Food from Finland kick off & networking event 10.1 · Evira/Food Authority Helsinki 4.4. France...

Program

Opening words Esa Wrang, Head of Food Program, Business Finland

Event Calendar 2019 Annaleena Soult, Manager, Business Finland

Activities in Japan Masahiro Kimura, Senior Advisor, Business Finland

New Program Elements Esa Wrang, Pirjo Hakanpää, Cuilu Fan

Activities in Sweden Vilma Rissanen, Advisor, Business Finland

Finland Pavilion at Dubai Expo 2020 Severi Keinälä, Commissioner General of Finland for Dubai Expo

Tokyo 2020 Olympics, Finland pavilion Petri Tulensalo, Head of Sports Cluster, Business Finland

Lunch and networking

Food from Finland kick off & networking event 10.1.2019

OUR MISSION IS SUSTAINABLE GROWTH, RENEWAL AND SUCCESS

Promotion of innovations

Promotion of exports

Attracting tourists and investments

Tools include

• research and innovation funding

• advice and sparring

• networking and contacts

• domestic and international expertise and view of networks

• theme selections and programmes

INTERNATIONALGROWTH

THE WORLD'S BEST ECOSYSTEMS

10.01.2019

Discover OpportunitiesIdentify business opportunities and customer needs. Evaluate your readiness for international markets. Generate ideas, develop business case and plan internationalization operations

Advice and coaching

Market OpportunitiesBusiness Finland programs

Funding

BUSINESS FINLAND’S GLOBAL NETWORK 40 offices around

the world, and 16 in Finland

New YorkSilicon Valley

StanfordWashington DC

Mexico CityLima

Rio de JaneiroSao Paolo

Santiago de Chile

HelsinkiyStockholm

OsloCopenhagen

St. PetersburgMoscowWarsawBrusselsLondonMunichViennaMadrid

Istanbul

LagosNairobiJohannesburg

AlmatyNew DelhiDubaiRyiadh

BeijingShanghaiTaipeiGuangzhouHong KongSeoulTokyo

Ho Chi MinhKuala LumpurJakartaYangon

10.01.2019

140 Finnish companies workingwith us

10.01.2019

Food from Finland ProgramTarget Markets

Main focus markets

• Scandinavia

• Germany

• East-Asia: China, Hong Kong, Japan, South Korea

Other operative markets

• Other European markets, especially France

• Saudi-Arabia, United ArabEmirates

• South-Africa, Singapore

• USA

• Russia

10.01.2019

Global food economy revolution is now

Food economy is a very important industrial area with a very positive growth potential

Global trends are favouring the Finnish food

Changes are rapid and Finnish companies need all possible help to take advantage of the revolution on their way to access to the international markets.

We aim to get 25% of Finnish Food Economy SME’s to operate internationally (2017: 16%) and increase the level of internationalisation in whole Finnish Food Economy

We will focus on growing the export to the next level with branded, value-added products and services. Finland must make more value added brand products instead of bulk ingredients.

By doing these we aim to double the Finnish food export by 2023 to 3 billion €.

10.01.2019

8

FOOD FROM FINLAND TEAM IN FINLAND

ESAWRANG

HEAD OF FOOD PROGRAM

[email protected]+358 400 243 076








ANNALEENASOULT

MANAGER

TIINALUOMA

PROJECTMANAGER

CUILUFAN

SENIOR ADVISORCHINA, E-COMMERCE

HANNA-KAISA ERKKILÄ

PROGRAM COORDINATOR

PIRJOHAKANPÄÄ

SENIOR ADVISER

JUSSI TOIVONEN

FINANCIALMANAGER

KARIVENÄLÄINEN

SENIOR ADVISER

10.1.2019

mailto:[email protected]

