TYPES OF FONTS How does a font style affect they way we look

interpret a magazine?

TIMES NEW ROMAN

Times New Roman is a serif typeface commissioned by the British newspaper

The Times in 1931, created by Victor Lardent at the English branch of

Monotype. It was commissioned after Stanley Morison had written an article

criticizing The Times for being badly printed and typographically antiquated.

The Times stayed with Times New Roman for 40 years, but new production

techniques and the format change from broadsheet to tabloid in 2004 have

caused the newspaper to switch font five times since 1972. However, all the

new fonts have been variants of the original New Roman font.

ARIAL UNICODE MS

Arial unicode MS is non serif which gives it more of

an informal look. This kind of font will be used in

primary school leaflets and other documents that

would want to appear ‘friendly’.

HOW DO FONTS AFFECT THE F INAL PRODUCT

Choosing appropriate fonts is crucial to the presentation and connotation of a magazine . No

matter how many images are included the most immediate communication medium is likely to be

the text. The nature of the typeface and fonts used influences our response in quite subtle ways.

Formal fonts are appropriate for text which is meant to carry some authority. They are suitable for

legal documents and scientific articles. Their use will enhance the trust the user puts in their

message, though without drawing attention to the typefaces themselves. For serious documents,

the text must be readable and emotionally neutral. For printed documents, the majority of formal

typefaces have serifs, which are supposed to guide the eye along a line of printed type.

Informal fonts give a more casual impression. They are 'friendlier' than formal fonts and are less

likely to evoke a serious concerned focus of attention in the reader. A casual or informal font may

be used to make the text seem less impersonal to the reader

HOW ARE FONTS USED WITHIN MAGAZINES?

For example, in this double page spread of ‘The

Vaccines’, they use a casual non serif font which would

insinuate their casual approach to their music. This is

supported by their casual clothing and the retro look of

the page with the disorganised composition.

This is more formal because it uses a serif font . It is also represented by its structured composition.