FOOD DEMAND SURVEYagecon.okstate.edu/faculty/publications/5061.pdf · Food expenditures for food...
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F oo DS FOOD DEMAND SURVEY Volume 3, Issue 1: May 14, 2015 Food Demand Survey | Oklahoma State University | [email protected] Jayson Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465 Susan Murray | Research Specialist | 405-744-4857 This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture. FooDS tracks consumer preferences and senments on the safety, quality, and price of food at home and away from home with parcular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US populaon in terms of age, gender, educaon and region of residence. See the online technical document for more details. About the Survey Willingness-to-pay (WTP) changes were mixed in May. WTP for for hamburger and pork chop increased, while WTP f or steak and chicken breast fell. WTP for all meat products is higher relave to this me last year. MEAT DEMAND Food expenditures for food eaten at home decreased 0.75% from April, whereas food expenditures for food purchased away from home increased slightly over last month. Consumers expect higher meat prices and expect to buy more beef, chicken, and pork compared to one month ago. Inflaonary expectaons are lower than was the case a year ago. FOOD EXPENDITURES Willingness-to- Pay Steak Chicken Breast Hamburger Pork Chop Deli Ham Chicken Wing Beans & Rice Pasta Last Year: May 2014 $6.35 $4.63 $4.06 $3.51 $2.29 $2.01 $2.08 $3.13 Last Month: April 2015 $8.02 $5.59 $4.46 $3.97 $2.51 $2.42 $2.33 $3.61 May 2015 $7.45 $5.36 $4.70 $4.19 $2.47 $2.23 $2.04 $3.49 % change (April - May) -7.12% -4.11% 5.38% 5.54% -1.59% -7.85% -12.45% -3.32% Current weekly at home Current weekly away from home Ancipated change in at home in next 2 weeks Ancipated change away from home in next 2 weeks May 2014 $96.34 $50.15 -0.55% -1.81% April 2015 $97.05 $53.02 -0.21% -1.24% May 2015 $96.32 $53.23 -0.43% -1.49% % change (April - May) -0.75% 0.39% -------- --------
Transcript of FOOD DEMAND SURVEYagecon.okstate.edu/faculty/publications/5061.pdf · Food expenditures for food...
FooDSFOOD DEMAND SURVEY
Volume 3, Issue 1: May 14, 2015
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence. See the online technical document for more details.
About the Survey
Willingness-to-pay (WTP) changes were mixed in May. WTP for for hamburger and pork chop increased, while WTP f or steak and chicken breast fell. WTP for all meat products is higher relative to this time last year.
MEAT DEMAND
Food expenditures for food eaten at home decreased 0.75% from April, whereas food expenditures for food purchased away from home increased slightly over last month. Consumers expect higher meat prices and expect to buy more beef, chicken, and pork compared to one month ago. Inflationary expectations are lower than was the case a year ago.
FOOD EXPENDITURES
Willingness-to-Pay
Steak Chicken Breast
Hamburger Pork Chop Deli Ham Chicken Wing
Beans & Rice
Pasta
Last Year:May 2014
$6.35 $4.63 $4.06 $3.51 $2.29 $2.01 $2.08 $3.13
Last Month:April 2015
$8.02 $5.59 $4.46 $3.97 $2.51 $2.42 $2.33 $3.61
May 2015 $7.45 $5.36 $4.70 $4.19 $2.47 $2.23 $2.04 $3.49
% change(April - May)
-7.12% -4.11% 5.38% 5.54% -1.59% -7.85% -12.45% -3.32%
Current weekly at home
Current weekly away from home
Anticipated change in at home in next 2 weeks
Anticipated change away from home in next 2 weeks
May 2014 $96.34 $50.15 -0.55% -1.81%
April 2015 $97.05 $53.02 -0.21% -1.24%
May 2015 $96.32 $53.23 -0.43% -1.49%
% change(April - May)
-0.75% 0.39% -------- --------
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
Consumer Expectations FooDS Page 2
GMO, Salmonella, and E. coli were the most visible issues in the news over the past two weeks. The largest percentage jump in awareness from April to May was for bird flu. This is the second month in a row there has been an increase in awarness of bird flu. Salmonella, E. coli, and hormones were ranked as the top three concerns during May. The largest percent increase from last month was for bird flu. The largest percent decrease in concern was for beta-agonists.
AWARENESS & CONCERN TRACKING
Awareness of Food Issues
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
Concern for Food Issues FooDS Page 3
Taste, safety, and price remained consumers’ most important values when purchasing food this month. Consumer values remained similar to those in past months, with an increase in perceived value of taste, safety and appearance, and a decrease in perceived value of nutrition and environment. Similar to previous months, consumers reported that their main challenge was finding affordable foods that fit within their budget. Finding time to cook at home and finding food children will eat remained the least pressing challenges. 5.29% of participants reported having food poisoning, a 1.12% decrease from April.
GENERAL FOOD VALUES
Consumer Challenges Consumer Values
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
FooDS Page 4
Four new seds of ad hoc questions were added to the survey this month.The first question asked: “Which of the following best describes your position on labeling of genetically engineered food?” Over half of the respondents answered, “Food companies should be required to label genetically engineered food in all circumstances”. About one fifth thought labeling should only be required if there is a health or safety risk, and another 18% did not have a strong position. The remaining 6.5% of respondents stated “In general, food companies should not be required to label genetically engineered food but voluntary labels are permitted”.
AD HOC QUESTIONS
Consumer Beliefs about Labeling of Genetically Engineered Food
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
FooDS Page 5
Secondly, participants were asked: “How should the issue of mandatory labeling of genetically engineered food be decided?”The majority, 61%, of the respondents stated “by the U.S. Food and Drug Administration (FDA)”. Just over 10% of repspondents stated “I don’t know” and only 5% of respondents stated “by ballot initiatives in each state”.
AD HOC QUESTIONS
How Should Labeling of Genetically Engineered Food be Decided?
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
FooDS Page 6
The third question asked: “ To what extent do you agree or disagree with each of the following statements?” Participants were asked to rate each statement on a scale of 1 to 5 where 1 = strongly disagree and 5 = strongly agree. Respondents rated the statement “In general, I support mandatory labeling or genetically engineered foods” the highest out of the nine statements. The statement “Seeing a label indicating the presence of genetically engineered ingredients on a food product would increase the likelihood I’d buy the product” rated the the lowest of the nine statements.
AD HOC QUESTIONS
Preferences for Genetically Engineered Food Labels
Food Demand Survey | Oklahoma State University | [email protected] Lusk | Regents Professor & Willard Sparks Endowed Chair | 405-744-7465
Susan Murray | Research Specialist | 405-744-4857This project is supported by a Willard Sparks Endowment, the Oklahoma Agricultural Experiment Station, and the
Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture.
FooDS Page 7Participants were also asked to what extent they agreed or disagreed to the following statements relating to avian influenza, more commonly known as bird flu. The first statement read: “I plan to eat less turkey and eggs in the future because of the outbreak of avian influenza (bird flu)”. 22.7% of respondents stated they either agreed or strongly agreed, 43.8% stated they disagreed or strongly disagreed, and 33.48% stated they neither agreed nor disagreed. The second statement read: “I am concerned about the safety of the turkey and eggs I eat because of the outbreak of avian influenza (bird flu)”. 36.7% stated they either agreed or strongly agreed, 31.3% stated they either disagreed or strongly disagreed, and 32% stated they neither agreed nor disagreed.
Concern for Avian influenza
