For Asian Startups: 12 Tips For How To Pitch Technology Blogs
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Pitching The Press – The Way Of The Startup by Dr. Serkan Toto @serkantoto
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This is a presentation I held during Accelerate 2010, a mobile and tech conference in Singapore (more info: http://accelerate.six.sg/). I'll provide the link to the video of the presentation once it becomes available.
Transcript of For Asian Startups: 12 Tips For How To Pitch Technology Blogs
Pitching The Press – The Way Of The Startup
by Dr. Serkan Toto@serkantoto
12 TIPS TO GET YOUR STARTUP ON TECHCRUNCH AND OTHER MEDIA- FROM ASIA
About me
I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.Find me on Twitter: @serkantoto
Agenda
• I: How to prepare the pitch
• II: How to deliver the pitch
• III: How to act after getting covered
I: How to prepare the pitch
Tips #1-5
Tip #1: Plan ahead.
Tip #2: Avoid the low hanging fruit.
Tip #3: Choose “targets” wisely.
Tip #4: Practice un-PR.
Tip #5: Have a story.
II: How to deliver the pitch
Tips #6-10
Tip #6: Structure your story.
Tip #7: Use Email.
Tip 8: Be concise.
Tip #9: Provide extras.
Tip #10: Be responsive and polite.
Extra tip: Make the audience happy!
III: How to act after getting covered
Tips #11-12
Tip #11: Shoot over a final email.
Tip #12: Don’t underestimate the importance of media.
Lesson is over, thank you!
Contact meI am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.
Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stotoEmail: totoserkan AT gmail.com
Picture credits
• Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/• Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/• Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/• Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/• Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/• Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/• Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/• Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/
