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ABOUT HARRODS

Harrods began as a tea shop in east London, first opening its

doors in 1824. Since then, it has grown to become the world’s

most famous department store, known for its unrivalled range

of luxury products.

As well as exclusive brands and myriad departments, one of

Harrods’ most renowned attributes is its unparalleled service.

Harrods has a reputation for service excellence: anything is

possible, no product is too elusive and no query is too complicated.

With the arrival of the digital age, Harrods has evolved accordingly,

communicating with customers in a range of new ways including

through in-store screen networks, online magazines and an app.

True to form, however, the Harrods customer remains at the

heart of everything we do.

HARRODS MEDIA 32

HARRODS MEDIA2018 WINDOW & PUBLISHING CA LENDARThe 2018 calendar allows each directorate to have a defined presence at a given point in the year.

The Marketing & Communications teams have created a unified communications strategy that combines

media, marketing, PR and social media, which work together to amplify each brand’s USP.

MONTH BROMPTON ROAD HANS CRESCENT

FEBRUARY WOMEN’S FASHION WOMEN’S ACCESSORIES & SHOES

MARCH BRITISH | FILM PARTNERSHIP BRITISH | TOYS & EASTER

APRIL BRITISH SUMMER SEASON | BEAUTY & FRAGRANCE BRITISH SUMMER SEASON | HOME

MAY BRITISH SUMMER SEASON | BEAUTY & FRAGRANCE BRITISH SUMMER SEASON | HOME

JUNE BRITISH SUMMER SEASON | BEAUTY & FRAGRANCE BRITISH SUMMER SEASON | SPORTS

JULY RARE FINDS | FINE JEWELLERY & WATCHES RARE FINDS | MIXED

AUGUST BRAND PARTNERSHIP RARE FINDS | MIXED

SEPTEMBER CURATORS | WOMEN’S FASHION CURATORS | WOMEN’S ACCESSORIES

OCTOBER CURATORS | MEN’S FASHION CURATORS | TECHNOLOGY

NOVEMBER CHRISTMAS CHRISTMAS

DECEMBER CHRISTMAS CHRISTMAS

JANUARY NEW NEW

MONTH PUBLICATIONS

January January Store Guide

February

Harrods Magazine, Harrods Digital Magazine, Harrods Fashion Special, February Store Guide and February Store Guide Chinese

March

THE QUARTERLY GUIDE TO WEARING IT WELL

Issue 01 / Spring 2018

p12/STYLE Sneakers go retro — p14/INTERVIEW Luke Treadaway: “It’s good to do something that scares you”

p19/STYLE Packing with purpose — p20/INTERVIEW Palm Angels’ Francesco Ragazzi blazes a trail

p24/TREND REPORT Dad dressing and Hawaiian shirts are both in (seriously) — p26/LOGOS Go big, go bold p30/TAILORING Wall Street is back — p35/HOROLOGY The story behind the watch world’s brand of the moment

p39/TECH Game of drones — p41/WHISKY The devil is in the detail — p42/GROOMING Grab a gadget INSIDE: The essential guide to in-store restaurants, bars and cafés

MARCH 2017

Harrods Magazine, Harrods Digital Magazine, Harrods Man and March Store Guide

April

Harrods Magazine, Harrods Digital Magazine, Harrods Home & Property, Harrods Estates, April Store Guide and April Store Guide Chinese

May

SPRING/SUMMER 2017

ARABIA

Dream couture and the ultimate accessories

SHIMMER &

SHINE

Harrods Magazine (May/June), Harrods Digital Magazine, Harrods Magazine Arabia,

Harrods Magazine Asia and May Store Guide

June

MAY & JUNE 2017

Including maps, in-store events, restaurants and cafés

Harrods Summer Home Sale Magazine, Harrods Digital Magazine, June Store Guide

and June Store Guide Chinese

July

JULY 2017


Harrods Magazine, Harrods Digital Magazine, Harrods Man and July Store Guide

August

AUGUST 2017


Harrods Magazine, Harrods Digital Magazine, Harrods Fragrance Special, August Store Guide and August Store Guide Chinese

September harrods.com/hampers

HAMPERS & GIFTS 2017

Harrods Magazine, Harrods Digital Magazine, Harrods Fashion Special, Harrods Home & Property, Harrods Estates, Harrods Hampers & Gifts and September Store Guide

October

THE QUARTERLY STYLE GUIDE FOR MEN

S P R I N G 2 0 1 8

COOL HAND LUKE

Interview by NIKI BROWES / Photographey by JULIAN BROAD

Whatever ‘it’ is, he’s got it,” whispers the stylist

as we watch Luke Evans being photographed. He’s

a natural in front of the camera and each shot is

perfected in just a handful of takes. The shoot is over

in less than an hour – far from the norm. Sometimes,

just styling and grooming take that long.

It’s the quickest shoot I’ve ever seen. “Well,” he

says, “I’ve done a few of these things, so I should

know what’s required by now.” Modest as well as

professional, then – and good-looking to boot. In

fact, Evans is even better looking in real life than in

pictures or on screen, yet he has no trace of vanity.

I have to admit that his Welsh accent, combined with

his gentle demeanour, make him sort of irresistible.

After graduating from the London Studio Centre,

the 37-year-old honed his craft in musicals including

La Cava, Taboo and Rent. A successful international

film career followed, including starring roles in

The Hobbit, Dracula Untold and, more recently, the film

adaptation of the multimillion-selling book The Girl on the Train. The fact that he can sing (beautifully)

as well as act bagged him his most recent role, in

Disney’s live-action version of Beauty and the Beast (based on the Disney-made animated film from 1991)

opposite Emma Watson, Emma Thompson and Sir

Ian McKellen. He plays the villainous Gaston, and

the film is set to be one of the biggest of the year.

