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8/9/2019 @Ford June 2010 (North America)
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Connecting North America
June 2010
inside:SuStainability RepoRt pullout
lc rd ccr
Gmkh tHRee
ec-R
Fiesta unleashed:
Its a Pretty Big Deal
-
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celebrating
40 years
celebrating
40 years
40601 Ann Arbor roAd
Plymouth, mI 4 8170
(Ann Arbor roAd West of I-275)
servIce hours:
m-f 7:30-6:00
sAt 8:00-1:00
sAles Phone: 866-980-5963
servIce Phone: 866-980 -1107
shoWroom hours:
m/th 8:30-9:00
t/W/f 8:30-6:00
sAt 10:00-3:00
Hines Park
lincoln Mercury
PlyMoutH/canton, Mi
Joy Rd.
Ann Arbor Rd.
HaggertyRd.
275
WWW.HinesPark.coM
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June 2010 |
Connecting North America
6
14
3
10
3 Lincoln brandacceleration
Lincoln will have seven all-new
or signifcantly rereshed
vehicles in our years.
4 Eco-Route
Driving rom A to B in an
environmentally riendly way.
6 Consumerexperience
Dealers will drive
enhanced consumer
experience and growth.
7 Monthly sales
U.S. sales are up 23 percent,
Canada remains on top.
8 Perceptioncatches reality
Ford improves in ALG study.
10 Coming soon
The Fiesta is coming
with a class-leading push.
12 Road trip
American Journey 2.0
will create a new market
or technology.
14 Ken Block
Ford racer to light up
the Internet with
Gymkhana THREE debut.
15 OperationDrive one
Ford puts on national tour
and raises money
or military charity.
17 Northville plant
Explore the success o Henry
Fords village industry.
Publisher: Sara Tatchio |Associate publisher: Susan Krusel | Managing editor: Alice Aruto
Contributing editor: Jenn Corney |Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman
Graphic designer: Julie Yeiter | Image coordinators: Brian Wybenga | Copy editor: Floyd Opperman
Photographers:Keith Tolman, Sam VarnHagen, Tom Wojnowski
Editorial: (313) 390-3569 |Advertising: (248) 318-6316 |Address changes: (313) 322-3131 (@Ford changes only)
No portion o this magazine may be reproduced without prior written consent o @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, saety, quality and durability o
these items rest solely with the respective manuacturers. Ford assumes no liability or their use.
@Ford is available online at www.at.ord.com. The magazine is available six times a year in racks at all Ford acilities in the U.S. and Canada, an
mailed to retirees. Retirees may opt out o mail delivery, opt in or an e-mail copy or make @Ford address changes at: FWINFO ord.com.
A moe neacve @FordThroughout the magazine,
weve highlighted stories
that oer much more
inormation at @Ford
Online (www.at.ord.com).
Just look or the highl ights box like the one pictured here.
A similar logo is in the upper let corner o @Ford Online in
the rotating promo box section.
Cck @Frd ofr mr frm
www..frd.cm
AcceleratingLincoln momentum
Ford recently marked another important milestone in
our companys transormation as we solidied plans to
urther grow our Ford brand while accelerating Lincoln.
Earlier this month, we announced plans to introduce
seven new or signicantly upgraded Lincoln vehicles in the
next our years, including our rst-ever C-segment vehicle.
We also announced that we will end production
o Mercury vehicles in the ourth quarter o this year.
While Mercury served us well in the past, it now is time
to ully devote our resources and attention to growing
Lincoln just as we have been doing so successully
with the Ford brand.
We have a solid oundation or our Lincoln business and
now plan to accelerate the development o products withstandout design, class-leading technology and power-
trains that oer top perormance and uel-eciency.
This is an exciting time in our business and I would
encourage each o you to become amiliar with our
important plans or Lincoln as we urther grow the brand.
Thank you or your continued hard work and support.
Mark Fields
President, The AmericasFor more perspective rom MarkFields on the Lincoln and Mercury
news, see page 3.
4
http://www.at.ford.com/mailto:[email protected]://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/mailto:[email protected]://www.at.ford.com/ -
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2 | June 2010
Local
Rcg fr cr
Ford Motor Company
is proud o its 16 years o
support or the Komen
Race or the Cure. To date,Ford has dedicated over
$105 million to the cause
with over 50,000 employees
participating in the Race in
their local areas.
On May 22, Detroit hosted
its 19th Annual Race or the
Cure with about 2,000 people
joining the Ford team. To nd
a local race near you visit
www.komen.org.
Also, check out the latest
Warriors in Pink apparel atwww.shopwarriorsinpink.com.
Open 24 hours a day on www.villageford.comAll of our new and used vehicles have prices online, but please call for the latest incentives
on the vehicle of your choice to further reduce your price!
800-257-1538 23535 Michigan Ave., Dearborn, MI 48124
28 Years of Quality Customer Care in Sales and Service
In Dearborn. We have to be Better.
Open Saturday
ushr d Jh H. JhsRcv Frd Frdm awrd
At the 12th Annual Ford Freedom Awards John H.
Johnson and Usher Raymond IV, popularly known as
Usher, were honored.
Johnson, ounder and publisher o Johnson
Publishing, received the Ford Freedom Award.
Usher, chairman and ounder o Ushers New Look
Foundation, was awarded the Ford Freedom Scholar
Award.
I am truly honored to be named the Ford Freedom
Award Scholar and applaud the program or
encouraging youth as leaders and entrepreneurs,
Usher said. Young people have the power and
ability to create great changes in our communities
and the world. It is up to all o us to ensure youth have
the support, training and mentors to make their
dreams realities.
Frd md t 25ivv Cmsf 2010
Bloomberg
BusinessWeek
recently
recognized
Ford Motor
Company or
being one o
the 50 Most
Innovative
Companiesin 2010. Ford moved
rom 31 to 13 in the annual
rankings. Ford is making some
headway in the survey not only
because o a resh new lineup but
also its decisions to invest in such
emerging markets as Brazil.O the Top 25 ranked companies,
the majority were based outside o
the United States. The survey is
based o inormation gathered by
Bloomberg BusinessWeeks
partner Boston Consulting Group.
Vs h phs & Vds
2010 Rc fr h Cr
www..frd.cm
http://www.komen.org/http://www.shopwarriorsinpink.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.villageford.com/http://www.at.ford.com/news/multimedia/Pages/default.aspx?t=g&id=107http://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.at.ford.com/news/multimedia/Pages/default.aspx?t=v&id=403http://www.at.ford.com/news/multimedia/Pages/default.aspx?t=v&id=403http://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.businessweek.com/magazine/content/10_17/b4175034779697.htmhttp://www.at.ford.com/news/multimedia/Pages/default.aspx?t=g&id=107http://www.villageford.com/http://www.villageford.com/http://www.shopwarriorsinpink.com/http://www.komen.org/ -
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June 2010 |
Corporate news
As Ford continues the growth o the Ford brand, it is
expanding and enhancing its Lincoln brand lineup with seven
all-new or signifcantly rereshed vehicles in the next our years.Ford also will end production o Mercury vehicles in the ourth
quarter o this year to devote its fnancial, product development,
production and marketing, sales and service resources toward
the continued growth o its core Ford brand while enhancing
the Lincoln brand.
Mark Fields, president o The Americas,shares more insight
on this announcement.
How oe h hel elve on o ONE Fo lan?
This is really the continued evolution o executing our
ONE Ford strategy. It all starts with being very consistent
and very devoted to having world-class products come into
the market place rom either Ford or Lincoln. Also, staying
ocused on our our product pillars o Quality, Green, Sae
and Smart. Its just the next step in the ONE Ford plan and
the next step in protably growing our business and bringing
satised customers along the way.
Wh h he h me o ake acon?
Although a dicult decision, we think this is the right time to
take this action on Mercury. Weve gone though our normal
process this spring where we review and lock in our business and
product plans. It became evident that as weve seen the strength
o the Ford brand accelerate, many customers who would be
purchasing Mercury products have migrated to Ford vehicles.
