Forbes Asia Magazine · Forbes Asia Magazine Extending The Forbes Brand Of Journalism In Asia...
Transcript of Forbes Asia Magazine · Forbes Asia Magazine Extending The Forbes Brand Of Journalism In Asia...
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Forbes Asia MagazineExtending The Forbes Brand Of Journalism In Asia
Forbes Asia serves as Asia-Pacific’s definitive voice celebrating entrepreneurial capitalism and business. Each issue identifies and profiles Asia’s noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations. Forbes Asia presents relevant local features and authoritative reporting that is especially engaging to Asia’s most influential and successful business leaders.
Launched in September 2005, Forbes Asia brings the Forbes style of journalism to the region. Written and edited specifically for Asia-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every issue of Forbes Asia gives equal weight to original Asia-specific articles and the best of Forbes from the rest of the world.
In addition to Forbes Asia, Forbes’ presence in the region also includes eight local editions: Forbes China, Forbes India, Forbes Indonesia, Forbes Japan, Forbes Korea, Forbes Mongolia, Forbes Thailand and Forbes Vietnam. Forbes Asia and the eight local editions have a combined circulation of 500,000, offering marketers unparalleled access to senior business leaders in this prospering region.
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Editorial CalEndar is subjECt to ChangE. *On-sale for three months^Issue to be distributed at the Forbes Global CEO Conference
2015 Editorial Calendar
last updated 03/12/15
issue Editorial thEmE Closing on salE
January Hong Kong Rich list Dec 8 Jan 10
February australia Rich list Jan 5 Jan 30
March Malaysia Rich listasia’s power Business Women Feb 2 Feb 27
special Issue* the World's Billionaires Feb 16 Mar 13
april Japan Rich list Mar 9 Apr 3
May Korea Rich list Apr 6 May 1
June the Forbes Global 2000: The World’s Leading Companiesthailand Rich list
May 11 Jun 5
July Best under a Billiontaiwan Rich list Jun 1 Jun 26
augustFabulous 50 Companies in asia singapore Rich listCelebrity 100
Jun 29 Jul 24
september Heroes of philanthropyphilippines Rich list Aug 3 Aug 28
October India Rich list Aug 31 Sep 25
special Issue*^ Forbes 400: The Richest People in Americaasia’s 50 Richest Families
Sep 14 Oct 9
November China Rich list Oct 5 Oct 30
december 2015 Businessman of the Year Indonesia Rich list Nov 9 Dec 4
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Forbes Asia Powerhouse Issues
Issues:
January: Hong Kong Rich List
February: Australia Rich List
March: Malaysia Rich List
april: Japan Rich List
May: Korea Rich List
June: Thailand Rich List
July: Taiwan Rich List
august: Singapore Rich List
septeMber: Philippines Rich List
OctOber: India Rich List
nOveMber: China Rich List
DeceMber: Indonesia Rich List
Forbes Asia Rich Lists
Forbes identifies Asia’s wealthiest people throughout the year, spotlighting the
richest people in 12 different markets. Forbes Asia Rich List issues are closely
read by tycoons, business leaders and the media.