The trailer smashed a record: it was viewed 127.6

million times in the first 24 hours of its release. So it’s

astonishing that Evans nearly didn’t go for the part.

“I was nervous about playing Gaston,” he admits. “I

didn’t know if he was the right role for me.

I thought, He’s not the title role; I should be playing

the Beast! Then I spoke to my friend who has three

children, to whom I’m godfather. He was like, ‘Dude, I

watch it every week and it’s a great role.’ He explained

that the arc the character goes through is humongous.

He goes from being this lovable rogue

Read more on page 6

BERLUTI: Touch downFrom trench coats to drummer-boy

jackets, military garb has long been

designer fodderder to contain carbder

to contain carb. And an aviator-inspired

bomber was the muse for Berluti’s

Haider Ackermann.

08 14ROGER DUBUIS:

Racing aheadAlways pushing the boundaries of

innovation, Roger Dubuis has reworked its

Excalibur Spider to contain carbon. The

lightweight material gives the new Carbon

Automatic Skeleton (below) and Carbon

DESK TOPS: From trench coats to drummer-boy jackets,

military garb has long been designer

fodderder to contain carbder to contain

carb. And an aviator-inspirentain carbder

to contain carb. And an aviator-inspired

bomber was the muse for Berluti’s Haider

28FASHION: Tailoring focus

From trench coats to drummer-boy jackets, military garb has long been designer fodderdmilitary garb has long been

designer fodderdmilitary garb has long been designer fodderder to contain.

32

SEPTEMBER 2017


Harrods Magazine, Harrods Digital Magazine, Harrods Man, October Store Guide and October Store Guide Chinese

November

NOVEMBER 2017

Romancing the season with Dolce & Gabbana

SMART talking What’s new in the digital universe

Gifting made glamorous

Spoilt for choice

Food & drink reimagined

The TASTE Revolution

Spirit of FashionThe people, the pieces, the passion

The magic of ZUHAIR MURAD

In the FAST LANE at Formula 1

Gilt-edged charmBringing glamour to the home

GENIUSat work We talk to GUCCI’S Alessandro Michele

HEROES

AUTUMN 2017

Harrods Magazine, Harrods Digital Magazine, Harrods Magazine Arabia, Harrods Magazine Asia, Harrods Christmas Food & Wine Special, Harrods Technology Special, Harrods Christmas Gift Guide and November Store Guide

December

Harrods Magazine (December/January), Harrods Digital Magazine (December/

January), Harrods Man, Harrods Winter Home Sale Magazine, Christmas Beauty Special, December Store Guide and December Store Guide Chinese

APRIL 2017


INSIDE: The essential guide to in-store restaurants, bars and cafés

JANUARY 2017

FEBRUARY2017

Celebrating 10 years

of Harrods Magazine

Think

PINK

FEBRUARY 2018


MAY 2017


SEPTEMBER 2017


NOVEMBER 2017


DECEMBER 2017







p39/TECH Game of drones — p41/WHISKY The devil is in the detail — p42/GROOMING Grab a gadget

4 HARRODS MEDIA HARRODS MEDIA 5HARRODS MEDIA

Harrods Media is dedicated to providing tailor-made solutions for

luxury brands. Harrods carries the most exclusive and celebrated

products, sourced from all over the world, in its Food Halls. As the

market-leading retailer, Harrods prides itself on having created a

perfect environment in which to house these products. Our Food

& Beverages Media team welcomes the opportunity to develop

a partnership with premium brands.

FOOD & BEVERAGES

• 200,107 Harrods Rewards cardholders shopped in the division

in the last 12 months

• The average customer spend has increased by 2% compared

to the previous year

• 51% of the division trade is generated by Rewards cardholders

• 68% of the department base is female

• 75% are UK residents

• 70% are between 21 and 49 years old

FOOD & BEVER AGESCUSTOMER PROFILE

Source: Harrods Customer Insight 2017-2018

HARRODS MEDIA 76 HARRODS MEDIA

CASE STUDYTHE ART OF ENTERTAININGOBJECTIVE

As part of a multi-brand campaign, Harrods created an

Entertainment at Home theme for food, wine and home-accessories

brands. Brands had the opportunity to engage customers with

product, executed through the windows’ creative theme and

showcasing everything needed for entertainment at home.

CAMPAIGN OUTLINE

The Art of Entertaining had a consistent presence across multiple

platforms:

• Hans Crescent Dressed Windows

• Harrods Magazine Food and Lifestyle section features

• Editorial content on the finest food and beverages available

in-store and online, inspiring customers to entertain at home

• Digital screen networks (in-store, including the Food Halls)

• Direct communications (an email newsletter to 8,000

Food Halls customers)

SUCCESS

Strong sales results compared to previous year with multiple

brands receiving a significant uplift.

8 HARRODS MEDIA HARRODS MEDIA 9

CASE STUDYLOUIS XIIIOBJECTIVE

To launch the first European Louis XIII Boutique, driving sales,

raising brand awareness and educating and informing customers

about the history and heritage of the brand.

Their key target market was an international male consumer.