So, we elt this was the optimal time to make this decision. Not
only will it allow us to ocus the majority o our eorts urtheraccelerating improvements weve seen in our Ford portolio, but
also allow us to ocus more on bringing Lincoln to the next level.
Wha chane fo he Mec ban?
During the past year or so, weve seen such an improvement i
the Ford brand. To put it into perspective, the Ford brands markshare hasgrown2.2 percentage points this year alone. Mercury
overall market share is 0.8 of a percentage point. The Ford
brands improvement has been twice Mercurys overall marke
share, and customers really like our new Ford product lineup.
Can o hae eal on lan fo he Lncoln ban?
We have a very clear vision or Lincoln. We are going to tak
specic actions, including:
Lincolns rst-ever C-segment vehicle
New Lincoln-exclusive powertrains, including an all-new
V-6 and advanced uel-ecient transmissions
EcoBoost engines available in all Lincolns from the
Navigator ull-size SUV to the new C-segment Lincoln
Fuel economy leadership with each new vehicle leading
to Lincoln emerging as the most uel-ecient luxury lineup on
the market
More useful technology and features than any other
competitor with a special ocus on comort and convenience
New advanced eatures include: ully retractable glass roos;
adaptive computer-controlled suspensions; electronic, push-
button gear-selectors; active noise control; and exclusive
MyLincoln Touch driver connect technology
Wha hol o meae be o fen an faml?
I think we should all recognize that as employees we are
the best advocates or promoting the Ford business and the
Lincoln business. There is inormation available to employeeshere in the magazine and on @Ford Online. I encourage you
to educate yourselves and help get the story out.
Lincoln brand to expand,Mercury phases out
June 2010 |
rom the Lincoln-Mercury
Division
1950The one-millionthMercury, one o 293,658vehicles manuactured bythe division this year, rollso the line
1953The height o Mercuryssuccess came in 1953when the division held5 percent total marketshare. Today Mercury
holds 0.8 percent U.S.market share
1955The Mercury Montclair isintroduced
1963-64First Mercury Maraudersand Comet Cyclonesdebut at the dawn o the
muscle car era
1966The 1967 Cougar isintroduced as Americasfrst luxury/sports carat a popular price andnamed Motor TrendsCaro the Year
1968The Cougar XR7/XR7GT-E and GT-G (Gurney)highlighted the pinnacleo Mercury perormance
1938The frst model, the1939 Mercury 8, goesinto production. It soldor $916 and boasted a95-horsepower V-8. Salesor the frst year total65,884 vehicles
1945Lincoln-Mercury Divisionwas established
1949The 1949 Mercury wasthe frst new oering
1992First Mercury Villagerminivan is builtat Ohio Assembly Plant
1996Mercury enters the SUVmarket with Mountaineer
2005
Mercury Mariner isintroduced. A hybridversion is added or the2006 model year
2006Mercury Milan isintroduced. A hybridversion ollows or 2010
2010The current Mercurylineup consists o ourmodels the Milan andMariner, along with thei
hybrid versions, the GraMarquis andMountaineer
with just under 400horsepower. Boss 302/Boss 428 Cobra Jetpowertrain optionsoered in 1970
1975Grand Marquisnameplate introducedand goes on to become
Mercurys longest-running, best-sellingnameplate, with morethan 2.7 million sold
1983Topa is introduced as a1984 model
1985Sable, oered as aspace- and uel-efcientront-wheel-drive sedanand station wagon, isintroduced
MErCury HistOry
http://www.at.ford.com/news/cn/Pages/FordtoExpandLincolnLineupandBrandEmphasis;MercuryProductionEndsinFourthQuarterof2010.aspxhttp://www.at.ford.com/news/cn/Pages/FordtoExpandLincolnLineupandBrandEmphasis;MercuryProductionEndsinFourthQuarterof2010.aspxhttp://www.at.ford.com/news/cn/Pages/FordtoExpandLincolnLineupandBrandEmphasis;MercuryProductionEndsinFourthQuarterof2010.aspxhttp://www.at.ford.com/news/cn/Pages/FordtoExpandLincolnLineupandBrandEmphasis;MercuryProductionEndsinFourthQuarterof2010.aspxhttp://www.at.ford.com/news/cn/Pages/FordtoExpandLincolnLineupandBrandEmphasis;MercuryProductionEndsinFourthQuarterof2010.aspx -
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When it comes to achieving thebest possible uel eciency, the
way you drive can be nearly as
important as the vehicle you drive.
Fords new MyFord Touch
driver connect technology
continues to build on the uel
efciency coach, SmartGauge
with EcoGuide, which debuted in
the 2010 Ford Fusion Hybrid and
Mercury Milan Hybrid and the
2011 Lincoln MKZ Hybrid. The
SmartGaugewith EcoGuide
cluster
provides real-
time uel
economy data
and illustrates
good
perormance
through a
growing
graphic o
leaves and
fowers.We have
learned that
when we
provide drivers
the inormation
and tools in an
interactive and entertaining way,
they want to drive more uel
eciently, said Jim Buczkowski,
director o Global Electrical and
Electronics Systems Engineering.
MyFord Touch provides an
unprecedented level o
inormation and interaction so
drivers can make the choice to be
more uel ecient.
MyFord Touch now also oers
drivers a new option to reach their
destination. In addition to the
astest and shortest routes an Eco-
Route will also be suggested.
The Eco-Route will not
necessarily be the astest or
shortest route; however, it is the
most uel ecient. The optioncharts a route avoiding congested
reeways while maximizing the
use o major roads, allowing the
driver to maintain an ecient rate
o speed. In testing the new Eco-
Route, Ford o Europe engineers
achieved up to a 15 percent
improvement in uel economy.
When drivers use Eco-Route
particularly in combination with
MyFord Touchs uel-economy
eedback and uel-ecient drivin
techniques they can achieve a
noticeable increase in uel
eciency, said Jennier Brace,
Ford user interace design
engineer.
Additionally, MyFord Touch
enables drivers to monitor and
track their vehicles uel economy
perormance and miles-per-gallo
averages or the past ve, 10 and
30 minutes. This data appears in
real-time as a bar chart next to th
uel gauge on the display. The dat
displayed can be customized by
the drivers to meet their needs an
hone their eco-driving skills.
MyFord Touch not only givesdrivers inormation they can use
to improve their driving habits,
but also expands on that
capability by engaging the
navigation system to give driver
a variety o options, Brace said.
The benets will be greater
because MyFord Touch and
MyLincoln Touch will be widely
available in the uture.
4 | June 2010
Smart
Eco-dvng pEco-driving techniques tested by Ford showed
that motorists coached in eco-driving cansignicantly improve the uel economy
perormance o their vehicles. Here are simple
tips that any driver can use:
1. Slow down and watch speed
2. Accelerate and brake smoothly
3. No prolonged idling
4. Check your tires
5. Keep up with maintenance
6. Travel light
7. Minimize use of heater and air conditioning
8. Close windows at high speeds9. Choose the right oil
10. Consolidate trips
For additional inormation on how to save on
gas, visit the Driving Skills or Lie Web site and
click on the eco-driving module. Fords eco-
driving initiative builds on the Alliance o
Automobile Manuacturers comprehensive
nationwide eort to promote eco-driving at
www.EcoDrivingUSA.com.
MyFord Touch encouragesdrivers to improve uel eiciencyb Krshr Scr
Cck @Frd ofr mr frm
www..frd.cm
http://www.ecodrivingusa.com/http://www.at.ford.com/http://www.at.ford.com/http://www.ecodrivingusa.com/ -
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June 2010 |
Save up to $576 a year**versus comparable regularly priced AT&T or Verizon family unlimited plans
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Nokia 2720
Offer expires June 30, 2010 and is onlyavailable by calling 1-866-464-8662, option 3.
