FOCUS Lake County 03-06

august 2010 myfocustv.com2

FOCUS Magazine Lake COUnty august 2010 3

Where You’ll Always Be Impressed

A Casual, Eclectic Atmosphere…The Place to See and Be Seen

…. On Lake Dora

Located On the new

Tavares Marina and Seaplane Basin

111 W. Ruby StreetTavares, FL

352-742-1113

Open every day at 11 amLive entertainment Wednesday through Sunday

Happy hour Monday through Friday 4pm to 7pm ($1 off domestic beers, house wines and well drinks)

In the Biz Mondays (all day and evening) $1 off food and drinks to anyone in the hospitality industry

Tavares Marina and Seaplane Basin

For entertainment schedule and menu, visit www.alslanding.com


101 E. J. Arden Mays Blvd. Plant City, FL 33563

Phone 813.707.8783 Fax 813.764.0990

Family oF Community magazines

own your own FoCus magazine

FoCustV

LAKELAND EDITIONLAKELAND EDITION

DR.JERRY HAAGPresident, Florida Baptist Children’s Homes

President of Florida Baptist Children’s Homes

� Page 16

Focus Spotlight Interview �

BRANDON EDITION

FREEAUGUST

2010

Lisa Rodriguez raised $31,167 to become the

Honorary Mayor of Brandon

SOUTH TAMPA EDITION

FREEAUGUST 2010

SOUTH TAMPA EDITION

See the Underwater World Through His Lens

FOCUS SPOTLIGHT INTERVIEW �

See the Underwater World Through His LensTony Ludovico

FoCus

Plant City

Lakeland

Brandon

Winter Haven

Lake County

South Tampa

myFoCustV.ComLocal Community Stories

New Episode Every Wednesday

Licensed territories are available. If you are interested in owning your

own Focus Magazine call Mike Floyd at 813-707-8783 ext. 26

7 LOCaL nORtH Lake Check out all the new businesses that have celebrated Grand Openings in Lake County this past month. These excited new business owners are excited to welcome your patronage.

21 bUSineSS FOCUSRead about local businesses and their commitment to providing quality goods and services. Business owners can read about networking opportunities throughout the County to help build their own business.

HeaLtH & FitneSS 32LegaL 34ReaL eState 36

FinanCe 39eVent CaLenDaR 43

16 FeatUReIt’s almost impossible to pick up a trade journal or attend a conference without hearing the words “social media”. While many business owners and CEOs have taken this advice to heart, many more still have lingering questions about the efficacy of marketing via these channels and wonder if the ROI justifies the investment of time necessary to establish and maintain a presence on them.

table of contents

ontheCoVeR Joanne M. keller

august 2010voluMe 3 issue 6

Publisher

Dina Lewis

[email protected]

editor in Chief

Heather Graham

[email protected]

VP of sales

Jack Voller

[email protected]

sales - south lake

Lisa Busto

[email protected]

graPhiC design

Anthony Sassano

Tony Cartagena

staff Writers

Shelly Gerig

Marion Wildey

Lisa Rast

Contributors

Sharlyne Rivera

Beth Ann Gause

Rob Morris

Hays Ginn

standards of accuracyThe goal of the writers at FOCUS Magazine is to provide heart-warming stories that are accurate from the start. Being human, however, we some-times make mistakes. Please forgive us.

So if you notice anything that is incorrect, then please do not hesitate to contact the edito-rial department and inform it about the fact error. To do so e-mail [email protected]. The staff wil l f ix the error in a timely manner.

Readers who wish to respond to an article – not correct facts – can do so by writing a letter to the editor. If you need any other type of assistance, then please view the directory for the appropriate department. The staff at FOCUS Magazine is committed to serving their con-sumers and customers to the fullest of abil it ies. You’re paying attention to our words. Let us pay attention to yours.

FOCUS Magazine is published monthly and is available through local businesses, restaurants and many local venues.

Letters, questions and com-ments can be sent to us at [email protected].

Advertisers warrant and rep-resent the descriptions of their products advertised are true in all respects. FOCUS Magazine assumes no responsibil ity for claims made by advertisers. All letters and their contents sent to FOCUS Magazine become the sole property of D&H Publications, LLC and may be reproduced thereof. All views expressed in all articles are those of the authors and not necessari ly those of D&H Publi-cations, LLC. Use or duplication of material used in this pub-lication is prohibited without approved written consent from D&H Publications, LLC.

published byD&H Publications, LLC124 S. Joanna Ave.,

Tavares, FL 32778Ph: 321-377-8953

www.thefocusmagazine.com

11 LOCaL SOUtH Lake Visiting the dentist’s office has long been proven to improve a person’s overall health and prevent future dental issues. With the introduction of Under Armour Performance Mouthwear, visiting Dr. Charles Pike at All Aspects Dental can improve an athlete’s strength, endurance, and reaction time and reduce athletic stress.


august 2010voluMe 3 issue 6

August 28th, 5 to 9 PMAt Lake Receptions

Sponsored by the MOUNT DORA AREA CHAMBER OF COMMERCE

BLACKJACK, ROULETTE, CRAPS AND POKER TABLES (open at 6 PM)

Only 200 tickets will be sold with a grand prize of $1,500.00 to one single ticket holder.