CAMPAIGN OUTLINE

This was a multi-platform, high-impact campaign with branded

executions including:

• Exhibition Windows on the Brompton Road

• Harrods Magazine

• Harrods Man magazine - editorial

• Digital screen networks

• CRM emailer

SUCCESS

• Sales results +19% on last year

• CRM: above-average open and click-through

• Extensive PR and social-media support

Brand testimonial: “We are excited to once again work

with the world’s most esteemed department store, Harrods,

on this pop-up, which brings the entire Louis XIII collection

under one roof. We could not think of a better partner to

present Louis XIII as the ultimate instrument to celebrate the

most memorable moments in life.”

Ludovic du Plessis, Global Executive Director of Louis XIII


MEDIA PORTFOLIO


WELCOME TO THE HARRODS MEDIA PORTFOLIO, THE PREMIUM DESTINATION FOR LUXURY MEDIA

Harrods Media has a 360° campaign strategy for partnering brands using a variety of multichannel touch points throughout

the Harrods customer journey. To explore the Harrods Media portfolio further, please visit harrods-media.com.

HARRODS MEDIAA 360° APPROACH

PRINT

With a wide menu of lifestyle titles, Harrods

Publishing now creates 32 magazines per

year, including the award-winning and ABC-

accredited Harrods Magazine, Harrods Magazine Arabia, Harrods Magazine Asia, Harrods Home & Property, Harrods Man

and the monthly Store Guide. Elegant

photography, insightful writing and a sense

of fun have turned Harrods publications

into inspirational reads that influence

buying decisions.

DIGITAL

A premium digital solution for the

Harrods customer, the Harrods app offers

immersive content, including exclusive

digital editions of our magazines. The

curated digital edition of Harrods Magazine

carries the same production values as the

print magazine in terms of quality and

style, and is brought to life with cutting-

edge interactive content. A popular

platform with our growing international

readership, it uses engaging elements such

as interactive games, make-up tutorials,

shoppable products and video content.

IN-STORE

Harrods offers a range of in-store

integrated media platforms, including

digital posters that provide immediacy

and impact, and the award-winning

Harrods windows.

14 HARRODS MEDIA 15

HARRODS PUBLISHING

HARRODS MEDIA 1716

The award-winning and ABC-accredited Harrods Magazine has

paved the way for a number of acclaimed lifestyle titles from

Harrods Publishing. We plan to reach customers and potential

customers with 5.4 million copies of our magazines

and supplements in 2018.

Readers are highly engaged, and each publication has a powerful

influence on their buying decisions. Brand partnerships are an

essential element of Harrods’ print publishing, with premium

advertising and standard positioning throughout, in addition to

creative advertorial, editorial and bespoke opportunities.

The Harrods editorial authority continues to create positive

engagement with customers, influencing their shopping habits:

72% of readers have purchased a product featured in the

magazine, and 82% say that seeing a brand featured in the

magazine improves their perception of that brand.*

In 2018, Harrods Media will continue to focus on expanding global

reach with a tailored approach to key growth markets. The newly

launched Harrods Magazine Arabia and Harrods Magazine Asia

will be published bi-annually and a further 10,000 copies of every

issue of Harrods Magazine will be distributed to our customers and

potential customers in the USA.

Due to investment in increased volumes, pagination and

distribution, as well as the impact of cost increases in production,

creative, paper and postage, the Harrods Magazine rate card has

increased for the first time in two years.

AWARDS AND COMMENDATIONS

• DMAs 2014 – Won Fashion Magazine of the Year (app version)

• BSME 2015 Rising Stars - Highly Commended award

for Best Art Team

• Clio Awards 2015 – Shortlisted for Best Integrated Campaign

• DMAs 2015: Highly commended Fashion Magazine of the Year

• DMAs 2015: Highly commended Consumer Magazine of the Year

(app)

• DMAs 2015: Won Digital Magazine Advertisement of the Year

(Fendi game )

• BSME 2015: Shortlisted for Best Cover of the Year

• Drapers Awards 2015: Shortlisted in the Best Fashion Marketing

Campaign category for the Harrods Shoe Heaven campaign

• Jasmine Award 2015: Won Most Creative Visual Award and Best

Article in a Customer magazine

2016

• DMAs 2016: Won Fashion Magazine of the Year and Design

Team of the Year

• Jasmine Awards 2016: Shortlisted Most Creative Visual Award -

for Darling Buds of May

• Jasmine Awards 2016: Won Jasmine Visual Award for Birth of

a Fragrance

• Jasmine Awards 2016: Won Customer/House Magazine Award -

Birth of a Fragrance

• Webby Awards: Official Honoree at the 20th Webby Awards

• BSME Rising Stars 2016: Shortlisted Best Art Team; Best Section

Team (Digital)

MEDIA PORTFOLIO:HARRODS PUBLISHING

MARCH 2018

The clashWhy mixing patterns

is so on point

Head girls Giving the nod to

hair accessories

Victoria

Exclusive interview celebrating her decade in design

Beckham

Chasing rainbowsGo bold, go bright with shoes and bags

MARCH2018

The clashh i i

2017

• Fragrance Foundation UK Jasmine Awards –

Won Jasmine Soundbite (Magazines)

• Fragrance Foundation UK Jasmine Awards – Won Jasmine Visual Award

• Fragrance Foundation UK Jasmine Awards – Won Most Creative

Visual Award

• PPA Awards – Shortlisted for Digital Innovation of the Year

• PPA Awards – Shortlisted for Customer Magazine of the Year

* Harrods Reader Survey 2017

18 HARRODS MEDIA 19

Harrods Magazine is the award-winning title celebrating luxury

fashion, fine jewellery and watches, beauty, food and interiors;

it is an authority on the world of luxury, influencing the buying

behaviour of its readers. Sent to top-spending Harrods customers in

both large and handbag-size formats, the magazine is also available

in-store and at luxury hotels, venues and events, in addition to

corporate partners airport lounges, spas and clubs.

