For fux sake: 10 common user experience mistakes startups make (and how to avoid them)
description
Transcript of For fux sake: 10 common user experience mistakes startups make (and how to avoid them)
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10 common user experience mistakes
startups make
(and how to avoid them)
Laurence McCahill Digital Product Designer, Spook Studio
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http://www.flickr.com/photos/quinnanya/3588989219/
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IMPROVE PRODUCTS
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HA!Y CUSTOMERS
http://www.flickr.com/photos/crazyunclejoe/686220770/
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TRANSFORM YOUR BUSINE"
http://www.flickr.com/photos/safari_vacation/5961260280/
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POSITIVE PR =FR# MARKETING
http://www.flickr.com/photos/safari_vacation/5961260280/
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http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
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WHAT UX CAN’T SOLVE
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CRA!Y PRODUCT
http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
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P$R TEAM
http://www.flickr.com/photos/xracz/1172356402/
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GREAT EXPERIENCE, WRONG PRODUCT
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DOING IT T$ LATE (AND HALF-HEARTEDLy)
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STRATEGY
design technology
STARTUP DREAM TEAM
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NO CLEAR VALUE PROPOSITION
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LACK OF FOCUS
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NOT ENOUGH OBSERVATION ‘IN THE WILD’
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THE $300M BU%ON
http://www.flickr.com/photos/lucamascaro/4642288538/
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FORMS FROM HE&
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LE%ING DEVELOPERS WRITE COPY
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NO STORY, NO PERSONALITY
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TECHNOLOGY AS A BA'IER
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LAUNCHING T$ S$N (OR T$ LATE)
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STEALTH MODE
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IN SU(ARY (HOW TO GET IT RIGHT)
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BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE
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INVOLVE UX EARLY IN THE PROCE"
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HAVE A CLEAR VALUE PROPOSITION
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FOCUS, FOCUS, FOCUS
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TEST & REFINE WITH USERS
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MAKE FORMS FUN
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MICROCOPY IS YOUR FRIEND
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DEVELOP A PERSONALITY
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MAKE TECHNOLOGY HUMAN
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SHIP IT (& START LEARNING)
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