FoodPanda
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Experiments in Marketing
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MIBS2014
Transcript of FoodPanda
Experiments in Marketing
Logistics
E-Commerce Marketing Tool
We Are Here…
The Colors Don’t Make Sense – Please Bear With Me
Don’t Believe The Words That I Say
• 3X Impressions vs Google + FB + Twitter• 5x More Clicks Next to Videos• Night Orders + Downloads• 90% First Time Visitors• CPI – 90% Less
• App installs from the week - 1.75x more than all our 2013 paid Facebook ad campaigns combined.
• Weekly email open rate went up. From average open rate around 20%. Now 4 weekly emails open rates up to over 40%
Don’t Believe The Words That I Say
See What I Do…
Connect With Me
•Check out foodpanda.my (yes – it’s a shameless plug)