FOR INTERNAL USE ONLY - TRG Group - Victorinox...Victorinox Travel Gear 1 FOR INTERNAL USE ONLY This...
Transcript of FOR INTERNAL USE ONLY - TRG Group - Victorinox...Victorinox Travel Gear 1 FOR INTERNAL USE ONLY This...
Victorinox Travel Gear 1
FOR INTERNAL USE ONLY
This file is for use by TRG Group employees and distributors only.
It contains a narrative and additional confidential information in the
notes section to aid with your presentation. Should you need to
share this presentation with a customer, please download the
version without notes from the Extranet.
SWISS ARMY KNIVES CUTLERY TIMEPIECES TRAVEL GEAR FASHION FRAGRANCES | WWW.SWISSARMY.COM
Victorinox Travel Gear 3
PRODUCT POSITIONING
Victorinox Travel Gear 4
CONSUMER PROFILE
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OVERVIEW
• Classic design lines
• Open organization
• Lightweight, durable materials
Classic Design Lines Durable Materials
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DESIGN INSPIRATION
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CLASIC STYLES WITH A MODERN TWIST
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ORGANIZATION
• Designed for advanced technology
• Open organization allows personalization
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MATERIALS & CONSTRUCTION
POINT-OF-SALE CAMPAIGN
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Campaign Overview & Inspiration
The Werks Professional point-of-sale campaign is
designed to form a connection with consumers on
an aspirational level and to educate them on the
features and benefits of these cases.
•inspired by today’s modern businessperson that
views his professional life in a more casual
manner
•include both hero-imagery and feature-based
components that are designed to work together
•Collection Tagline
– For Wherever Your Career Path Leads
POINT-OF-SALE – IN-STORE
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• 8.5 x 11 in-store insert
– hero-mage based to create
an aspirational connectin
with the consumer
– includes collection tagline
and product packshot
– place in 8.5 x 11 plexi insert
holder or graphic frame
POINT-OF-SALE – IN-STORE
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FEATURE POS
SHELF SIGN ORGANIZED & CONNECTED.Designed for today’s technology, Werks Professional™ features
organization to keep you connected every step of the way.
• Shelf signs
– feature-based images and callouts demonstrate key features
and benefits of the collection
POINT-OF-SALE- PLANOGRAM
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• In-store insert
– place in store next to Werks professional
product in 8.5 x 11 plexi insert holder or
graphic holder on fixture
• Shelf-signs
– Adhere to shelves below Werks Professional
product with pre-applied adhesive strips
located on the back of the shelf signs
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LINE PLAN
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Analyst • 10” / 25 cm Shoulder Bag for Tablet or eReader
– Interior organization includes electronic device pocket and
two mesh peripherals pockets
– Front organizational panel contains a full-length zippered
pocket, padded front pocket, stretchable mesh pocket,
secure flapover pocket and key fob
– Exterior organization includes a full-length front zippered
– Adjustable padded shoulder strap
– Padded silicon haul handle
– YKK Racquet Coil zippers
9.5”w x 12.5”h x 2”d
244 cu in / 4 l
1.3 lbs / 0.6 kg
MSRP: $150.00
MSRP Sale: $89.99
Style #30334001
UPC 674204040454
Victorinox Travel Gear 16
Specialist • 13” / 33 cm Laptop Case with 10” / 25 cm
Tablet or eReader Pocket
– Sized to hold most 13” (33 cm) laptops
– Interior organization includes laptop or netbook
compartment, portable electronic device pocket for an
iPad, netbook, Kindle or other eReader and two mesh
peripherals pockets
– Front organizational panel contains a full-length zippered
pocket, two padded front pockets, stretchable mesh
pocket, electronic device pocket, two secure flapover
pockets and key fob
– Exterior organization includes a zippered front pocket and
a rear pocket that converts to a sleeve for sliding over
wheeled handle systems
– Removable, adjustable padded shoulder strap
– Padded silicon haul handles
14”w x 11.5”h x 3”d
427 cu in / 7 l
1.7 lbs / 0.8 kg
MSRP: $250.00
MSRP Sale: $149.99
Style #30333901
UPC 674204040447
Victorinox Travel Gear 17
Advisor • 15.6” / 40 cm Slimline Laptop Case with 10” / 25
cm Tablet or eReader Pocket