Drawing at 8 PM

Dress in Black and Red and be a part of the costume contest

A pasta bar and a variety of desserts includedBeer and Wine will be sold

Entertainment by the Mount Dora Jazz Orchestra

Tickets are $50.00 each and are available at the Chamber.

Call 352-383-2165

BLACKJACK, ROULETTE, CRAPS AND POKER TABLES (open at 6 PM)

Only 200 tickets will be sold with a grand prize of $1,500.00 to one single ticket holder.

Drawing at 8 PM

Dress in Black and Red and be a part of the costume contest

A pasta bar and a variety of desserts includedBeer and Wine will be sold

Entertainment by the Mount Dora Jazz Orchestra

Tickets are $50.00 each and are available at the Chamber.

Call 352-383-2165

at Lake Receptions

Only 50 tickets

Remaining

Season 2 begins Sunday August 8th

at AL’S Landing starting at 4pm.

Come cheer them on every Sunday

in August at 4PM.

Vote for your favorite contestant on

line at www.thefocusmagazine.com

111 W. Ruby StreetTavares, Fl352-742-1113

Art Around Town is a unique art stroll being presented by the Tavares Chamber of Commerce Business

Development Committee. Artists will be located in 18 businesses allowing the public to “stroll” down Main

and Ruby Streets to view a variety of artwork. As part of the Art Around Town event, the City of Tavaes will be

opening its reception of Art in the Square at City Hall at 201 E. Main Street. Several of the downtown businesses

will have food and entertainment throughout the evening.

For more information, call the Tavares Chamber of Commerce

at 352-343-2531


Some of you already know this about me or have heard me tell this story… but I feel it is worth retelling. Three years

ago, when we first looked at locations to start a new edition of FOCUS Magazine, we immediately looked at North Lake County. I was familiar with, and loved, Mount Dora, having frequented Renninger’s since I was a teenager and often visiting the quaint downtown shops and restaurants. I had even been to Leesburg a time or two. However, Eustis and Tavares were both foreign to me. I had heard of them, but had never been there and couldn’t have named one thing they had to offer. I had no idea how quickly that would change.Fast forward a few months and an opportunity presented itself for us to open an office in downtown Tavares. I remember the day my business partner, Dina, called to tell me about it. She was very excited and thought being right on Main Street was an excellent opportunity. I remember questioning, “ But Tavares?” (without much enthusiasm). It didn’t take long for any skepticism to disappear. We were welcomed to the downtown like you would never believe. City officials and other business owners stopped by just to say hello and let us know how happy they were that we had chosen Tavares. Our ribbon cutting drew nearly 80 people from the Triangle area, all eager to show their support. It was overwhelming!As the magazine has grown, so has our involvement in the community. The small town atmosphere really started to create a yearning for both Paul and I. He grew up in a small town in Ohio where everybody knew your name and my own family had multi-generational roots in Winter Garden, where I grew up most of my life. Somewhere along the line, we looked at each other and decided it was time to move; we wanted Dylan to experience some of what we had both grown up with.In some unbelievable, fate-like way, we sold our Orlando area home the day it went on the market (seriously) and the first house our realtor, Rick Gonzalez, showed me was “the one.” I am very excited to say that I am officially a Tavares homeowner and can’t help but reflect on the journey that has led us here. For those of you that live here, I hope you know to never take it for granted! The beautiful lakes, quaint downtowns, and warm-hearted, friendly residents make this a truly unique community and we are proud to call it HOME.

letter froM the editor

Heather D. GrahamEditor In Chief

Classique Senior Fun Bowl

$6.00 per Bowler (3 games of bowling/shoes included)

Tuesday, Thursday, & Friday@ 12pmCASH PRIZES

1950 Classique Lane • Tavares, FL 32778

352-343-5333

bowl

Sundays 9am -12pm Breakfast Bowl (3 Games & Breakfast) Only $7.50/Person

12pm-3pm Lunch-N-Bowl (3 Games & Lunch) Only $8.75/Person

Wednesdays 7pm -10pmDOLLAR SPECIAL DAY

Games, Shoes, $5.00 Pitchers

Bonnie Whicher PhotographyBonnie Whicher Photography

352-253-1145www.bonniewhicherphotography.com

we capture moments on photographs… for the memories, sharing with others and documenting life.


chamber happeningsEustisThursday, August 12th, be sure to join us for our monthly member breakfast. The breakfast, at 7:15 AM at the Eustis Community Center, draws a crowd of more than 125 local business owners, city officials, political candidates, and community supporters. This month’s breakfast sponsored by Independent Air will feature speaker Chuck Munson. Chuck will be addressing the membership on the topic, “Do you like your electric bill? Energy Efficiency 101”. Breakfast is $8 with a reservation made before noon on Wednesday, August 11th, and $10 thereafter and at the door. LeesburgThe August Business After Hours will be held at the Hampton Inn on August 19th from 5:30-7:00pm and will be catered by

