Foir'fouille
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Transcript of Foir'fouille
PONS BénédicteROGEZ Guylain
PLAN• Presentation
2. Financial informations3. Consumer profile4. Consumers tendency 5. 6. 7. 8.
1. Presentation
Foir’Fouille : • Created in 1975
In 1999, it is becoming a discounter
In 2010 => 185 shops with 167 franchises
• Low cost products
Foir’fouille
Years 2006 2007 2008 2009 2010
In France 175 176 177 182 185
Franchises 160 158 159 161 167
1. Presentation
2. Financial informations
• Foir'Fouille the leader in its fiel => decoration discount
• 9% more than in 2009
• 470 millons euros turnover in 2010
• Rival : gifi, casa
2. Financial informations
ProfitabilityTurnover average 2 200 000
+ 6 000 000
- 1 600 000
3. Consumer profile
81%(30-50 years old)
4. Consumers tendency
• Valuation hard because : a lot of differents products
2007
Consumption
2004 2008 2010
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6.
7.
8.