Font Analysis

• This font is much more basic and simple which in turn makes it appealing and catches the eye as it is easy to read and isn’t an overpowering and over the top font which may cause people to not want to purchase the album. • A downside of this font is that it lacks colour, and younger audiences are

typically drawn to brighter and more florescent colours as this is what makes albums stand out to the rest in the shops. • However, the song being used for my music video is more of an emotional

song, therefore the black and white text makes more of a bold statement and matches the theme of the music. • The simplistic nature of the text subverts the idea and concept of the

complicated relationships that are dealt with in the music.

• This font has a more retro effect to it, which will appeal to my target audience as it is aimed at younger people. The scratches on the text makes it look more alluring as its something different. Therefore despite the black and white effect possibly being considered to be boring colours, the effects on the text means that the colours can be overlooked as it will suit the digipak front cover. The words within the text not being levelled adheres to the thought of a confused and divided mind, which matches the theme of the song.

• This font is a little edgier than the rest, it has an animated effect to the text which makes it look more aesthetically pleasing to the eye and grabs the audience’s attention. As a result, this could be what attracts people to wanting to buy the album. The text is bold and in block capitals which means that it can be easily read. This could attract the attention of younger audiences due to the edgy effect. This edginess of the font matches the unstable reality of the relationships within the music video and what is sung in the song. Therefore this font could be used for the digipak front cover as it enables audiences to get an insight into what the music in the album will be about.

• This font appears to be more mature, which may attract older audiences expecting a range of music which isn’t the typical pop genre that the music in my music video will entail. • This font is very curly and the letters all join which makes it slightly more

difficult to read, this poses itself to be a problem as audiences would want to know what the title of the album is so that they know what they are buying otherwise they may choose to not purchase the album at all for this reason. Because of this, I am less likely to choose to have this font on the front of the digipak cover. It doesn’t adhere to the theme of the pop album. Alternatively, the faded effect used on the text looks as though water has been wiped over it, which could be interpreted as tears being wiped away. This suits the emotional theme of the son gbein gused for the music video.