Vic’s Embers. The Hampton Inn is Located at 9630 US Hwy 441, Leesburg.Mount DoraThe National Deaf Academy is proud to team with the Mount Dora Chamber of Commerce to host Business After Hours, this August 26, 2010. Please join us for hors d’oeuvres and the opportunity

to network with local businesses. NDA is celebrating its 10th year of serving the Deaf and Special Needs community in Mount Dora, and would like to invite the community to help us celebrate. The Mount Dora Area Chamber of Commerce had a Ribbon Cutting ceremony at Athens NY Style Diner on July 22, 2010. Athens NY Style Diner is a true Greek diner serving authentic Greek food from Mousaka, Spanakopita to Gyros. Athens serves breakfast, lunch and dinner all day long. Athens NY Diner is located 18750 US Highway 441, Mount Dora. For more information call Athens NY Diner at 352-385-3592. TavaresChamber Vice President Linda Bennett of Ameriprise Financial Services, Inc. poses

with June Chamber Business Luncheon Sponsors Hearbeat Radio for Women, Traci Brosman and Dennis Siewert.The Green K-9 owners, Paul & Marni along with Chamber members, Tavares Mayor, friends and some 4 legged friends gathered for a ribbon cutting and grand opening. The Green K-9 specializes in a dog day care with eco-friendly and natural pet products. Beds, Shampoos, Toys, Treats, Leashes and Collars, Clothing, Vitamins and Supplements, Gifts are among the items offered in the store. Stop by and take a tour.

East Lake County Chamber of Commercewww.elcchamber.com352-383-8801

Lake Eustis Chamber of Commercewww.eustischamber.org352-357-3434

Leesburg Chamber of Commercewww.leesburgchamber.com352-787-2131

Mount Dora Chamber of Commercewww.MountDora.com352-383-2165

Tavares Chamber of Commercewww.tavareschamber.com352-343-2531

local » focus

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Maybe it’s time to do a little financial housecleaning. Call today for a

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Securities offered through LPL Financial. Member FINRA/SIPC


lisa hargrove-WoodcoMMunity rallies to help one of their own

In a moment, a local family’s life was changed forever. After suffering from a headache, 42-year-old Lisa Hargrove-

Wood drove herself to the emergency room at Florida Hospital Waterman for treatment. Within a couple of hours she was airlifted

from the Tavares hospital to downtown Orlando for brain surgery. The doctors had discovered three brain tumors, one of which needed to be operated on immediately, located at the base of the brain stem. While the surgery was labeled “successful,” Lisa’s fight was just beginning. There were still two

remaining tumors. As testing continued, the doctors discovered this young wife and mother’s body had cancer spread throughout.

Lisa was sixteen years old when her family moved to Lake County. She is a graduate of Tavares High School and currently resides in Tavares with her husband, Matt Wood, an Apopka police officer, and their fifteen year old daughter, Chelsey. Her mother, Sherrie Hargrove, sister, Laura Hargrove of G&H Law in downtown Tavares, and her brother Jason Hargrove and his family all still live in Tavares.

Although both Lisa and her husband are employed full time, Lisa does not have health insurance. The medical bills, combined with household bills, have quickly become

overwhelming in an already unbearable experience. Upon hearing of the family’s plight, many members of the community have stepped up to offer their assistance. On Saturday, July 31st, a benefit was held at Cousin Vinnie’s in Leesburg with Vinnie donating a percentage of the night’s sales to the family. Other local restaurants have already volunteered to follow in Vinnie’s steps with additional benefit nights. Items are being gathered for auction, also.

A trust has been set-up to help Lisa and her family: the Lisa R. Hargrove-Wood Family Trust. For anyone wishing to help this local family in need, deposits can be made at United Southern Bank, 1303 North New Hampshire Avenue, Tavares, Florida, or any other United Southern Bank branch.

chelsey and her Mother lisaPhoto Courtesy of Hargrove-Wood Family

local » focus

written By: HEaTHEr GraHaM

Vert Ad is 4.375 x 10Horz Is 9 x 4.875


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I need your supporton August 24th in the

Republican Primary

Political Advertisement paid for and approved by Leslie Campione, Republican, for Lake County Commission, District 4

For more information on our campaign,call 352-383-9020 or visit our website at

www.lesliecampione.com

Remember to voteon August 24th

Early voting

startsAugust 9th

Endorsed byLake County PropertyAppraiser, Ed HavillAnd the ProfessionalFirefighters of Lake County(Local 3990)

• Reject property tax increases and streamline government services

• Protect our tax dollars through better decision making

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I am not a politician, and I am not an incumbent. I am a local business person committed

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Please Join the City of Clermont

in Welcoming

2nd Annual

Clermont Downtown Celebration

October 1, 2010 • Friday Night (7-11)A night of Fun, Food, Vendors & Entertainment

Free Concert featuring

""The Marshall Tucker Band"

AGISWPC IndustrialEncore ConstructionMontverde AcademySouth Lake HospitalReynolds Inline

BankFIRSTProgress EnergySECOSouthlake Chamber of CommerceSouthern Monument StudioBESHITTITT

Stay tuned for more details!

October 2nd from 11am – 2pm

the Clermont Historic Village will be open with tours highlighted

by a 12pm Dedication Ceremony for the restored Train Depot.


chamber happeningsawardsGroveland Police Officer Jack Gunter received the July Public Servant sponsored by Ameriprise Financial Service, Inc. Officer Gunter has been with the Groveland Police Department since 2006, and has excelled in his role as a patrol officer. “When responding to calls for service, Jack has worked diligently to solve all cases assigned to him with a high percentage of criminal arrests,” said Lt. Baker who presented the award to Officer Gunter.