The pagination of the main magazine will increase in 2018, as will

depth of coverage in particular categories, increasing desirability

for this already premium magazine.

With its growth as one of Harrods’ most valuable international

markets, the United States will for the first time receive

10,000 copies of each issue of the magazine. This will increase

the customers’ and potential customers’ access to shopping

inspiration, strengthening their commitment to visiting the store

when in the UK, and purchasing online.

• Mailed to the highest-spending Harrods Rewards customers

• Available in-store

• Distributed to premium locations and events, including first-

and business-class airline lounges, five-star hotels and private

members’ clubs

• Additional 10,000 copies of every issue distributed in the US

• 80% of readers are female

• 94% of Harrods Magazine readers read their copy within a week

• 71% of readers have purchased an item that was advertised in

the magazine

• 90% have visited the store having read about a product or event

PUBLISHING:HARRODS MAGAZINE

CIRCULATION: 128,092

(ABC 1ST JANUARY – 31ST DECEMBER 2017)*

READERSHIP: 372,654 PER ISSUE**

TEN ISSUES A YEAR

(COMBINED MAY/JUNE & DECEMBER/JANUARY)

*Audit Bureau of Circulation

POSITION PER ISSUE

Gatefold – £52,800

Cover Inside front cover and app £28,560

Cover Inside back cover and app £18,600

Cover Back cover and app £23,760

Scent Seal – POA

Double-Page Spread DPS 1st £25,800

Double-Page Spread DPS 2nd £24,480

Double-Page Spread DPS Premium £20,400

Double-Page Spread Standard £18,960

Right-Hand Page RHP 1st / 2nd £18,720

Right-Hand Page RHP Premium £15,240

Right-Hand Page Standard £13,680

Left-Hand Page LHP 1st / 2nd £15,000

Left-Hand Page LHP Premium £13,080

Left-Hand Page Standard £11,520

Advertorial DPS £26,400

Advertorial Single Page £20,400

Half Page Next to Masthead £9,480

**Harrods Reader Survey 2017

20 HARRODS MEDIA 21

Harrods has brought its award-winning luxury fashion and lifestyle magazine

to the Middle East. Harrods Magazine Arabia launched in November 2016,

delivering Harrods’ unparalleled brand authority to the region.

The title includes fashion, beauty, fine jewellery, watches and lifestyle, with

all content tailored to the region. It reaches existing Harrods Rewards

customers based in the Middle East, and targeted discerning and high-net-

worth individuals as potential Harrods customers.

DISTRIBUTION

• Distributed to Harrods Rewards customers based in the Middle East;

key VIP addresses; premium hotels, airline lounges and corporate

locations.

PUBLISHING:HARRODS MAGAZINE AR ABIA

CIRCULATION: 25,000 COPIES PER ISSUE

TWO ISSUES PER YEAR (MAY & NOVEMBER)

SPRING/SUMMER 2017

ARABIA

Dream couture and the ultimate accessories

SHIMMER &

SHINE

POSITION PER ISSUE

Gatefold - £22,000

Cover Inside front cover (DPS) £14,000

Cover Inside back cover £8,500

Cover Back cover £9,000

DPS Premium £12,500

DPS Standard £10,000

RHP Premium £8,500

RHP Standard £7,500

LHP Premium £6,500

LHP Standard £5,000

Advertorial Single page £11,500


22 HARRODS MEDIA 23

PUBLISHING:HARRODS MAGAZINE ASIA POSITION PER ISSUE

Gatefold - £22,000




DPS Premium £12,500


RHP Premium £8,500


LHP Premium £6,500


Advertorial Single page £11,500


Launched in November 2017, Harrods Magazine Asia is the latest addition

to the Harrods stable of luxury titles and joins Harrods Magazine Arabia in

our bespoke approach to international markets. This full-size publication

will initially be mailed to Harrods Rewards customers in major cities

including Bangkok, Hong Kong, Kuala Lumpur and Singapore.

Blending content from the UK edition with features created specifically

for the region, the title showcases Harrods’ unparalleled authority in

luxury retail, spanning fashion, beauty, fine jewellery, watches, food

and furniture. It will reach existing Harrods Rewards customers based

in the four cities, and will target high-net-worth individuals as potential

new customers, either online via harrods.com or as visitors to the

Knightsbridge store.


TWO ISSUES PER YEAR (MAY & NOVEMBER)

DISTRIBUTION

• Distributed to 18,000 Harrods Rewards customers based in major cities

including Bangkok, Hong Kong, Kuala Lumpur and Singapore.

• Mailed to 8,000 Mandarin Oriental Hotel Group customers based in

these four cities.

• 4,000 copies distributed to premium locations including First

and Business Class airline lounges, private members’ clubs and

corporate locations.

24 HARRODS MEDIA 25

The evolution of Harrods Man continues in 2018 with a striking new

format, wider distribution and increased frequency. Two years after its

launch, Harrods Man is coming of age in a broadsheet newspaper format,

designed to appeal to its discerning male audience. The new Harrods Man

will continue to cover fashion, grooming and accessories in its inimitably

imaginative way, but will also showcase an expanded focus on watches

and tech. Having already proven its ability to drive visits to the store and

to harrods.com, new impactful, large-format advertising opportunities are

set to further influence purchase decisions.

