Focus on Artesia Spring 2013

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CelebrateSpring in Stylespringtime gardeningCelebrate Cinco de MayoChez Camille salonprom TimeChamber newsEvents Calendar & More!

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FroM ThE EdiTor

FoCus on ThE gArdEngArdEning is ChEApEr ThAn ThErApY

FoCus on ThE EnvironMEnTspring inTo rECYCLing

FoCus on ThE CiTYspringTiME in our BEAuTiFuL pArKs

FoCus on our CuLTurECinCo dE MAYo

FoCus on our CuLTurEiT’s CooKing TiME: rECipE

FoCus on our CuLTurEnEW MEXiCo’s prEMiEr MAriAChi

FoCus on MAinsTrEETgrAssrooTs EFForT BuiLdsTo $14.3 MiLLion invEsTMEnT

phoTos in FoCus

FoCus on BusinEss: shop LoCALChEZ CAMiLLE sALon

FoCus on LiFE in ArTEsiAproM: A dAnCE For ThE AgEs

FoCus on indusTrYnAvAJo’s ‘Top dog’pLEAsEd WiTh TurnAround

FoCus on ThE ChAMBEr

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F o C u s o n A r T E s i A i s p u B L i s h E d q u A r T E r L Y B Y A d v E n T u r E M A r K E T i n gAd venture Marketing, Ltd. Co. • 866.207.0821 • ad-venturemarketing.comAll rights reserved. Reproduction in whole or part without permission of the publisher is prohibited.

Every effort was made to ensure accuracy of the information provided.The publisher assumes no responsibility or liability for errors, changes or omissions.

Staci Guy, Editorial Director - Lilly Anaya, AdvertisingPhotography by Staci Guy - along with submitted photos

Special Contributors: Tina Torres, Nancy Dunn, Rebecca Prendergast,Kyle Marksteiner & The Artesia Chamber of Commerce

s p r i n g 2 0 1 3

A B o u T T h E C o v E rWesley Netherlin, son of Wayne and Laura Netherlin of Artesia, poses

for a photo on a sprinkler wheel in the middle of a local alfalfa field.Photo courtesy of Jennifer Coats of Jennifer Coats Photography • www.jennifercoats.com

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Finally, spring is here! Never mind those allergies that have kicked into high gear and the rip-roaring winds that turn our blue skies brown; spring for me is a glorious time of year that promises renewal and reawakening after the short days and long nights of winter! Yes, spring has definitely sprung!

Welcome to the very first edition of Focus on Artesia – a quarterly magazine dedicated to all things Artesia! That’s right; we’re a full-color, glossy magazine aimed at providing our readers with interesting, informative and fun insight into the City of Champions. I’m so excited to be a part of this fresh, new publication and I think you will be excited about it too!

When we started the brainstorming process for our spring edition, I found myself going a little overboard in terms of the amount of topics I wanted to cover. There’s just so much going on here, so many fascinating people, so many interesting topics…I had a hard time narrowing it down to an amount that would be feasible for a part-time writer/full-time wife and mom to cover! I finally whittled my list down to a few topics that I think will both fascinate you, the reader, and hopefully enlighten you as well.

Inside this edition you will find an array of stories, focusing on everything from growing tomatoes to the history of Cinco de Mayo; from recycling opportunities to high school prom. I think it’s safe to say the inaugural edition of Focus on Artesia says “Spring” in more ways than one.

For instance, spring is a good time to get your home or office cleaned up and reorganized for the new season. After winter, your home is probably in need of a good airing and tidying up of things that have accumulated during

the winter, or at least mine is! Queue the recycling story – Artesia Clean & Beautiful Director Linda Stevens offers all sorts of useful information on ways to turn trash into treasure or at the very least help the environment by reducing the amount of waste in the landfills. So when you decide to take the leap into spring cleaning, make sure to find out how to recycle those expired boxes of perishables in the pantry, the metal hangers that you no longer use and the three years worth of old phonebooks you can’t seem to part with.

Spring is also a great time for considering a makeover of your existing look. Have you had the same hairstyle for the past several years? Could your color use some oomph? Our very first “Shop Local” category,which we will include in each issue, features Camille Jackson-Menefee, a local stylist and owner of Chez Camille Salon. Camille and her staff are highly trained in providing their clients with the most up-to-date, current hairstyles around. So if you find yourself wanting to freshen up your look for spring, try out some new beauty products, or treat yourself to a full set of acrylic nails, you might want to consider making an appointment at Chez Camille Salon. Call them today!

And what spring list would be complete without a story on gardening! Spring is a wonderful time of blossom, scent and relief after the colder days of winter. Allow yourself to unwind from the hardships of

winter forbearance and rediscover how to relax by getting down and dirty – in the garden! For those who take the time to tend the earth, nothing is more relaxing. Mary Fanning, a local gardening aficionado, shares some priceless information that will surely have your garden overflowing with fresh produce. And if it does, please feel free to share said produce with, say, the editor of Focus on Artesia! (How’s that for a subtle plea!)

It is my sincerest hope that as you thumb through the pages of Focus on Artesia you will find something that piques your interest, something that makes you think, or at least something that entertains you! And by all means, if you have any story ideas or comments, please feel free to shoot me an email. I can be reached at [email protected].

Keep an eye out for our next edition coming out in late July. We have already started working on that issue and I can assure you, you won’t be disappointed!

See ya in July!

about the editor

Staci Guy is the Editorial Director of Focus On Artesia. She can be reached at [email protected].

F o C u s from the editor

I’ve Got a Little Spring in My Step!

staci guyEditorial DirectorFoCuS on ArteSiA

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F o C u s on the garden

For many avid gardeners, there’s just something about tending the earth and seeing

the tangible rewards of a garden that relaxes the mind and soothes the soul.

Mary Fanning is one of those people! She has spent years cultivating her expansive garden, gaining invaluable knowledge along the way. “A lot of gardening is trial and error,” she said. “What works for one person or in one garden might not necessarily work for someone else. That’s just part of it.”

But knowing the basics – such as what types of plants work best in what types of soil and how much is too much water—is a good starting point, and Mary was kind enough to share some of her insider information with our readers! Consider yourself somewhat privileged as this kind of information has taken some gardeners years to learn the hard way!

When is the best time to plant Fruits and vegetables?The answer: Early spring for some cruciferous varieties, such as broccoli, cabbage, cauliflower and Brussels sprouts. Onions, in the bulb family, can also be planted in early spring.

One of Mary’s new favorites is the candy apple onion – a delicious, sweet variety that adds flavor to any dish. “I planted them last year,” she said. “They grew really well and they tasted so good!”

For most other species, like tomatoes and peppers, it’s best to wait until after the last frost, typically around April 15 in this area. “If you can protect them from freezing, you can go ahead and plant them earlier, but you have to plan ahead and cover them with old blankets or some sort of covering when you know there’s going to be a frost,” she noted.

hoW much is too much When it comes to Watering?“First off, I would suggest using mulch in your beds,” Mary suggests. “It helps them retain water, which means you don’t have to direct water as often.”

As is the case with most things garden-related, watering is just

something that you have to “eyeball.” “You don’t want

the soil to be too wet, and you don’t want it to be too dry either,” she said. Take tomatoes, for instance: the dreaded “splitting” issue arises when the gardener allows the soil to get too dry and then overwaters. And let’s face it, no one likes a

split tomato!

There is typically no need to water daily, but your best bet, she says, is to keep an eye on the soil and water as needed.

Woods Houghton, an Eddy County agriculture extension agent, agrees, and says watering is “an art and a science.”

“I can tell you the science but the art is learning by practice,” he said.

Houghton’s advice: “The desert is ideal for drip irrigation; sub-surface is preferred,” he shared. “Even then, care has to apply. I like to take a Phillips head screwdriver – a cheap, long one, 8 inches or so – and stick it in the ground. It will stop when you get to dry ground. Water until it goes all the way in, and don’t water again until it only goes in an inch or so. Sometimes this is only two days apart, other times it can be a week apart.”