Virgil Morar, Managing Partner of Carrabas Italian Grill was the July 2010 Gem of the Hills Award winner. The Gem of the Hills Award is presented to a person or organization that has made a difference in the community. Virgil has been involved with groups like the American Cancer Society, Boys & Girls Club, Muscular Dystrophy, New Beginnings, the South Lake Chamber and many more.

Chamber Ambassadors recently presented

the “We Noticed Award” to Westminster Care of Clermont for renovations to their facilities. Feel free to check them out the next time you are in the area - 151 E. Minnehaha Ave. Clermont (352) 394-2188.

ribbon CuttingsSteel City Pizza was officially welcomed to the South Lake area by Chamber Ambassadors via their recent Ribbon-Cutting ceremony. Check out their “Pittsburgh-esque” menu and welcome the owners Mike and Denise Ganier. They

are located at 1120 E Hwy 50 Suite B in Clermont and can be contacted at (352) 242-1000.

Set’s Yoga & Fitness Studio recently became Chamber members and celebrated their ribbon-cutting ceremony with Chamber Ambassadors, family, & friends. They are located at Trailhead Plaza 540 South Hwy

27 in Minneola, (352) 988-4607. Stop in and discover the physical and mental benefits of the centuries old discipline of yoga!

South Lake Computers has a new home, located at 182 W Hwy 50 in Clermont, directly across from D’Amato’s Italian Restaurant. Chamber Ambassadors held a ribbon-cutting ceremony for them to celebrate their new digs! Owner Adam Fathelbab can be contacted at (352) 243-2233.

Affordable Signs also celebrated their ribbon-cutting with Ambassadors at their new location 192 Highway 50 in Clermont, also directly across from D’Amato’s Italian Restaurant. Contact owner/operator David

south lake local » focus

“Because wine is fun”

Over 800 Wines & Ales in StockAugust Special: Selected Wines 4 for $40 (save 10-25%)

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August Special: Selected Wines 4 for $40 (save 10-25%)

692 D West Montrose in Historic Downtown Clermont • (352) 394-9805

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Graham at (352) 406-4535 for all your signage needs!

Upcoming Chamber Events:Business after HoursThursday, August 125:30 – 7 p.m.Sponsored by South Lake Business Leaders and Beef O’Brady’s1642 E. Highway 50Clermont, Fl 34711Bring a school supply or donation for the Chamber school supply drive and receive a free ticket for a chance to win a grand prize.

2010 Chamber Hob NobTuesday, August 175:30 - 7:30 p.m.Heritage Hills Clubhouse3723 Sanibel Street, ClermontMake sure you RSVP early because we have a limit of 600 reservations for this prestigious event.

Chamber BreakfastFriday, August 207:15 to 8 a.m.Jenkins Auditorium, ClermontSponsored by: Bret Jones, PA and Jones Cypress Cove MarinaCo-sponsor: Clermont Woman’s Club, Inc. and Jo Ann Jones, PhD Candidate for Lake County School Board, Dist 3Program: Mark Wilson, President of the Florida Chamber of CommerceCatering Provided by: Rainbow RestaurantRSVP required

South Lake Chamber of Commercewww.southlakechamber-fl.com352-394-4191


south lake local» focus

Under armoUr’s JaW-dropping technology article provided By : aLL aSpECTS DEnTaL

Visiting the dentist’s office has long been proven to improve a person’s overall health and prevent future dental

issues. With the introduction of Under Armour Performance Mouthwear, visiting Dr. Charles Pike at All Aspects Dental can improve an athlete’s strength, endurance, and reaction time and reduce athletic stress. As an authorized provider of Under Armour Performance Mouthwear, Dr. Charles Pike of All Aspects Dental has begun fitting Central Florida athletes with Under Armour’s innovative new line of custom mouthpieces and mouthguards designed to improve athletic performance.Powered by ArmourBite, patented mouthwear technology developed by Bite Tech, Inc., Under Armour Performance Mouthwear relieves pressure on the temporomandibular joint (TMJ) and

prevents the excessive production of performance-sapping hormones.As an authorized dental provider, Dr. Charles Pike is able to equip Central Florida athletes with the same technology used by hundreds of professional, Olympic and collegiate athletes. The easy and completely painless custom-fitting process typically takes less than 20 minutes. All Aspects Dental Group will offer both the UA Performance Mouthpiece for non-contact sports, such as baseball, golf, tennis, cycling, and running and the UA Performance Mouthguard, which provides superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts, and wrestling. A premium alloy version of the mouthpiece will be

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Open 8 to 5:30 - 5:30pm on Saturdays

added to the UA Performance Mouthwear product line-up in Fall 2010. Dr. Charles Pike and All Aspects Dental Group is located at 301 South Tubb Street, Suite D-2 in Oakland. For more information, or to schedule a custom fitting, call 407-654-9208 or visit www.AllAspectsDental.com


352-404-6973


Lake County Farmers & Flea Market

Thursdays 8am-12 noon at Lake County Fairgrounds

County Road 452 & 44 Seasonal produce, collectables, crafts, prepared foods

Is your business in the

Do you really know?BLACK?

