Fontys-Iemes-Incubate-Joost-Heijthuijsen
description
Transcript of Fontys-Iemes-Incubate-Joost-Heijthuijsen
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Joost Heijthuijsen
External affairs
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Deze Presentatie
•Incubate•Social Media•Co-Marketing Alliantie•Internationale Aspecten
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Deze Presentatie
http://www.slideshare.net/incubate/fontys-iemes-incubate-joost-heijthuijsen
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About Incubate
•Tilburg•200 cutting edge artiesten•25 locaties•Multidisciplinair•Independent Culture
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13 t/m 20 september 2009, Tilburg
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Organisatie
•Stichting•Volgens Cultural Governance•Volgens Organogram
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Organisatie
•Stichting•Volgens Cultural Governance•Volgens Organogram•Complex Financieringsmodel
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Organisatie
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Marketing
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usesopen sourcetechnology
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in itswiki website
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Social media…
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Social media…
…of course
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Engaged?
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•127 registered users
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•127 registered users•100k monthly blog visitors
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•127 registered users•100k monthly blog visitors•Interaction via Twitter accounts
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•127 registered users•100k monthly blog visitors•Interaction via Twitter accounts•Interaction via Facebook accounts
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So what’s next?
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Publish the business model
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Open the business model
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Give away the business model
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It’s social
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It’s social festival model
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Co-creation
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Openness, accessability & transparency
Social interaction
Central focus on user
123
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What’s in it for you?
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+++• Stakeholder engagement
• Transparancy
• Efficiency
• Out of the box thinking
• Knowledge accumulation
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---• Effort
• Knowledge in organization
• General knowledge
• Not all knowledge can be open
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>>>• Change of corporate culture
• Developing knowledge
• Opening knowledge
• Mapping
• Levels of openness
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Internationale aspecten
•Internationale artiesten•Internationale pers•Internationale bezoekers•Internationale co-producties•Internationale finaciering•Internationale versie
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Freshheads & IncubateSponsoringrelatie
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&
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?
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Belangrijke sponsor van Incubate
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
Innovatief
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
InnovatiefJong
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CO-MARKETINGALLIANTIE!
Referentie: Farrelly, F., & Quester, P. G. (2005a). Investigating large-scale sponsorshipRelationships as co-marketing alliances. Business Horizons, 48 , 55-62
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TRADITIONELESPONSORING
SPONSOR
GESPONSORDE
SPONSOR
GESPONSORDE
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CO-MARKETINGALLIANTIE
SPONSOR
GESPONSORDE
SPONSOR
GESPONSORDE
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CO-MARKETINGALLIANTIE
Strategiccompatibility
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CO-MARKETINGALLIANTIE
Goal convergence
Strategiccompetibility
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CO-MARKETINGALLIANTIE
Commitment
Strategiccompetibility
Goalconvergence
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CO-MARKETINGALLIANTIE
Trust
Strategiccompetibility
Goalconvergence
Commitment
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CO-MARKETINGALLIANTIE
Economic & non-economic
satisfaction
Strategiccompetibility
Goalconvergence
Commitment
Trust
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CO-MARKETINGALLIANTIE
proactievehouding
vangesponsorde
Strategiccompetibility
Goalconvergence
Commitment
Trust
Economic & non-economic
satifaction
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De connectie
Zelfde regio
Gezamenlijke jeugd
Zelfde periode
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De connectie
Zelfde regio
Gezamenlijke jeugd
Zelfde periode
Beiden innovatief
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2006
Beetje werk
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2007
Professionele samenwerking
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2009
Co-marketing alliantie
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WIL
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Gebruikvan
innovatieve web applicaties
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WIL
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Ontwikkelingvan
innovatieve web applicaties
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KAN DAT
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NIET
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Biedt speelruimte
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Open source website
Resultaat:
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Co-marketing alliantie
is
MEER
Maar…
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Incubate organiseertinnovation lecture
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Incubate organiseertinnovation lecture
en betrektFreshheads daarbij
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Freshheads raad ik aan bij mijn contacten
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Indirect nieuwe klantendoor Incubate
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Associatie met Incubatemaakt rekrutering
makkelijker
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DUS
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Geen geld
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Alleentijd en toewijding
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Eensynergetisch
alliantie
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Eenco-marketing
alliantie
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Internationale aspecten
•Internationale artiesten•32 nationaliteiten
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Internationale aspecten
•Internationale pers
Tilburg seems like Heaven. A sea of bikes everywhere. Fit and healthy burghers everywhere. They've never seen a fat man before. They may build a religion round me and the photographer Stu. No burgers. No fast food, just cafes where everyone sits talking, drinking coffee, having enjoyable lifestyles and so on.
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Internationale aspecten
•Internationale bezoekers
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Internationale aspecten
•Internationale financiering
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Internationale aspecten
•Internationale versie