To help ease the burden of watering her massive garden, Mary rigged up a series of water hoses that all feed from one main source. Each bed has its own hose, which eliminates the need to drag hoses around from bed to bed.

Both experts agree, though; only you will truly know what’s best for your garden!

shade vs. sunlightIt’s no secret that the brutal New Mexico sunlight can be hard on some plants, and most fruits and vegetables are no exception. But, an ample amount of rays are also vitally important, so finding the right balance is key to a successful harvest.

“My garden gets shade after about 4

Gardening Is CheaperThan Therapy ... and you get tomatoes!


p.m.,” says Mary. “Most books and articles say morning sun is most important, so I would suggest planting so that the plants are shaded late in the afternoon when it is the hottest.”

Providing “filtered shade” is Houghton’s planting method. “Full-sun plants need full sun for about six-to-eight hours a day, not 12 like we get in the mid-summer,” he said, “so most plants do quite well under a filtered shade or some shade during the day.” One way he makes his own filtered shade is by planting his corn so that it will shade his tomatoes in the late afternoon. “As the days get more intense, the corn grows taller, helping cool the tomatoes,” he noted.

Which Fruits & vegetables tend to do better in eddy county? “One thing that grows really well here and is great especially for first-time gardeners are cherry tomatoes,” Mary said. “They come up voluntarily, so if any of the seeds fall, they will usually come up on their own the next year,” she added.

Other varieties that have proven successful time and time again for Mary include watermelons, most peppers, tomatoes and cantaloupes. Potatoes, on the other hand, are another story. “From my experience they tend to prefer a more acidic soil, and ours around here tends to be more alkaline, so I have never had much luck with potatoes,” she said. Additionally, other root vegetables, such as carrots, prefer a “looser” soil, which makes for a difficult experience

based on the harder, more compact soil in found in this region.

Houghton also has some helpful advice for selecting plants that will thrive in this area. “Don’t believe all the advertisements on TV, in magazines and on the Internet,” he warns. “As General Lew Wallace, New Mexico governor from 1878-1881 and author of Ben Hur stated, ‘All things, based on our experience elsewhere, fail in New Mexico.’”

“This is true with gardening; it’s different here,” he explained. “We get more sun, we are higher in elevation, we have high pH soil, and generally an inhospitable environment as far

as plants are concerned.” He continued, “Some plants won’t grow here but often are sold here only to meet an untimely death. Buy local, from a local nursery if possible, as they have a wealth of experience. The price may be a little higher, but you are also buying that local knowledge base.”

“Do your research before you buy and don’t make impulsive purchases,” he added.

Additionally, a publication of NMSU Extension service on varieties and gardening is available at no charge and can be downloaded from http://aces.nmsu.edu/pubs/howto/howto.html.

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main photo: That pesky little cottontail doesn’t stand a chance of nibbling on Fanning’s young tomato plants, thanks to the empty fruit cans she places around each plant. The cans also help protect young plants from harsh New Mexico winds.

inset photo: Fanning brings home the heat with her prize-winning jalapeno peppers.

Story continueson page 8...


Compost is a fertilizing material consisting largely of decayed organic matter. It may be made in a pile on the ground or in some type of bin. It should be constructed close to the source of your organic waste materials and where most of the compost will be used.

here are some things to keepin mind When composting:

1 • Carbon-rich materials are brown or dry and dead plant materials such as leaves, hay, straw, chipped brush, nut shells, pine needles, wood chips, soil, shredded black and white newspaper*, egg cartons*, paper towels*, and cardboard*. Soak * paper products in water first.

2 • Nitrogen-rich materials are green or wet materials such as grass clippings (use sparingly), kitchen scraps from fruit and vegetables, green leaves, garden plant waste (not diseased plants), egg shells, tea bags, coffee grounds, feathers, hair, shredded brush, tree and shrub trimmings, corn cobs, and manure.

3 • DO NOT compost diseased plants, weeds with seed heads, bones, meat scraps, oil, grease, poisonous plants, chemically treated wood, or manure from humans, dogs, or cats.

4 • For a hot pile, start with twiggy materials on the bottom to help circulate air. Use a 50/50 balance of green and brown materials and layer in 2 to 4- inch layers of each. Finish with a layer of browns. Add some soil (a natural accelerator) or finished compost between each green/brown layer to kick-start decomposition.

Lightly spray each layer with water (should be moist but not wet, like a damp sponge). Pile should be 3 feet high by 3 feet wide -- up to 5 feet high by 5 feet wide to heat up properly. For faster compost, mix chopped or shredded materials together. Smaller materials decompose faster because this exposes more surface area to the soil organisms in the compost heap which breaks them down faster.

Adding manure supplies nitrogen and helps heat the compost quickly. Turn after three days, then every three or four days for two weeks. When turning, get the material that is on the outside to the inside. A four or five-tine garden fork works great for turning the compost.

5 • The pile should heat up to 150 degrees F or hotter for three days to kill any weed seeds. Check the temperature with a long thermometer (a deep fryer one works great and costs about $5 in the barbeque section at Walmart).

6 • If the pile doesn’t start to heat up within a day, add more nitrogen materials (including blood meal, cottonseed meal and bat guano).

7 • If it heats up and emits a rotten egg or an ammonia odor, add more carbon (leaves, paper, sawdust, or dirt) and supply oxygen (aerate) by turning it.

8 • When compost turns to a dark brown and shrinks to about half its size and the temperature drops below 100 degrees F and doesn’t heat back up after turning, it is ready to use. If you want a finer compost, you can allow it to break down longer or screen it and return the rougher material back to the compost pile.

9 • A cold pile is made up of “browns” - moisten, then slowly add “greens” throughout the year. There are never enough high-nitrogen greens to get the pile really hot. Turn the pile once or twice a month to break up the decaying mass.

10 • Compost improves the soil by retaining moisture. You may have to apply more water to wet the soil to the depth you want but may also be able to go longer between waterings. Compost makes good mulch and helps restore nutrients to the soil.

According to Houghton, the Eddy County Extension office is also happy to mail a copy of the publication to anyone interested in receiving one.

other helpFul adviceOne of Mary’s secrets to a successful crop can be found at our local microbrewery. “I think composting is not only easy to do, but it also helps my gardens to really thrive,” she said. “I like to go to the Wellhead (Restaurant and Brewpub) and get their spent hops. They really get the compost to heat up, which is especially good if you have a lot of dry items in it like twigs and leaves.”

Another tip Mary is happy to share is the importance of permanent walkways in larger gardens. The walkways, which she also covers with mulch to keep weeds at bay, provide a place to walk, water and weed without

trampling the other plants and beds. Lastly, she suggests “starting small.” “I really recommend for beginners to start small; see what works best for you and then you can add to it as you go,” she said. “The library has a lot of books on gardening so I would suggest reading those as well.”

Houghton has his own advice to impart: “Soil is the root of a good garden,” he noted. “Healthy soil, healthy plants, healthy people.”

He suggests taking the time and effort to build quality soil health so you don’t have to till every year. Also, work at building organic matter, attend workshops when they are offered and be willing to experiment with the unusual.

And there you have the makings of a bountiful harvest! Happy gardening!

photo: What garden would be complete without help from homemade compost! Fanning said she composts on a large scale and has transformed an empty tank into a handy compost bin. She even put her painting skills to work and created a red brick-like facade.

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Story continued from page 7...


psst! Here’s some insider information that might

come as a surprise to some of you: Contrary to what many believe, recycling options do exist right here in the City of Champions! And here’s something else: spring is the perfect time to put those recycling options to good use! Spring cleaning = recycling opportunities!

Linda Stevens is a one-man army in many aspects. As executive director, she is responsible for the day-to-day operations of Artesia Clean & Beautiful, a non-profit organization aimed at keeping Artesia vibrant, clean and, well, beautiful! She understands first-hand the difficulties of getting people to recycle in a town where options are somewhat limited. “We don’t have curb-side recycling here, but we do have a lot of ways people can do so if they’re serious about recycling,” she said. “And it’s not difficult stuff!”

