Ford Mustang Magic – A Legend Is Born
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Ford Mustang Magic – A Legend Is Born May 24, 2010
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Ford Motor Company introduced the Mustang on what was then the world’s largest stage. Only the 1964 New York World’s Fair had enough scale and drama worthy of the Mustang. http://www.shipcarsnow.com
Transcript of Ford Mustang Magic – A Legend Is Born
Ford Mustang Magic – A Legend Is Born
May 24, 2010
A Union Pacific Company
World’s Largest Stage
• Ford Motor Company introduced the Mustang on what was then the world’s largest stage. Only the 1964 New York World’s Fair had enough scale and drama worthy of the Mustang. Held in conjunction with the city of New York's 300th anniversary, it featured 140 pavilions over 646 acres.
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“Magic” Was In The Air
• The Ford Company Pavilion was the Fair’s largest attraction, nearly the size of three football fields. Guests entered while riding a “Magic Skyway,” specially designed by The Walt Disney Company.
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The First Mustang Convertible
• It was here on Friday, April 17th 1964, that Lee Iacocca unveiled the Ford Mustang to an estimated crowd of 20,000 anxious buyers. When he removed the silk-like Ford blue cover to introduce the first Mustang convertible to the world, electricity filled the air. The flash of light bulbs was blinding. The entire crowd pushed nearer in one wave for a closer look.
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Ingenious Marketing Tactics
• Revealing the Mustang was only one small part of the plan. That same day, one hundred members of the press also participated in a giant seventy car Mustang rally, driving 750-miles from New York to Ford Headquarters in Dearborn, and stopping only to file stories to their newspapers and magazines along the way.
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Every Dealership To Have One
• On April 17th, Ford dealerships across the country were also mobbed by customers. Ford had arranged to produce a minimum of 8,160 Mustangs prior to its introduction, so that every Ford dealership would have at least one in its showroom when the car was officially launched. People literally attacked their local Ford showrooms. Everyone was in a frenzy to be one of the first to own the Mustang.
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Anticipation Grew
• In his autobiography, Iacocca, the man himself tells about the excitement the first Mustang caused at Ford Dealerships across the country
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People Were Willing To Do Anything
• In Chicago, for example, one dealer had to lock his showroom doors because the crowd outside was so large.
• In Garland, Texas, a Ford dealer had fifteen potential customers bidding on a single Mustang. He sold it to the highest bidder, who insisted on spending the night in the car until his check cleared.
• At a dealership in Seattle, the driver of a passing cement truck became so fascinated by the Mustang on display that he lost control of his vehicle and crashed through the showroom window.
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About
• We are a Union Pacific Company – Trusted name & leader in transportation– Delivering over 6 million cars annually
• We deliver autos nationwide– Speedy truck delivery– Economical and green rail options
• We make it easy to ship cars!– Easy-to-use, no hassle, online
www.shipcarsnow.com– One call, we do it all 1-866-207-3360
**Wally Koster is a freelance writer with over 40 years of automotive experience.