Ford Motor Company Act now and you could
get a FREE Bluetooth headset with purchase!
(Not available at T-Mobile stores.)
*Claim based on comparison of monthly charges for T-Mobiles Even More family unlimited plans, with discount applied, against comparable post-paid family unlimited talk + text plans offered by AT&T and Verizon; does not include taxes and fees, discounts, or cost of phone. Plan features, service limitations, andrequirements may vary among carriers. Data obtained from AT&T and Verizon websites as of January 2010.
Limited time offers; subject to change. Taxes and fees additional. Domestic only. Unlimited features are only for direct communications between two people. Monthly discount: Qualifying postpaid family-liable plan on two-year contract required; FlexPay, Even More Plus and certain other plans excluded. Monthlydiscount applied to recurring charges and not to overage, long distance, roaming, taxes and fees, or other charges. Initial activation fee waived only for new lines of service. Offer may not be combined with any other discounts. Device of fer: Expires 5/18/2010. Supplies may be limited . New activation of qualifyingvoice and data plan on two-year contract required. General terms: Credit approval, $35/line activation fee, and 2-year agreement may be required; up to $200/line earlycancellation fee applies to 2-year agreements. Proof of eligibility may be required. See brochures and T-Mobiles Terms & Conditions (includingarbitration provision) at T-Mobile.com for details. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. Even More is a service mark of T-Mobile USA, Inc. 2010 T-Mobile USA, Inc.
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800.445.TREE x. 428see more photos at davey.com/ford
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Bolstered by a steady fow onew products, increased sales,
and a steadily improving image,
Ford and its dealers have reached
a key conjuncture in the
companys history.
We have built such good will,
based on the strength o our
products, creating a strong
business and we care that we
are in a place now where we can
really take Ford soaring, Ford
President and CEO Alan Mulally
told dealers and Ford employeesduring the 2010 Ford Dealer
Introduction Show last month
in Detroit.
Comparing his vision o a Forddealership to an Apple store with
its riendly, well-inormed sta,
breadth o product and speedy
transactions Mulally urged an
even closer working relationship
with dealers to dramatically
improve the customer experience
at Ford dealerships as a means o
urther dierentiating the
company rom its competitors.
The challenge is to go beyond
simply satisying customers, said
Frederiek Tony, vice president,Ford Customer Service Division.
The act is that customers can
be completely satised with their
retail experience and still not buy
rom us again because they
havent developed an emotional
connection. But loyal customers
are much more engaged
emotionally and wouldnt dream
o going anywhere else, Tony
explained.
Ford hopes to wrap a superior
consumer experience around its
Virtuous Circle strategy, which
consists o World-Class Products,
Eective Communications,
Strong
Brands, and
Net Revenue
Growth.
John Felice,
general
manager,
Ford, Lincoln
and MercuryMarketing,
took dealers
through the
our elements,
noting key
successes,
including
vehicle transaction prices, which
are part o Net Revenue Growth.
The company is doing a great
job, said Chris Lubbers, new carsales manager, Lubbers Ford in
Cheney, Kan. Ford is hitting
everything that is hot with
customers quality, uel econom
power, styling theyre hitting it
everywhere.
Lubbers was among 1,800 Ford
dealers and dealership personne
who attended the show.
One o the highlights was a driv
event that matched Fords newes
products against key competitor
According to Terry Kidd, dealeprincipal o Kidd Ford Lincoln
Mercury in Morrison, Tenn.,
Fiesta won easily over the Toyota
Yaris and Honda Fit.
There really is not much
competition. There is so much
more content to Fiesta. The car
itsel doesnt eel like a small car.
It looks and eels so much nicer,
said Kidd.
Fiesta is part o an aggressive
new-vehicle launch this year that
also includes the new 2011 Ford
Edge the rst vehicle to oer
MyFord Touch driver connect
technology the new 2011
F-Series Super Duty and three
new powertrains or the 2011
Ford Mustang.
Ken Czubay, vice president o
U.S. Marketing Sales and Service
who opened the meeting, thanke
the dealers or their support o th
company during the tumultuous
time since the last dealer introshow in 2008.
Your condence in our
business strategy, along with
your dedication, has helped us
prepare or whats ahead. And
on a personal note, I have never
been more proud than I am
today in what weve been able
to accomplish as a team,
Czubay said.
6 | June 2010
Teamwork
Ford dealers help driveconsumer experience, growthb Jh Fss
yr cfdc rsss srg, gwh r ddc,hs hd s rrfr whs hd. i hv vr mr
rd h i m d wh wv ccmsh s m.
Ken Czubay, vice president of U.S.
Marketing Sales and Service
Ford dealerslook to emulatethe Appleconsumerexperience.
-
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June 2010 |
u.S. Mrk Shr 2010 yr--D vs. 2009
25%
MARKETSHAREPERCENTAGE
20
15
5
10
0
16.7%*
1.8
18.8%
0.4
9.2%
0.8
15.0%
0.9
10.4%
0.3
8.0%
0.8
14.6%
0.3
OTHER
7.3%
+0.1
Sales
Fords U.S. sales were up 23 percent
in May, the sixth consecutive monththe companys combined Ford,
Lincoln and Mercury brands
increased more than 20 percent
compared to year-ago levels.
Our laser ocus on uel eciency
and quality is paying o or our
customers and or Ford, said Ken
Czubay, vice president, U.S.
Marketing Sales and Service. Our
customers are rewarded because Ford
resale values continue to increase at a
rate higher than the overall industry
and they are rewarding us withincreased purchase consideration.
F-Series sales surged 49 percent in
May. Sales o Fords E-Series van were
up 34 percent while Transit Connect
posted its best sales month yet.
Fusion sales climbed 13 percent,
setting a new May record or the
companys midsize car, and Taurus
sales rocketed 98 percent. Mustang
recorded its highest retail share or
any month in a year.
The Ford lineup becomes more
ormidable when the new, award-winning 2011 Fiesta subcompact
debuts at Ford dealers throughout the
country. Ford U.S. Sales Analysis
Manager George Pipas says demand
or new car appears to be very strong.
A month ago our zone managers
visited dealers to take June production
orders.
The managers had about 5,000 unitsavailable, but dealers wanted 12,000,
Pipas said.
The new Fiesta is one reason Bank
o America Merrill Lynch Senior
Research Analyst John Murphy sees
Ford market share increasing during
the 2011 to 2014 models years.
Murphys annual Car Wars report
uses product cycle plans and
showroom age inormation to
orecast uture market share trends.
Fords recent gains should
continue, with share reaching the 17to18 percent range, supported by a
solid product cadence, stated Murphy
in his report released May 26. We
believe this will be driven by the
relative strength o its product
launches, which are increasingly
leveraging Fords global platorms.
Source: Manuacturers Reports
*Does not include Volvo
Ford sales climb23 percent in Mayb Jh Fss
SaleSto CoMe
Frd msdrsh Cd
Ford o Canada reported a 19 percent
increase in May sales compared to the
same period a year ago. Strongperormances rom the Ford Taurus,
Ford Edge and Lincoln MKX, which
saw increases o 242 percent, 65
percent and 74 percent, respectively,
helped to drive the results. With year-
to-date sales up 25 percent, Ford
continues to lead the market.