Would you like your Accountant to: LOWER your taxes?

INCREASE your profi ts? Help you control your CASH FLOW?

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Call for a FREE Business Assessment($500.00 value)

Log on to Your Local Webstation

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Always take us with you on your IPhone or Blackberry!FREE Apps available on our website www.zmaxradio.com

Tune into “Around Lake” to hear advice from Your Community Law Firm - featuring Pam Helton

Mondays

2 p.m.

Mondays

10:30 a.m.

Wednesdays

2 p.m.

Thursdays

10:30 a.m.

“Cindy in the Afternoon” gets the latest on cleaning from Dee Strickland-Kopp!

Listen in as “Cindy in the Afternoon” chats with Dr. Angeles Otero about raising kids (especially for first-time mothers)

Patrick Talley helps hardworking Americans like you pay off bills and live debt-free in record time! Learn how in “Around Lake”


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It’s almost impossible to pick up a trade journal or attend a conference without hearing the words “social media”.

For the unacquainted, social media is information broadcasted over social interaction channels such as Facebook, Twitter, LinkedIn, YouTube, etc. This information includes text, images, video and music. Many social media experts stress the importance of businesses incorporating this type of media into their marketing mix. While many business owners and CEOs have taken this advice to heart, many more still have lingering questions about the efficacy of marketing via these channels and wonder if the ROI justifies the investment of time necessary to establish and maintain a presence on them. To understand why social media works, we must first understand that advertising has evolved from being primarily interruption-based to being permission-based. That is, tech-savvy consumers have become increasingly skilled at blocking unwanted messages. An advertiser’s best hope of reaching a potential customer in 2010 is to reach them with a message that is relevant to their needs and helps them solve a problem. Undoubtedly, the biggest mistake I see advertisers make

in social media is to have one-sided conversations with their customers. Social media channels are not virtual bullhorns on which to broadcast your company’s sales pitches. These channels are designed for conversation and interactivity. Customers have become accustomed to speaking to companies or their representatives directly, getting prompt answers to their questions and having their opinions taken into consideration. The companies having the greatest success with social media are those who solve problems for their customers, solicit and act on feedback from their customers and who reward them for their loyalty.

In a recent word association study, do you know which word was most associated with the word “advertising”? It was the word “false”. Consumers no longer trust the word of advertisers. They do, however, trust the word of their friends and family. This is a psychological phenomenon known as “social proof ”. By establishing and maintaining a presence on social media channels and by producing easily shareable content that your loyal customers can pass on to friends and family, you not only build awareness but also put your company in the best possible position to gain the trust of potential new customers.

Before entering into the social media realm, you should develop a strategy that targets your primary demographic. You should also be realistic about the amount of resources you will be able to dedicate to engaging with customers via these channels. Having a presence across several social media channels is the best way to ensure that you’re reaching as many potential customers as possible but if your time is limited, you’re better off focusing on one channel and using it to its fullest than establishing a presence on several channels and not interacting very much with your customers. Facebook is an extremely popular social media channel with over 400 million active users. With that many users, chances are that at least some of your target demographic is using that channel. However, if your company is primarily engaged in B2B activities, LinkedIn might prove to be a better investment of your time since that particular channel is more focused on targeting professionals. MySpace has fallen out of favor in recent years but if your target market is comprised of musicians, MySpace is still a viable channel on which to advertise and engage with potential customers. The key is to maximize the channel, or channels, most visited by your

demographic.

One of the biggest misunderstandings about social media is that it has “killed” traditional media. In reality, the best marketing plans incorporate a mix of the two. Social media marketing should complement your traditional media marketing, not replace it. A recent study suggests that nearly 40% of online searchers make a purchase after being influenced by an offline or traditional channel. In addition, Google now returns search results to users which include images and video, so producing more content that include these types of media can help increase your company’s ranking in the search engines.

For those who are still skeptical, know that there is great value in using social media as a tool for monitoring, as well as engagement. Simply listening to what your customers are saying about you and your competitors can be a great way to generate new ideas and meet your customers’ needs more effectively.

Interactive marketing is an inexpensive and effective addition to your marketing mix. Give it a try!

feature» social Media Marketing

S o c i a l M e d i a M a r k e t i n g

a prIMEr for SMaLL BUSInESS ownErSarticle suBMitted By : JEnnIfEr DEMpSEy


352-343-0745

“home-made soups, made-to-order

sandwiches and fresh salads daily”

Free Delivery in Down Town Tavares Area

Stop in for your favorite WWD Salad or Sandwich

DELI TRAYS

AVAILABLE

“home-made soups,

Hours:Monday-Friday 11am-3pm

Saturday 11am-2pm Closed Sun

Located at Tavares Station on Lake Dora124 S. Joanna Avenue at the Corner of Joanna and Ruby

Wood Wick Candles

www.diannesonline.com

Frantz Brignol, DMDGeneral & Cosmetic Denistry

352-357-1212600 N. Eustis St • EustisOpen weekdays & Saturdays

352-365-03008136 Centralia Ct. Ste. 103 • LeesburgMonday–Friday


We’ll help you move, by paying for your movers!*We’ll help you move, by paying for your movers!*

SummerBrooke at Mount Dora Homes from the $120s!