So what does recycling have to do with spring cleaning, you might ask? Simply put, cleaning out those closets, pantries and junk drawers is definitely going to produce waste, but it doesn’t have to go to waste when it can be recycled. Old phone books, newspapers and magazines, for example, can be easily recycled. Stevens said, “Everyday people bring old phone books, newspapers and magazines here to the office, and I take them to Rainbow Recycling in Carlsbad.” Problem solved!

Those recyclables will then get new life as any number of items. Daily newspapers might become part of the next edition, egg cartons, construction paper, phone books, or even kitty litter! Magazines usually get a second life as newspapers or paperboard packaging.

And what spring cleaning checklist would be complete without overhauling the pantry? All those expired boxes of instant mashed potatoes and stale cereal, once emptied, can be recycled and will quite possibly come back as paper bags or cardboard boxes.

And did you know that a used aluminum can is recycled and back on the grocery shelf as a new can in as little as 60 days? That’s closed loop recycling at its finest! In fact, used aluminum beverage cans are the most recycled item in the U.S., but other types of aluminum, such as siding, gutters, car components, storm window frames and lawn furniture can also be recycled.

“I really wish people knew how easy it is to recycle and how much good they are doing when they do it,” Stevens said. To help simplify matters, Stevens has compiled a list of recycling options in Artesia for the most commonly used recyclable items.

aluminum cansSeparate into like items; can be taken to Artesia Metals, 300 E. Richey Ave. “You can either receive cash for these items or that money can be credited to the account of Habitat for Humanity,” noted Stevens.

phone booksCan be taken to the Artesia Clean & Beautiful (AC&B) office, 422 W. Main St.

plastic bags (no black)Can be taken to Walmart;containers at the front entrances.

spring inTo rECYCLing!

neWspapers, magazines,catalogs, plastics, etc. Can be taken to the AC&B office.

coat hangersCheck with local thrift stores and dry cleaners.

cardboard andpaper productsCan be placed in the trailer parked on west side of Artesia Car Parts, 2nd St. & Quay Ave.

e-Waste(all electronics except TVs)Collection dates for 2013 -- June 28-29, corner of Fifth St. & Texas Ave.

Artesians are finding other ways to do their part in recycling as well, such as the staff at Artesia Intermediate School who recycle all of their paper, and the staff at Lowell’s Pharmacy, who recycle their plastics.

Stevens makes weekly pick-ups at various locations around town, like Artesia Intermediate School and Lowell’s Pharmacy, where she gathers the recyclables and then transports them to Rainbow Recycling in Carlsbad. And she’s always happy to add more stops to her schedule.

So the next time you clean out that pantry or magazine rack, make sure you head Stevens’ way and do your part in the recycling process!

photo: Jim Bly, pictured center, presents a check to Belinda Puckett of the Artesia Does from the cardboard boxes and other products residents of Artesia recycled during 2012. Bly placed a trailer next to Artesia Car Parts where residents can drop off cardboard products for recycling. The proceeds are donated to the Benevolent and Patriotic Order of the Does, who in turn provide service dogs to those in need. Pictured from left are Ellen Tomberlin and Esther Fister-Palmer of Does; Jo Newton, co-owner of Artesia Car Parts; Bly; Puckett; Ken Newton, co-owner of Artesia Car Parts; and Linda Stevens, director of Artesia Clean & Beautiful.

F o C u s on the environment


F o C u s on the city

it’s spring! Time to get out andenjoy one of Artesia’s 10 great parks! The City of Artesia owns an estimated 400 developed acres of dedicated land for community parks, neighborhood parks and playground areas, as well as walking tracks and trails.

The heart and soul of the City of Artesia Parks Department is its neighborhood parks. Neighborhood parks are a vital part of every community. Artesia is proud to offer a diverse park system that spans throughout the city. These parks offer a variety of open space opportunities from quiet, serene green space -- to playgrounds, basketball courts and ball fields -- to walking trails.

The City of Artesia has a total of 10 parks: Guadalupe, Eagle Draw, Turtle, Jamaica, JJ Clark, MLK, Roberts, Central, Davis and J.C., which provide traditional activities such as baseball, softball and soccer fields, tennis, and basketball courts, splash pad, and walking trails, as well as numerous tot and school age play areas.

Park improvements focus on direct benefits to the users and future sustainability. These improvements include replacement of hazardous play equipment; parks furniture improvement; improvements to existing playing fields for increased youth sports opportunities; basic infrastructure improvements, including rehabilitation of sports courts, lighting, eroded walking trails and renovations to irrigation systems.

One of the largest and most sustained efforts taken on over the last two years is at Eagle Draw Park, where the sprinkler system has been completely replaced throughout. In addition, more than 100 trees have been planted, additional benches and trash receptacles installed and all of the grass has been reseeded.

The City has also partnered with many active community and neighborhood groups who have helped to expand our open space opportunities even further to include the development/redevelopment of walking trails and a variety of special events and park programming, keeping park spaces active and strengthening community spirit and bonds between neighbors.

the city oF artesia parkscurrently includes:

• 14 Ball Fields (baseball, girls softball and adult softball)

• 10 Soccer Fields (adult and youth)

• 8 Basketball Courts• 4 Walking Tracks/Trails• 16 Tennis Courts• 12 Playgrounds• Aquatic Splash Pad

The Department also programs a wide range of community events and live entertainment in the parks, so whatever your recreation preference may be, the City of Artesia parks are open 365 days a year for the enjoyment of our residents and guests.

Enjoy Springtimein Our Beautiful Parks

C i T Y o F A r T E s i A p A r K s d E p A r T M E n T

by Tina Torres, City of Artesia Community Development Director


W. Main Street

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WJJ Clarke Dr.

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WJJ Clarke Dr.

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CITY of ARTESIA13TH STREET RECONSTRUCTION PROJECT

As of this publication date, the design is 95% complete, and the next step will be to put the project out to bid. Once a contractor is hired, more information will be available about their schedule and approach to construction activities. We understand this project will have a huge impact on property owners and will be quite an inconvenience to travelers, and we will make every effort to keep you informed and up-to-date. We believe improving one's community is best accomplished through open communication between government and the people it serves.

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The City of Artesia will shortly begin reconstruction of N. 13th Street from W. Main Street to W. Richey Avenue. The project consists of sewer and water line replacement, and complete pavement, curb & gutter, and sidewalk reconstruction. Total project cost is estimated at $7 million and is expected to take 20 months to complete. It is the first vital component of the City’s infrastructure recovery plan, for which a .25% tax increase was approved by residents in March, 2012.

Phasing of the project will help to maintain access to residents and businesses along 13th Street. Until a contractor is selected we don’t know the timing of each phase, but the coverage is shown on this graphic:

GREEN PHASEJust North of Main Street up through Eagle Draw

PINK PHASENorth of Eagle Draw to Memorial Drive

PURPLE PHASEMemorial Drive to Richey Avenue

ORANGE PHASEIntersection of Richey Avenue and 13th Street

cinco de mayo is a celebration held on the 5th of May each year and is celebrated primarily in Mexico and the United States —although major celebrations also take place in Canada, Jamaica, the Cayman Islands, Australia, New Zealand, England, France, Thailand and Taiwan.

All of these celebrations commemorate the Mexican army’s unexpected victory over France’s army at the Battle of Puebla on May 5, 1862. France attempted to establish an empire in Mexico in late 1861, starting in Veracruz and heading towards Mexico City. The French army encountered heavy resistance by the Mexicans, who were understandably reluctant to be invaded, and as they neared Puebla, the French were crushed by the Mexican army.

At this time the French army was considered the “premier army in the world”; the Mexican army that defeated them was half their size

and poorly equipped. Nevertheless, the

desire for freedom

won out.

This victory gave the Mexican people a huge boost in morale and a sense of unity and patriotism.

Although France did ultimately succeed in defeating the Mexican army a year later, their occupation only lasted three years. They were overthrown in 1867, with the Cinco de Mayo victory of 1862 serving as Mexico’s inspiration for victory and freedom.

Mexicans and Latinos living in the United States during the time of France’s invasion and occupation are believed to have held the first Cinco de Mayo celebrations in the United States. Today’s popular celebrations began in San Francisco’s Mission District in the 1970s and have spread throughout the United States and beyond as a celebration of Mexican heritage and pride.

