took a major leap forward with the official opening of Fordham Plaza, which played hostto a number of events throughout the year and we have exciting plans for the future at that site.

FORDHAM ROAD DISTRICT MANAGEMENT ASSOCIATION, INC.2488 Grand Concourse, Room 413 Bronx, New York 10458 PHONE (718) 562-2104HOTLINE (718) 562-1269FAX (718) 562-6225EMAIL [email protected] www.fordhamroad.nyc

DANIEL J. BERNSTEIN DEPUTY DIRECTOR

DAVID ROSECHAIR

WILMA ALONSOEXECUTIVE DIRECTOR

MESSAGE FROM THE CHAIR & EXECUTIVE STAFF

BUSINESS IMPROVEMENT DISTRICT

x

The mission of the Fordham Road BusinessImprovement District (BID) is to foster and

promote the growth and vitality of its local business community and strengthen its localeconomic base. We achieve this through a range of effective programs that enhancearea maintenance and sanitation conditions, provide business assistance anddevelopment services, improve security, facilitate a beautified streetscape and aid inconstituent problem-solving; while showcasing the business area’s assets throughinnovative marketing and promotion techniques. These services are provided in a cost-efficient and effective manner by the BID and are enhanced by its strong workingpartnerships with public agencies, elected officials and local organizations within thecontext of its neighboring communities.

The BID extends from Washington Avenue to Jerome Avenue along Fordham Roadand also includes the commercial areas on select side streets. The district iscomprised of approximately 80 buildings and almost 300 businesses ranging fromnationwide chains to locally owned independent shops.

MISSION STATEMENT


The BID sanitation crew consists of eightfull-time employees who sweep the sidewalks,remove stickers and graffiti from streetfurniture, and empty garbage receptacles sevendays a week from 8:30AM to 4:30PM. The“clean team” hauled over 100,000 bags of trashand serviced over 100 trash and recyclingreceptacles throughout the BID’s boundaries.

The BID’s Graffiti Removal servicescontinued through the year, cleaning up anaverage of ten properties and business sitesmonthly. The BID staff conducted graffiti surveysand coordinated removals with affected locations.The sanitation crew continues to maintain theBID’s green spaces by mulching trees and addingfresh coats of paint to street furniture seasonally.

This past year saw the addition of severalmore BID-branded trash receptacles throughoutthe district. The new receptacles offeropportunities for sponsorship and branding fromBID businesses and sponsors. Additionally, theBID welcomed two new solar-powered Big-Belly Trash/Recycling Receptacles to the district.

SANI TAT ION S E RV ICE S


MARKETING& PROMOTION

REVIEW 2015-2016


One of the biggest events of the past year wasthe official opening of FORDHAM PLAZA,which took place in a ceremony held on January20, 2016. The BID has spent much of the yearformalizing agreements over plaza usage andvendors, while working to promote the spacethrough community events.

Shoppers who came to the BID last year weretreated to a number of new promotions, includingGIVEAWAYS of BID-branded merchandise. Thelargest new event was the FIRST ANNUALFORDHAM ROAD FESTIVAL, which turnedthe entire district into a street fair complete with

performers,carnival food,and a classic carshow. Many ofthe BID’s most

popular projects and programs from previousyears continued to expand. The SUMMER

MOVIE SERIES grewfrom five to sevenscreenings last year, splitbetween both FordhamPlaza and BRYAN PARK.Moviegoers enjoyed classicNew York films such asWest Side Story, a themed

double feature of Back to the Future I and II, andmuch more. Ourmerchants also hadthe opportunity toparticipate in nineSIDEWALKSALES, which wasan increase that

followed the success of previous years. TheFORDHAM ROAD MEMBERSHIPINCENTIVE PROGRAM offers our membersspecial perks. Another promotional program is

the PASSPORT TO FORDHAMROAD ADVANTAGE PROGRAM,which aims at getting students,faculty, and staff members of areacolleges, institutions, medicalfacilities, and healthcare centers totake advantage of discounts at over50 participating Fordham Roadbusinesses.