Townhomes from the $100s!Sales Office

2010 Park Square Homes. Prices, plans, promotions and availability subject to change without notice. *up to $1,000 CBC# 1256275

2251 Natoma BlvdP: 352-385-3965

Mt. Dora, FL 32757

www.SummerBrooke.info

First Commercial Sales And Leasing

( Formerly Lake County Motors)

Come see our full selection of High-Line, Pre-Owned Automobiles

Family, Fun & Economical Vehicles

We specialize in SUV’s and Trucks

Female Owned and Operated

Come See Sandy and Konnie (fi nance/sales)

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Eudora Rd.

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Robotic Assisted HysterectomyMinimally Invasive Procedure with faster return to work and normal activitiesWorkup and treatment for Urinary Incontinence

Endometrial ablation A 90 second proceure for abnormal bleeding

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Step back in time to a newly renovated 1950’s

Fish Camp

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Fish CampFish Camp

Step back in time to a newly renovated 1950’s

Fish Camp

14 Cabins with Tongue and Groove Cypress Ceilings all nestled together overlooking Lake Griffi n.

Covered Boat Docks, Pool, Shuffl e Board, Community Center, Laundry, and more.

Cabins for lease or rent. Own a Piece of Florida History!Come see us at:

408 Ice Cream Road, Leesburg (Across from the Harley Davidson Dealer).

352-328-8583

Ceilings all nestled together overlooking Lake Griffi n.

408 Ice Cream Road, Leesburg

FREE BUSINESS SEMINARS1:00 to 2:00pm

Session A - Finding Funding in a Diffi cult Economy – Panel Discussion Inez Long - BBIF, Andres Ruales - HBIF, Donna Padgug - SBA

Session B - How Will Metro Orlando Compete for the Jobs of Tomorrow by Ramora Partners Session C - Selling to the Government by Tony Espinosa, Procurement Specialist, SBDC @ UCF Session D - Publicity Power by Jean Newell CEO of Newco Entreprises 2:15 to 3:45pm The Power of Email Marketing sponsored by Constant Contact - Featuring Pamela Starr of Constant Contact 4:00 to 5:30pm The Body Language of Business - Featuring National Body Language Expert and Author, Patti Wood

1:00 to 4:00pm - PROCUREMENT SESSION - presented by NAWBO Orlando1:00 to 7:30pm - VENDOR SHOWCASE

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bUsiness focUsshowcasing our neighBorhood Businesses

This is a paid advertising section

3 dogs printingaffordaBle insurance

2223

paM helton28

carpetworks

26puroclean

clerMont herB shoppe

27varano photography

avalar real estate

24woMen’s health

& wellness


3 dogs printing

originally worn as undershirts, t-shirts were named for their “t-shaped” outline, and have evolved into a mode

of self-expression. The trend of adorning and decorating t-shirts began in the early 1950s and has only increased in popularity. It took only a few decades for the t-shirt fad to become the most prevalent marketing tool, and continues to increase. John Clark’s screen-printing business, 3 Dogs Printing, self-evolved from a deficit he experienced as the middle man in the industry.

“The various wholesale vendors I tried to do business with acted like I was doing them a favor,” Clark recalls. When the poor service had the potential to taint service to his direct customers, Clark bought his own equipment and went into business for himself. Named for his four-legged family at home, 3 Dogs

Printing is dedicated to taking care of your t-shirt and promotional needs. Whether you have an idea in mind, or you need help fleshing out your idea, Clark and his staff of artists are at your service.

3 Dogs Printing has recently moved to 365 Citrus Tower Boulevard, and with the move, more opportunity to service your printing and promotional needs. 3 Dogs Printing is now a full service print shop – while still printing t-shirts, they are able to print any signage, as well as vinyl and vehicle wraps.

Actively involved in the community, Clark knows that communication with the client is important, and the service he provides to make an event like Relay for Life, or a political campaign rally a success, relies upon meeting the deadline, the alternative “is preposterous.”

Business focus » 3 dogs printing and affordaBle insurance

3 Dogs Printing • 365 Citrus tower BlvD. Clermont, Fl 34711407.967.6065 • www.3DogsPrinting.Com

story By : MarIon E. wILDEy

t-shirts and proMotional iteMs at your service.

catherine v. bateham, affordable insUrance solUtions, inc

Insurance is the provision of protection against some undesirable event or risk, although most human beings don’t want

to have to think about the possibility, or the output of money for the “just in case” incident. The recently passed healthcare reform bill, has left many American’s confused and unsure of what the future holds, even with their company provided health insurance. Professionals such as Catherine Bateham are here to help you understand the changes. Catherine V. Bateham Affordable Insurance Solutions Inc. is a licensed brokerage that represents all the major companies, including Aetna, Humana, and Cigna.

Catherine Bateham has been in the insurance industry for over two decades and

in South Lake County for 10 years. She says the best advice she received was to get involved in the community. “Building relationships has made me successful,” she says. Bateham maintains client confidence by shopping for the best rates and being visible through her involvement in the Chamber of Commerce and Kiwanis, as well as participation in local campaigns, such as “It Pays to Shop South Lake.”

