Food for thought - Food e-commerce

www.montagecomms.com

Montage crafts compelling brand stories that encourage your consumers to Find, Love & Buy!

A FRESH APPROACH TO FOOD E-COMMERCE

ENCOURAGE YOUR CUSTOMERS TO FIND, LOVE & BUY

WE CRAFT COMPELLING BRAND STORIES TO…

E-COMMERCE


EXPERIENCE-COMMERCE

DOES THIS SOUND FAMILIAR?

E-COMMERCE

GOOGLE EXPRESS

CURBSIDE


THE OPPORTUNITY

CUSTOMER JOURNEY

SEAMLESS CUSTOMER JOURNEY


SHOW-ROOMING


WEB-ROOMING


MOBILE SHOPPING STILL NOT GOOD ENOUGH..


A COMMON PROBLEM…


CLICK & COLLECT

JOHN LEWIS - CLICK & COLLECT


DELIVERY STRATEGY

“Order in the next 5 hours and receive it Wednesday, 13th January.”


DELIVERY STRATEGY

• When is convenient for the customer not the

logistics firm?

• Packing delicates

• Keeping fresh & storage times

• Be clear & offer fixed time slots

• Consider adding click & collect / or various

delivery options

• Can you offer ‘free’ delivery by building

basket size or offering subscription?

• Opportunity for economies of scale?

GOUSTO

HUBBUB

IMPORTANCE OF SEARCH • Categories show what you stock and

important for search

• Siloing of content

• Conversion rates through site search

can be up to 50% vs average

• Analyse search for missed opportunities

• Ensure unusual onsite search terms are

tagged for products

CONTENT THAT CONVERTS• Clear navigation with USPs at the

top with images - technical details

below

• Think benefits not ‘features’

• Story for the consumer as to why

they should buy

• Average time to read a page = 20 s

• Images that show benefits and USP

+ 16% (on Amazon)

CONTENT IS KING!

VIDEO THAT CONVERTS AND ENTERTAINS


LOVE


ONLINE REPUTATION


BUY


ZERO MOMENT OF TRUTH


“MOBILE SHOPPERS WHO VIEW REVIEWS, SHOW 133% HIGHER CONVERSION”


• Delivery, Contact, Pay

• Speed of payment is key

• As few steps as possible

• Progress bar

• Quick and painless

• Consider abandoned cart

marketing

• Trust of payment

‘FRICTIONLESS’ SALES

MEASURING SUCCESS • Reach via social media / Increase in

search volumes / advertising

• Bounce rate

• Time on page

• Conversion rate

• Drop out rate

• Measuring CPA - Cost per acquisition

• Review - Refine - Repeat


SUMMARY

UNIQUE STORY

REALTIME CUSTOMER SERVICE

REALTIME CUSTOMER SERVICECONTENT THAT SELLS

CUSTOMER JOURNEY

SEAMLESS CUSTOMER JOURNEY


QUESTIONS?

@MRMATTANDERSON

Food for thought - Food e-commerce

Food

Transcript of Food for thought - Food e-commerce