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Forbes Asia Powerhouse Issuesasia’s pOwer business wOMen: Forbes Asia Power Businesswomen list honors 50 outstanding women who are driving the region’s remarkable economic rise. From CEOs and entrepreneurs to billionaires and philanthropists, these honorees are redefining power and success and inspiring a new generation of emerging leaders.issuE: March 2015 Closing datE: February 2, 2015
the wOrlD’s billiOnaires: This year’s issue ranking the world’s billionaires zeros in on the wealthy leaders who successfully expand their businesses across borders, focusing on the billionaires who have a high percentage of wealth extending outside their native country.issuE: March Special Issue Closing datE: February 16, 2015
the FOrbes glObal 2000: The World’s leading Companies: Features the 2,000 largest, most influential public companies driving and defining the global economy. Forbes ranks the 2,000 companies based on sales, profits, assets and market value.issuE: June 2015 Closing datE: May 11, 2015
best unDer a billiOn: Forbes Asia’s “Best Under A Billion” list highlights 200 of the best small and midsized listed companies in Asia Pacific with annual revenue under $1 billion, have positive net income and publicly traded for at least a year. Companies are also screened on sales growth, earnings growth and return on equity. issuE: July 2015 Closing datE: June 1, 2015
FabulOus 50 cOMpanies in asia: Forbes Asia’s “Fabulous 50” companies are the best of Asia Pacific’s biggest publicly traded companies, with at least US$3 billion in annual revenue or market capitalization. Companies are analyzed in several areas, including revenue, profits, return on capital, share-price movements and outlook.issuE: August 2015Closing datE: June 29, 2015
celebrity 100: This list of savvy celebrities demonstrates the evolving relationship between stardom and Silicon Valley by setting a new standard for what it means to make it in the business of celebrity.issuE: August 2015 Closing datE: June 29, 2015
herOes OF philanthrOpy: Forbes Asia’s list of Heroes of Philanthropy spotlights 48 of the most notable philanthropists in the Asia Pacific, four each from 12 countries across the region. This annual roster highlights some of the most innovative and generous donors who are making a difference to those in need and encouraging others to give. issuE: September 2015 Closing datE: August 3, 2015
FOrbes 400: The riChesT people in ameriCaThe definitive list of wealth in America with features highlighting philanthropists who are putting their wealth to work to change the world for the better.issuE: October Special Issue Closing datE: September 14, 2015
asia’s 50 richest FaMilies: Powerful, close knit families have dominated Asian society for centuries and built many of its largest businesses. Forbes will deliver the definitive list of family wealth in the region, profiling and ranking the 50 wealthiest families by their net worth. issuE: October Special IssueClosing datE: September 14, 2015
2015 businessMan OF the year: Forbes Asia editors choose the man or woman whose accomplishments as a business owner, manager or investor symbolize the year’s best practices in the region. Past winners include Lei Jun of Xiaomi, Wang Jianlin of Dalian Wanda Group, Morris Chang of TSMC, Dhanin Chearavanont of CP Group, Tony Fernandes of AirAsia, Richard Elman of Noble Group, K.V. Kamath of ICICI Bank, Nandan Nilekani of Infosys, Victor and William Fung of Li & Fung and Ratan Tata of Tata Group.issuE: December 2015 Closing datE: November 10, 2015
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Bleed: Add 15% to the unit rate. All rates in U.S. Dollars. To advertise in Forbes Asia, please contact: Serene Lee at [email protected]
2015 Advertising Rates
1 Page $22,000 $19,360 $18,700 $18,040
2/3 Page $16,500 $14,520 $14,030 $13,530
1/2 Page $13,200 $11,620 $11,220 $10,820
1/3 Page $8,580 $7,550 $7,290 $7,040
2nd Cover Spread $61,600 $54,210 $52,360 $50,510
2nd Double Page Spread $57,200 $50,340 $48,620 $46,900
3rd Double Page Spread $55,000 $48,400 $46,750 $45,100
4th Double Page Spread $52,800 $46,460 $44,880 $43,300
1st 6 Full Page $26,400 $23,230 $22,440 $21,650
3rd Cover $28,600 $25,170 $24,310 $23,450
4th Cover $33,000 $29,040 $28,050 $27,060
Circulation: 80,000
opEn 4 insErtions 8 insErtions 12 insErtions
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#Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives
*Top Management = CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD
Source: BE:ASIA 2014 : Ipsos MediaCT
DemographicsForbes Readers are Affluent and are Influential Business Leaders.
Male / Female 84% / 16% 83% / 17%
Average Age 46 47
ForbEs rEadErs Business elite (Be)# universe
businEss dECision makErs ForbEs rEadErs Business elite (Be)# universe
Any business purchase involvement 86% 80%
IT business purchases 53% 47%
Financial services business purchases 44% 36%
Expenditure on business purchases $5,058,291 $4,224,155
Involved in business internationally 72% 59%
Income $211,573 $183,230
Net Worth $1,606,766 $1,280,085
Has Private Banking 46% 37%
Has Premium / Priority Banking 35% 27%
aFFluEnt indiViduals ForbEs rEadErs Business elite (Be)# universe
C-Suite 48% 40%
Owner / Partner / Top Management* 77% 70%
sEnior EXECutiVEs ForbEs rEadErs Business elite (Be)# universe
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#Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives
Source: BE:ASIA 2014 : Ipsos MediaCT
DemographicsForbes Readers are Frequent Travelers, Savvy Investors and Live the Good Life.