2011 Ford Mustang
u.S. Vhc Ss2010 yr--Dt-Sg Crs d trcks
Rank Nameplate Units Sold
1 Ford F-Series 193,8432 Chevrolet Silverado 135,788
3 Toyota Camry 125,804
4 Honda Accord 122,725
5 Toyota Corolla/Matrix 118,625
6 Honda Civic 107,127
7 Nissan Altima 96,195
8 Ford Fusion 92,763
9 Chevrolet Malibu 87,597
10 Ford Escape 83,440
11 Chevrolet Impala 75,04012 Ford Focus 74,635
13 Hyundai Sonata 71,478
14 Honda CR-V 70,829
15 Dodge RAM 68,999
16 Toyota RAV4 68,427
17 Chevrolet Cobalt 67,253
18 Chevrolet Equinox 55,500
19 Toyota Prius 55,041
20 Chrysler Town & Country 51,342
21 Ford Edge 47,854
22 MAzDA3 47,793
23 Nissan Versa 47,775
24 VW Jetta 46,173
25 Ford Econoline 45,516
Source: Manufacturers Reports
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8 | June 2010
Quality
Further demonstrating its
strong business results and gains
over the past two years, Ford wasnamed the most improved brand
last month in the Automotive
Lease Guide (ALG) study with a
7.6 percent improve-
ment over the all o
2009. In the study, Ford
also achieved the largest
gain o any automaker in
ALGs latest Perceived
Quality score.
These improving
perceptions o Fords quality have
been key to the companys
continued market share gains and
improved resale value.
We have made huge strides in
vehicle quality in recent years but
customer perceptions dont change
overnight so it is gratiying to see
our real-world improvements begin
to ully register with consumers,
said Jim Farley, Fords group vicepresident, Global Marketing.
The benets o improved
perception o quality are huge
rom market share to residual
values and purchase
considerations.
ALG noted that Ford residuals
have seen a huge upswing.
Fords average residual gained
U.S. $2,420 (January-June 2010
residual guides) compared to the
year-ago period; the average
brand change was about $615.
Fords goals have been
supported by an entire portolio o
all-new or redesigned products
that have been well-received both
in the marketplace and among
automotive critics, said Matt
Traylen, chie economist or ALG
ALG attributes several actors t
Fords improvement in perceivedquality. Ford improved vehicle
quality and launched well-receive
products and avoided bankruptcy
and a taxpayer bailout, unlike its
domestic competitors. Ford also
has limited brand-damaging
incentive spending and daily rent
feet sales.
ALG notes that the new Ford
Taurus and Fiesta have been well
received by the press and public.
Customers want to see that yo
can be reliable in your quality
month ater month, year ater
year, Farley said. Demonstratin
steady improvements in initial an
long-term durability over time is
helping us close the gap between
perception and reality.
Perception catches up to realityas Ford achieves quality gains
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June 2010 |
Product
As vacation season begins, SuperDuty customers are towing their
boats, trailers and campers all over
the country. The 2011 Super Duty
provides best-in-class capability
and segment-rst technologies,
allowing customers peace o mind
as they tow a wide array o loads
or work or pleasure.
The 2011 Ford F-Series Super
Duty has class-leading capability,
but the key is putting it to work in
a way that is easy and seamless
or the customer, said DougScott, Truck Group marketing
manager. About 95 percent o
our Super Duty customers tow.
The wide array o standard and
available technology in the 2011
Super Duty can help customers
tow with more condence.Providing an additional level o
condence and control while tow-
ing is the latest Ford technology,
Trailer Sway Control, which uses
Fords AdvanceTrac with RSC
(Roll Stability Control). The sys-
tem uses sensors to measure wheel
speed, throttle position, steering
wheel angle, yaw rate and lateral
acceleration as well as an exclusive
gyroscopic roll-rate sensor.
Key to the Ford system is the
roll-rate sensor, using real-timeinput instead o calculations to
take countermeasures. When the
system detects a trailer yawing, it
applies asymmetric braking to
reduce the sway.
The towing customer is the
Super Duty customer, said Scott.
Thats why its so important to
provide the 2011 Super Duty cus-
tomer not only the most capability,
but also the right technology to
tow more condently.
Helping provide towing power
is the all-new Ford-designed,
engineered and built 6.7-liter V-8
turbocharged diesel engine or the
2011 Super Duty touting best-in-
class horsepower, torque and uel
economy. The engine will enable
increased towing control that
customers will experience. The
new 6.7-liter Power Stroke V-8
turbocharged diesel engines
integrated exhaust brake
increases engine exhaust back
pressure when
needed to help
slow the vehicle
and trailer while intow/haul mode.
The 2011 Ford
F-Series Super Duty delivers
class-leading towing capability
that the customer can manage
seamlessly and condently, which
is a combination our competitors
cant match, said Scott.
Tow like a pro with 2011F-Series Super Dutyb Jff Mjsk
Nearly 72percent ofSuper Dutycustomersconsider towincapability asextremelyimportant.
Vs h phs & Vds
2011 Frd Sr D ad Cmgwww..frd.cm
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Delivering 40 highway miles per
gallon, Fiesta gives buyers class-
leading uel economy without
asking them to make compromisesin perormance, ride comort or
interior quietness.
Fiesta arrives with brand name
recognition pushing 60 percent
among small car shoppers. This is
impressive awareness, especially
or a nameplate unavailable in
North America since the 1980
model year.
It didnt happen
by accident.
Two elements
have really driven
pre-launch brand
awareness or
Fiesta, said
Brand Manager
Sam De La Garza.
First, Fiesta has
been continuously
available in
Europe since
1976 with over
13 million sold
so many globe-
trotting car buyers
are aware o the
vehicle. Second, weve been very
active in the social media space.
The Fiesta Movement putting
100 social media activists behind
the wheel o European-spec
models, and asking them to blog,
tweet and post their experiences
really put Fiesta top-o-mind
among youthul, active and media-
savvy target customers.
Fiesta Movement agents
delivered, with benets.
Collectively, Fiesta agents drove
more than 1.5 million miles. Video
documentations o agent
escapades philanthropic,
cultural and adventuresome
missions generated more than
6.2 million YouTube views, more
than 750,000 Flickr views and
more than 4 million Twitter
impressions.
Fiesta Movement Chapter 2
hit the streets in March 2010,
consisting o 20 teams o two
agents each. Still rooted in social
media, Chapter 2 is bringing agen
generated content to new media
platorms and localized audience
i a e b eal
The ad campaign or the new
Fiesta is built around the theme,
Its a pretty big deal.
Thewhimsical 60 second
television ad that debuted during
American Idol takes center stage
this summer at theaters beore
projected blockbuster hits like
10 | June 2010
Cover story
Fiesta aims to set a new small-car
benchmark in small-car style, saety,
value and technology when it arrives
in North American Ford dealerships
this summer.
2011 Fiestaarrives in North
America
Set to change
perceptions
o small carsb Kh prc
Cck @Frd o
fr mr frmwww..frd.cm
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2009/10
Blueprint for Sustainability
The Future at WorkSEE OUR FULL REPORT
www.ford.com/go/
sustainability
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Alan Mulally
President and Chief Executive Officer
We are providing affordable fuel economy
for millions of customers by introducing
fuel-saving technologies across a wide
range of vehicles.
William Clay Ford, Jr.
Executive Chairman
Creating a strong business and building
a better world are not conflicting goals
they are both essential ingredients for
long-term success.
WelcomeMessage from the Executive Chairman
and President and Chief Executive Officer
In 2009, Ford Motor Company successfully weathered theworst business environment in generations, posting our f irst fullyear of positive net income since 2005. Our market share grewin North America, Europe and South America, while salesincreased in the rapidly growing Asia Pacific and Africa region.
These results show that our ONE Ford plan is working: we arebuilding great products, a strong business and a better world.During 2009, we:
(CO2) goal, which calls for a 30 percent reduction in the CO2emissions of our new U.S. and European vehicles by 2020,compared to the 2006 model year.
other vehicles that achieve best-in-class fuel economy.
efficiency in North America by 4.6 percent. Since 2000, wehave cut energy use at our global facilities by 44 percent.
better than the best in the business, according to severalglobal third-party assessments.
Insurance Institute for Highway Safety of any automaker 19 Ford vehicles in total and introduced a range ofsafety innovations.
