Food Truck Design,

Logo, and Slogan

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Food Truck Design

Picture this: You’re walking through a food truck festival,

and you see four trucks lined up along the very first street.

One of them is a bright, colorful food truck with big graphics

and an appealing cartoon character on the sides and a giant,

professionally printed menu board next to the ordering

window. Two of them have pretty basic designs—one is plain

red with the truck’s name printed in big, black script letters

across the side and the other is a blue truck with the name

in blocky, green letters. The last one is a sort of old-looking

white truck with a big banner announcing the truck’s name

above the ordering window and some whiteboards with

handwritten daily specials sitting near it.

Based on first impressions alone, which one are you going to

choose?© 2017 Business Girl. All Rights Reserved.

Food Truck Design

Color is an integral part of your food truck’s design, and it

can communicate some big messages about your brand.

Some trucks choose colors that bring to mind the foods

they’re serving, while others opt for hues that evoke a

certain mindset.

• Liba Falafel’s bright, lime

green truck brings

freshness and crisp flavors

to mind.

© 2017 Business Girl. All Rights Reserved.

Food Truck Design

Fans need to know your food truck’s name—but what should they see when they look at it printed on the side of your truck? Are you all about fun and whimsy? Or does your truck’s menu lean toward the elegant and classy?

Many Food truckers have found the perfect fonts to convey important truths about their brands without ever having to say a word:

Blast Off! is one food truck that’s all about having fun. They describe their menu as “intergalactic comfort food for the masses,” and the truck has a giant rocket printed on the side. The use of a comic book style font fits in well with the truck’s theme and imagery, and fans know that they’re in for a special treat with this truck.

© 2017 Business Girl. All Rights Reserved.

Food Truck Design Images and iconography are perhaps the easiest way to

communicate your truck’s brand with potential customers—and

FoodTruckrs all around the country have found great artists to

help them communicate their brands to fans.

•Monster PBJ’s mascot is one of our

favorites—it’s fun, friendly, and very

recognizable. Along with the colored

layers on the truck that mimic the

classic ingredients in a PB&J, this

bright purple monster brings out the

kid in every fan and definitely grabs

attention from the street.© 2017 Business Girl. All Rights Reserved.

What is a logo?

Mark or icon that identifies a business

© 2017 Business Girl. All Rights Reserved.

5 Tips for an Effective Logo Design

Simple

Memorable

Timeless

Versatile

Appropriate

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What is a slogan?

A short and striking memorable phase used in

advertising

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5 Tips for an Effective Slogan

Short and simple

Focus on what makes you different

Timeless

Make sure it can stand-alone

Consider your target market

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Slogan and Logo Game

https://play.kahoot.it/#/k/74804b4c-ede4-4078-bae6-23e164b6e64c

© 2017 Business Girl. All Rights Reserved.

Scratch Paper

INDIVIDUALLY

On a piece of scratch paper draw an illustration of your

food truck logo. Be prepared to share with your group!

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Food Trucks Once each member of the group has finished designing a logo for

the food truck the group will evaluate each other’s work. If groups

need to do additional brainstorming this is the time to do it.

Would it be better if you combined elements from each of your

designs? Color Schemes? Etc.?

Groups need to complete the following:

1) Draw your truck on poster board. You must color your truck

with the appropriate color scheme you decided on as a group.

2) You will use the computer to complete the design of your

logo for the food truck and save/print a copy to use.

3) You will be in charge of creating a slogan for your food

truck. On the poster you will record the slogan and then

explain why the color scheme, fonts, food truck design, logo,

and slogan were selected. Explain why they are a good fit for

your brand image.

© 2017 Business Girl. All Rights Reserved.