The newspaper will be mailed with the large format of Harrods Magazine

to top-tier Harrods Rewards customers, including all Black-, Gold- and

Green 2-tier customers. The title is also distributed in-store and to

premium locations including hotels, airline lounges, private members’

clubs and City-based corporate sites.

PUBLISHING:HARRODS MAN

CIRCULATION: 63,000 – 73,000 COPIES PER ISSUE

FOUR ISSUES A YEAR (MARCH, JULY, OCTOBER

& DECEMBER)

DISTRIBUTION

• 56,000 copies mailed to Harrods Rewards customers


• 5,000 copies of the Spring issue (April) will be distributed to premium

locations by Gold Key Media.

• A 20-page edit of the issue will be distributed to 102,000-200,000

acquisition customers through insertion in Sunday Times Style, ES Magazine and GQ






p39/TECH Game of drones — p41/WHISKY The devil is in the detail — p42/GROOMING Grab a gadget

POSITION PER ISSUE

Gatefold – £44,000

Cover Inside front cover £23,800



Double-Page Spread DPS 1st £21,500

Double-Page Spread DPS 2nd £20,400

Double-Page Spread DPS Premium £17,000

Double-Page Spread Standard £15,800

Right-Hand Page RHP 1st / 2nd £15,600

Right-Hand Page RHP Premium £12,700

Right-Hand Page Standard £11,400

Left-Hand Page LHP 1st / 2nd £12,500

Left-Hand Page LHP Premium £10,900

Left-Hand Page Standard £9,600


Advertorial Single Page £17,000

Half Page Next to Masthead £7,900

26 HARRODS MEDIA 27

Presenting the world’s most inspiring interiors, designer furniture and

furnishings, as well as showcasing properties from Harrods Estates,

Harrods Home & Property magazine reaches a niche customer segment,

including those who have bought and sold property through Harrods

Estates luxury property agents.

PUBLISHING:HARRODS HOME & PROPERTY


TWO ISSUES A YEAR (APRIL & SEPTEMBER)

SPRING/SUMMER 2018

E L E C T R I C E C L E C T I C

Bold colours / Boho bedding / British brushwork Industrial-chic lighting / Italian classicism

POSITION PER ISSUE




Single page Standard £7,250


DISTRIBUTION

• Mailed direct to top-spending Harrods Rewards cardholders and

Harrods Estates customers


28 HARRODS MEDIA 29

The biannual Harrods Estates magazine showcases the best of

Knightsbridge, Mayfair, Chelsea and Kensington residential sales and

lettings as well as new residential developments. The publication also

highlights furniture and accessories available in-store, positioning

Harrods as a leading luxury homeware destination.

PUBLISHING:HARRODS ESTATES

TWO ISSUES PER YEAR (APRIL & SEPTEMBER)

H A R R O D S . C O M

67

C O O L C O L L E C T I V E A roster of big names and a forward-thinking approach are the

hallmarks of contemporary interiors brand Sonder Living B Y E M M A J PA G E

Imagine a concept brand whose furniture,

accessories, lighting and artwork tell

their own stories while still forming part

of a cohesive whole. That’s the vision for

Sonder Living, a Hong Kong-based collective

dedicated to creating heritage-inspired pieces

that make a modern statement.

With a Los Angeles flagship launched in

2016, three additional Stateside stores and

several outposts in Asia, the brand arrives on

UK shores this autumn armed with a host

S T Y L E

CLOCKWISE, FROM LEFT Kelly Hoppen for Sonder Living

Art dining chairs £1,117 each, Band sidetable £2,543, Neon Lily

artwork £1,220, Morrison ottoman £764, Morgan console table

£2,645; on console table Gray table lamp £865; on wall Crystal

Disk artwork £812; Vinci armchair £3,237, Bessie sidetable £1,626,

Brando large light pendants £568 each, Brando small light pendants

£405 each, Gray pedestal table £1,476, Marley chair £1,728 and

8m x 10m rug £1,118

of upscale designs. The hottest names in

the interiors world, including Kelly Hoppen

and Andrew Martin have created exclusive

collections for the label, whose team of artisans

bring each design to life in-house.

Originality, provenance and craftsmanship

are Sonder Living’s founding principles, and

every item – from richly upholstered ottomans

to mid-century-inspired sidetables – embraces

that ethos. Here, Tracey Boyd and Thomas Bina

talk about their creations for the marque.

POSITION PER ISSUE






DISTRIBUTION

• 8,000 copies distributed to Harrods Estates agencies and mailed to key

Estates customers.

• Available at Harrods Estates offices in Knightsbridge, Mayfair

and Kensington.

30 HARRODS MEDIA 31

The food and drink editorial content from Harrods Magazine is delivered

to additional consumers in a handbag-size supplement (170mm x 225mm)

inserted into publications including the Evening Standard and the

Sunday Times.

The 44-page supplement features the best Christmas food, wine,

homewares and hampers from the November issue of Harrods Magazine

and the Harrods Hampers & Gifts magazine.ON REQUEST.

PUBLISHING:CHRISTMAS FOOD & DRINK SPECIAL

ONE ISSUE PER YEAR (NOVEMBER)

POSITION PER ISSUE

Cover LHP Harrods Magazine

and IFC Christmas Food & Drink special£15,720

CoverRHP Harrods Magazine

and IBC Christmas Food & Drink special£17,880

CoverLHP Harrods Magazine and back cover

Christmas Food & Drink special£19,080

RHPRHP Harrods Magazine and right-hand page


LHP LHP Harrods Magazine and left-hand page


DPS DPS Harrods Magazine and Double-page

spread Christmas Food & Drink special£21,960

DISTRIBUTION

• Distributed with the Christmas food specials of publications including

The Sunday Times and Evening Standard.

