Follower Presentation
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Follower Children’s Picture Book
“The combination of text and pictures creates a mystical “otherworld.”
The vibrant imaginative illustrations convey a sense of mystery which
matches the text. The whole picture book creates a sense of wonder.”
- Liz Weir, international storyteller and author.
Business Idea...• Illustrated children’s picture book
• Inspired by the local area I live in, the Glens of
Antrim
How big is the market?• Children and Parents in the Local Area,
County Antrim and Northern Ireland
• North Antrim Coast Area - children in
the age group of p5 to p7 = 14,979
• P5 to P7 pupils in Northern Ireland =
65,674
• Tourists visiting the Causeway Coast
and glens area.
Plans for development• Illustrations and story
• Irish language version
• School Illustration Workshops
• Series of stories
• Children’s book application
“The artwork is beautiful and the story simple and
reflective. If you're interested in an Irish language
version that could be arranged easily enough...the
story has a very old feel to it and reminds me of the old
stories of the slua sí or fairy host riding out on their
horses.”
- Deaglan O'Doibhlin, Irish Language Development Officer,
Magherafelt
Who is involved,
why are they right?
• I am an illustrator with new ideas and local to the area.
• Contemporary illustration style and a story.
• Some of my work will be published in Images35 this
september, an Association of Illustrators competition, within
the new talent category.
Customers & the appeal• Causeway Coast and Glens Heritage Trust
• Tourist Information Centres
• Local shops, Craft shops
• Folklore, myths and legends
• Promotes local people, visual arts, culture and
heritage within the area.
Main Challenges• Distribution
• Awareness
The Competition• Almost all the books are of historical value, or
adult literature.
• There are very few children’s picture books
that have been written and illustrated with The
Glens folklore in mind.
• None have been written about Glenariffe or
the area around home here specifically.
• Almost all have a traditional type of illustration.
How much?• Average selling price across the illustrated book
category currently stands at £13.26
• Single unit price of £9 to add markup thereafter.
• This in turn would yield an income of £4,500, £2,200 of
this will cover the first print run and a net profit of
£2,300 which would cover funding of the next print run
of 500.
• With a single unit price dropping to £7 on second print
run.
How much continued• A markup of £3 by a retailer on a single unit will
yield a profit of £1,500 on a print run of 500.
• A larger print run will also provide a smaller unit
cost.
• Funding of £2,200 to print the first 500 copies is
needed.
• Further sales will also allow for some profit for
future development
Change the world • New story with a contemporary illustration style.
• Illustration Workshops with schools in local areas,
promote interest in visual arts and culture at a young
age.
• There is a gap in the market for a local children’s
book inspired by the specific area of Glenariffe as it
has not yet been done before.
• It will help promote tourism within this area.