For marketers - Experian · BLACK FRIDAY 40% CYBER MONDAY 24% MANIC MONDAY 29% CHRISTMAS DAY 21%...
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FESTIVE For marketers I N S I G H T S KEY 2015 FESTIVE DATES FOR MARKETERS 27 28 S M T W T F S 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Black Friday Cyber Monday Manic Monday Boxing Day Last year the UK festive retail calendar experienced a massive shake up with the unprecedented success and popularity of the so-called pre-Christmas sales dates. 181 million BLACK FRIDAY 161 million CYBER MONDAY 149 million MANIC MONDAY 147 million CHRISTMAS DAY 156 million BOXING DAY 127 million NEW YEAR’S DAY £810 MILLION BLACK FRIDAY £720 MILLION CYBER MONDAY £666 MILLION MANIC MONDAY £658.5 MILLION CHRISTMAS DAY £698.9 MILLION BOXING DAY Visits to retail websites ARE YOU READY FOR THE KEY DATES? WHAT HAPPENED LAST YEAR? Estimated total spend* Year-on-year increase in traffic to retail sites First time Boxing Day wasn’t biggest online retail day of year 59% BLACK FRIDAY 40% CYBER MONDAY 24% MANIC MONDAY 29% CHRISTMAS DAY 21% BOXING DAY 30% NEW YEAR’S DAY of all UK web searches in last week of November related to Black Friday 1.5% Black Friday - Busiest online retail day of 2014 DECEMBER 2015 Keep your eyes open for the upcoming 2015 Festive Insights paper from Experian Marketing Services for more including predictions, recommendations and takeaways. For more information visit www.experian.co.uk/marketingservices Data taken from Experian’s Hitwise intelligence tool in conjunction with Experian’s Mosaic segmentation tool. *The estimated spend statistics are taken from the IMRG Capgemini e-Retail Sales Index in partnership with Experian Marketing Services
Transcript of For marketers - Experian · BLACK FRIDAY 40% CYBER MONDAY 24% MANIC MONDAY 29% CHRISTMAS DAY 21%...
FESTIVE
For marketers
INSIGHTS
KEY 2015 FESTIVE DATES FOR MARKETERS
27 28
S M T W T F S
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Black Friday
Cyber Monday
Manic Monday
Boxing Day
Last year the UK festive retail calendar experienced a massive shake up with the
unprecedented success and popularity of the so-called pre-Christmas sales dates.
181 millionBLACK FRIDAY
161 millionCYBER MONDAY
149 millionMANIC MONDAY
147 millionCHRISTMAS DAY
156 millionBOXING DAY
127 millionNEW YEAR’S DAY
£810MILLION
BLACKFRIDAY
£720MILLION
CYBER MONDAY
£666MILLION
MANIC MONDAY
£658.5MILLION
CHRISTMAS DAY
£698.9MILLION
BOXING DAY
Visits to retail websites
ARE YOU READY FOR THE KEY DATES?
WHAT HAPPENED LAST YEAR?
Estimated total spend*
Year-on-year increase in traffic to retail sites
First time Boxing Day wasn’t biggest online retail day of year
59%
BLACKFRIDAY
40%
CYBER MONDAY
24%MANIC
MONDAY
29%
CHRISTMASDAY
21%BOXING
DAY
30%
NEW YEAR’S DAY
of all UK web searches in last week of November related to Black Friday1.5%
Black Friday - Busiest online retail day of 2014
DECEMBER 2015
Keep your eyes open for the upcoming 2015 Festive Insights paper from Experian Marketing Services for more including predictions, recommendations and takeaways.
For more information visit www.experian.co.uk/marketingservices
Data taken from Experian’s Hitwise intelligence tool in conjunction with Experian’s Mosaic segmentation tool.*The estimated spend statistics are taken from the IMRG Capgemini e-Retail Sales Index in partnership with Experian Marketing Services