CIRCULATION: A CONFIRMED SCHEDULE AND CIRCULATION

VOLUMES FOR 2018 ARE AVAILABLE ON REQUEST

32 HARRODS MEDIA 33

The biannual Harrods Home Sale magazine is the world’s ultimate luxury-

furniture sale publication, which showcases seasonal reductions from the

finest brands.

PUBLISHING:HARRODS SUMMER HOME SALE & WINTER HOME SALE MAGAZINES

CIRCULATION: 52,000 – 53,000 COPIES PER ISSUE

TWO ISSUES A YEAR: SUMMER HOME SALE (JUNE) &

WINTER HOME SALE (DECEMBER/JANUARY)

POSITION PER ISSUE




Single page Standard advertorial £6,600

DISTRIBUTION

• Mailed directly to Harrods Rewards cardholders and Sale shoppers

• Supported by a CRM email campaign and external advertising

34 HARRODS MEDIA 35

The most luxurious gifts are showcased in this 44-page supplement, which

is inserted into special editions of premium publications to maximise the

consumer’s desire for gift inspiration in the lead-up to Christmas.

PUBLISHING:CHRISTMAS GIFT GUIDE

CIRCULATION: 400,000

ONE ISSUE PER YEAR (NOVEMBER)

POSITION PER ISSUE

IFC £21,800

BC £18,800

IBC £14,500

DISTRIBUTION

• 400,000 distributed in ES Luxe Gift Edition, Telegraph Luxury Gift Guide, Sunday Times Luxury Gift Guide

36 HARRODS MEDIA 37

The Store Guide supports thousands of customers daily as they navigate

our Knightsbridge store. It is picked up by over 100,000 customers every

month from information points around the store. In addition to floor

maps and restaurant reviews, the Store Guide highlights seasonal events,

products and offers.

The Store Guide can help endorse brand partnerships with multiple

Harrods Media outlets, and raise brand awareness to a premium and

unrivalled mass readership – as well as to those seeking information

in-store. The readership has an impressive international reach, and

many customers keep their Store Guide as a souvenir of their visit.

A Mandarin edition of the Store Guide is published every other month.

PUBLISHING:STORE GUIDE

CIRCULATION: 100,000 – 125,000 EVERY MONTH

12 ISSUES PER YEAR

FEBRUARY 2018


LOCATION PER ISSUE

Inside front cover (DPS) £7,000

Back cover £4,000

First Left-Hand Page £3,800

Left-Hand Page £3,500

Right-Hand Page £3,500

SKIN CAVIARABSOLUTE FILLER

RECAPTURE DENSITY REFINE CONTOURS RESTORE HARMONY

FROM LA PRAIRIE COMES CAVIAR ABSOLUTE, A NEW, VOLUME-ENHANCING FORM

OF CAVIAR TO RETURN SKIN TO ITS NATURAL FULLNESS.

Exclusively at Harrods, The Cosmetics Hall, Ground Floor

38 HARRODS MEDIA 39

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APP

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MEDIA PORTFOLIOHARRODS APPA premium digital solution for the Harrods customer, the Harrods app offers

immersive content including digital editions of Harrods Magazine; the Mobile

Store Guide, which generates the quickest route to a desired location in-store;

and a What’s On page showcasing events, pop-ups and launches in-store.

DS

AP

PD

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OD

HA

R

A new, curated digital edition of Harrods Magazine is published in the app

every month. Available to download, the digital Harrods Magazine carries

the same quality, style and production values as the print magazine,

but brilliantly fuses cutting-edge interactivity with unrivalled bespoke

editorial. Available on tablet and mobile, on both iOS and Android, the app

receives high levels of engagement with interactive features such as games

and the Make-up Studio, with easy-access quick-links to shop products

on harrods.com. Advertising opportunities include luxury high-impact

placement, exclusive video content and bespoke page designs.

• 70% said that they spend more time looking at an advert with

interactive features

• 77% agree that they learn more about brands and their latest

collections from seeing digital adverts in Harrods Magazine

• 93% would recommend the Harrods app

• Winner of Fashion Magazine of the Year and Digital Design Team

of the Year in the Digital Magazine Awards 2016

• Shortlisted for Digital Team of the Year and Best In-Store Innovation

in the Drapers Digital Awards 2018

12 ISSUES PER YEAR

HARRODS APPHARRODS M AGA ZINE

Advertising is sold separately to the print issue, or can be packaged together.

• Average monthly downloads have grown 60% to 9,680*

• 49% international users across 170 countries

• The Mobile Store Guide sees 20,000 sessions on average each month

• The Harrods app is free to download from the App Store

and Google Play

• 80% visited harrods.com as a result of using the Harrods app**

*January-June 2016 vs January-June 2017

**App Reader Survey Results, April 2017

Statistics sourced from the April 2017 App Reader Survey and Google Analytics

42 HARRODS MEDIA 43

HARRODS APPPACK AGES

STATIC A SINGLE FULL-SCREEN IMAGE

PACKAGE STATUS RATE

Static advertisement suppliedAssets supplied

Premium print advertiser Screen network advertiser

£4,000

Print (standard position) £4,300

App-only digital advertiser £4,600

VIDEO A SINGLE FULL-SCREEN VIDEO

PACKAGE STATUS RATE

Video advertisement suppliedVideo assets supplied


£8,400



MULTIMEDIA A ONE-PAGE ADVERTISEMENT INCLUDING STILL IMAGES, VIDEO & COPY

PACKAGE STATUS RATE

Multimedia advertisementIncludes production utilising Harrods templates, all assets supplied


£12,750



BESPOKE RATE

A tailor-made solution developed by Harrods to create an interactive experience based on a product, brand or campaign, to fully engage users

Price on request

44 HARRODS MEDIA 45

HARRODS APPMOBILE STORE GUIDEThe Mobile Store Guide has launched in the Harrods app as a pioneering

navigation tool, allowing customers to explore Harrods with ease.

