FoodPanda

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Experiments in Marketing

description

MIBS2014

Transcript of FoodPanda

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Experiments in Marketing

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Logistics

E-Commerce Marketing Tool

We Are Here…

The Colors Don’t Make Sense – Please Bear With Me

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Don’t Believe The Words That I Say

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• 3X Impressions vs Google + FB + Twitter• 5x More Clicks Next to Videos• Night Orders + Downloads• 90% First Time Visitors• CPI – 90% Less

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• App installs from the week - 1.75x more than all our 2013 paid Facebook ad campaigns combined.

• Weekly email open rate went up. From average open rate around 20%. Now 4 weekly emails open rates up to over 40%

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Don’t Believe The Words That I Say

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See What I Do…

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Connect With Me

•Check out foodpanda.my (yes – it’s a shameless plug)

[email protected]