FOR IMMEDIATE RELEASE - Legacy Classiclegacyclassic.com/images/docs/RRHCReleaseFinalWeb.pdfThe...
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2/11/16 I Media Contact: Christopher Phillips Director of Marketing Legacy Classic Furniture 336-823-3505 FOR IMMEDIATE RELEASE LIFESTYLE EXPERT RACHAEL RAY ANNOUNCES LAUNCH OF HER HOME COLLECTION The Television Personality, Best Selling Author and Producer Collaborates With Samson Holdings subsidiaries Legacy Classic And Craftmaster Furniture To Debut A Total Home Collection At The Spring High Point Furniture Market NEW YORK, February 11, 2016 – Lifestyle expert Rachael Ray is channeling her passion and aesthetic vision for design and interiors into the home furnishings category with the introduction of her distinct total home collection of case goods and upholstery. The Emmy winning television personality and best selling author has partnered with Legacy Classic and Craftmaster Furniture as part of her new home furnishings brand: Rachael Ray Home Collection. Using her accessible design sensibility and personal style, Rachael has designed and developed case goods with Legacy Classic along with custom order American made upholstery with Craftmaster, for a complete whole home collection. “I have always said I’m not a chef – I’m a cook. I’m not an interior designer, but I have a genuine love for all things design. Along the way I’ve developed my own take on all things home and creating a collection that represents my daily life is a natural evolution for my lifestyle brand,” said Ray. “Welcoming our new partners Legacy Classic and Craftmaster into our family gives me a chance to mirror what I’ve done in the kitchen in the rest of the home – create furniture that is not only beautifully crafted and multi-use but a great value. I want everyone to feel as welcomed home by their own spaces as I do by mine.” The Rachael Ray Home Collection will debut at Spring Furniture Market in April, showing at a new, custom-built 10,000 square foot Legacy Classic & Craftmaster Furniture showroom located at 2622 Uwharrie Road, High Point, NC. The Rachael Ray Home Collection will later announce additional categories including floor coverings, decorative accessories, wall art and lighting. ###
Transcript of FOR IMMEDIATE RELEASE - Legacy Classiclegacyclassic.com/images/docs/RRHCReleaseFinalWeb.pdfThe...
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Media Contact: Christopher Phillips Director of Marketing Legacy Classic Furniture 336-823-3505
FOR IMMEDIATE RELEASE
LIFESTYLE EXPERT RACHAEL RAY ANNOUNCES LAUNCH OF HER HOME COLLECTION
The Television Personality, Best Selling Author and Producer Collaborates With
Samson Holdings subsidiaries Legacy Classic And Craftmaster Furniture To Debut A Total Home Collection At The Spring High Point Furniture Market
NEW YORK, February 11, 2016 – Lifestyle expert Rachael Ray is channeling herpassion and aesthetic vision for design and interiors into the home furnishingscategorywith the introductionof her distinct total home collectionof case goodsandupholstery.TheEmmywinningtelevisionpersonalityandbestsellingauthorhaspartneredwithLegacyClassicandCraftmasterFurnitureaspartofhernewhomefurnishingsbrand:RachaelRayHomeCollection. Usingheraccessibledesignsensibilityandpersonalstyle,RachaelhasdesignedanddevelopedcasegoodswithLegacyClassicalongwithcustom order Americanmade upholstery with Craftmaster, for a completewholehomecollection.“Ihavealwayssaid I’mnotachef– I’macook. I’mnotan interiordesigner,but Ihaveagenuineloveforallthingsdesign.AlongthewayI’vedevelopedmyowntakeonallthingshomeandcreatingacollectionthatrepresentsmydailylifeisanaturalevolution formy lifestyle brand,” said Ray. “Welcoming our new partners LegacyClassicandCraftmasterintoourfamilygivesmeachancetomirrorwhatI’vedoneinthe kitchen in the rest of the home –create furniture that is not only beautifullycraftedandmulti-usebutagreatvalue.IwanteveryonetofeelaswelcomedhomebytheirownspacesasIdobymine.”The Rachael Ray Home Collection will debut at Spring Furniture Market in April,showing at a new, custom-built 10,000 square foot Legacy Classic & CraftmasterFurnitureshowroomlocatedat2622UwharrieRoad,HighPoint,NC.TheRachaelRayHomeCollectionwilllaterannounceadditionalcategoriesincludingfloorcoverings,decorativeaccessories,wallartandlighting.
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RoyCalcagne,President/CEOofCraftmaster
“Weare very excited to beworkingwithRachael in thedevelopmentof this newcollection.Shehasaterrificsenseofstylewithinthehomefurnishingsspaceandagreateyeforfabricandcolor.Wefeelthereisnobetterlifestylebrandoronethatismore recognizable thanRachael Ray. Shehas awarmth and familiarity that easilyconnectswithpeople.Herbrandwilldriveconsumersintoourretailpartner’sstoresacrossthecountry.
DonEssenberg,PresidentofLegacyClassic
“AswecontinuetocreatetheNewLegacyClassic,collaboratingwithsuchatalentedand recognizable person as Rachael is not only a privilege but reflects ourcommitment and passion for providing our retailers with quality furnishings fortoday’sconsumers.”
ABOUTLEGACYCLASSICFURNITURE,INC.
LegacyClassicFurniture,Inc.isaleadingsupplierofBedroom,DiningRoom,CasualDining, and Youth Furniture. We are known for beautiful finishes, skilledcraftsmanship,consistentqualityandinspiringdesigns.However,ourtruestrengthcomes fromourbehind thescenesoperational capabilities.Aspartof theSamsonMarketing portfolio of brands, we utilize state-of-the-art manufacturing, globallogisticsandbestinclassservicetosupportourretailpartners.
ABOUTCRAFTMASTERFURNITURE,INC.
CraftmasterFurniture,Inc.isacustomorderupholsterymanufacturerfeaturingover150sofastyles,100accentchairsand800fabricchoices.AllproducedinTaylorsville,N.C.wheretheyhavebeenbuildinghighquality,Americanmadefurnitureforover40years.
ABOUTRACHAELRAY
RachaelRay isbestknownas thehostof thehit syndicatedEmmyAwardwinningdaytime television show “Rachael Ray” producedby CBS TelevisionDistribution inassociation with Harpo Productions, Scripps Networks and Watch Entertainment.Rachael's warmth, energy, and boundless curiosity also reach millions of fansthrough her popular Food Network shows, her lifestyle magazineEveryday withRachaelRay,herbestsellingcookbooks,herdigitalhomebasewww.rachaelray.com,hersignaturelineofcookwaremanufacturedbyMeyer,hermealtransportproductsbyRRAccessoriesandherpantryproductsbyColavita. In2007,Rachael launchedthe Yum-o! organization, a non-profit organization dedicated to empowering kids
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and their families to develop healthy relationships with food and cooking and in2008shepartneredwithAinsworthPetNutritiontocreatealineofpetfoodwithallofherpersonalproceedsbeingdonatedtoorganizationsthathelpanimalsinneed.Formoreinformation,visitwww.rachaelray.com.