We are optimistic about Fords future possibilities. This is oneof the most exciting times in our industry since mass automobileproduction began more than a century ago. New technologiesare radically transforming some of the most fundamental andenduring elements of the automobile. The companies that leadthese changes will create new green jobs and generate profitswhile reducing fuel use and CO2 emissions, benefiting both theeconomy and the environment.
As a global community, we have the opportunity to forge acompelling vision to contribute to addressing the issues ofeconomic growth, energy independence and environmentalsustainability. We see two key enablers of progress in theseareas: technologies and innovation will provide the solutions,while collaborative partnerships and a systems approach willhelp us implement them.
Collaboration and innovation are the foundation of our work inareas ranging from vehicle electrification to human rights in oursupply chain. Ford has a proud heritage of improving peopleslives and making their world a better place. We want to build onthis by being recognized as a trusted partner and operatingresponsibly and sustainably wherever we do business. Through
a decade of work and a disciplined reinvention of our Company,we have built sustainability into our business model.
Our Company has been through some tough times, but wehave emerged leaner, stronger and more focused. With thesupport of our stakeholders, we are creating an exciting and
viable company poised to deliver profitable growth for all.
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Fusion HybridWeve doubled our hybrid vehicle production, and were on
the way to delivering the first of our pure battery electric and
plug-in hybrid vehicles.
More about sustaining Ford
www.ford.com/go/sustainability
After enduring several of the most difficult yearsin our Companys history, Ford turned a cornerin 2009. In the face of a global economic andfinancial crisis, as well as unprecedented events
in the U.S. automotive industry, Ford posted thefirst full year of positive net income since 2005,and a $17.5 billion improvement over 2008.
Despite the continued economic slump of 2009, which included the
bankruptcies of two domestic competitors and a nearly 40 percent
cumulative drop in new vehicle sales in the U.S. since 2005, we
gained market share in most of our business units across the globe,
including our first full-year market share gain in the U.S. since 1995.
Based on Fords improving performance, the gradually
strengthening economy, and our present assumptions, we now
expect to deliver solid profits this year with positive Automotiveoperating-related cash flow.
Our progress in 2009 offers the strongest proof yet that our
business strategy is successful and that we are forging a path
toward profitable growth through teamwork and leveraging global
scale. Three years ago, we created the ONE Ford plan to guide
our business toward better times. We cascaded the plan across
our global organization. And we are executing the plan.
Ford is steadfastly focused on creating a strong business that
builds great products that contribute to a better world. We continue
to press forward to globalize vehicle platforms that can be adapted
to meet specific regional needs. Flexible manufacturing capabilities
allow us to bring products to market with greater speed and
efficiency than ever before.
We believe that we have been able to weather these last difficult
years because our business and our sustainability strategies are
aligned and intertwined. But were far from complacent, and were
continuing to address adverse conditions. Notwithstanding many
positive signs of an economic recovery, the global business
environment remains extraordinarily challenging, with increasingly
intense competition from other automakers.
Our path toward long-term viability began well before the
recent economic downturn began. We have been fundamentally
restructuring our operations in ways that impact every part of our
business. We recognized that our business model needed to
change, and we have been changing it.
One key element of that is our increased focus on a more balanced
portfolio that includes more small and midsize vehicles, to respond
to consumer demands. Weve been very clear about our product
strategy to deliver improved fuel economy and reduced greenhouse
gas emissions through advanced technologies. Our blueprint for
sustainability, which highlights how we will meet our product
CO2-reduction goal, has positioned us to lead in the industry.
Offering vehicles with smaller environmental footprints, tackling the
mobility challenges of rapidly growing urban centers, and tailoring
our products and services to increasingly diverse global markets are
not peripheral to Fords future success they are central to it.
Read more online about:
ONE Ford plan
Our ONE Ford plan is anchoredby four key priorities:
SUSTAININGFORD
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More about climatechange and mobilitywww.ford.com/go/sustainability
Climate change has the potential to affect allparts of our business and is interconnected toother important issues from water availabilityand energy security to human rights and
mobility. Ford has developed a comprehensive,science-based global strategy to reducegreenhouse gas emissions and processes whileworking cooperatively with the public and privatesectors to advance climate change solutions.We believe this strategy is one of the factors thathas helped to transform our Companys currentand future products and prospects.
Our Goals
In early 2008, we announced a goal to reduce CO2 emissions from
our U.S. and European new vehicles by 30 percent by 2020, relative
to a 2006 model year baseline. We also set out a technology
migration plan embodied in our blueprint for sustainability that
details our near-, mid- and long-term product plans to meet this goal
(see graphic opposite). Despite challenging economic conditions, we
are making significant progress in implementing the plan and are on
track to surpass the goal. In addition, we have committed that all our
new vehicles will be best in class, or among the best in class, for fuel
economy in their segment. During 2009, we expanded our analysis of
potential greenhouse gas emission reductions to include the products
we sell in Brazil and China. In this analysis, we compared our current
product plans to potential reductions aligned with long-term CO2stabilization at 450 ppm, and considered the impact of low-carbon
fuels. This is a step toward developing goals for these markets.
Our Progress
In every region of the world, we are advancing toward our goals by
introducing new products and technologies that significantly cut fuel
consumption and emissions. For example, during 2009 and early
2010 we:
2 emissions from our 2009 model year U.S. and
European new vehicles by 12 percent and 6.7 percent,
respectively, compared to the 2006 model year.
engines, which
deliver up to 20 percent better fuel economy compared to
larger-displacement engines. Our new four-cylinder EcoBoost
engine was introduced in Europe, and we announced plans to
use it in China on the Ford Mondeo in 2010.
ECOnetic vehicles in Europe, including the second-generation
Focus and Mondeo. The Focus ECOnetic with stop/start
technology emits just 99 g/km of CO2.
engines, one gasoline and one diesel.
improved gearing ratios and aerodynamics.
fifth hybrid offering, which is expected to be the most fuel-effic
luxury sedan available in North America.
the number of flexible-fuel vehicles produced in the United Sta
by the end of 2010.
2013, including battery electric, plug-in hybrid and hybrid elec
vehicles that will also be introduced in North America by 2012
class of nimble commercial vans with outstanding fuel econom
The Transit Connect will be the basis for Fords first 21st centu
battery electric vehicle.
10 vehicles based on our new global compact car platform th
is expected to deliver up to 2 million vehicles annually by 2012
Ford is actively working to address challenges and opportunities
posed by widespread use of electric especially plug-in vehicl
Such a shift could cut greenhouse gas emissions from vehicles,
increase the use of domestic energy sources, decrease pressur
on petroleum stocks and reduce urban air pollution. But it will al
Ford FiestaWe introduced our new Fiesta global small car in Europe in 2008
and in China in 2009. When it launches in the United States in 2010,
it is expected to have best-in-class fuel economy in its segment.
We are on track to surpass our goal of a 30 percent reduction
in CO2 emissions from our U.S. and European new vehicles
by 2020, relative to a 2006 model year baseline.
CLIMATECHANGE AND
MOBILITY
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between automakers, government officials, utilities, transportation
providers and information technology companies.
A wide range of stakeholders will need to work together to develop
charging infrastructure, integrate electric vehicles with electricutilities, and knit vehicles and grids together into an efficient system.
During 2009 and early 2010 we:
a fleet of Ford-provided plug-in hybrid vehicles.
on new energy
management software that will help owners of plug-in electric
vehicles determine when and how to recharge their vehicles,
while giving utilities better tools for managing the expected
changes in energy demand.
several U.S. cities to explore sustainable mobility projects that
incorporate electric vehicles and infrastructure.
development to battery recycling.
Were also making progress in understanding and reducing our
climate footprint across our value chain. We reduced 2009
operational CO2 emissions by 9 percent globally compared to 2008
and earned our fifth consecutive Energy Star Award for Sustained
Excellence from the U.S. Environmental Protection Agency. In
addition, we announced our participation in the Carbon Disclosure
World Business Council for Sustainable Developments Scope 3
road testing projects both as a way to better understand
greenhouse gas emissions in our supply chain. Ford is the only
automaker participating in these two initiatives.
