folio final_LOW

designofanupdated newsletterpublication

enhancementsinphotoimages

sectionofa!tnessmagazine

integrationofanextensivedesignproject

graphicillustration

nearlyallwomenwilltellotherpeopleaboutafunnycommercial

sustainabilityinsixtexts

Index

valuesandspiritinan experimentalannualreport

originalprojectto!naloutput production

In"uencedbytherhythm

.makingthepoint

liveworkforacontemporaryfairytale

àttractandsellutilising complexvectordesign

valuesandspiritinan experimentalannualreport

The 2010 Flying Arts Annual Report is a visual mock up of a unique design to convey the clients philosophy in a contemporary way.

originalprojecttofinal

output production

White and black promotional advertisements suitable for newspapers production.

Creation of an appeal and atmosphere that re"ects each destination along maintaining an overall consistency. Its function is to promote, inform interest and

motivate the reader.

Influencedbytherhythm

CD Cover design for Dudu Zulu. Concept that re"ect a particular stylistic innovation in history of design: the Cubism.

Special attraction to African sculpture, particularly mask carvings, had enormous in"uence in the early years of the movement.

Creation of an aesthetic appeal to the potential and existing audience to promote the music and inform and interest the buyer.

The style re"ect African music and is made for a contemporary audience.The repetition is used to represent the rhythm of the Jembe.

Dedicated to Alan

8

Yatinyi

DUDU ZULU - African Drumming, Percussion & Chants

1. The Basskeda2. Yankadi3. Zebula4. Fume Fume5. Eccentric Aunts & uncles to Ashiko6. Karima to Tihah7. Kpanlogo8. 6\ Ensemble ( orleigh Trance, Brushoutter, Vakaru, Ginger)9. Spranganeh

Dedicated to Alan

8

liveworkforacontemporaryfairytale

Justin Buchta launched his !rst play in the Sydney Fringe festival.The Wouldman is about an artist, whose artwork based on the tree of life,

ignites his present art adventures through the frames of nature, art and mythology.

WouldMan is a contemporary fairy-tale. It’s about an artist’s “present art adventures” through the frame of time. When entering the woods of the art

world, his imagination ignites. The play is presented as a series of nonlinear sketches.

attractandsellutilising complexvectordesignCreation of a print advert with the focus of utilising a complex

vector design.The aim in the particular advert is to attract and sell the product.

Here, the idea is to appeal to kids and parents.Manipulation methods of Illustrator include the use of path!nder palette, !lters,

compounding objects, gradients and mesh tools, grouping, scaling and speciality !lls method.

designofanupdated newsletterpublication

Toowoomba Regional Council commenced business on 15 March 2008 with the merger of 7 others councils.

The recent amalgamation of the regional shire Council has bought about many changes including the design of a new logo and branding.

All publications must be updated accordingly. Across Sections Newsletter is one publication that requires updating. The Newsletter is used as an informative

tool and helps to create better links between sta# and di#erent departments in such a large organisation.

Muting Colours deliberately gives a washed out e#ect and enhance some details.

Retro Comic Book E#ectHow about a fun e#ect visually appealing!

enhancementsinphotoimages

Techniques gathered from independent research.The outcomes derived from independent research.

I used my son’s picture as models.Andy Warhol e#ect to a picture.

Many people !nd Andy Warhol’s pictures fascinating. I personally don’t like them that much, but still feel attracted by the bright colours he used in his

famous portraits of Elizabeth Taylor and Marilyn Monroe What could we enhance in a blurry picture.

sectionofafitnessmagazine

The Fitness genre has a speci!c look and target market. This magazine is presented according to design elements and styles that are appropriate to this

special genre.

integrationofanextensive designproject

Daydream Island Resort and Spa is a dynamic resort located in the heart of the Great Barrier Reef.

Families, weddings and Conferences are speci!c audience.This is an extensive design project which aims to establish a company’s visual

identity by coordinating and integrating all the graphic material.

Queensland and Melbourne, and South Australia

The 9th-fastest-growing franchise in Australia

by the Business Review Weekly magazine with

over 100 (and counting!) Corporate stores and

Recently made the leap overseas, opening a Sin-

gapore outlet and planning further openings in

, with revenue up to $38 million

they increased staff numbers by 200 and grew

revenue from $14.5 million in 2007-08 to $38

Chefs are constantly developing our diverse and

2007-2008 2008-2009

Strong Growth

Million $

Top 50 Smart company

15 company owned stores 70 franchisee

nearlyallwomenwilltellother

peopleaboutafunnycommercial

Creation of a brief and an advertising campaign including all its design components

Age bracket from 25-54, mainly females (decision makers).

a 3 months period in, advertising in Queensland only.

company started franchising and has opened more than 75 stores.

The Advert will be developed into a humouristic type so our target market will appreciate it.

distribution will be done in targeted areas close

Advertising Campaign Pizza Capers 1

Campaign Proposal

Advertising Campaign Pizza Capers16

Past Finances

Pizza Capers founders Anthony Russo and Scott Geiszler, know this only too well.