Another huge success was theinstallation of HEARTSEAT bySTEREOTANK, which has helped turnFordham Road and Webster Avenue intoone of the most recognizable corners in theentire city. The interactive art installationwas officially unveiled at an event held inJanuary 2016, where community membersand business owners met the artists. Thepiece remained on Fordham Road throughNovember 2016.

REVIEW 2015-2016


The BID continues to focus on theexpansion of its online marketing byregularly updating its website(www.fordhamroad.nyc) andSOCIAL MEDIA PLATFORMS(Facebook, Twitter, Instagram, etc.),all of which have seen their trafficand reach increase over the past year.In addition, there was steady growthin downloads and usage of theFORDHAM ROAD MOBILE APP.


REVIEW 2015-2016REVIEW 2015-2016


Once again, one of the largest events of theyear was the SPARKLING THE HEART OFFORDHAM holiday event, which sawthousands of people coming to Bryan Park towatch the tree-lighting ceremony, great liveperformances, win raffle prizes, and receivefree gifts from Santa Claus, who took timeout of his busy schedule to visit FordhamRoad. The holiday season also saw a numberof other successful BID programs, such as theHOLIDAY SECURITY PATROLS, whoassisted shoppers by keeping the area safe at

its busiest times. Over 50stores also participated inthis year’s HOLIDAYDISCOUNT PROGRAM,bringing them theexposure they want andgiving shoppers thesavings they need duringthe holiday season.

Throughout the year, the BID helped raisefunds and awareness for a number of causes.Once again, the BID supported the AmericanCancer Society MAKING STRIDESAGAINST BREAST CANCER WALK andwas a co-sponsor of Fordham University’sRELAY FOR LIFE. The BID’s team,Fordham Road NYC Goes Pink, receiveddonations from the community and for thesecond year in a row the BID held a

successful DINING TO DONATEnetworking event at Applebee’s Neighborhood Grill & Bar in which 10% of sales were donated to the American Cancer Society (ACS). In addition, the BID, twenty of its businessesand ACS co-sponsored the FORDHAMROAD GO BLUE campaign in order to raiseawareness of colorectal cancer and pursuethe goal of seeing 80% of the populationscreened by 2018. The BID took part in theNEW YORK KICKS BUTTS campaign, a citywide smoking cessation initiative. Lastly, the BID also participated in theTAKE A STAND AGAINST DOMESTICVIOLENCE campaign alongside NYCCouncil Member Ritchie Torres and Solo PaMi Gente Auto Club.

The BID continues to promote andbeautify the area with SEASONALBANNERS. These banners are sponsored in part by Healthfirst, Affinity Health Plan,and many others, and are made possible by our partnership with Intersection(formerly known as Titan 360). The BIDINFORMATION CENTER has assistedvisitors in navigating the area by sharingpoints of interest and information about storesand discounts. Many volunteers work thecenter and distribute BID marketingpublications and promotional materials.


COMMUNITY RELATIONS AND CAPITAL IMPROVEMENT PROJECTS

COMMUNITY RELATIONS AND CAPITAL IMPROVEMENT PROJECTS


The BID continued its work toREVITALIZE PUBLIC SPACES andimprove Fordham Road. One of the biggestprojects of the last year was the opening ofFORDHAM PLAZA. This exciting newaddition to Fordham Road includes plenty ofseating, greenery, and park space for thecommunity to enjoy. The site will be utilizedfor many different purposes in the upcomingmonths and years.

Additionally, many other sites wereupgraded, such as 188th STREET ANDMULLER PARK AND PLAZA, which sawplantings and upgrades with the help ofSustainable South Bronx and the FORDHAMUNIVERSITY URBAN PLUNGE PROGRAM.

FORDHAM FEVER FRIDAYS also madeits return to Fordham Road, taking place onthe first Friday of most spring and summermonths. This year’s themes, “Carnival Fun”and “Safari Adventure”, were advertisedheavily on social media andwww.fordhamfeverfridays.com. Specialthanks to our partner, Image Marketing formaking these events possible.

The Fordham Road BID held successfulNETWORKING EVENTS throughout theyear, marked by successful partnerships,

increased attendanceand participation, and strengthenedcommunity ties. Wecontinued to partnerand collaborate withorganizations like theAmerican CancerSociery and Visionsto improve servicesprovided to both

businesses and community members. The BIDagain participated in the Visions AnnualDinner & Award Ceremony.