Climate Change PolicyWe are committed to advocating for effective and appropriate
climate change policy in the United States and around the world.
We are an active member of the U.S. Climate Action Partnership
(USCAP), a coalition of diverse stakeholders that has released
consensus recommendations for U.S. climate protection legislation.
The recommendations represent a balanced and integrated
approach to key linked issues that must be addressed in any
national climate legislation; however, we recognize that the
recommendations are not the only possible path forward. Our CO2product goal is aligned with the USCAP recommendations and with
the broad goal of climate stabilization. The goal also aligns our
product plans to meet or exceed recently announced fuel economy
Mobility
Most automakers define sustainable mobilityas reducing the
environmental impacts of the vehicles they offer by cutting the
vehicles lifecycle greenhouse gases and other emissions.
As indicated by the previous discussion, we see this as an important
piece of the picture and were working hard to achieve it.
But there are other important pieces as well. By 2050, there will be
nine billion people on Earth, 75 percent of whom will live in urban
areas. Putting nine billion people into private automobiles is neither
practical nor desirable.
At Ford, our goal is to make mobility affordable in every sense of
the word economically, environmentally and socially. We believethat creative collaboration and innovative technologies and services
that integrate diverse public and private modes of travel can
harness the benefits of mobility while reducing its environmental
and social impacts. By concentrating on providing affordable
transportation throughout the world and applying emerging
information technologies, we believe Ford can contribute to
addressing significant mobility challenges. For several years, Ford
has engaged with stakeholders including municipal and state
government officials, utilities, transportation planners and NGOs
to envision mobility solutions and pursue their implementation.
Read more online about:
and opportunities
NEAR TERM
Begin migration to advanced technology
Significant number of vehicles withEcoBoost engines
Electric power steering
Dual clutch and six-speed transmissionsreplace four- and five-speeds
Flexible-fuel vehicles
Additional hybrid applications
Increased unibody applications
Introduction of additional small vehicles
Battery management systemsAerodynamics improvements
Stop/start systems (micro hybrids)
select markets
MID TERM
Full implementation o known technology
EcoBoost engines available in nearly all vehicles
Electric power steering high volume
Six-speed transmissions high volume
Weight reduction of 250750 lbs.
Engine displacement reduction facilitatedby weight reductions
Additional aerodynamics improvements
Increased use of hybrids
Introduction of battery electric and plug-in
hybrid vehiclesVehicle capability to fully leverage availablerenewable fuels
Diesel use as market demands
Increased application of stop/start
LONG TERMContinue leverage o hybrid technologies anddeployment o alternative energy sources
Increased percentage of internal combustionengines using renewable fuels
Volume expansion of hybrid technologies
Continued leverage of plug-in hybrid andbattery electric vehicles
Introduction of fuel cell vehicles
Clean electric/hydrogen fuels
Continued weight reduction through
use of advanced materials
2007 2011 2020 2030
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2010 Ford TaurusThe 2010 Ford Taurus is one of the safest-rated large sedans
sold in America. It received five-star NCAP crash ratings for
frontal and side impact and good IIHS ratings in offset frontal
impact, side impact, roof strength and rear impact evaluations.
More about vehicle safety
www.ford.com/go/sustainability
Vehicle safety is one of four principles thatinform and guide Fords every design andengineering effort,1 and we continually work toraise the bar on safety. Based on the following
independent measures, Ford remains anindustry leader in motor vehicle safety.
Institute for Highway Safety, or IIHS) of any vehicle manufacturer.
Nineteen Ford vehicles earned this honor in 2009.
ratings for both frontal impact and side impact from the National
Highway Traffic Safety Administration (NHTSA) in its U.S. New
Car Assessment Program (NCAP) ratings.
and Ford Fiesta achieved Fords first three-star ratings for
pedestrian protection. These cars also joined the Focus, Mondeo,S-MAX and Galaxy in having best-in-class, five-star adult
protection and four-star child protection ratings.
Preventing Distracted Driving
as a contributing factor in motor vehicle crashes. Ford has been
conducting research on distracted driving for many years, and
weve recently taken a number of important actions to address it.
In 2009, Ford was the first vehicle manufacturer to support the
handheld texting while driving. Ford also clarified its employee
policies to explicitly ban the practice.
Fords voice-activated SYNC technology, first unveiled in 2007,
encourages drivers to use voice controls with hand-held devices s
as cell phones and MP3 players, enabling them to keep their eyes
the road and hands on the wheel. For example, when a text mess
arrives to a drivers cell phone, SYNC can read it aloud through
text-to-speech technology and then provide a list of canned replies
the driver to select rather than key-in manually. Also, SYNC locks o
certain features (such as adding or editing a phone book contact)
to program a key that can, for example, limit the vehicles top spee
to 80 mph and mute the audio system until the safety belt is buckl
for teen drivers) on the importance of avoiding distracted driving
the programs reach was expanded in the Asia Pacific region, wh
roughly 11,000 drivers were trained. Operation Teen Safe Driving
a joint effort between Ford and the state of Illinois that is mode
49 percent reduction in teen fatalities in the three years since the
program was launched.
Supporting Collaborative Research
On the research side, Ford is a leader in efforts to assess and ve
the effectiveness of active safety technologies. In January 2010,
Center in Germany joined forces in the Accident Avoidance by
Active Intervention of Intelligent Vehicles (interactIVe) project. The
consortium seeks to support the development and implementat
of active safety systems, and includes seven automakers, six
suppliers and 14 research institutes.
In 2010, Ford is bringing to market the
worlds first automotive inflatable sea
belts, combining traditional seat belt
and air bag technologies to help redu
head, neck and chest injuries for rearseat passengers.
Read more online about:
protection technologies
1
VEHICLESAFETY
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Engagement with Key Suppliers Corporate Management:
Ford is working with its strategic production suppliers at the
corporate level to enhance their policies, verification systems
and ability to influence their own supply chains. Our 90 Aligned
Business Framework suppliers commit to manage and assure
proper working and environmental conditions in their facilities andsupply chains, and we are measuring their progress in doing so.
Collaboration within the Automotive Industry: Ford is driving
collaboration between automakers and supply chain companies
on global working conditions issues through the AIAG.
Through these efforts, we have learned the importance of helping
to build the capability of suppliers to manage working conditions,rather than simply assessing their compliance with Ford and legal
learnings). We continue to see significant potential for collaborative
action by automakers to establish a common, effective and efficient
approach to ensuring sound working conditions in the automotive
supply chain.
Beyond our own industry, we are working with government leaders
to explore how to encourage multinational companies to act as a
positive force in protecting human rights in global trade, both
through work in their own supply chains and through advocacy.
More than 180,000 of our suppliers workers have been trainedin human rights based on Ford and joint automaker supplier
outreach programs.
More about human rights
www.ford.com/go/sustainability
Today, Fords Code of Basic Working Conditions (CBWC), adoptedin 2003, applies throughout our global operations and our $65 billion
no matter where they are made are manufactured under conditionsthat demonstrate respect for the people who make them. We are asignatory to the United Nations Global Compact and actively
Sustainability Advisory Groups convened by the Global Compact.
We aim to leverage Fords global supply chain to make a
positive impact in the markets in which we do business, using
a three-pronged approach:
Engagement with Individual Supplier Facilities: Training
and capability building form the basis of Fords supply chain
working conditions program, supported by assessments ofindividual factories (totaling more than 600 to date). Through
Ford-administered programs and those conducted in conjunction
with other automakers and the Automotive Industry Action Group
(AIAG), we have trained 1,773 managers from 1,478 supplier
companies on systemic solutions to working conditions challenges.
to their own management and employees as well as to clearly
communicate expectations to their suppliers, thereby expanding
the impact significantly.
