FORCES OF CHANGE ... From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google

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Transcript of FORCES OF CHANGE ... From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google

  • FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo

  • Face the Facts

  • Drivers of Change Economics

    Demographics

    Technology

  • One Issue Leads to Another…

    Economics

    Consumer behavior

    Competition

  • Pressure Points Abound

    Recession Job loss Pessimism

    Housing Wealth decline Future worries

    Frugality Reduced spending Format/product shifts

  • Making Ends Meet

    76% of Americans living paycheck to paycheck

  • Leads Back to This

    Making purchases fit the budget

  • A New World of Shoppers

    0

    10

    20

    30

    40

    50

    60

    70

    80

    White Hispanic Black Asian Euro

    -Age 30 and older

    Under 30-

    Source: US Census/Brookings Institution

  • Even This Changes

  • …As Does This

  • The Ultimate Experience

    When harry met sally

  • The New Battlefield

  • Source: Google UX Team Research, The Royal Society, Biological Sciences

    Age Old Need, New Method

    Primitive man Modern man

  • Why It Matters • The human touch

    • The need to connect • Communicate, Create, Collaborate, Consult

    • On every type of purchase • How it changes everything

    • Shoppers and associates • And more change is coming

    • Going mobile

  • Four Key Steps

    LISTEN

    UNDERSTAND

    PARTICIPATE

    CREATE

  • Everyone’s Doing It

  • THE STATUS QUO IS GONE www.michaelsansolo.com www.ccrrc.org @michaelsansolo

    http://www.michaelsansolo.com http://www.ccrrc.org

    Forces of Change Face the Facts Drivers of Change One Issue Leads to Another… Pressure Points Abound Making Ends Meet Leads Back to This A New World of Shoppers Even This Changes …As Does This The Ultimate Experience The New Battlefield Slide Number 13 Slide Number 14 Why It Matters Four Key Steps Everyone’s Doing It The Status Quo is Gone