The Mobile Store Guide can:

• Localise a customer’s phone and pinpoint their position on a store map

• Offer a searchable index of brands, departments and services

• Provide a location, or a route to their chosen destination or brand

• Available on Apple devices (iPhone 5 and above) and Android devices.

• Future updates include ‘Find my nearest’ (exits, facilities, restaurants), the

option for users to save favourite brands/restaurants, plus an opportunity

for brands to have their own sponsored cards.

MEDIA PORTFOLIOMOBILE STORE GUIDE M ARK ETING OPPORTUNITIES

MAIN MENU BANNERAn exclusive opportunity to

brand the main menu of the

Mobile Store Guide, offering

premium visibility to all users.

This will link to a brand card in

the index, or to harrods.com

SIZE: Mobile: 630 x 160px

Tablet: 1536 x 240px

BRAND INDEX BANNERA premium position at the

top of the brand index,

offering priority placement

above the alphabetical

listings. This will link to a

brand card in the Index,

or to harrods.com.

SIZE: 630 x 160px

ment

a

,

px

PACKAGE RATE

Mobile

Store Guide

branding

package

Still or GIF banner campaign to run on

both the main menu and brand Index

for one month. Maximum of three

brands in a rotation per month.

£2,500 / month

Mobile

Store Guide

takeover

package

Branding package with exclusivity,

plus a map location pin and a

sponsored entry in the What’s On

section. Package applicable where

a brand has activity in-store for a

specific time period.

£7,500 / month

MAP LOCATION PINAn opportunity to have a branded

location pin on the map to highlight

temporary events in-store (e.g. a

pop-up, exhibition space or retail-

theatre activity).

WHAT’S ONSponsor the lead entry in the

What’s On section of the app

to promote an event or in-

store activity. For maximum

exposure, the image also

features prominently on the

home page of the app.

SIZE: 1536 x 841px

46 HARRODS MEDIA 47

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IN–STORE MEDIA

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IN–STORE MEDIAWINDOWSOur award-winning windows engage passers-by and entice

customers through product placement, spectacular

experiential exhibition windows and pop-up shops. The

windows are located on Brompton Road, Hans Crescent,

Basil Street and Hans Road. The exterior digital screens

also enhance the window campaigns.

The Exhibition Window and Pop-Up package offers

interaction and engagement in an experiential space.

The package allows product and customer interaction

with window displays and a pop-up shop inside.

IN–STORE MEDIAEXHIBITION WINDOWS & POP-UP

EXHIBITION WINDOW & POP-UP PACKAGE* PER SCHEME

Brompton Road

January–June:

£135,000**

July–December:

£150,000**

*Package includes four Brompton Road / Exhibition Windows

and one pop-up location

**This cost excludes production

50 HARRODS MEDIA 51

IN–STORE MEDIADRESSED WINDOWSThe Dressed Windows give brands the opportunity to

showcase products at one of London’s most affluent

addresses and leverage the design and production

expertise of the Harrods Visual Merchandising team.

The windows are on Brompton Road, Hans Crescent,

Basil Street and Hans Road.

DRESSED WINDOWS PER WINDOW

Brompton Road £32,000

Hans Crescent £14,500*

Basil Street (annual) £80,000

Hans Road

(4 Tank & 1 Dressed window)£20,000

*A £2,000 premium applies between July & December

IN–STORE MEDIATA NK WINDOWSThe Bijou Tank windows are delightfully small-scale,

making them ideal for showcasing fashion accessories

– shoes and accessories in particular.

TANK WINDOW PER WINDOW

Brompton Road £8,300• With a wealth of creative inspiration, Harrods Visual

Merchandising has a proven record in delivering

industry-recognised luxury window and interior displays

• The team use their awareness of luxury materials,

finishes and construction techniques to ensure

creative installations are achieved to the highest

standard. They work with the best suppliers in the

business to deliver our world-class window and

interior installations

• Our Visualising team works with the best computer

packages to ensure they are able to bring creative

directions to life in presentations ahead of

design development

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IN–

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Men’s Classic International

IN-STORE MEDIA

WINDOWS

BASIL STREET

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BROMPTON ROAD

VIP

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WALTON PLACE

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Dressed

Digital

Tank

Exhibition

Locations are for illustrative purposes only

IN–STORE MEDIAWINDOWS

IN–STORE MEDIAWINDOW M AP

Windows 3-22

Windows 45-65

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The Cosmetics Hall

Luxury Accessories 1

The Beauty Apothecary


The Colour

Hall



The Perfumery

Hall


Fine Jewellery

CartierFine

Jewellery

Chocolate confectionery

& seasonal

Fine Jewellery

Fine Watches

Men’s Promotional

Fragrance



Fruit & Vegetables

Charcuterie, Fromagerie & Traiteur

Roastery & Bake Hall

Meat, Fish & Poultry

HARRODS MEDIA54 55

DIGITAL MEDIA WALLS

DIGITAL NETWORK CENTRAL

ESCALATOR

EXTERIORDIGITAL SCREENS

IN–STORE MEDIADIGITA L NET WORK

TWO-DAY TAKEOVER

Brands can choose to occupy all screens

or individual networks on all floors, for

two days and at peak times each month

£85,000

BASIL STREET ESCALATOR PACKAGE 14 DAYS 28 DAYS

Brands can also opt for

one-minute slots on Door 3

(all floors including audio and

Basil Street), as well as

a Harrods app video slot

£35,600 £58,400

FIVE-MINUTE TAKEOVER

14 DAYS 28 DAYS

Choose a five-minute slot on

the hour, every hour on your

choice of network

POA POA

Harrods delivers an entertaining and engaging environment

for the consumer and an impactful platform for brands by

remaining at the forefront of digital design and technology.