Ten years ago, stakeholders challenged Ford totake a leadership role in addressing human rightsissues in the automotive industry by developingsystems and programs to ensure sound working
conditions in Ford facilities and our supply chain.We recognized compelling business reasons totake up the cause: we believe that people aremost likely to excel in an environment that aimsfor excellence. We also understand the positiveimpact our actions can have on our 176,000employees and the million people who workfor companies in our supply chain.
In early 2010, Corporate Responsibility Officermagazine ranked
Fords human rights efforts first among companies included in
its 100 Best Corporate Citizens list. Ford was also deemed one of
the Worlds Most Ethical Companies by the Ethisphere Institute.
Ford was the only automaker to receive either recognition.
Read more online about:
Conditions
training and assessment status
HUMANRIGHTS
-
8/9/2019 @Ford June 2010 (North America)
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Performance Overview
We define sustainabilityas a business model that creates
value consistent with the long-term preservation and
enhancement of environmental, social and financial capital.
Below are some key indicators of our performance
in these areas. See the full data set and notes at
www.ford.com/go/sustainability.
Contact
Preparing this summary oers a valuableopportunity or us to assess and improveupon our progress and perormance. Tocontinue to do so, we need your eedback:
Thomas A. Niemann
Ford Motor Company
One American Road
Dearborn, MI 48126, U.S.A
For additional notes to accompany this data go to the full reportwww.ford.com/go/sustainability
FORD DATA 2009/10
ECONOMY/QUALITY 2007 2008 200
Global Quality Research System things gone wrong (three months in service), total things gone wrong per 1,000 vehicles 1,405 1,206 1,10
Global Quality Research System customer satisaction (three months in service), percent satisfed 76 77 8Sales satisaction with dealer/retailer, Ford brand, U.S., 82 84 8
Sales satisaction with dealer/retailer, Ford brand, Europe, net promoter score 80 81 7
Service satisaction with dealer/retailer, Ford brand, U.S., 72 74 7
Service satisaction with dealer/retailer, Ford brand, Europe, net promoter score 68 70 6
Shareholder return Bloomberg total return analysis, percent -10 -66 33
Net income/loss, $ billion -2.7 -14.7 2.
Sales and revenue, $ billion 172.5 146.3 118.
ENVIRONMENT 2007 2008 200
Ford U.S. eet uel economy, combined car and truck, miles per gallon (higher mpg reects improvement) 25.3 26.0 27.
Ford U.S. eet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reects improvement) 352 340 32
Ford Europe eet CO2 emissions, grams per kilometer (based on production data or European markets)Ford 149 146 13
Volvo 190 182 17
Worldwide acility energy consumption, trillion BTUs 65.6 61.0 51.
Worldwide acility energy consumption per vehicle, million BTUs 10.8 12.2 11.
Worldwide acility CO2 emissions, million metric tons 6.1 5.4 4.
Worldwide acility CO2 emissions per vehicle, metric tons 1.02 1.09 1.0
North American Energy Efciency Index, percent (2000 base = 100 percent) (lower percentage reects improvement) 74.4 69.9 65.
SOCIETY 2007 2008 200
Employee satisaction, Pulse survey, overall, percent satisfed 64 66 6
Overall dealer attitude, Ford, relative ranking on a scale o 1100 percent (summer/winter score) 69/64 68/69 80/7
Overall dealer attitude, Lincoln Mercury, relative ranking on a scale o 1100 percent (summer/winter score) 66/64 64/66 71/6
Ford Motor Company Fund contributions, $ million 37 33 2
Corporate contributions, $ million 17 16
Volunteer corps, thousand volunteer hours 86 100 10
Lost-time case rate (per 100 employees), Ford Motor Company 0.9 0.7 0.
Lost-time case rate by region (per 100 employees), Ford Motor Company
Americas 1.2 1.0 0.
Asia Pacifc and Arica 0.1 0.1 0.2
Europe 0.7 0.6 0.
U.S. saety recalls, number per calendar year (including legacy vehicles on the road or 10+ years) 15 10
U.S. units recalled, number o million units (including legacy vehicles on the road or 10+ years) 5.5 1.6 4.5
IIHS Top Saety Picks, number o vehicles 6 14 1
1
Printed in U.S.A.
30% post-consumer waste paper. Please recycle.
net promoter score
net promoter score
http://www.ford.com/go.sustainabilityhttp://www.ford.com/go.sustainabilityhttp://www.ford.com/go.sustainability -
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June 2010 | 1
The Twilight Saga: Eclipse.
The Fiesta Web site eatures
webisodes by popular Fiesta
Movement agents proving why
the Fiesta is better than the
competition. Additionally, theInspired by Color andWhats
Your World? campaigns reach out
to Arican-American and Hispanic
communities.
Fea momenm bl
The latest-generation Fiesta
just reaching North America
has already sold more than
750,000 units since it rst went
on European sale in late 2008.
Asian markets welcomed Fiesta
last year, where it is quickly
gaining popularity.
From Brussels to Bangkok,
Fiesta oers small car buyers a
stylish, uel-ecient choice.
Yet Fiesta doesnt ask small car
buyers to compromise on
available luxury, technology or
interior quietness. Fiesta oers a
total o 15 class-exclusive eatures
and technologies many o which
are unavailable in higher-priced
vehicle segments.
From leather seating suraceswith contrast-color piping to
SYNC, Fords voice-activated
communications and
entertainment system with trac,
directions and inormation, an
acoustic laminated windshield to
reduce road and wind noise, and a
drivers side knee air bag, Fiesta
oers buyers more o what they
want and value in a small car.
Fiesta is the initial North
American oering to eature
kinetic design language, both
inside and out. Aimed at conveying
a sense o driving dynamics even
when standing still Fiesta isrecognizable as a Ford, thanks to
common cues such as the
trapezoid-shaped lower grille.
Vibrant hues like the available
Lime Squeeze Metallic, Bright
Magenta Metallic
and Yellow Blaze
Metallic make
sure that
Fiesta in
versatile
ve-door
hatchbackor our-door
sedan congurations
shows its true colors.
Inside, the Fiesta centerstack
seemingly amiliar in design and
layout to the touch pad on a cell
phone connects the console
to the instrument panel and
contains audio and HVAC
controls. SE series models eature
25 percent recycled material in
seating suraces, helping Fiesta
keep it green.
Its class-leading total o seven
air bags including a drivers
knee air bag eectively raises
the bar on small car saety.
With a global track record o
pleasing customers, Fiesta
returns to North America
to change the way people think
o small cars.
Fs fcs:sMALL CAr Big ON sAFEty
A class-leading array o seven air bags, including an
exclusive drivers knee bag, AdvanceTrac stability
control and a tire pressure monitoring system add
to unsurpassed occupant saety
grEAt HAstE, LEss FiLLiNg
120 horsepower, our valves per cylinder and 40 mpg
(highway). Have your cake, and eat it, too
trANsFOrMAtiONAL
trANsMissiON is
AutOMAtiCALLy ECONOMiCAL
The Fiesta six-speed PowerShit Automatic is based
on uel-eicient manual transmission technology,
providing the user riendliness and accessibility o a
conventional automatic
KiNEtiC dEsigN HELps yOu
tO sEE, ANd BE sEEN iNDragons eye headlamps aid driver visibility, adding a
kinetic design cue that tells the world a stylish Ford
Fiesta and its driver are on the move
tHE HAtCH is BACK!
Fiesta is available as a our-door sedan or as a
versatile ive-door hatchback
gEt yOur BOrON!
Fity percent o the rigidly sae Fiesta body structure
is comprised o high-strength steels
tEtHEr yOur tEENs MyKEy
MyKey speed and audio system limits helps parents o
young drivers to program peace-o-mind
tHiNKs gLOBALLy, ACts
LOCALLy
With more than 750,000 uel-eicient new Fiestas
already sold around the world, Fiesta arrives to lower
your carbon ootprint where you live, work and drive
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Normally a road trip setting outrom a college campus isnt news.