Artesia has celebrated Cinco de Mayo in many ways through the years. Here at the Artesia Historical Museum & Art Center, we’ve worked with the Artesia Hispanic Heritage Committee to host special Cinco de Mayo student art shows and special lectures. We’ve also worked with the Artesia Arts Council to present films from Mexico’s

Golden Age of Cinema and even a Lucha Libre demonstration!

The Artesia Arts Council hosts performances by mariachi and other traditional Mexican musicians every year to celebrate Cinco de Mayo (and at other times too). In past years the Artesia Hispanic Heritage Committee held a big Cinco de Mayo festival that featured music, dancers, arts and crafts, food, family activities and even a Cinco de Mayo softball tournament!

There’s always something going on in Artesia for Cinco de Mayo, whether it’s a community-wide celebration or a private party or a neighborhood party in one of our parks. Whatever the event, it’s a great time to celebrate heritage, pride and freedom.

F o C u s on our culture

by Nancy Dunn

photos: These Mexican postcard images date from the 1930s. Photos courtesy of Artesia Historical Museum & Art Center.

cinco de mayo Fun Facts• Cinco de Mayo is NOT Mexico’s Independence Day. Most Americans confuse this holiday with Mexico’s Independence Day, but that date is Sept. 16.

• Cinco de Mayo IS a celebration of the Battle of Puebla. The holiday commemorates the Mexican Army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War (1861-1867).

• Cinco de Mayo is not really a big deal in Mexico, in fact the first Cinco de Mayo celebration took place in southern California in 1863.

• Los Angeles has the largest Cinco de Mayo celebration in the world called Fiesta Broadway, with over half a million people attending this massive street party.


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chiles rellenoscon picadillo(Poblano chiles stuffed with spiced beef)Serves 8

ingredientsFor the chiles:• 8 poblano chiles• 2 cups canola oil• 1 cup flour• 4 eggs, separated• Kosher salt and freshly ground black pepper, to taste• Salsa roja, to serve • Crumbled Cotija and chopped cilantro, for garnish

ingredientsFor the picadillo:• ¼ cup canola oil• 4 cloves garlic, finely chopped• 1 small white onion, finely chopped• 2 lb. ground beef• 1 tsp. ground Mexican canela (available at ranchogordo.com) or cinnamon• 1 bay leaf• ¼ cup plus 2 tbsp. finely chopped pimiento-stuffed green olives• ¼ cup blanched, slivered almonds, finely chopped• ¼ cup raisins, finely chopped• 2 tbsp. finely chopped pickled jalapeños• 1 15-oz. can whole peeled tomatoes in juice, crushed Kosher salt and freshly ground black pepper, to taste.

cooking instructions: chiles rellenos con picadillo1 • Make the picadillo: Heat oil in a 6-qt. saucepan over medium-high heat. Add garlic and onion, and cook, stirring, until soft, about 5 minutes. Add beef, and cook, stirring, until browned and all liquid is evaporated, about 12 minutes. Drain off any oil or fat in pot and discard; return pot to heat. Add cinnamon and bay leaf, and cook, stirring, until fragrant, about 2 minutes. Add olives, almonds, raisins, jalapeños, and tomatoes, and cook, stirring until thickened, about 5 minutes. Remove from heat, and season with salt and pepper; set aside.

2 • Make the chiles: Heat broiler to high. Place poblano chiles on a foil-lined baking sheet and broil, turning as needed, until blackened all over, about 20 minutes. Transfer chiles to a bowl, and let cool. Peel and discard skins and stems; cut a slit down the length of each chile. Remove and discard seeds and ribs, keeping chile intact. Place about ½ cup picadillo inside each chile, and tightly close chile around filling. Refrigerate until ready to use.

3 • Heat oil in a 12” skillet over medium-high heat. Meanwhile, place flour on a shallow plate, and set aside. Beat egg whites in a bowl until soft peaks form; whisk in egg yolks, and season with salt and pepper. Working in batches, dredge each chile in flour, shaking off excess, and then coat in egg batter. Place in oil, and fry, flipping once, until golden brown and filling is heated through, about 5 minutes. Using a slotted spoon, transfer chiles to a wire rack to drain. Transfer to serving plates and drizzle with salsa, if you like; top with cheese and cilantro before serving.

it’s cooking time!


Mariachi Tenampa’s history began in Santa Fe in 1971 when Don Miguel Ojeda

Sr.—originally from Carachéo Munícipio de Los Leónes, Mexico – settled there, along with members of his group, in hopes of finding better work opportunities. Ojeda Sr. formed and directed this group along with his brothers Elias Ojeda and Antonio Ojeda, his two sons Raul Ojeda and Miguel Ojeda Jr., and four additional members.

It wasn’t long before local New Mexicans discovered and appreciated this talented group. Mariachi Tenampa quickly gained popularity throughout the state and became known as the best mariachi in the region. The members of this new group had found a new home and were welcomed with open arms into the state of New Mexico, the beautiful “Land of Enchantment.”

The name “Tenampa” was chosen while the group performed regularly at a bar called “El Tenampa,” located in Santa Fe. This bar was named after the famous “El Tenampa” bar located in Plaza Garibaldi in Mexico City. Plaza Garibaldi is known as the mariachi capital of the world and is home to hundreds of mariachi musicians who work there at the local bars and restaurants, or who gather there to await drive-by customers to hire them to perform for their festivities.

Don Miguel Ojeda Sr. continued to direct the group until 1986, as they continued to rise in popularity. By this time, Mariachi Tenampa had become well known throughout the entire Southwest region. As the late 1980s approached, the group often performed more often in Albuquerque than in Santa Fe and found it necessary to relocate to Albuquerque.

In 1987, Mariachi Tenampa reorganized under the direction of Alfredo Gurulé. Gurulé made major changes to the group’s structure by adding new members and transforming the group into a full-time professional career for all its members. One year later, the popular Mexican food restaurant chain named

“Garduños” discovered the talented group and immediately hired them to perform at several of their locations on a regular weekly basis. During the 16 years that they performed at Garduño’s (1987-2003), it is said that Mariachi Tenampa played an important part of popularizing the restaurant’s stellar reputation among locals and tourists alike.

The 1990s brought even more work and fame for the group as they started traveling and performing regularly throughout New Mexico and around the United States. They have performed in many states around the U.S. including Colorado, Texas, Arizona, Georgia, Michigan, Washington D.C., the island of Guam, and even as far away as Greece, on the island of Mykonos.

That same decade also brought forth many recording opportunities for the group. Many local artists wanting to record with a mariachi group have sought out Mariachi Tenampa to provide music tracks for their recording productions. Mariachi Tenampa has performed on more than 30 recordings for various artists in the region. Among the most well-known are those recordings of the female vocalist group Sparx and male soloist Lorenzo Antonio.

Mariachi Tenampa, as we know them today, consists of nine members with a modern instrumentation setup. The guitarrón, the “heartbeat” of the music, providing its deep sonorous bass lines; the small hump-backed 5-string treble vihuela, which provides the rhythmic strums and chords; a normal classical guitar, adding more dimension and depth to the rhythm section; four violins, which act as both melodic instruments and counter harmony background; and two trumpets, which serve as the main melodic instruments, projecting the sound of the group into the future.

Mariachi Tenampa’s repertoire consists of well over 400 musical pieces and includes many styles from various regions of Mexico, including sones, huapangos, rancheras, boleros, corridos, cumbias, joropos, and even contemporary classical pieces. The achievements of Mariachi Tenampa are great and have garnered them recognition as “New Mexico’s Premier Mariachi.” They continue to hold high standards in every aspect of their performances.