mailto:annaleena.soult@business







9

FOOD FROM FINLAND TEAM IN THE WORLD

EUROPE


[email protected]+49 89 208 027 164

[email protected]+46 730 28 14 31


[email protected]+821072653164


LILILEHTOVUORI

SENIOR ADVISOR, GLOBAL OPPORTUNITY LEADER

ELINAISO-OJA

ADVISOR

VILMARISSANEN

ADVISOR

ASIA

JANITOIVANEN

JUNIORADVISOR

INKA-LIISAHÄKÄLÄ

ADVISOR

JIANING LU

ADVISOR

10.1.2019

Vienna, Austria Munich, Germany Stockholm, Sweden

Seoul, South KoreaTokyo, Japan Shanghai, China

MASAHIROKIMURA

Tokyo, Japan

SENIOR ADVISOR


mailto:lili.lehtovuori%20(at)%20businessfinland.fi







Event Calendar 2019Annaleena Soult, Business Finland

TRADE FAIRS

BioFach Nuremberg, Germany 13.-16.2. Registration ended

GulFood Dubai, UAE 17.-21.2. Registration ended

ProdExpo (FFF as a partner) Moscow, Russia 11.-15.2. Registration ended

Foodex Chiba, Japan 5.-8.3. Registration ended

Seafood Global (FFF as a partner)

Brussels, Belgium 7.-9.5. Registration to ProKala

HOFEX Hong Kong 7.-10.5. Registration OPEN

SIAL China Shanghai, China 14.-16.5. Registration OPEN

PLMAAmsterdam, the Netherlands

21.-22.5. Registration ended

Free from functional food Barcelona, Spain 28.-29.5. Registration OPEN, 1-2 places left!

ANUGA Cologne, Germany 5.-9.10. Registration OPEN, 3 places left!

Bar Convent Berlin Berlin, Germany 7.-9.10. Registration starting in February

Nordic Organic Food Fair Malmö, Sweden 13.-14.11. Registration starting in February

Food Ingredients Europe Paris, France 3.-4.12. Registration starting in February

Program activities in 2019

MEET THE BUYER -EVENTS

Meet the buyers - Japan Helsinki 7.-9.1.

Buyer meeting event(Grüne Woche)

Berlin, Germany

16.1.

Buyer meeting event (Foodex)

Tokyo, Japan

4.3.

Buyer meeting event(HOFEX)

Hong Kong7.-10.5.TBC

Buyer meeting event(SIAL China)

Shanghai,China

14.-16.5. TBC

Meet the buyers -Thailand

Helsinki 20.3.

Meet the buyers – Hong Kong

Helsinki 1.-2.4.

Meet the buyers – Japan Helsinki August

BUYER MEETING TRIPS

Buyer meeting trip to Scandinavia

Cities TBC, Sweden, Denmark

15.-18.4. TBC

Buyer meeting trip to India for oat and alcohol companies

New Delhi, Bangalore TBC, India

8.4.->

Food promotion in South Africa

South Africa 2.-6.9.

Buyer meeting trip to USA together with Sweden

USA October TBC

Buyer meeting trip to China

Beijing, Shanghai, Shenzhen, Chengdu

12.-19.9.

Buyer meeting trip to France

Paris, France

October

Buyer meeting trip to Middle East

Riyadh, SaudiArabia, Dubai, UAE

11.-14.11.


RETAIL CAMPAIGNSGrüne Woche campaign with KaDeWe and Alsterhaus.

Germany 18.-27.1

Grüne Woche online campaign with Lieferello

Germany 18.-24.1.

Scandinavian Week/ retail campaign with CITTI

Germany 23.-29.1.

Chocola Finland chocolate campaign Tokyo, Japan February

EDEKA NORD Fair Lübeck, Germany 17.2.

ENJOY FINLAND – REINSTE NATUR online retail campaign with Lieferello,

Germany April

ENJOY FINLAND – REINSTE NATUR retail campaign with Globus (TBC)

Germany April

Matsuyu Department Store Finland retailing campaign

Tokyo, Japan 4.-9.6.

Hankyu Department Store Nordic retailing campaign

Osaka, Japan29.5.-4.6.

REINSTE NATUR retail campaign with CITTI Germany October

Retail campaign Seoul, South Korea November

Finnish Christmas Drink Campaign Tokyo, Japan December

Retail campaign (City Super) Hong Kong November TBC



OTHER EVENTSSpring kick off and networking

Helsinki 10.1.

Autumn kick off and networking

Helsinki 21.8.

Finland DaySeoul,South Korea

9.-10.4.

Introducing the market in India

Helsinki 1.3.

Shanghai Wine & Dine Festival

Shanghai, China

13.-15.9.

Vienna Craft BeerFestival

Vienna, Austria

November

COACHING DAYS

South Korea Helsinki 27.2.