In an effort to continue developingrelationships with the community, the BID hasled NEIGHBORHOOD WALKING TOURSand collaborated with larger tour groups toshowcase the rich history of the Fordhamsection of the Bronx. This last year, the BIDgave a group from the international nonprofitBuildOn a tour of the district and introducedthem to Stereotank, the designers of Heartseat.

To further enhance the experience ofshoppers along Fordham Road, the BID hascontinued to work with the Department ofTransportation to bring new WAYFINDINGSIGNAGE along Fordham Road.


CAPITAL IMPROVEMENTSSince its opening this past year,

FORDHAM PLAZA has been a huge focusof the BID both in terms of present andfuture programming. We hope to formalizeall agreements in the near future so that wecan secure and finalize tenants and holdlarge-scale events in the plaza in the future.

RETAIL DEVELOPMENT AND ATTRACTION

The BID’s many capital improvementprojects assist in the recruitment of newbusinesses and retailers. We have seen manynew store openings this year includingMacy’s Backstage, Chipotle, Panda Express,and various other mom and pop stores. The BID’s INFORMATION SHARINGserves to inform retail attraction and realestate professionals about the economicclimate on Fordham Road. The BID also maintains monthly statistics onPEDESTRIAN COUNTS and AVAILABLE RETAIL SPACE in the areawhich is provided to interested parties.

LOOKING AHEAD 2017-2018 & BEYOND


COMMUNITY RELATIONS AND OUTREACH

The BID has developed strongrelationships with our three NYPD precincts.We will continue to offer SEASONALSECURITY PATROLS with officers to serveas ambassadors to the business community.

The BID will also continue to find ways toinvolve the community in our programs andevents such as hosting more WALKINGAND INTERACTIVE ART TOURS.Furthermore, the BID plans to bringadditional TEMPORARY URBAN ARTINSTALLATIONS into the area not only aspart of our beautification plan, but also toengage the public with more culture. The

BID is proud tocontinuouslytransform publicspaces by installingmore planters andflowers. Certainspaces like theoverpasses on the

Grand Concourse, the Plaza at 188th Street,and Muller Park and Plaza now allow forseating and an array of decorative florals.With our partners Sustainable South Bronx, we hope to bring more of theseimprovements onto Fordham Road to createa more vibrant shopping environment.

MARKETING AND PROMOTION

The BID continues to look for innovativeevents and promotions in the hopes ofengaging customers with the area in thebest way possible. Events like FORDHAMFEVER FRIDAYS and OUTDOORMOVIE NIGHTS receive unanimouspositive responses from both customers andbusinesses and will likely continue in theyears to come.

We will continue to expand ourSIDEWALK SALES promotions byrecruiting more businesses to participate.Along with the sidewalk sales, we plan toincrease the amount of participating storesin the PASSPORT TO FORDHAMADVANTAGE PROGRAM by advertisingit better to the surrounding schools andorganizations.


GARL ROBINSONTreasurer and Finance

Committee Chair

2015-2016 FISCAL REPORTThe Fordham Road BID Finance Committee, designated by the Board ofDirectors, meets quarterly to review, plan and oversee the activities and expensesof the BID. The NYC Department of Small Business Services sets standards forthe BID’s procurement and fiscal management procedures. To request a copy ofthe BID’s audit report, or any additional information on BID procurementpolicies and existing contracts, please feel free to contact the BID office.

Skody Scot & Company, CPAs, P.C.520 Eighth Avenue, Suite 2200, New York, NY 10018(T) 212-967-1100 • (F) 212-967-2002 www.skodyscot.com

INDEPENDENT AUDITORS’ REPORT

To: The Board of Directors ofFordham Road District Management Association, Inc.

We have audited the accompanying financial statements of Fordham Road District ManagementAssociation, Inc. (a nonprofit organization) which comprise the statements of financial positionas of June 30, 2016, and the related statements of activities and cash flows for the years then ended,and the related notes to the financial statements.

