Food Marketing Trends @ Food & Drink Event 2016

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© Connector 2016 How to make innovation your secret sauce Conor Lynch, CEO, Connector

Transcript of Food Marketing Trends @ Food & Drink Event 2016

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H o w t o m a k e i n n o v a t i o n y o u r s e c r e t s a u c e

C o n o r L y n c h , C E O , C o n n e c t o r

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FOOD FIGHT!

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Foodie Influencers Foodie Culture Food for Good

FOODIE 10X!

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No to status quo No to self-denial No to unhealthy eating

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NO!

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EXPECTATION ECONOMY

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FUTURE OF FOOD MARKETING

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FOODIE EXPERIENCES

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FOODIE WEBSITES

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FOODIE SUBSCRIPTIONS

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FOODIE SOCIAL

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PERSONALISATION

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BOTS SHARINGECONOMY

OPEN SOURCE

DIGITALINFLUENCERS 3D PRINTING

FOOD FUTURES

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BOTS

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SHARING ECONOMY | RIPELIST

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OPEN SOURCE | SOYLENT

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INFLUENCERS

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3D PRINTING

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1.  Copy someone else’s idea! 2.  Ask customers 3.  Observe customers 4.  Use difficulties and complaints 5.  Combine 6.  Eliminate 7.  Run brainstorms 8.  Ask – what if 9.  Watch the competition 10.  Use social networks 11.  Contact Connector! ;-0

INNOVATE TODAY!

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TASTY CLIENTS

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CONTACT

connector.ie [email protected] + 353 1 906 0006 Twitter: @connector Connector Studio 18 Eustace Street, Temple Bar, Dublin 2