China Helsinki 11.-12.3.

Evira/Food Authority Helsinki 4.4.

France Helsinki May TBC

Middle East Helsinki 4.6.

US Helsinki June TBC

Organic Food Helsinki 25.9.

New Program ElementsEsa Wrang, Pirjo Hakanpää

Business Finland

Contribute to the economic and societal renewal of Finland in ways that generate significant positive impacts in terms of tourism, investments, exports and growth

Innovation, invest-in and exports promoting service packages to enhance capabilities from ideation to market entry, exports and business up-scaling

• Identified market disruptions that offer global business opportunities

• Insufficient national vision or leadership to realize opportunities

• Insufficient provision of required competences, networks or services

• Collection of activities with a long-term strategic aim to address at least two impact horizons

• Engage networks of companies, universities, research and other public organizations

• Typical duration of 4-6 years

NATURE OF BUSINESS FINLAND PROGRAMS

Aims of program activities?

Value-added for customers?

Rationale for intervention?

Implementation and impact horizons?

10.01.2019

Development of Food from Finland Program

Business Finland invests a major share of its purchase funds and about half of its research and development (R&D) funds in proactive program activities.

Expanding the Food from Finland Program & Vision

• Expanding the excellent current program by developing the new Business Finland Program content

Adding new elements of:

• Innovation

• Branding

• Internationalization skills

• Digital and eCommerce development (together with Consumer Theme)

• Innovation funding options to be integrated with the program (synergy).

10.01.2019

Food from Finland Program

Program Target Group & Promise

Program Target Group:

Manufactures of Finnish food & beverages, giving priority to healthy, safe and innovative products and services

Food sector service providers, working closely with Finnish food industry. Other relevant stakeholders and partners in the food ecosystem.

Program Promise:

We build together an upgraded, renewed Finnish food economy, producing innovative, highly branded, healthy and safe premium food and beverages to international markets.

10.01.2019

BF PROGRAM ACTIVITIES AND IMPACT HORIZONS

Time

Horizon 2:Build emerging business, 2-4 years

Horizon 1:Grow current business, 1-2 years

Horizon 3:Create options for the future, 5-10 years

Source: Based on McKinsey & Co. / Baghai, Coley, Whyte, 1999

Growth Campaign Unleashing new business opportunities, strengthening the required capabilities

Growth EcosystemsDeveloping competitive business ecosystems and platforms for global market disruptionsEnabling new partnerships and access to test and pilot environments

Growth Accelerator Increasing exports by exploiting rapid shifts in innovation and market trends

Impactsfor Finland

10.01.2019

Food from Finland Program map

Quick reactionactions

Acceleratingnew concepts

Partnershipplatforms

Ecosystems

Horizon 1. 1-2 yearsGrow current businesses

Horizon 2. 3-4 yearsBuild emerging businesses

Horizon 3. 5+ yearsCreate options for the future

Global Network Integration

Connect VC funding and companies

Efficient co-operation withnational stakeholders

(MTK, ETL, others)

Nordic Cooperation

Strategic investments to Finland

Consumer oriented food ecosystemsInternational Business and Brand

Competence Development

Collaboration Model between industry, research institutes & universities to enhance innovation

Continued FFF export activities: opening new export markets in 15 countries & 40+ export promotion and client events per year

New Concepts to Asia• iLab projects, other collaboration • e-commerce development.

EU co-operation & funding

Innovation Funding: targeted funding for food & beverages companies & research 20 m€ annually

10.01.2019

Agile collaborationamong BF Programs

New Program Elements 2019

New program services targeting to upgrade the international business & branding

competence of Finnish food and beverages sector companies

Collaboration with MTK’s ”RuoKasvu” project, for creating larger synergy, cooperation and

support to export related actions

Collaboration with Aava & Bang ”Iskussa maailmalle” project from 1/2019,

targeting 300 food companies around Finland (part of MTK collaboration)

Collaboration with Packaging Sector partners in order to integrate Food &

Beverages companies with Packaging companies with common target setting and

actions

10.01.2019

New program services regarding the larger

collaboration with universities and research

institutions, especially in Asia

Fudan University iLab and Tsinghua FinLab -projects

Identified strategic partnerhips

International MBA – programs

Recruitment opportunity.