– Sized to hold most 15.6” (40 cm) laptops
– Interior organization includes laptop compartment, portable
electronic device pocket for an iPad, netbook, Kindle or
other eReader and two mesh peripherals pockets
– Front organizational panel contains a full-length zippered
pocket, stretchable mesh pocket, electronic device pocket,
two secure flapover pockets and key fob
– Rear pocket that converts to a sleeve for sliding over
wheeled handle systems
– Removable, adjustable padded shoulder strap
– Padded silicon haul handle
– YKK Racquet Coil zippers
16”w x 12”h x 3”d
488 cu in / 8 l
1.5 lbs / 0.7 kg
MSRP: $285.00
MSRP Sale: $169.99
Style #30333701
UPC 674204040393
Victorinox Travel Gear 18
Associate • 17” / 43 cm Laptop Backpack with 10” / 25 cm
Tablet or eReader Pocket
– Laptop compartment, portable electronic device pocket for
an iPad, netbook, Kindle or other eReader, a full-length
zippered pocket, a padded peripherals pocket, four mesh
peripherals pockets
– Front organizational panel contains a full-length zippered
pocket, stretchable mesh pocket, electronic device
pocket, secure flapover pocket and key fob
– Hidden back panel compartment, a front zippered pocket
and a patented multi-purpose zip-away stretch side
pockets ideal for a water bottle or umbrella
– Padded back panel and adjustable shoulder straps for
maximum comfort
– Padded silicon haul handle
– Rear strap slides over wheeled handle systems for
consolidated travel
13”w x 18”h x 5”d
1404 cu in / 23 l
2.7 lbs / 1.2 kg
MSRP: $335.00
MSRP Sale: $199.99
Style #30333101
UPC 674204040300
Victorinox Travel Gear 19
Executive 15 • 15.6” / 40 cm Expandable Laptop Case with
10” / 25 cm Tablet or eReader Pocket
– Laptop compartment, portable electronic device pocket
for an iPad, netbook, Kindle or other eReader and two
mesh peripherals pockets
– Front organizational panel contains zippered pocket,
two padded front pockets, mesh pocket, electronic
device pocket, flapover pockets and key fob
– Exterior organization includes a flapover front
compartment with a full-zippered interior pocket, rear
pocket that converts to a sleeve for sliding over wheeled
handle systems and a patented multi-purpose zip-away
stretch side pocket ideal for a water bottle or umbrella
– Expands 2” (5 cm) for additional capacity
– Removable, adjustable padded shoulder strap
– Padded silicon haul handle
– Lockable YKK Racquet Coil zippers
16” x 12” x 6” (expands to 8”)
1037 cu in / 17 l
2.7 lbs / 1.2 kg
MSRP: $335.00
MSRP Sale: $199.99
Style #30333601
UPC 674204040386
Victorinox Travel Gear 20
Executive 17 • 17” / 43 cm Expandable Laptop Case with 10” /
25 cm Tablet or eReader Pocket
– Laptop compartment, portable electronic device pocket for
an iPad, netbook, Kindle or other eReader and two mesh
peripherals pockets
– Front organizational panel contains a full-length zippered
pocket, two padded front pockets, mesh pocket, electronic
device pocket, flapover pockets and key fob
– Exterior organization includes a flapover front compartment
with a full-zippered interior pocket, rear pocket that converts
to a sleeve for sliding over wheeled handle systems and a
patented multi-purpose zip-away stretch side pocket ideal
for a water bottle or umbrella
– Expands 2” (5 cm) for additional capacity
– Removable, adjustable padded shoulder strap
– Padded silicon haul handle
– Lockable YKK Racquet Coil zippers
17” x 13” x 6” (expands to 8”)
1465 cu in / 24 l
2.9 lbs / 1.3 kg
MSRP: $385.00
MSRP Sale: $229.99
Style #30333801
UPC 674204040409
Victorinox Travel Gear 21
Officer 17 • 17” / 43 cm Expandable Overnight Wheeled Case
with 10” / 25 cm Tablet or eReader Pocket
– One-touch, lightweight aluminum dual-trolley handle system
– Geluxe™ Comfort Grip dampens vibrations
– Interior organization includes a zippered mesh overnight
compartment, adjustable compression straps, a laptop
compartment, portable electronic device pocket for an iPad,
netbook, Kindle or other eReader and two mesh peripherals
pockets
– Front organizational panel contains zippered pocket,
stretchable mesh pocket, electronic device pocket, two
secure flapover pockets and key fob
– Exterior organization includes a full-length zippered pocket,
rear pocket that converts to a sleeve for sliding over
wheeled handle systems and a patented multi-purpose zip-
away stretch side pocket
– Expands 2” (5 cm) for additional capacity
17” x 16” x 9” (expands to 11”)
1831 cu in / 30 l
7.2 lbs / 3.3 kg
MSRP: $500.00
MSRP Sale: $299.99
Style #30333301
UPC 674204040348