Through innovation in digital retail signage, the best content

management system and elite hardware providers, the

Harrods Media network of digital media walls and screens

is a premium and influential platform for communication.

The digital media networks are located across key entry

points to store, in high-footfall locations. These exceptionally

high-quality screens facilitate brand engagement in a luxury

environment, enticing shoppers upon entry into various

departments and influencing their purchase decisions as they

travel between floors. Digital takeover packages are available

for brands that wish to secure a 100% share of voice across the

most premium networks for set periods.

56 HARRODS MEDIA 57

LOCATION 14 DAYS 28 DAYS

Brompton Road £5,700 £11,400

Hans Crescent £3,700 £7,400

Basil Street £3,600 £7,200

IN–STORE MEDIAEX TERIOR DIGITA L SCREENSThe exterior networks are located across Brompton

Road, Hans Crescent and Basil Street, and offer a great

opportunity to target top-spending customers and increase

brand awareness as they enter the store.

Our external digital windows display dynamic footage from

the brand. Film may also be featured, and can form part of

the magazine app package and a wider, layered campaign.

58 HARRODS MEDIA 59

LOCATION (BASIL STREET ESCALATOR) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS

Lower Ground Floor 1 7 x 60” £1,775 £4,300

First Floor 1 4 x 3 60” £6,150 £12,300

Second Floor 2 (Sold as pair) 2 x 3 60” £4,750 £9,500

Fourth Floor 2 (Sold as pair) 2 x 3 60” £4,750 £9,500

Fifth Floor 1 2 x 60” £2,350 £4,500

Sixth Floor (Salon de Parfums) 1 4 x 60” – £4,500

SEASONAL INCREASES: For premium digital locations, there will be a £500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor).

BASIL STREET ESCALATOR: CHAUFFEUR DROP-OFF

Door 3 on Basil Street offers a high-impact branding

opportunity in close proximity to the chauffeur

drop-off point.

The screens run from the Lower Ground Floor to the Sixth

Floor and target our top-spending customers en route to

key departments, including Superbrands and Fashion Lab.

IN–STORE MEDIADIGITA L MEDIA WA LLS

HANS CRESCENT ESCALATOR: PREMIUM

In conjunction with the newly developed Grand Entrance 5,

Harrods Media has state-of-the-art high-definition media

walls from the Lower Ground Floor to the Fifth Floor.

This is the most premium network in the portfolio.


LOCATION 14 DAYS

Lower Ground Floor £1,800

Ground Floor £7,950

First Floor £6,950

Second Floor £5,200

Third Floor £5,200

Fourth Floor £5,200

Fifth Floor £2,450

HARRODS MEDIA 6160


LOCATION NO. OF SCREENS FLOOR 14 DAYS 28 DAYS

Central Escalator 30 Lower Ground to Fifth Floor £2,100 £4,200

Elite Screens 3 First Floor £2,625 £5,250

CENTRAL ESCALATOR

The Central Escalator is one of the most popular

destinations for visitors. The screens are located on either

side of the escalators and capture customers’ attention as

they travel between floors.

ELITE SCREENS

Located on the Central Escalator, these premium screens are

used exclusively for fine-jewellery and fine-watch brands; the

location targets a large number of visitors in a popular area.

LOCATION (HANS ROAD ESCALATOR) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS

Lower Ground Floor 1 4 x 46” £1,800 £3,550

Ground Floor 2 (sold as pair) 16 x 46” £5,750 £11,500

Third Floor 1 12 x 46” £3,500 £6,900

Fifth Floor 1 9 x 46” £2,400 £4,700

SEASONAL INCREASES: For premium digital locations, there will be a £500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor).

The most advanced platform in the digital portfolio consists

of two premium media walls at entrance points and on

departmental landings, reaching customers as they enter

the store and travel up the escalators.

HANS ROAD ESCALATOR: LOCAL/PREMIUM

Door 10 is one of our most premium entrances, welcoming

local residents and Harrods Car Park users who enter the

store via Hans Road.

The media walls are located across four floors at entry points

to key departments. They offer a great opportunity to target

our customers as they use the escalators.


HARRODS MEDIA 6362

Wraps on the central lifts allow brands to reach customers

in a high-footfall dwell area. Dominant branding on the

exterior of the six lifts is seen from the Lower Ground Floor

to the Fourth Floor.

IN–STORE MEDIACENTR A L LIF T WR AP

LOCATION 28 DAYS

Lower Ground Floor £6,500

Ground Floor, Beauty £28,000

Second Floor, Home £15,000

Third Floor, Furniture £15,000

Fourth Floor, Fashion £15,000

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FOOD & BEVERAGES · 422,0,0000 visitors everry yday 155 millionoonn viisissittst evereerry...

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