FOR EVERY EDGE,EVERY CURVE,EVERY CORNER...

The new ultra maneuverableS7 upright vacuum by Miele.

January 2009

miele.com

Agility

Maximum Agility

A significant benefit of the Miele S7 isits innovative, patented SwivelNeckTM

which allows steering in all directions.The SwivelNeckTM is so maneuverablethe S7 can even be laid flat to the floorwhich makes getting under beds andother low furnishings easier than everbefore. Using the foot switch, the cas-ing is disengaged from the floor headand the rear wheels disappear into thebody of the vacuum enhancing overallmaneuverability without exertion onyour body. Movements are fluid, naturaland almost effortless.

The other key to nimbleness is smoothrunning front caster wheels that rotate360-degrees and have non-marringrubber wheels that protect hard,smooth surfaces like tile and wood

flooring. The S7 negotiates obstacleswith incredible ease and reaches into inaccessible places... betweentables, chairs and under chairs. Unlikeother vacuum concepts, the Miele S7provides this maximum agility withoutmaking you carry the weight. Thanks to superior engineering, when the vacu-um is reclined, the majority of weight is carried by the base electrobrushassembly making it easy to hold andremarkably easy to push.

Moving from hard flooring to carpeting?No problem. The floor switch raises the electrobrush making it smooth to jump from one surface to another. The electrobrush can be turned off,stopping the agitator bar, letting thesuction power do all of the heavy lifting.

Agility

Convenience

Built-in Conveniences

With the S7, useful accessory cleaningtools are always close at hand. With just a click, the flexible suction hose is ready for use. This 12-foot long hoseand the lightweight stainless steel suction tube are ideal for cleaning entirestaircases or other once inaccessibleplaces. An innovative anti-tippingdevice on the S7 stops the vacuumfrom falling over (which is typical ofother products) when using the abovethe floor cleaning tools.

All Within ReachScratch sensitive furniture and decora-tive moldings are best cleaned usingthe dusting brush. Thanks to its softbristles, this accessory is thorough yetgentle. The extra-long crevice nozzle isjust the right tool to clean narrow, hard-to-reach nooks and crannies… likebetween sofa cushions, leaving no hiding places for even the smallest ofcrumbs. A large upholstery brush is the final on-board accessory and lets you quickly groom sofa and chaircushions… its exceptional when tack-ling pet hair and other debris.

All accessories fit the handle and thetelescopic suction wand. And, becausemotor power can be regulated, delicatesurfaces and fabrics such as curtainsand lamp shades can easily be cleaned. Of course, the super-longpower cord provides the ultimate convenience… vacuuming withoutinconvenient interruptions to switchpower outlets. The S7 is equipped witha 39-foot long cord and together withits flexible suction hose and telescopicwand, offers a massive 54-foot operat-ing radius… that’s an amazingly convenient cleaning reach!

Intelligent Automatic Setting

When the automatic motor control setting is engaged, on select models,the power level of the vacuum cleaneradjusts automatically to suit the surfacecurrently being cleaned and ensures the most thorough results. Andbecause the guesswork has been eliminated, there is no need for you toadjust the power level yourself... nowthat’s technology working for you!

Performance

Powerful Performer

The primary cleaning force behind anyvacuum cleaner is its suction motor. Aswith all Miele floor care products, theS7 is equipped with a strong 1,200 wattMiele-made Vortex Motor SystemTM.Our system guarantees optimal airflowand is designed to Miele’s 20-year life design protocol. And, despite itspower, the Vortex Motor SystemTM isremarkably quiet. Vacuuming in peacefor decades… that’s S7 by Miele.

Innovative Adjustment

Thorough yet gentle cleaning of deeppile carpeting even when the depth ofpile varies. This is why Miele S7 offersan innovative automatic height adjust-ment feature. The key component is theelectrobrush. The electrobrush has aunique roller brush assembly (the rollerbrush is the agitator bar that, whenspinning, separates carpet fibers allow-ing the suction power of the vacuum tolift dust and debris lodged deep downin the carpeting) which is flexible andspring-loaded to adapt to different carpet heights and floor coverings. Theelectrobrush follows the contour of the

floor, reaching dust particles found inthe depths of deep pile carpeting whilethe floor head always maintains optimalsurface contact allowing consistent airflow. The height adjustment on Miele’sS7 is truly automatic requiring absolute-ly no manual intervention. Miele S7 isgentle on your carpets, penetrating thepile only to the depth necessary. Andthanks to its own powerful 4,800 RPMmotor, the roller brush can be turned on and off separately allowing quicktransitions to or from smooth flooring tocarpeting. Gentle cleaning at the high-est level.