Management’s Responsibility for Financial StatementsManagement is responsible for the preparation and fair presentation of these financial statementsin accordance with accounting principles generally accepted in the United States of America; thisincludes the design, implementation, and maintenance of internal control relevant to thepreparation and fair presentation of financial statements that are free from material misstatement,whether due to fraud or error.

Auditor’s ResponsibilityOur responsibility is to express an opinion on these financial statements based on our audits. Weconducted our audits in accordance with auditing standards generally accepted in the UnitedStates of America. Those standards require that we plan and perform the audits to obtainreasonable assurance about whether the financial statements are free of material misstatement

An audit involves performing procedures to obtain audit evidence about the amounts anddisclosures in the financial statements. The procedures selected depend on the auditor’sjudgement, including the assessment of the risks of material misstatement of the financialstatements, whether due to fraud or error. In making those risk assessments, the auditor considersinternal control relevant to the entity’s preparation and fair presentation of the financial statementsin order to design audit procedures that are appropriate in the circumstances, but not for thepurpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly,we express no such opinion. An audit also includes evaluating the appropriateness of accountingpolicies used and the reasonableness of significant accounting estimates made by management,as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide abasis for our audit opinion.

OpinionIn our opinion, the financial statements referred to above present fairly, in all material respects,the financial position of Fordham Road District Management Association, Inc. as of June 30,2016, and the changes in its net assets and its cash flows for the year then ended in accordancewith accounting principles generally accepted in the United States of America.

New York, NYDecember 12, 2016


2016Support and Revenues:Unrestricted:

Assessment revenue 685,078Contributions 51,486Contributions in-kind 152,000Government grants 84,000Interest income 195Release of prior year’s restricted contributions: 11,450

Temporarily restricted:Contributions -Release of prior year’s restricted contributions: (11,450)

Total support and revenues $972,759

Expenses:Program Expenses:Marketing and promotion 345,167Sanitation 355,468Public Safety 14,828

Total program expenses 715,463

Management and general 278,955

Fundraising 15,017

Total expenses $1,009,435

Increase/(decrease) in net assets:Unrestricted (25,226)Temporarily restricted (11,450)Permanently restricted -

Increase/(decrease) in net assets (36,676)

Net assets, beginning of year 155,021

Net assets, end of year $118,345

STATEMENT OF ACTIVITIESYear ended June 30, 2016

2016ASSETS

Cash and cash equivalents 46,376Certificates of deposit 50,000Assessments receivable 14,940Government grants receivable 82,000Prepaid expenses 415

Security deposits 9,891and other assets

Total assets $203,622

LIABILITIES AND NET ASSETS

Liabilities:

Accrued expenses $85,277and other liabilities

Total liabilities $85,277

Net Assets:Unrestricted 118,345Temporarily restricted -

Permanently restricted -

Total net assets $118,345

Total liabilities $203,622and net assets

STATEMENT OF FINANCIAL POSITIONJune 30, 2016

FORDHAM ROAD DISTRICT MANAGEMENT ASSOCIATION, INC.


FY 2018REVENUE

Assessment $795,000Interest 500Other 18,000Contributions/Fundraising 130,000

Total Revenue 943,500

EXPENSESProgram Services:Cleaning & Sweeping 325,000Promotional Projects 145,000Capital Improvement Projects 45,000Total Program 515,000

GENERAL & ADMINISTRATIVEStaff 243,050Fringe Benefits 71,100Rent 36,000Telephone/Utilities 5,000Printing/Postage 4,450Office Supplies 1,100Insurance 15,500Audit/Legal 16,000Other:Office Equipment 3,850Office Expense 1,500Meetings/Local Travel 1,700

Total Administratvie 399,250Total Expense 914,250Net (Revenue over Expenses) 29,250Contingencies (13,500)

PROJECTED FISCAL YEAR 2018 BUDGET


BUSINESS IMPROVEMENT DISTRICT

TEXT/PHOTOGRAPHY: Wilma Alonso/Daniel Bernstein/Zachary Thompson

DESIGN: Kenny Funk, Coffee Cup Design StudioFRONT COVER: Rhina Valentin/Fordham Road BID Marketing Campaign BACK COVER: Fordham Road BID Beautification Project

@fordhamroadnyc#fordhamroadnyc


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