F o C u s on our culture

mariachi tenampa Will perForm AT The OcOTillO PerfOrming ArTs cenTer On saturday, may 4For more inFormation or to purchase tickets, contact the artesia arts council at 575.746.4212 or purchase online at artesiaartscouncil.com

don miguel ojeda sr.Founder of Mariachi Tenampa 1928-2003

photo: Mariachi Tenampa - Back Row: Daniel Villa, Alfredo Gurule, Juan Huerta, Miguel Ojeda, Raul Ojeda - Front Row: Felipe Alfaro, Monica Montoya, Jose Santiago, Elias Ojeda


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F o C u s on mainstreet

g r a s s r o o t s e f f o r tBuilds to $14.3 Million Investment

rebecca prendergastExecutive DirectorArteSiA mAinStreet

What is Artesia MainStreet Inc.? We have been a part of this community since

1997, but often people ask, “What do you do?”

Our goals include educating the public about Artesia’s unique development, historical value and architectural heritage; encouraging preservation of the area and its structures; combating the economic causes of community deterioration; and promoting community pride and civic interest in historic downtown Artesia.

We envision Artesia MainStreet as an economically active and energetic historic downtown where, because of its attractive, clean, shaded, pedestrian-friendly, small-town atmosphere, people will want to live, visit, shop and work.

AMS began as a grassroots effort in 1997 to revitalize the appearance and spirit of our small town’s dilapidated downtown area. Volunteers began hosting activities to draw the community’s attention to downtown as a destination place and began

working with landscape architects and engineers to create a master plan for downtown rehabilitation. Artesia MainStreet was incorporated on November 24, 1997. Under the guidelines of MainStreet National Trust, a division of the National Trust for Historic Preservation, AMS became a non-profit organization, obtaining 501(c)(3) status on September 1, 1998. In 1998, Artesia City Council approved the Master Plan, enabling Artesia MainStreet, Inc. to spearhead downtown renovation and encourage merchant and community unity.

Since 1997, after the inception of Artesia MainStreet Inc., nearly $14.3 million dollars has been invested into the downtown in capital improvements, with $6.1 million of that coming from private donations. Many of the improvements in the downtown area are due to a wonderful public/private partnership Artesia MainStreet has with the City of Artesia, Eddy County and the State of New Mexico. These improvements, such as the Main Street streetscape renovation, monumental bronze

statues, Heritage Plaza and Walkway, Rail Road Depot renovation and most recently our Baish Veterans Park renovation, have enhanced the downtown greatly.

Artesians can also look forward to several Artesia MainStreet events every year, including our annual Main Event Car Show and Cruise and a wonderful kick-off to the holiday season with Light Up Artesia.

Please take advantage of and enjoy the hard work the city, our organization and our volunteers have put into MainStreet!


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mateo morillon Fundraiser 1 • Austyn Williams and 2 • Kinnah Zuniga strike a pose on the catwalk February 8 during a fashion show fundraiser at the Artesia Country Club. Proceeds from the fashion show were donated to the family of 8-year-old Mateo Morillon, a local boy battling a rare form of bone cancer. Photos courtesy of Jennifer Coats.

beauty & the beast3 • The Artesia High School choir performed Beauty and the Beast to rave reviews in early March.

4 • Madison Parker, Jordan Montoya and Ellie Ash show off their performing chops during the high school choir’s rendition of Beauty and the Beast.

5 • Jackson Parker, a kindergartner at Grand Heights Early Childhood Center, got plenty of laughs as Chip, the teacup. Jackson’s mother, Susie Parker, directed the play. Photos courtesy of Greg Brown.

artesia baseball 6 • The Artesia Bulldogs baseball team fell to the Clovis Wildcats in the first game of the Artesia Invitational Tournament March 7. The Bulldogs went on to beat Roswell High 22-3 in game three of the tournament, coming in seventh-place overall.

sWeet tooth7 • In March, members of LENK (Ladies Elan and New Knights) started a dessert shop, Sweet Tooth, inside Hobo Meat & Bread that was opened Thursday-Saturday for six weeks. All proceeds were donated to 7-year-old Tayler Kucel who is battling a rare cancer of the connective tissues. Pictured top row from left are Trey Yates, Lexi Stubblefield and Taren Hodges. Front row from left are Moriah Lavato, Chelsea Bussell, Gabi Aguero and Bianca Romo. Not pictured is the group’s leader, Toni Haas.

8 • Zeke Montoya entertains the patrons at Sweet Tooth with his acoustic renderings.


not many stylists in rural southeastern new mexico can say they have trained with top professionals in new York and los Angeles, but camille Jackson-menefee of chez camille salon can!

Jackson-Menefee has always had a flare for fashion. In

fact, she even jokes that her unique style

still gets plenty of stares in Artesia,

even though she has lived here most of her life. “Every time I walk in somewhere, like

the Wellhead, people just stare at

me like they don’t know what to think,”

she laughs.

Those stares, although slightly annoying, don’t really bother her too much. “I want to be true to who I am and this is who I am,” she explains. Just think of her as a Fruit Loop living in a world full of Cheerios!

Jackson-Menefee took a slightly different approach to getting her start in the salon business than most. After earning a degree in counseling, she decided to test her chops in the hair and makeup business while living in Albuquerque. Her route? She was afforded the opportunity to travel and train with Joseph Saavedra, an Albuquerque native who has for years glamorized Hollywood’s elite. “I would travel from Albuquerque to Los Angeles and Beverly Hills and Palm Springs so I could train with him,” she said. “It was the most awesome experience! I had a blast!”

It was during those formative years in

Albuquerque that Jackson-Menefee said she came to appreciate fashion, learning first-hand what it’s like to work behind the scenes at benefit galas and fashion shows. “I just love that aspect of it,” she beams. “Fashion shows allow us to showcase our creativity and our talents. They’re so much fun!”

Most recently she and her staff participated in the fashion show fundraiser at Artesia Country Club benefiting Mateo Morillon, a local boy battling a rare form of bone cancer. “It was fun to get to do that part of styling again,” she said. “It reminded me of the time I spent in bigger cities where I had so much creative freedom. Fashion shows and makeovers are my absolute favorite things to do!”

Starting out in the business with a strong foundation, it turns out, is only part of the formula to Jackson-Menefee’s success as a stylist and salon owner. What comes next – continuing education – is equally as important. “Styles change and it’s important to stay on top of the trends and know what it is your clients want,” she admits. But keeping ahead of today’s fashions means traveling -- and lots of it! “When you live somewhere like Artesia, you have to travel,” she said. “You have to be willing to spend money and go to the schools where you can learn from people who are the experts.”

This includes experts like Beth Minardi, a hair color expert who has not only worked for such big names in

color as Revlon and Joico, but who is also responsible for taming the tresses of the Real Housewives of New York and even Matthew McConaughey.

Jackson-Menefee, who says she favors the “coloring” aspect of styling, recently traveled to New York specifically to train with Minardi. “I was the only one from this region that went, but I’m glad I did,” she said. “Those schools are such valuable tools for stylists. It can cost a lot of money, but I honestly think you have to spend money in order to make money. That’s how I view it. And that’s how I’m able to stay on top of the trends.”

And her clients tend to agree. Some of the same clients have trusted her

F o C u s on business

ChEZ CAMiLLE sALon

chez camille salon

ownercamille Jackson-menefee

in business sincenovember 1999

location520 W. main st.

artesia, new mexico

hours of operationmon-Fri • 9am - 7pmby appointment only

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contact info575.746.1909

www.mychezcamille.com

B u s i n E s s

p r o F i L E

photo: Pictured from left - Amanda Crook, Austyn Williams and Camille Jackson-Menefee at a fashion show fundraiser at the Artesia Country Club.


chez camille salon offers an abundance of products and services, such as: • Microdermabrasion and chemical peels• RX Clinical skin care line – an at-home skincare line available for any skin type• Full stock of Joico, Bedhead, Kenra and Chi and Rockaholic hair products• Purses, jewelry and clothing• Pedicures done in a therapeutic jet spa chair• Ear piercing for all ages• Full stock of Mirabella cosmetics• Sculptured nails and tips and glitter acrylic• Spray tanning• Now offering lash extensions

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with their locks for years, due in large part to her ability to know the style they are going for and how to go about giving it to them. “I have been coming here since I was two,” said high school sophomore Austyn Williams. “I love it; I love her!” she said, as she leaned in for a hug.

