For Passing Local Policy Brian Peterson, Project Director The Center for Tobacco Policy & Organizing...
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Transcript of For Passing Local Policy Brian Peterson, Project Director The Center for Tobacco Policy & Organizing...
for Passing Local Policyfor Passing Local Policy
Brian Peterson, Project DirectorThe Center for Tobacco Policy & Organizing
Funded by Proposition 99, the California Tobacco Tax Initiative of 1988
Strategic CoalitionDevelopment
“Cut spending”Intrastate travel Interstate travelTime travel
In the next half-hour… Policy change and coalitionsThe most effective type of coalition for passing local tobacco policies. Building coalition power. Key elements of coalition recruitment
PPolicy Change olicy Change
CoalitionsCoalitions&
The Draft.
AKA, the, “I really, REALLY, need You” approach
The FreeLunch.
Cloning.
TheRhythm Method.
Changing Norms About Tobacco
Key objective of CA’s tobacco control programNorm change requires a comprehensive approachMost effective de-normalization strategies:Change public policyEnforce policies we have
Changing Public PolicyBegins at grassroots, not from the topExample: Why has California been called “America’s Non-Smoking Section?”195 increasingly tough smoke free indoor
air local ordinances passed in California 1989-1995
AB 13 passed by legislature in 1995
Calif. Coalition StatusMany local coalitions are unable to effectively pursue policy change Information-sharing not actionCounty staff says don’t rock the boatFew coalition members can lobbySome LLAs adverse to strong leadershipMinimal community participation
TThe most effective type of he most effective type of Coalition for Policy Change Coalition for Policy Change
Calif. Tobacco Control Coalitions
Advisory CoalitionPrimarily public agencies, managed tightly
by county staffMeets every 2-3 monthsAdvocacy limited to members testifyingLobbying is discouraged
Calif. Tobacco Control Coalitions
SubcommitteePurpose is to pursue policy changeUnites activist coalition membersCampaign needs determine frequency of
Meetings and pace of work Effectiveness limited by membership of
parent coalitionDifficult to win when faced by serious
opposition
Coalition Type for Passing Local Policy
Separate Campaign TeamSingle purpose, time-limited, community-
based, action oriented policy campaignSheds look and feel of gov’t coalitionCounty staff assists, but does not direct or
manage Campaign TeamCommitted to recruitment, developing new
leaders and winning tough, contested battles for policy change
BBuildinguildingCCoalitionoalitionPPOWEROWER
Power and Policy ChangePolicy change requires political powerCoalitions can build political powerSome coalition members can legally lobbyCan organize by political districtCan mobilize large numbers of residentsHave resources for mounting a campaignMember organizations are credible with
public
CoalitionPowerNot every coalition builds powerAdvisory Coalition doesn’tSubcommittee develops the latent power in
an Advisory Coalition Only the separate Campaign Team actually
builds & can USE power
Lobbying/AdvocacyPowerA campaign needs both, so the coalition
needs bothLobbying is the tip of the spear
Organizing By DistrictPower
Demonstrate political strength by district Identify member organizations and
organizational members by districtCreate delegations by districtUtilize pressure points within the districtDevelop on-going political allies not just
“issue” friends
Mobilizing Large NumbersPower
What does It take to turnout numbers It takes practice It takes leaders It takes action It takes courage It takes work
ResourcesPowerA variety of organizational partners yields a variety of resourcesFundingRegular newsletters and mailingsSpecialized staffLeadersVolunteersOffice resources and phone banksPress and community contacts
CredibilityPowerEffective media promotion yields public trust of coalitionMembers highly regarded by publicVoluntary health associationsDoctors, dentists, nursesHospitals, health care systemsPTA, schools, youth sportsYouth organizations
KKeyey ElementsElementsofof
RecruitmentRecruitment
Why recruit?
You have a policy goalRelative political weakness of anti-tobacco movementNeed for new energy Need for new leaders
Recruit Individuals/Orgs that:
Have clout/contact with campaign “target” Have public credibility Have strong self-interest in campaign issue Can lobby
It’s not selling …it’s MATCHMAKING
Research:
Figure out the connection between your issue and their concerns Professional activitiesHobbies Social activities Family
The recruiting meeting Face-to-face is bestKnow what you want to ask for – have a few options Listen and adjust Forget about being “right” Follow up
LLeadershipeadershipDDevelopmentevelopment
Or, “Parenting 101”
A true leader: Inspires Facilitates Gets resources out of others
How do you develop leaders?
Give them control Give them responsibility Ask them to do things Keep them supported Make sure their resources and capabilities fit the task
How do you develop leaders?
Discussion questionsWhat can you let go ofWhat is your biggest challenge
ConclusionPolicy change precedes norm change
and begins at grassroots level.A separate Campaign Team is needed to effect policy change.Recruiting is matchmakingDevelop & support REAL leadership