Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website...
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Transcript of Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website...
![Page 1: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/1.jpg)
Foot Locker Finish Line
![Page 2: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/2.jpg)
• Emily Sewell• Mercedes Alonte• Robynn Amaba• Nick Lokken
DRTL 2090Website evaluation group project
![Page 3: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/3.jpg)
Foot Locker Homepage
![Page 4: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/4.jpg)
About
• Foot Locker: Founded 1974• projected revenue 2012 5.6B– Foot Locker, Inc. reported annual 2012 earnings of
$1.82 per share on 03/1/2012. – 3,369 stores
![Page 5: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/5.jpg)
Shopping for women’s shoes
![Page 6: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/6.jpg)
![Page 7: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/7.jpg)
![Page 8: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/8.jpg)
Search Engine- Red running shoes
![Page 9: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/9.jpg)
competitors
• Academy • Sports Authority• Brand websites– Nike– Adidas– Asics
![Page 10: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/10.jpg)
SWOT Analysis
Strengths •Lots of product search options (color, size, brand, rating) •Lots of product options•Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers•Release calendar keeps customers in the know when new shoes will be out
![Page 11: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/11.jpg)
Weaknesses
• Small images and black background- boring and looks like any other website, also hard to read
• So much information can be overwhelming
![Page 12: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/12.jpg)
Opportunities
• Harness energy of mobile shopping• Keep utilizing social commerce, esp facebook
pages• Use product information videos more
![Page 13: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/13.jpg)
Threats
• The Hip, young, crowd may be drawn more to a blog-like website like Finish Line
• Zappos and discount shoe websites with free guaranteed shipping
![Page 14: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/14.jpg)
Finish Line Homepage
![Page 15: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/15.jpg)
About
• Finish Line: Founded in 1976• Projected revenue 2012 $1,369(m)– Finish Line, Inc. reported annual 2012 earnings of
$1.56 per share on 03/1/2012
• July 1999 — Finish Line records its first online sales.
• 656 locations
![Page 16: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/16.jpg)
Shopping for women’s shoes
![Page 17: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/17.jpg)
![Page 18: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/18.jpg)
![Page 19: Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.](https://reader034.fdocuments.net/reader034/viewer/2022051400/551a3efb5503463e778b4e83/html5/thumbnails/19.jpg)
Search Engine- Red running shoes