“There are many products that people don’t know exist. I try to educate my clients and work to help them get what they need, for instance, short term, guaranteed issues and catastrophic policies.” Bateham’s work is a healthy blend of honesty, integrity, customer service, and finding the best for the client – that’s the success of Catherine V. Bateham, Affordable Insurance Solutions, Inc.

Catherine v. Bateham, • aFForDaBle insuranCe solutions, inC.352.241.6360 • 407.509.6611 • [email protected]


health insurance can provide protection at affordaBle rates


over 11,000 satisFieD Customers anD counting

Business focus » carpet works

carpetWorks colortilenow is the perfect time to add value

and a fresh look to your home with beautiful new flooring! Whether

carpet, tile, hardwood, or laminate, the flooring you choose for your home or business is an important investment. Carpet Works in Mount Dora is a full-service company you can trust to assist you in choosing the flooring that matches your needs and budget.

Owners, and husband and wife team, Kevin and Hannia Yarbrough are dedicated to bringing the best selection at the lowest prices and top-notch customer service to their Lake County neighbors. Proudly serving Lake County for over twenty years, Carpet Works has just surpassed the milestone of serving 11,000 customers. Kevin states, “We are truly honored to have been the choice of over 11,000 people for their flooring needs.”

Kevin and Hannia began in the carpet cleaning and maintenance business before branching out into retail and installation. They continue to educate their staff on the latest flooring products, including materials and specifications, to help you make an informed decision when choosing your flooring. Carpet Works’ trained associates know the important factors to consider when making this important decision. Do you have children? Pets? Do you have a commercial business with heavy traffic? What about style and comfort? What are the advantages of hardwood over laminate; tile over vinyl? What about installation and maintenance?

Carpet Works in Mount Dora has you covered. Their knowledgeable staff is dedicated to helping you choose the right flooring to fit your lifestyle or business needs. Carpet Works makes every step easy, from choosing your flooring, free in-home estimates, expert installation, all the

way to continued maintenance to ensure your investment is protected.

Carpet Works’ Mount Dora showroom features a comprehensive selection of carpet, tile, laminate, hardwoods, cork, and commercial flooring options displayed throughout their 6000 square foot showroom. They carry the top national brands and offer a lifetime installation guarantee over and above the manufacturer’s warranty when the customer chooses Carpet Works to maintain and clean their flooring. Their consumer credit program makes it easy to get the flooring you want to fit within your budget. “We strive to have the largest selection of flooring at all price points in order to give our customers the most possible options,” Kevin explains.

A new trend in flooring that many people are not aware of is cork. Made from the bark of trees, it is truly the greenest option

in flooring. It is also durable and great for the knees and back if standing for long periods of time. This popular new choice is available in a wide variety of styles of colors.

Carpet Works’ services include carpet and upholstery cleaning, water removal, flooring repairs, carpet restretching, and complete flooring installations. Proper carpet cleaning and care is essential for not only the look of your new or old carpet but also protecting your investment. The technicians of Carpet Works follow the manufacturer’s specifications for cleaning each type of carpet.

Whether you are in the market for a simple carpet cleaning or an entire renovation and flooring installation, Kevin and Hannia and their team will give you their best. Visit the Carpet Works showroom today or call to schedule your free in home consultation.

3985 north highway 19a • mount Dora, Fl352-589-2922 • www.CarPetworks.Colortile.Com

story By : LISa raST


women’s Health & Wellness Practice has an atmosphere that aims to cleanse, heal and

rejuvenate the body from the inside out. From the moment a patient steps in, the serenity of the sanctuary engulfs them. Throughout the office, are eclectic pieces of art, some are gifts, but all bring patients to understand that the beauty of life is attainable. Joanne M. Keller, ARNP, created her practice out of a desire to use an alternative, integrative and more holistic approach to men & women’s health. Conventional medicine works only so far in treatment, yet there is a vast array of alternative

health practices that educate patients in healing their own body. The practice is a dream come true for Keller, who is a firm advocate of patient involvement and education.

FOCUS: What initially opened your mind to other forms of health management?

Joanne Keller: I felt frustrated that all of the skills I had learned weren’t really helping people get well. The medications and the treatment plans that were standard conventional protocol were as far as you could get, and people were saying, ‘I just don’t feel good. I don’t know what it is. I’ve been to

every provider and all they tell me is they can’t find anything wrong’. The new knowledge I’ve been learning with functional medicine, attending seminars & conferences to self-learn things, allows me to pinpoint for people the underlying physiology that is causing their symptoms. By doing standard blood tests, but interpreting the results with the guidelines of functional medicine, I uncover what the problem is. The bottom line for me is that I want to educate patients on how to take care of themselves. If they are educated, then they become more invested in their own care and are more apt to participate more fully in their treatment program.

FOCUS: How did you come to the practice?

JK: I moved from Massachusetts in 1999 and I worked for a local internal medicine doctor for two years. And then I had a dream that I wanted my own place, so on August 13, 2001, I opened my own place. That practice was like any other providers’ office, you come in when you’re sick, you get prescriptions, that whole thing. But my love has always been alternative, integrative and more holistic. So I did see that there was an answer to giving people drugs, so in 2005, I started focusing really strongly on whole food and nutrition. So when

I introduced Juice Plus+, whole food concentrate into the practice it became almost like the first commitment to the patient to say, ‘we’re going to get rid of the old way and we’re going to look at trying to prevent you from breaking down so that you don’t have this mentality of going to a doctor only when it’s broken, that you can come to a wellness place that you can learn how to prevent this from happening. And so, fast forward two more years, I started seeing my patient base deteriorate because the patients had stopped getting sick. That became the motivator for our current wellness center.