While the pair have built a strong business by focussing on the gourmet end of the pizza sector and it posted revenue of $54 million in 2009-10, with average annual growth of 77% over the past three years.

Pizza Capers reported a 108 percent increase in revenue to more than $17.9 million in the year ended June 2008 Smart50 rank: 4

In 2009, Pizza Capers increased staff numbers by 200 and grew revenue from $14.5 million in 2007-2008 to $38 million in 2008-09, an increase of 137.65 percent.

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Financial Information

Market Share

Domino’s 775 stores

Pizza Capers 75 stores Eagle boys

275 storesPizza Hut 314 stores

LaPorchetta 79 Stores

Crust 35 stores


Strategies for Brisbane’s mail

Selection of Areas close to Pizza Capers Shops.

Total of 257.541 mail drop for all selected areas around Pizza Capers.

Each mail delivery DL will have the list of all the Pizza Capers Shops available in the areas where the will be distribute.

All distribution will be done in targeted areas close to Pizza capers Shops.

Strategies


We have people doing something that relates to Pizza capers business so our commercial is instraight relation with our industry.

People relate to other people. Putting peopleinto your commercial can help draw your target audience. We choose some humouristic personage so there are more chance that women like it and talk about it to other peoples.

This caricaturist Cartoon a is proposed so peoplewill know about Pizza capers through colorfuland creative advertisements, as Pizza Capersactual branding had started.

Cartoons and caricatures offer a sense ofuniqueness, and can often attract more attentionthan a normal movie or standard 3D animation.

Designs

Our cartoon will tell the story about what we’re advertising even if a customer has their volume turned down.

The Advertising will have an historical hint, witha humoristic touch that Pizza capers already useas part of their branding.

We use short and punchy sentences that grab our potential customer’s attention.

Our audio is also telling the customer what we are advertising so that even if the customer are not watching they can still hear our advert.

We also merged our audio and video to create a powerful sales tool.

The TV AD starts with intriguing Story:521 B.C., It is said that soldiers of Darius theGreat accustomed to lengthy marches, baked akind of bread upon their shields and covered it with cheese and dates.

viewer can still know what the advert is about)(The advert is an historical facts so it will have an interesting outcome)

In the modern age there’s still plenty left to dine for!

(Presentation of 2 humoristic person will make people identifying themselves to personage and are more likely to enjoy and talk about it to someone else)

Most of the fresh and natural ingredient and taste delicious!

music: sounds of nature: birds singing...Call to action

Pizza capers Your Gourmet Kitchen

FONTS:

Currently we use Alabama, Helvetica, MaryJ,Wilderness

Pizza Capers Legends

The TV Advertisement


TV Advertisements Prices:Brisbane, Channel 10

Channel 10 Brisbane price for a 30 seconds ad may be very different from day to day.

An average of $600 AUD to $7.000 AUD per ad, for week day from 6:00pm to 6:30 PM.

For Mondays and Fridays, in December, they would suggest an average of $3000 AUD for a 30 seconds ad.

15 Seconds ad is 60% of 30 seconds price.

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Average 15 sec=$1800

Average 30 sec= $3000

Max average $7000

60% of $3000 = $1800

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Financial Information

For a 30 Seconds commercial rates:*

We will pay $1800 Advertisement for each 15 seconds add in channel 10 Brisbane

10 TV Advets at $1800= $18000

PRINT & DISTRIBUTION Prices:

10 TV Adverts at $1800 = $1800015 seconds add in Channel 10, Brisbane+

25 TV Advets at $78= $195015 seconds add in channel 10, Toowoomba+

$3000 US=$2997 AUD 15 seconds add, usual price in making.=

$22947

Total Costs for TV Advertising:

10 TV Advets BrisbaneChannel10

$18000

‘The professional designer (...) needs to be practical and EFFICIENT.’(...)

Maxkisman

sachs‘Designers often hear the answers to their questions as

SHADES of variation or con!rmation of their predetermined intentions.’(...)

Michaelwol#

‘The secret of all EFFECTIVE advertising is not the creation of new and tricky words and pictures, but one of putting familiar

words and pictures into new relationships.’

burnett

(...)‘Design addresses itself to the NEEDS.’Charleseames

(...)‘Creative solutions that I might not have come across before. I can’t get those from a computer. I can only get those

from THINKING.’Ralphcaplan

sustainabilityinsixtexts

Design and production of an artwork for an 8 page booklet interpreting 6 short quotes.

Sustainability is re"ected thought each quotes and is creatively illustrated by hand and computer rendered imagery.

makingthepoint

that is, it puts high priority on avoiding and minimising packaging waste, followed by reuse, recycling, recovery and !nally, disposal.

The 0% waste cookie box comply all these Covenants compatibilities.

Not any paper is cut o# the box. No Waste. The packaging is designed to have a minimum net impact on the environment, speci!cally in term of waste, water, energy and emissions.

voiladesigns.com

[email protected]

04 51 501 868(07) 4632 2017

Frenchinterpreter

Maudbagnall

Visualartist

Graphicdesigner

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