“Her mom would bring her in here as a baby and I would trim her hair; she grew up in my salon,” Jackson-Menefee recalls. “That’s what I love most about my job – my clients!”

Another one of her clients, Rebecca Prendergast, said she appreciates the fact that she can stop in and get a quick bang trim at no charge. “How cool is that,” she beamed. “I just love coming here; she’s great!”

Perhaps it’s the relationships she has

built with her clients, or the fact that she is willing to travel the distance to receive the kind of training today’s women want, but whatever it is, Jackson-Menefee and her staff at Chez Camille seem to have found the perfect formula for success in Artesia’s salon business.

photo: Chez Camille Salon is a full-service salon offering a variety of products and services, ranging from hair cuts and color to full set nails, spray tanning and facials. Pictured from left are Shanna Liles, Amanda Crook, Camille Jackson-Menefee, owner, Mandi Marrs and Lori Terry.


prom Was once a modest event to mark commencement, often held in high school gymnasiums with nothing more than “Sunday dress” codes and crepe paper decorations. They were initially simple affairs where graduating seniors dined together in their Sunday best and then might have squeezed in some dancing to tunes emitting from a record player.

So how did a modest meal with classmates turn into an iconic last hoorah? By most accounts, proms as we know them today came about after World War II, when Americans began experiencing an era of prosperity. As the years progress though, so too do teenagers’ prom budgets. According to a recent survey by Visa, the average family spent a whopping $807 on each child who attended prom in 2011. Between attire, accessories, flowers, transportation, photographers and after-parties, prom costs can skyrocket, and quickly.

While $800 might seem like a “big city” budget, it’s not far off from the

amount a typical teen spends on prom night right here in Artesia. Alexis Fuentes, a 17-year-old senior at Artesia High School, said her parents asked her to keep the tab for her dress alone to around $500. “No more than a car payment” were her instructions!

For 18-year-old Cheyenne Dunn, she was cautious about her budget, keeping in mind the fact that she also

had to purchase a “senior banquet” dress, but she admitted to ordering her dress based on its beauty, not price. “I saw it in a magazine and immediately ordered it,” she beamed. “It was love at first sight!”

“I remember when I went to prom; it was nothing like it is today,” said Cheyenne’s mother, Nancy Dunn. “Prom is such a huge deal now and it can get really expensive. But it’s also a lot of fun and something they will remember the rest of their lives.”

And that seems to be the key element teens today keep in mind when planning for prom: making memories that last a lifetime. Everything from the dress, to the accessories to the ride – it’s all taken into account.

“Last year one of our friend’s mom rented us a limo,” Cheyenne recalled. “It was so much fun! We drove around town and then the driver took us to Carlsbad to eat at IHOP. I loved prom last year, and I’m even more excited about this year!”

Cheyenne’s close friend, 17-year-old Leah Vasquez, is also excited about getting all dolled up for one of the most special, memorable nights of her young life. “I’m most looking forward to getting dressed up,” she said. “That’s

F o C u s on life in artesia

photo leFt: From left, Alexis Fuentes, Aaron Flores, Leah Vasquez, Cheyenne Dunn and Shane Hnulik pose for a photo last year before their junior prom. The girls, a close-knit trio, plan to attend this year’s prom together, sans dates.

photo right: Andy Wyatt (Class of ’76) poses for a photo with his unidentified date. If anyone recognizes Andy’s date, please call the Museum at (575) 748-2390. Photo was provided by the Artesia Historical Museum & Art Center - photo by Gerry Winters / Winters Studio & Camera Shop.


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my favorite part of prom!”

This year all three high school seniors plan on experiencing their senior prom together, sans dates. “We’re all going as friends,” Cheyenne shared. “We didn’t want any drama that comes along with having dates. We just want to have a good time and make lots of memories!”

Like last year, the trio plans to meet up at the Artesia Historical Museum & Art Center for photos (Cheyenne’s mom, Nancy, is the director) and then head to prom, where they will dance the night

away. And they haven’t ruled out another cross-county trip to IHOP either. “Other than trying not to overeat at IHOP, I don’t think I’ll be doing anything differently [this year],” Leah joked. Alexis said the only thing she plans on doing differently this year is wearing a lighter dress. “I really should have thought that through last year,” she said of her heavily beaded dress.

Having already experienced one unforgettable prom, Leah and Cheyenne were happy to impart some of their wisdom with the first-timers. “Have fun! You’re only going to get what you put into it, so make

the best out of it. You only go twice and it goes by so fast!” Leah shared. “Don’t be scared to dance or have fun there.

And if someone has the same dress as you, just laugh it off and don’t freak out,” Cheyenne suggests.

So here’s to prom: the culmination of your high school experience, the final hurrah before graduation, a chance to celebrate with your friends and a place to dance! Enjoy, but stay safe! After all, you don’t want the memories of your prom to be the last ones you ever make.

prom saFety tips:according to the national highway traffic safety administration, more than half – 53 percent – of high school students consume four alcoholic drinks or more on prom night. More than likely those statistics don’t really surprise you, but nonetheless, they are definitely something to consider when sending your teen off for the iconic social event of the school year!

The Artesia Police Department knows prom is an exciting time for teens, and while they don’t want to spoil all the fun, they would like to offer some advice and helpful tips on staying safe on one of the most anticipated and exciting nights of the year. “Please go out and have fun,” said Captain Lindell Smith, “but keep in mind the following:”

• Keep an eye on your date/driver and make sure they don’t drink.

• Be alert and watch for other drivers that might be impaired.

• As a parent, know the details about any parties your teen plans on attending: time,

place, adult supervision, transportation to and from.

• Remind your child that you are there for them if they need a ride home or to an after

prom affair.

• Alcohol is illegal for persons under the age of 21. Underage drinking is illegal and

can result in arrest, injury or worse!

• Do not let friends drink and drive.

• Learn the warning signs for alcohol poisoning and drug intoxication.

• Contact 911 for assistance and immediate treatment.


Navajo RefiNiNg Complex maNageR miChael mCKee may sooN put puNxsutawNey phil out of woRK.

The groundhog, famous for predicting the probable end of winter, only seems to get it right some of the time. McKee, so far, has a perfect track record. In January, when Navajo needed warmer weather to conduct its turnaround operation, McKee decided it was just time for winter to end.

“I declared that by January 11, it was not going to be cold,” he said. “I just told the guys, ‘I’ll take care of the weather, and your job is to run the turnaround.’”

It worked. It’s not clear what McKee did to get the weather to behave, but it is easy to see how his down-to-earth nature and likeable personality may have somehow helped make the case.

The Navajo Refining Complex is owned by the Holly

Frontier Corporation,

and McKee has served as vice president and refinery manager for close to two years now. He was born and raised in New Orleans, attended Cornell University and spent most of his career working on the East Coast.

“The New Mexico boom brought me out here,” he noted. “On the East Coast right now, it is about survival. Here, the focus is on growth and opportunity.”

McKee and his wife, Deborah, have acclimated well to Artesia. They have a new hobby in adopting dogs through the humane society. They now have five dogs, and all of them are rescues.

“One is a purebred Australian cattle dog, and the rest are mutts,” McKee said. “The newest one is half Dachshund and half Basset Hound and is long, chunky and affectionate.”

McKee and his wife are also currently working on the patio of their home.

“It’s another big adventure,” he stated. “My wife is artistic, and I’m fiscal. We’re having our own sequestration right now.”

When the McKees head out of town to relax, they usually travel to Ruidoso, where they’ve found an Irish pub they enjoy.

But being the biggest dog with Navajo’s facilities in Artesia and Lovington is what really keeps McKee busy. Most recently, he and Navajo completed the company’s turnaround, a 40-day complete facelift of the entire property that brought some 1,400 contractors to the project in Artesia and another 200 to Lovington.

“With any manufacturing facility, it comes down to looking at the quality of equipment,” McKee said. “You take your car to the shop for an engine overhaul instead of waiting for something to break.”

