Food for Thought ——Vegetarian Restaurant on Campus Kecheng Chen Junjie Huang Yifan Chen.
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Transcript of Food for Thought ——Vegetarian Restaurant on Campus Kecheng Chen Junjie Huang Yifan Chen.
Food for Thought ——Vegetarian Restaurant on Campus
Kecheng ChenJunjie HuangYifan Chen
Business Plan (Proposal)*For our business plan, we want create a vegetarianism restaurant in the university.
Two Reasons Why We Want to Create a Vegetarian Restaurant● The first reason is more and more people
become vegetarians.● The second reason is for the people who need
reduce weight and keep fit.
For Our Menu!
Advertisement1.Pass out leaflets.2.Establish an advertisement web-page on XXX university.
Background of Vegetarian Food
● U.S. Vegetarian food sales
doubled between 1998 and
2003
● Reaching 1.6 billion in 2003
Starting a Veg Restaurant
● Fit - Chef or Chief
● Finances - Measuring carefully
● Feasibility - The Ingredients for Success
The Top Eight Vegetarian Restaurants
Candle 79, New York CityMadeleine Bistro, Los AngelesGreen Zebra, ChicagoHorizons, PhiladelphiaMillennium, San FranciscoSublime Fort LauderdaleDragonfly Neo-V, Columbus OhioVegiterranean, Akron, Ohio
Opening Expenses
Rent cost 12,000 to 16,000
Location Improvement Cost 65,000 to 75,000
Miscellaneous Cost 31,000 to 32,000
Marketing 2,000 to 2,500
Total Opening Expenses 110,000 to 125,500
Daily Operating CostsPercent Per Day Three Years
Sales 100% 1000 1,095,000
Cost of Food Sold 32% 320 35,040
Cost of Beverages 3% 30 32,850
Salaries and Wages 20% 200 219,000
Employee Benefits 2% 20 21,900
Occupancy Costs 6% 60 65,700
Other 21% 210 229,950
Total Expenses 84% 840 919,800
Income Before Taxes 16% 160 175,200
Estimated Budget for 3 Years
Opening Expenses + Operating Expenses
$1,029,800
Marketing and advertisement strategies
• Launch some vegetarian activities
• Spread an idea that vegetarian is good
• Attract more customers
Marketing and advertisement strategies
• Showing customers we are a vegetarian restaurant
• What do we provide
Marketing and advertisement strategies
• Attract non-vegetarian customers
• Show our foods are as delicious as other restaurant
Marketing and advertisement strategies
• Advertising on the facebook or instagram
Physical and Digital Locations
• Homepage of the restuarant
• Physical locations
References
https://www.google.com/search?q=vegetarian+restaurant&hl=zh-cn&biw=1280&bih=905&tbm=isch&tbo=u&source=univ&sa=X&ei=EB4cVcHmM4ewogTK64HYDw&ved=0CCUQsAQ
http://greenvegetarian.com/menu
https://www.facebook.com/cureinternational?gclid=CjwKEAjwru6oBRDDp4jRj4bL_xASJADJ2obyd6RQPd9MamOKaa68Ind326-xyKsYVwjsV-bcmGky4hoC6jbw_wcB&_rdr
https://www.vrg.org/journal/vj2004issue1/vj2004issue1restaurant.htm