saVVy inVEstors ForbEs rEadErs Business elite (Be)# universe
liVE thE good liFE ForbEs rEadErs Business elite (Be)# universe
3+ investments 82% 71%
6+ investments 43% 29%
Revenue generating property 33% 26%
A watch worth US $5,000+ 42% 32%
Jewellery worth US $5,000+ 31% 24%
Luxury clothing and accessories 46% 37%
Club membership 41% 33%
Taken a holiday with a cost of US $3,000+ 38% 30%
Own a holiday/2nd home 36% 25%
FrEquEnt traVElErs ForbEs rEadErs Business elite (Be)# universe
Travel on first / business class 56% 43%
Average air trips 13 10
Average hotel nights 20 17
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Forbes Asia Production Specifications
Note: Forbes Asia recommended gutter safety is 1/8’’ (1/16’’ or 1.5 mm on each side).
PRINTING: Web offset/Digital
AD siZetrim
(Width X dEpth)non-blEEd blEEd blEEd liVE arEa
Single Page8" x 10-1/2"
203 mm x 267 mm
7" x 10"
178 mm x 254 mm
8-1/4" x 10-3/4"
209 mm x 273 mm
7" x 10"
178 mm x 254 mm
Spread16" x 10-1/2"
406 mm x 267 mm
15" x 10"
381 mm x 254 mm
16-1/4" x 10-3/4"
413 mm x 273 mm
15" x 10"
381 mm x 254 mm
2/3 Page(on two columns)
5" x 10-1/2"
127 mm x 267 mm
4-5/8" x 10"
117 mm x 254 mm
5-1/4" x 10-3/4"
133 mm x 273 mm
4-5/8" x 10"
117 mm x 254 mm
1/2 Page Spread (horizontal)
16" x 5-1/4"
406 mm x 133 mm
15" x 4-7/8"
381 mm x 124 mm
16-1/4" x 5-1/2"
413 mm x 140 mm
15" x 4-7/8"
381 mm x 124 mm
1/2 Page(on two columns)
5" x 7-7/8"
127 mm x 200 mm
4-5/8" x 7-1/2"
117 mm x 191 mmN/A N/A
1/2 Page(on three columns)
8" x 5-1/4"
203 mm x 133 mm
7" x 4-7/8"
178 mm x 124 mm
8-1/4" x 5-1/2"
209 mm x 140 mm
7" x 4-7/8"
178 mm x 124 mm
1/3 Page(on one column)
2-5/8" x 10-1/2"
67 mm x 267 mm
2-1/4" x 10"
57 mm x 254 mm
2-7/8" x 10-3/4"
73 mm x 273 mm
2-1/8" x 10"
57 mm x 254 mm
1/3 Page(on two columns)
5" x 5-1/4"
127 mm x 133 mm
4-5/8" x 4-7/8"
117 mm x 124 mmN/A N/A
1/6 Page(on one column)
2-5/8" x 5-1/4"
67 mm x 133 mm
2-1/4" x 4-7/8"
57 mm x 124 mmN/A N/A
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Forbes Asia Forum: The Next TycoonsHONG KONG
The Forbes Asia Forum on The Next Tycoons convenes some of Asia’s outstanding business leaders of the next generation. The forum will spotlight how Asian companies and family dynasties are nurturing the next wave of entrepreneurial talent and sowing the seeds of prosperity for the years to come.
Forbes Asia Signature Events
Forbes Global CEO ConferenceMANILA, PHILIPPINES
Founded in 2001, the Forbes Global CEO Conference gathers some 400 global CEOs, tycoons, entrepreneurs, up-and-comers, capitalists, and thought leaders to discuss and debate key issues of global concern and to build new partnerships.
Best Under A Billion Award Ceremony & DinnerForbes Asia identifies 200 of the best small and midsized listed companies in Asia Pacific. The winners are recognized at an award ceremony and dinner, during which they will be presented with the current year’s awards.
JUNE 29, 2015
OctObEr 12 - 14, 2015
NOVEMbEr /
DEcEMbEr 2015
NOVEMbEr /
DEcEMbEr 2015
Fabulous 50 Award Ceremony & DinnerForbes Asia identifies Fab 50 companies comprising the best of Asia Pacific’s biggest publicly traded companies. The Fab 50 winners are recognized at an award ceremony and dinner, during which they will be presented with the current year’s awards.
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