But or the occupants o two Ford
Fiestas that let the University o
Michigan-Ann Arbor (U-M ) on
May 13, history was in the making.
The weeklong journey more a
research project than vacation
marked the rst ever social-
media-connected road trip.
In one Fiesta, Ford engineers T.J.
Giuli, Joe Rork,
Joe Ross and Tom
Alexanderdemonstrated
three
experimental in-car sotware
programs, known as apps,
engineered by the Ford Research
and Advanced Engineering
(R&AE) and IT teams.
In the second Fiesta, threestudents rom U-M John
Ciccone, Collin Hockey, Sang Park
used Caravan Track, an app they
developed as part o a 12-week
course called Cloud Computing in
the Commute.
We believe this is the rst time
vehicles will be socially connected
through the Internet during a
cross-country trip, said Giuli, a
Ford research engineer. All the
apps explore new boundaries in
the use o digital tools to expandsocial links.
The Ford app Automatic Blog
attempts to elevate the car, dubbed
@AJtheFiesta, to its rightul
standing as an equal member o
the team. The car automatically
blogs or tweets statements about
the journey based on
inormation it gathers
rom various vehicle data
sensors.
For example, i one
assumes that a happy car
is one thats zipping
along an open road or
negotiating tight curves,
explains Giuli, the
powertrain sensors can
indicate to the car that its
in one o those un situations, and
the car can then indicate that with
a tweet or blog post.
Caravan Track, the U-M
student app, allows clusters o
vehicles traveling together to
track each other along the
journey. Ater identiying a rout
users can see ellow travelers an
view vehicle telemetry including
uel level and speed.
The app also tracks each vehicl
maps routes, sends alerts aboutstops along the way, and sends
text notications about road
conditions and hazards via a
multiple choice interace that
eliminates the need to type.
Projects like American Journey 2.
involving teamwork with univer-
sity students ollowed by hands-
on testing, represent a signican
developmental shit or Ford.
I were going to lead in
shaping tomorrows world-on-
wheels, said Venkatesh Prasad,
group and technical leader o the
Inotronics team in Ford Researc
& Advanced Engineering, we
need a top talent pool rom which
to draw.
At the road trips nal
destination, Maker Faire in San
Mateo, Cali., May 22, the U-M
students and Ford engineers had
the chance to share their work
with global leaders in technology
development.This event demonstrates that
we at Ford do not view cars and
trucks as just vehicles but as
platorms or development,
Giuli said. Whether someone
at Maker Faire is a car enthusiast
or a techie or a programmer,
weve invited them to come
interact with the vehicle and help
us shape the uture.
12 | June 2010
Smart
American Journey 2.0:A new road tripb ad S
The AmericanJourney 2.0introduces thecar as the nexttechnologyplatform.
Fw aJ h Fs
twr
wr.cm/aJhFs
http://twitter.com/AJtheFiestahttp://twitter.com/AJtheFiesta -
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June 2010 | 1
*Our Surcharges (incl. Fed. Univ. Svc. of 15.3% of interstate & intl telecom charges (varies quarterly), 16 Regulatory & 83 Administrative/line/mo. & others by area) are not taxes (details:1-888-684-1888); govt taxes & our surcharges could add 6% 37% to your bill. IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan & credit approval. Up to $175 early terminationfee ($350 for advanced devices) & other charges. Offers & coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment andmay only be available via online business resources. Accessory discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. DROID is a trademark ofLucasfilm Ltd. and its related companies. Used under license. Google, Google Search, Google Maps and Android Market are trademarks of Google, Inc. Incredible by HTC is a trademark of HTC Corporation. 2010 Verizon Wireless.
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Ken Block continues to make aname or himsel in the world o
rally racing. Block and co-driver
Alex Gelsomino won the 100 Acre
Wood Rally or the th time this
year and Block is the only
American competing in the
World Rally Championship.
However, or most, Block is
synonymously known as the guy
who does those gymkhana videos
or the co-ounder o DC shoes. In the
all o 2008 Block posted a testing and
practice video that took the internetby storm. Overall, the gymkhana
videos have garnered more than
30 million YouTube views.
Gymkhana (Jim-kah-nuh) is
identied in therst video as an
automotive sport taking place in a
large open area requiring driversto skillully maneuver their cars
around obstacles, 360 degree turns
and gure eights. The course
encourages the use o acceleration,
braking and o course, driting.
The great thing about
Gymkhana or me is that it is
amazingly un to do, said Block.
I cant wait to start lming in the
Gymkhana THREE 2011 Ford
Fiesta. I just did one day o testing
in the U.K. with it and it is
extremely un to drive. It hasamazing power and control.
Built by Olsbergs Motorsport
Evolution (MSE), the 2,425-pound
Gymkhana THREE Fiesta sports a
purpose-built Olsbergs engine
capable o up to 850 brake
horsepower, but is restricted to650 horsepower to give Block the
torque band he needs to control
the car. Equipped with an
Olsbergs MSE Maktrak
(magnesium) six-speed paddle-
shit sequential transmission, it is
capable o 660 lb.-t. o torque at
4000 rpm and needs a mere two
seconds to go rom 0 to 60 mph.
I rst met Ken Block on YouTub
watching his Gymkhana video an
it was amazing, said Jamie Allison
director, North America Fordmotorsports. Ken is a cross over
athlete, his skills are sharpened
rom competing at the highest leve
in both Rally America in a 2011
Fiesta and in World Rally Champion
ship in a 2011 Ford Focus.
14 | June 2010
Racing
Gymkhana THREEwill unleash the Fiestab ac arff
Coupon amount is subject to change. See dealer for
details. John Deeres green and yellow color scheme, the
leaping deer symbol and JOHN DEERE are trademarks of
Deere & Company.
10-45876
Experience the challenge atJohnDeere.com/Challenge.
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John Deere rose to the top. And right
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this powerful performer. To learn more
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In a battle over turf,there can only beone winner.
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8/9/2019 @Ford June 2010 (North America)
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The Operation Drive one tourhonors men and women o the
armed orces and raises money or
the National Military Family
Association (NMFA).
The tour visits 10 bases bringing
an action-packed day to armed
orce members and their amilies.
The tour includes a precision
driving course, burnout challenges,
a test drive o a new Ford vehicle,
interactive displays, classic car
show and a visit rom Bill Goldberg.
Family has always been at thecore o our company, and through
Operation Drive one, were not
only honoring our military amily
but also providing their amilies
with un, interactive events to
enjoy together, said John Felice,
general manager, Ford, Lincoln
Mercury Marketing.
In the Drive one 4 UR Troops
event participants will test drive
new Ford products: each test drive
donates $20 (up to $10,000) to the
local chapter o NMFA.Bill Goldberg ormer wrestling
champ and actor joins the tour
or a meet-and-greet and will be
accompanied by his rare 1970
Boss 429 Lawman Mustang.
I am so proud and
excited to join Ford in
support o Operation
Drive one and recognize
the men and women o
the armed orces who
serve our country every
day, said Goldberg. I
we can provide a break
or our troops and their
amilies while raising
money or a great cause,
theres nothing Id rather
be doing over the coming
months.
As a part o the tour,
12 active duty and veteran
service members also willreceive an expenses-paid
trip to attend the Ford
Championship Weekend
NASCAR races. Two o the
12 nalists will win a new
2011 Ford Mustang, with
the grand-prize winner
receiving an exclusive
Toby Keith concert or
their home base.
June 2010 | 1
Charity
ev ds MCAS Miramar Marine Base,
San Diego, CA
June 12, 2010
Fort Hood Army Base,
Killeen, TX
July 17, 2010
MCAS Cherry Point Marine
Base, Cherry Point, CA
July 30, 2010
NS Norfolk Naval Station,
Norfolk, VA
August 7, 2010
Ft. Benning Army Base,
Columbus, GA
October 8, 201