The focus of a turnaround is to inspect for mechanical integrity, make capital expansions and look for opportunities for future work. In this

F o C u s on industry

Navajo’s ‘Top Dog’Pleased with Turnaroundby Kyle Marksteiner

main photo: Navajo’s turnaround brought 1,400 contractors to the area. Refinery manager Michael McKee said he gives the process a gold medal.

inset photo: Deborah McKee, wife of Navajo Refining Complex Manager Michael McKee, is pictured here with the couple’s rescue dogs. The McKees, who moved to Artesia a couple years ago, said their hobby is adopting rescue dogs from the local humane society.


particular turnaround, the primary focus was largely improvements for environmental performance. It’s a process that Navajo and other refineries undergo once every four years or so.

Most of the contractors came from the southeastern part of the country –Texas, Oklahoma and Mississippi. They stayed in motels, apartments and trailers in Roswell, Artesia and Carlsbad while working at Navajo.

“A lot of these guys are travelers. They go from facility to facility during major turnarounds,” McKee said.

The crew included welders, pipe fitters, carpenters, painters, insulators, technicians and a few engineer specialists. The project was scheduled to fall between winter and New Mexico’s windy season and also to fit with the schedules of turnarounds conducted at other plants. The contractors worked lengthy hours, but a company fatigue policy was in place for worker safety.

“It used to be a badge of honor to work 12 hours a day for 40 or 60 days, but all studies show that (extensive work hours for weeks) causes injury rates to go up,” McKee said. It took a lot of effort to change the culture, as

many members of the old guard themselves recall working long hours, but the process has paid off.

During the recent turnaround, Navajo only experienced one recordable injury during more than 500,000 man hours. A worker got dust in his eye and received an antibiotic shot as a precautionary measure but was back to work that day. McKee wants to see bragging about a safety record replace bragging about working long hours.

Shannon Johnson, Navajo community affairs specialist, noted that the turnaround also had a significant positive impact on the community.

“It brought a lot of money into the community via retail stores, restaurants, gas stations and hotels,” she observed. “But there also was not a huge disruption. Everyone was very welcoming to our contractors, and our contractors were easy to get along with.”

The turnaround now complete, McKee said everything is working well.

“Whenever you take something apart and put it back together, you find it is a little different,” he stated. “I think this one (the Navajo plant) is handling a little better now.

The weird thing is that we were mainly focused on environmental performance, but it also did seem to improve production.”

One of McKee’s next big projects is a long-term look at personnel. Navajo is currently looking to fill seven engineer posts, and the company also has around 20 operator positions to fill each year due to natural attrition. Navajo offers incentives to try to recruit people to move to Artesia instead of Midland or other similar career locations.

Johnson said Navajo is also working with local schools to let students know about the company’s opportunities.

“Our biggest resource is our people, and 2/3 of our employees live in Artesia. We want to be very good neighbors and earn respect and consideration every day,” he added.

Navajo processes 100,000 crude oil barrels a day, which translates to 42 million gallons of gas, which is enough for 3 ½ million cars a day. It’s a small plant by refinery standards but still makes a big impact.

“Southeastern New Mexico is blessed compared to the rest of the country,” McKee concluded. “I’m just amazed at how much opportunity there is here.”

"Success in life has nothing to do with

what you gain in life or accomplish for yourself. It's what

you do for others."- Danny �omas

yearsof sound

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ChambeRChatArtesia Chamber and Economic Development have been busy the first quarter of the year. We are proud to say that our economy remains exceptionally strong, keeping the lowest unemployment rate in the state while having one of the highest average household income rates in the state.

After two years of concerted work on attracting housing development to our area, we look forward to the start of construction at Canyonstone Apartments at 26th and Richey. The Canyonstone complex will include 336 units divided into three phases of construction. Units in the first phase of approximately 116 units are expected to be ready for lease starting December 2013. Like its sister projects in Las Cruces and Carlsbad, the Canyonstone Apartments will be a high quality market-rate rental property.

With the state’s 60-day legislative session in full swing through much of the first quarter, Chamber staff traveled to Santa Fe several times to promote the community and its industries to demonstrate that our private sector makes our economy strong. The Chamber and Economic Development co-hosted the annual Eddy County Legislative Reception, along with Carlsbad Chamber of Commerce and Carlsbad Department of Development. Chamber staff attended the Santa Fe Chamber’s Legislative Reception, as well as Ag Fest and Oil & Gas Day, again in a show of support for these two critical industries, and pushing a pro-business agenda.

Economic Development Director

Michael Bunt has been attending trade shows and conferences in an effort to recruit new industry to the area as well as encourage expansion of our existing industries.

Meanwhile, Chamber staff are planning the annual Washington Fly-in. More than 20 business leaders and elected officials from Artesia and Roswell join forces to tackle Washington politics, facing issues such as the potential listing of the Lesser Prairie Chicken as a threatened species and regulations that affect local industries, such as healthcare, oil and gas, agriculture, and small business. Additionally, our delegation always makes a community show of support for FLETC and the positive impact it has on Southeast New Mexico.

For more information about Artesia Chamber and Economic Development, please call 575.746.2744.

CoNCeRts ComiNg to towN this summeR

Looking for some entertainment this summer? In addition to our packed summer calendar, Artesia Chamber is excited to announce two great concerts coming our way.

Put on your dancin’ boots and welcome Mark Chesnutt to town this June as the grand finale to the 2nd annual Smokin’ on the Pecos BBQ event at Eddy County Fairgrounds. The concert is scheduled for the evening of Saturday, June 29. Tickets are already available for the special show!

Then, go patriotic with Madison Rising on July 4, in concert with our fabulous Sons of Thunder Pyro Team fireworks show. Known for their rock-n-roll rendition of the National Anthem, Madison Rising’s popularity is rising, thanks to their great rock sound and their goal to make patriotism cool again. The whole event takes place at Jaycee Park on Independence Day and will be free to the public.

Call the Chamber for more information, 575.746.2744.

F o C u s on the chamber

poweR up atthe ChambeR’spoweR luNCh Artesia Chamber of Commerce invites you to join us for lunch with Walter nusbaum.

Every second Tuesday of the month, you are invited to eat lunch with us and hear some words of wisdom and inspiration from renowned public speaker and leadership trainer Walter Nusbaum.

Each month Nusbaum covers a different topic, which may apply to your professional and personal life. He covers communication, teamwork, positivity, trust, leadership, responsibility and more. Each month his message serves as reminders, or continuing education, on how to improve your work and personal environments.

wheN & wheRe:The Chamber’s Power Lunch is held every second Tuesday of the month at First Baptist Church Total Life Center. Lunch is just $5. Doors are open by 11:30. Program begins at 12:05 and always ends by 1:00 so you can get back to work.

Artesia Chamber of Commerce is thankful for the following businesses who have supported the monthly Power Lunch with organizational assistance and sponsorships so that we can keep a wonderful lunch served by Henry’s BBQ at just $5 for our guests.

• navajo refining• HollyFrontier• Holly energy Partners • PVt• Devon energy• First American Bank• J. S. Ward & Son• Yates Petroleum Corp.• Sondie Stockton – State Farm• tate Branch Dodge• Cisco equipment


F o C u s on the chamber

welCome New ChambeR membeRs!Artesia Chamber of Commerce is proud to welcome the following businesses as new members.

The Chamber staff would like to say “thank you” for joining The Chamber.

