Fonq jeremiah albinus
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Transcript of Fonq jeremiah albinus
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STORYTELLING in bits & bytes
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EEN DRANKJE
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EEN DRANKJE
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EEN DRANKJE
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EEN DRANKJE
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EEN DRANKJE
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JEREMIAH ALBINUS
Achtergrond● Verantwoordelijk voor marketing. ● Betrokken bij fonQ sinds 2007.● Snijvlak: marketing, retail, tech.
Passie● Begrijpen en inspelen op veranderend
consumentengedrag.
Quote:● (Geek) Marketeers (will) rule.
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STORYTELLING SCEPSIS
Caissière Famke iseen storyteller‘Ik verkoop geen producten, ik vertel verhalen’
Dit is Famke. Famke is een caissière met een
passie. Waar veel van haar collega’s producten
simpelweg scannen en afrekenen, ziet Famke
de kassa als een verhaal.
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STORYTELLING SCEPSIS
Caissière Famke iseen storyteller‘Ik verkoop geen producten, ik vertel verhalen’
Dit is Famke. Famke is een caissière met een
passie. Waar veel van haar collega’s producten
simpelweg scannen en afrekenen, ziet Famke
de kassa als een verhaal.
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SIGNIFICANT OBJECTS
“Stories are such a powerful driver of
emotional value that their effect on any
given object’s subjective value can
actually be measured objectively.”
— Joshua Glenn and Rob Walker
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MEET MARIO
$0,50Meghan ‘O Rourke
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MARIO MAKES MONEY
$62(99% marge)
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ASSORTIMENT
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PRIJS EN VOORRAAD
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SNELLE LEVERTIJD & TRAFFIC
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WOONACCESSOIRE
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MOEDERS
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SELL THE SOLUTION
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EMOTIONAL COMMERCE
augustus 2013
fonQ verkoopt creativiteit en geefmomenten,
geen producten
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Waarom moet mijn webwinkel hier werk van maken?
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KLASSIEKE ECONOMIE
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TEVEEL INFORMATIE
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VERANDERING VAN MEDIACONSUMPTIE
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BUILD FOR STORIES
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STORYTELLING in bits & bytes
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RelevantieGeloofwaardigheid
Opvallendheid
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Relevantie > PositioneringGeloofwaardigheid
Opvallendheid
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RELEVANTIE
CREATIE
BESCHOUWING
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DOELGROEPEN
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WINNER TAKES IT ALL
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● Mensen die geven om hun lifestyle
● Platform met curatie van mooie
en bijzondere producten in
wonen, koken & lifestyle.
● Mooi bestaat niet. Wij democratiseren
het woord mooi en geloven in de mix
& match. Het is jouw mooi.
INZICHTEN
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RelevantieGeloofwaardigheid > Consistentie
Opvallendheid
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BRAND BOOK
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SPOTS
3 conservator videos in “25.
Beperkt uitgezonden
ivm missende brand-fit
38 productvideo’s met diepte,
breedte en single producten
met stemmen in “5, “10 “15, “20
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COMMERCIALS
Kat als knipoog/ toegankelijkheidCasting met doelgroepen in achterhoofd
“heeft karakter” in muziek/beweging Kleuren matchen met de huisstijl
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VISUELE CONTENT
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RelevantieGeloofwaardigheid
Opvallendheid > Creativiteit
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OPVALLEN
“Je moet opvallen, desnoods door te polariseren” - Bart Kuiper
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PROGRAMMATIC MARKETING
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POP-UP GIFT STORE
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VIDEOMARKETING
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SAMENWERKING MET LEVERANCIERS
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SAMENWERKING MET BLOGGERS
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SAMENWERKING MET TEAMS
>
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BOODSCHAPOVERDRACHT
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REBEL WITH A CAUSE
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WHAT’S YOUR STORY
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STORYTELLING the end.