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For passionate only …
First food and cooking platform in France
Our community is connected, everywhere
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« Marmiton, je vous adore ! »
« Marmito
n, ma ré
férence ! »
Bon a
ppétit
!A TAAAABLE !!!
Au menu, ce soir …
« Qu’est ce qu’on mange ce soir ???
Recettes
TROP BON !!!
MIAM MIAM
J’adore !! UN REGAL
EXTR
A …
HUUUMMMMMMMMMM …
plein d’idées 250g
d’épinards
1 litre de lait
30g de levure
Un délice !!!
Marmiton, for passionate only !
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Core values
Choose, prepare, dress
Share PleasureGenerosity
Respect
Diversity for ever
Accessibility More than 60K recipes
on any device
SincerityFree conversations
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Marmiton, favorite among competitors
+3 points VS 2011 for marmiton
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Marmiton, 8 reasons for 1 success
2. DiscoverHere and abroad
1. Recipes More than 60 000 recipes posted by users and more than 500 000 comments
3. ToolsHowtos, learns, games, surveys, converts…
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4. Marmiton Restos Find/suggest On iPhone
5. Magazine More than 100.000 copys
6. Videos More than 300 videos techniquesOne Minute Marmiton, Live on Marmiton
Marmiton, 8 reasons for 1 success
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Marmiton, 8 reasons for 1 success
7. CommunityForum, Blogs, meetings…
8. Personal Create your own recipes book in 10 sec with Facebook connect)
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Video is booming!
Live Take a class With Marmiton team 1: - 2:30
2
Technics
By level, by theme
1
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Video is booming!
Minute MarmitonA place, a meal, a technic … 4
Hangout marmiton For more !
3
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« Marmiton » on YouTube
Fun, food and ideas : Marmiton original online content screenings supported by YouTube.
10,4 million vues
75 000 subscribers
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TABLETs
MOBILE
WEB
Marmiton, a success story
EVENTS
Connected TV
Social
110 131 copysin France(source : OJD PV 2012)
7,4 million VU in France*
5,8 M downloadss**2 M marmitonautes per month**
1,4 M downloads**0,9 M VU***
* Source : Nielsen, février 2013** source interne, mars 2013*** Nielsen, Octobre Décembre 2012
300 000 fans Facebook 7000 followers2000 abonnés Pinterest40 700 fans sur Google +
Appli Marmiton sur Windows 8
2,5 M readers(source : Etude ONE, mars 2013)
Chocolate recipes on any device
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Chocolate is multidevice
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Marmiton magazine : a good surprise
N°1
2,5 M readers *
Magazine trimestriel110 131 sold copys In France(OJD PV 2012)
A female readership66,2% women35,7% mothersAverage age : 41,7 y.o.Vs 47,4 years old
Exclusive **1 reader out of 2 does not read another magazine
* Etude AudiPresse ONE (janvier à décembre 2012)** Source : Etude One 2012
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> LIVE > « Open day » every month with marmitonauts> Events / PRMarmiton> A special FOOD Day on Oct.13 2013
2.Social
7000 followers Twitter
313 000 fans facebook
40 000 followers
1. Offline&Online events
75 000 subs
Marmiton.org : leader in social media
3. Newsletters
2 000 subs
A venir : Club des testeurs gourmands
> 60 000 recipes> More than 500 000 comments
Weekly Newsletter : 454 000 subsDaily Newsletter : 376 000 subs
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Marmiton leader
Supports Febr 2013
Cuisine / Gastronomie (SousCat) 17 077
Marmiton.org 7 354
750g.com 4 983
Le Journal des Femmes Cuisine 3 742
cuisineAZ.com 3 544
Les Foodies 1 930
Source: : Médiamétrie Netratings, février 2013
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Marmiton leader
Source: Google Analytics, www.marmiton.org
Uniques visitors
A growing audience
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Women 19% 10% 13%
W 18-24 17% 9% 13%
W 25-34 25% 14% 16%
W 35-49 23% 12% 17%
W 25-49 24% 13% 17%
W over 50 23% 10% 14%
W 25-49 with kids 25% 14% 19%
W 25-49 AB+ 24% 12% 17%
Marmiton, leader (in France)
Source : Médiamétrie Netratings, février 2013, couverture en %
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Internet Mobile
(1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro
Tablet Press Books
43,9M UU(1)
across the world
In France Marmiton :
First selective cooking
magazine104 000
VAN(3)
Marmiton is a master piece of aufeminin Group
21,7 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
5,9 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
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Video
(1) ComScore, July 2013 – France, Spain, Italy, UK, Germany
OfflineSocial MediaYouTubeConnected TV
720 000Facebook fans
62 000 Followerson Twitter
130 000 Google + fans
3 200 Followers Pinterest
36,3 M Videos viewed on aufeminin and Marmiton YT channels
Marmiton and aufeminin apps on connected
TV :
LG, Samsung, Google TV,
Neufbox SFR …
9000 Visitors In 2012
40 000 Visitors In 2012
27,3
video views In the world
on the aufeminin
player(1)
Our community is always at the heart of creation
…
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We have more dreams
Thank you