Please remember, these businesses can accept Chamber Bucks and proudly support our community in many ways throughout the year!

aRtesia softwateR seRviCe1405 West MainArtesia, NM 88210575.746.3822www.artesiasoftwater.comwatershop@1405.comBottled water and filtration

viNNie baggatoNe& the bagga vaughNs1107 West Bullock AvenueArtesia, New Mexico 88210575.703.2988www.govinniego.comvinniebaggatone@ymail.comEntertainment

KeviN’s KoRNeRCustom fRamiNg907½ West TexasArtesia, New Mexico [email protected] framing, engraving, and trophies

Special thanks also to Nancy Jorren and Sarah Webb, two new members who support the Chamber as retirees!

adobe Rose RestauRaNtArtesia Chamber of Commerce and Trailblazers celebrated the opening of Adobe Rose Restaurant. The restaurant is nestled in the beautiful atmosphere of the Adobe Rose Inn at 1614 N. 13th Street. A unique fine dining menu offers flavors inspired by the spirit of New Mexico, all developed by Executive Chef Chloe Winters. Chloe studied at the Culinary Institute of America in Hyde Park, NY, and worked as a chef at Brennan’s in Houston before joining her family in Artesia. The restaurant is open every day but Tuesday. Visit www.adoberoserestaurant.com or call 575.746.6157 for hours and more information about the restaurant.

aRtesia aNimal shelteRCity staff and Paws & Claws volunteers celebrated the completion of Artesia Animal Shelter. The brand new building is situated behind the Public Safety Complex, allowing more room to temporarily house displaced dogs and cats. The City and Paws & Claws work hand-in-hand to find loving homes for animals or return them to their homes. For more information, please call the Animal Shelter at 575.746.5000 or Paws & Claws at 575.703.7297.

baish veteRaNs’ paRKArtesia MainStreet and the City of Artesia celebrated the completion of Baish Veterans’ Park on the corner of 5th Street and Texas Avenue on Veterans Day in November. The park features a wall honoring those who live or have lived in North Eddy County and served in our Armed Forces. The Freedom’s Fire bronze sculpture created by artist Beverly Paddleford of Lander, Wyoming, beautifully represents our nation’s bird rising from the flame of Lady Liberty’s torch. The sculpture was inspired by President George W. Bush’s second inaugural address. Take time to visit the park, read the names of those who have served and enjoy the peaceful atmosphere of our city’s fine tribute to our veterans. For more formation about the park and the veterans walls, please call Artesia MainStreet at 575.746.1117.

sweet tooth - desseRt CafeArtesia Chamber of Commerce and Trailblazers were proud to participate in the opening of the student developed and operated dessert shop, Sweet Tooth. Under the direction of Toni Haas, a group of students learned the meaning of developing a business idea and seeing it through to opening and operating. Special recognition goes to Hobo’s Sandwich Shop on the corner of 6th Street and Quay Avenue, as the business allowed Sweet Tooth students to operate their business on location in the evening hours. Unfortunately, the business was only temporary, but Chamber staff, friends and volunteers were happy to encourage the full experience of business and the learning opportunity for Artesia’s next generation of leaders.

meet the ChambeR staff

hayleyKleiN

Executive Director

debbie bRowN

Director of Administration

viCKie gRousNiCK

Events & Marketing Coordinator

KelCey mcCaleb

Office Assistant

miChael buNt

Artesia’s Economic Development Director


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F o C u s business directory

F o C u s calendar of events

apRil 201313 • Artesia Downtown Lions Club 7th Annual Golf Tourn.13 • Side Street Strutters Show (OPAC)17 • Opening reception for the Annual Russell Floore Memorial Art Show (AHM)20 • AHS Senior Banquet20 • AHS Junior/Senior Prom20-21 • Adult Watercolor Workshop (OPAC)27 • Great American Cleanup (ACB)27 • Ocotillo Storytellers: “Way Way off Broadway” (OPAC)

may 201302-04 • Yucca Classic Golf Tourn. (ACC)03 • Sneak Peak (OPAC)04 • Mariachi Tenampa Show (OPAC)04 • Conquistador Council BSA Fun Shoot 04 • Closing day for Russell Floore Memorial Art Show (AHM)11 • Desk & Derrick Tournament (ACC)23 • AHS Graduation 24 • School’s Out! Summer Splash (AMS)25 • CASA Benefit Golf Scramble (ACC) 25-26 • Pecos Valley Classic Clays Shoot27 • Memorial Day Golf Scramble (ACC)30-Jun2 • MYCO Bulldog Golf Tourn.(ACC)

juNe 201307-09 • Gus Macker Basketball Tourn.08-09 • Georgia Loyd Memorial Swing N Scramble (ACC)10 • Sun Country Jr. Golf Tourn. (ACC)14-15 • Concho Invit. Golf Tourn. (ACC)22 • ELKS Golf Tournament (ACC)28-29 • 2nd Annual Smokin’ On the Pecos State BBQ 28-29 • E-waste collection at Fifth Street and Texas Avenue (ACB)29 • Missoula Children’s Theatre Performances (OPAC)

july 201304 • Fourth of July Celebration (CoC)A variety of sporting activities and family fun; Firecracker Golf Scramble; DOES 47th Annual Parade; 4th of July Concert; Sons of Thunder Fireworks extravaganza06-07 • Artesia Club Golf Champ. (ACC)09 • ENMS Assoc. Golf Tourn. (ACC)13-14 • Jack & Jill Golf Tourn. (ACC)16-Aug 30 • 13th Annual Artesia Quilters Guild Show (AHM)20 • Ntl. Day of the Cowboy Show (OPAC) 22-27 • Eddy County Fair, Parade & Carnival Eddy County Fairgrounds 26 • Chili Cook-Off at Eddy Co. Fairgrounds27 • Kevin Harper Mem. Golf Tourn. (ACC)

moNthlyeddy County Shooting rangeOpen Clays (2nd Saturdays)Registered Shoots (4th Sundays)www.ecsra.com

may - augustSummer Classic movies SeriesEnjoy classic movies under the stars on the Heritage Walkway every Thursday evening beginning at dusk. Bring your own chair & drink. Complimentary popcorn.

foR moRe iNfoRmatioNCall The Artesia Chamber of Commerce at575-746-2744 or visit www.artesiachamber.com.

• Artesia Chamber of Commerce (CoC)• Artesia Clean & Beautiful (ACB)• Artesia Country Club (ACC)• Artesia Historical Museum & Art Center (AHM)• Artesia Main Street (AMS)• Ocotillo Performing Arts Center (OPAC)

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ArtesiA GenerAl HospitAl

575.748.3333

CompreHensive serviCesEmergency Services • Cardiology • Urology • Podiatry • Otolaryngology (Ear, Nose & Throat)

Surgical Services • Senior Behavioral Health • Radiology • Bone Density • 64 Slice CT • MRI • LaboratoryDigital Mammography • Stress Testing • Colonoscopy • Endoscopy • Acid Reflux Evaluation • Respiratory Therapy

Orthopedic Surgery • Out-Patient / In-Patient Medical Care • Family Practice

Artesia Healthcare ProfessionalsPaul Acerra, PA-COrthOpedic Surgery2411 Osborne Road - Carlsbad575.885.2188

Shahriar Anoushfar, DO, FACSgeneral Surgery612 North 13th Street, Suite B575.748.8526

Marshall Baca, MDOrthOpedic Surgery612 North 13th Street, Suite H575.748.83012411 Osborne Road - Carlsbad575.885.2188

William Baggs, MDOrthOpedic Surgery612 North 13th Street, Suite H575.748.83012411 Osborne Road - Carlsbad575.885.2188

Darla Bannister, RN, MSN, ACNPOrthOpedic Surgery612 North 13th Street, Suite H575.748.83012411 Osborne Road - Carlsbad575.885.2188

Sarah East, PA-CcardiOlOgy612 North 13th Street, Suite G575.736.8270

Dwight Holden, MDadult Mental health702 North 13th Street575.736.8175

Robert Labayen, MDurOlOgy612 North 13th Street, Suite I575.748.8311

Joseph Marino, DPMpOdiatry612 North 13th Street, Suite J575.736.8282

Denise McPherson, FNP-BCOrthOpedic Surgery612 North 13th Street, Suite H575.748.83012411 Osborne Road - Carlsbad575.885.2188

Rayne Moya, FNP-BCMeMOrial FaMily practice702 North 13th Street575.746.3119

Ryan Morin, DNP, FNP-BCMeMOrial FaMily practice702 North 13th Street575.746.3119

Clarence Pearson, MDcardiOlOgy612 North 13th Street, Suite G575.736.8270

Thomas Reich, MDOtOlaryngOlOgy (Ear, Nose & Throat)612 North 13th Street, Suite J575.748.83542411 Osborne Road - Carlsbad

Terah Sexton, PA-CMeMOrial FaMily practice702 North 13th Street575.746.3119

Focus on Artesia Spring 2013

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