Hygiene

Original Sealed SystemTM

For over 80 years, our research, devel-opment and quality control laboratorieshave tested methods to effectively pickup and, most importantly, retain dustand other indoor air pollutants. Aftercollecting volumes of data, engineersand designers continue to reach thefirm conclusion that Miele’s system isthe most effective and hygienic methodof removing particulate matter from thehome.

Miele’s exclusive combination of aunique Sealed SystemTM design in com-bination with the following three elements

ensure your indoor air quality is pure:

• use of the very best raw materials available;

• revolutionary, electrostatically charged HyCleanTM filtering dustbag with an innovative spring-loaded collar that traps debris;

• a selection of high-quality filter cartridges, including a certified HEPA filter (standard with every S7 vacuum).

We, at Miele, recommend that you exercise caution when evaluating other

vacuum filtration systems, as there aremany gimmicks that do not work aseffectively or scientifically. As this is an area where the results can be devas-tating to young or elderly lungs, or toanyone who suffers from allergies orasthma, you may want to visit a local authorized Miele dealer to discuss theimportance of the indoor air quality inyour home and how a Miele S7 vacuumcleaner can not only protect it, but also improve it. You can be connectedto your local Miele dealer by calling800.579.4583 or by visiting our conven-ient dealer locator on miele.com.

Reliability

Legendary Quality and Durability

Miele has been producing floor careproducts renown for their quality anddurability for over 80 years.

Now with more than a million vacuumsleaving its Bielefeld, Germany planteach year, Miele is the largest familyowned and operated floor care manu-facturer in the world.

One reason for Miele’s excellent product quality is the use of intelligenttechnology ensuring precise and rational production. Another reason isthe close proximity between production

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and quality control engineering. Keycomponents are not simply purchasedon the open market, they are developedand produced by Miele. They must be.Miele’s legendary 20-year life designmandates the strictest quality controllevels that adhere to a 110 year pledgeof Immer Besser (or Forever Better).

A high quality, world class producttakes shape in the hands of skilled lineworkers at Miele. With care, concentra-tion and respectful attention to detail,each S7 vacuum cleaner is crafted.

Reliability

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Product Assortment

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S 7280 ModelsPOWER• 2-motor system, with separate

control for electrobrush• Powerful 1,200-watt Miele-made

Vortex Motor SystemTM providingstrong suction power

• High-speed 4,800 RPM electrobrush motor

• Motor protection indicator• Revolutionary electrobrush,

patented SwivelNeckTM, 360-degree front castor wheels and exclusive automatic height adjustment

• 4-stage suction control via rotary dial FILTRATION• Sealed SystemTM construction• Unique HyCleanTM filtering dustbag• Dustbag change indicator• Active HEPA filterACCESSORIES• 12-foot integrated flexible hose• 4 fully integrated accessories:

dusting brush, upholstery tool, crevice nozzle and lightweight, telescopic stainless steel wand

• Anti-tipping device for enhanced stability when using above the floor cleaning accessories

• LED headlight for maximum visibility• Reinforced ergonomic handles

(for operation and carrying)• Low profile electrobrush pass under

low clearance furnishings• 39-foot electrical cord• 54-foot overall cleaning radius

S 7580 ModelsAutomatic controls make cleaning even easier!

Miele S 7580 models embody all of thevaluable attributes of the S 7280 withseveral enhancements:• Electronic controls with easy-touch

+/- controls• Automatic motor setting detects and

responds with optimum suction power for the surface being cleaned

• Additional brilliant colors to choose from!

S 7280Jazz

S 7580Bolero

S 7280Salsa

S 7280Calypso

S 7280Swing

S 7580Tango

Product Assortment

8 Please recycle B999747 11/08©2009 Miele, Inc.

Miele, Inc.9 Independence WayPrinceton, NJ 08540✆ 800.843.7231

moreinfo@mieleusa.commiele.com

Beverly Hills 310.855.9470

Boca Raton 800.220.1744 x 5752

Boston 781.431.2225

Chicago 800.843.7231 x 4838

Dallas 800.843.7231 x 5137

New York City 800.843.7231 x 1200

Princeton 800.843.7231

San Francisco 415.431.8682

Scottsdale Opening April 2009

Seattle 206.574.0770

Every effort has been made to ensure that the information given in this brochure is correctat the time of printing. However, due to contin-uous product improvement, Miele reserves the right to make changes to products andtechnical data without prior notice.

A Celebration, 80 Years in the MakingThe introduction of the S7 upright seriesmarks yet another industry milestone for Miele. Many patents and trademarksstem from over six years of intenseresearch and development on this product alone.

To celebrate this, we invite you to log ontoto miele.com, beginning February 2009,and enter our celebratory “Cleaning ofLife” Sweepstakes. No purchase isrequired and you could win a prize package including a Miele washer, dryerand detergents worth $5,000! Completesweepstakes participation rules will beposted when the promotional periodbegins.