10.01.2019

HISTORY

Fudan iLab cooperation started 2012, 33 companies participated with 34 projects.

Tsinghua FinLab, cooperation started 2014, 7 participated companies.

PARTICIPATED COMPANIES

Fudan iLab: Freeport Cobalt oy, Harvia Oy, Domretor, Kalaneuvos Oy, Parkkisähkö Oy, Yousician Oy, Verman Oy, Kuudes Oy, Beneq Oy, Yanisan Air Oy, Magisso Oy, Prosys OPC Oy, Vepe Oy, Avaintec Oy, Optofidelity Oy, Ekolet Oy, Virranta-yhtiöt, Valio Oy (2 projects) , M-Brain Oy, Premix Oy, Modern Diagnostics Oy, Lumene Oy, Vallilla Interior Oy, BioGTS Oy, Visual Components Oy, Serres Oy, Cesim Oy, Confidex Oy, Sintrol Oy, StereoScape Oy, Planray Oy

Tsinghua FinLab: Caidio, Bonne Juomat, Wirepas Oy, MIP Electronics Oy, Beneq Oy, Rapal Oy, MyLab Oy.

Fudan iLab, ShanghaiTshiungua FinLab, Beijing”Your access to Chinese market”

WHO AND WHATA team of business professionals doing their MBA degree can work on e.g.:

- feasibility analysis for business operations- product analysis and a development strategy- business plan (focus points, networking, marketing, distribution and financing plan etc.)

PROGRAM COST AND SCHEDULE

Work periods: Fudan iLab March - June – Tsinghua FinLab March - June and August - DecemberCost of the program: 15 000 euros, Business Finland can be funding it partly.

APPLY NEXTTsinghua: summer 2019, Fudan: by end of September 2019. Max 5 projects/year, both programs.

Fudan iLab, ShanghaiTshiungua FinLab, Beijing”Your access to Chinese market”

New Program Elements 2019 Explorer Talent funding

Business Finland is preparing a funding for SME and Midcap companies to encourage recruitment of international talents based for innovation need.

- Launch February 2019, the first decisions possible 1.3.2019

- De minimis grant, max 50.000€

- Criteria: person with professional skills or background, to specialist role*

- Internal process development which enhances the internationalization skills of company

- Suitable for

- Highly skilled person in Finland looking for a job

- International student from Finnish university

- Recruitment from abroad* Erityisasiantuntija – Migrin työlupakriteerien mukaisesti

INTERNATIONAL TRADE FAIR

GRANT

EXPLORER

INNOVATION

VOUCHER

BUSINESS FINLAND FUNDING FORDIFFERENT STAGES OF INTERNATIONAL GROWTH

TEMPO

For the development of the enterprise’s international competencies, also digital, and growth management

De minimis grant100%

5000 € + VAT

De minimis grant50 %

max 10 000 €


max 50 000 €

The purchase of first innovation

services

The purchase of internationalisation services

A group of

at least four

SMEs


max 30 000 €

R&D

Research,

development

and piloting:

services,

process,

products and

business

models

INTO

Innovation

Expertise

Loan 50% / 70%Grant max 50%

Grant 50%Min 15 000 €

NIY

to accelerate the

global growth of

the most

ambitious,

rapidly growing

under 5 years

small startups in

Finland.

Grant and loan stepby step

SME SME and MIDCAP ALL START UP SME

BUSINESS FINLAND FUNDING GOAL is to support enterprises’ international growth and renewal through innovation

Success is achieved together

Largecompanies

Authorities

Research organization carry out high level public research and build collaborate with companies to effect faster commercialization a new knowledge.

A large company business is boosted when network develops its business critical capabilities and innovations.

Authorities are part of innovation ecosystem to open international doors, renew business rules and build new standards.

Research

organizations

SMESME get more resources to renew and references commercialize innovations.

SMESME

Business Finland global network and EEN help you find right innovation players from outside Finland.

Research

organizations Largecompanies

R & D projects should include developing international management,

business models, company’s growth funding and/ or brand.

Up to 20 % all of the R & D project’s costs can be used to build these

kinds of business development issues.

The Finnish research institutes have to collaborate in Finland and build

international research network.

Food from Finland ’s twist to Business Finland funding

Food from Finland kick off & networking event 10.1 · Evira/Food Authority Helsinki 4.4. France...

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