FOCUS: What is a typical visit like?

JK: The first question I ask of each new patient is, do you have the intention to become well? I point blank ask them because they have to honor mind, body and spirit. Their mind has to be ready to be well. Being a nurse practitioner is all about prevention. That is my forte. I teach patients that if they go somewhere else for medical care, they need to be able to self-advocate. That’s why we take our time in our visits. They are personalized & educational. Patients don’t ever feel rushed. There is never a time where they can’t finish the end of their checklist. And I always ask, is there anything else we need to talk about? They say no, and

spotlight» Joanne keller

t h e i n t e n t i o n t o

B e c o M e W e l lan Up anD CoMInG HaVEn for HEaLTH ManaGEMEnT

written By: MarIon E. wILDEy


I love that. What I find that most people want is for someone to truly listen to them. And so I felt like if I would just listen, then I will be known for that person that listens.

FOCUS: How do you image that carrot of a healthier life?

JK: People come in with multiple problems, and sometimes they just love talking about being sick, that’s their payoff. I let them unload that and then I ask them if it would be ok if they never tell that story again. They sit back and ask, why? Because you are going to have a new story, that part of your past has not served you well. It’s the whole psychology part of nursing. That’s what makes this practice so unique. I am paying attention to that kind of stuff. We can’t work together unless you have the desire to become well and have that commitment. When you are well, what is that world going to look like for you? If I can give them that vision of wellness, they don’t have to stay on this continuum of sick/better, but that they can go from better to well. What if you knew what it would be like not to be in pain? And they say, ‘Oh my life would be…’ What? Fill in the gap. I’m leading them to develop a personal affirmation. When I’m not in pain, I’ll be able to do what? So then they begin building that dream vision board – that’s how they start building it. They affirm what they want for themselves. I am vibrant and alive!!

FOCUS: What does the future hold for your practice?

JK: We are physically adding on, and the expansion should be complete by the end of October. We’ll have a conference room where we will have group patient visits, to build support groups with the same group of men & women, to learn from each other. There will be a temperature controlled thermography room decorated with colorful thermal pictures of the body. Two rooms will be dedicated to detoxification. Spending time in the infrared sauna room causes the body to heat up and induces a therapeutic fever, helping the body detoxify heavy metals and toxins. After a shower, patients can move into the colon-hydrotherapy room designed for colonic therapy, accomplishing a total detoxification program for my patients.

FOCUS: What equipment has impacted your practice?

JK: We have exploded with the wellness

phase, because we have purchased a thermogram (DITI) machine, which is digital infrared thermal imaging. It is a way to scan the full body, specifically for women’s breasts without radiation, no contact, is absolutely safe, and it can detect changes in the breast two to five years sooner than a mammogram. I learned when I went to the training for thermography, that thermogram is the only diagnostic tool that can detect inflammatory breast cancer in women. Inflammatory breast cancer is the number one cause of death in young women. Thermograms are used as an adjunctive tool to mammograms. They work great for screening purposes. I often ask why would you screen a woman with radiation when you can use something else that doesn’t deliver radiation? I want to be part of the solution. My vision for the future is that we are going to see things like thermography be the screening tool of choice.

FOCUS: Biggest success?

JK: I feel like the biggest success has been taking the same caseload of patients I had nine years ago who were totally conventional and helping them transition into well patients. They were just as conventional as I was. Through my strong focus on nutrition and colon health, my patients stopped getting sick. Juice Plus+, whole food concentrate and probiotic supplementation have become foundational key ingredients in every patient’s wellness program.

The whole point in my life is I wanted to find my service. I’m doing what I know and love, and what I’m meant to do. My favorite quote is by Dr. Mitra Ray, “Are you investing in your wellness, or subsidizing your illness?” My approach to healthcare is based upon that question. I advocate well care in place of sick care.www.JoanneMKellerARNP.com

spotlight» Joanne keller


Business focus » puroclean and clerMont herB shoppe and day spa

pUrocleanrestoration professionals are often asked

if they are able to remove smoke odors. Homes may need to be deodorized

when they are being sold or apartments may need the service between tenants.

The EPA says that Tobacco Smoke (ETS) is the mixture of smoke that comes from the burning end of a cigarette, pipe, or cigar, plus the smoke exhaled. It is a complex mixture of over 4,000 compounds.

The smoke from tobacco clouds the air and sticks to every surface of the area. The hard-to-remove residue discolors painted surfaces. It can permanently change the appearance of wallpaper and painted walls. The smoke can penetrate into furniture, carpets, walls, and windows. Restoration professionals and property

owners should be aware that there is no easy means of just whisking away residues and smells. The only effective way to remove tobacco residue and smell is through very thorough cleaning and then sealing all structural surfaces. It is a known fact that tiny particles of tobacco smoke find their way into all areas. The cleaning process will always include deodorizing agents to help with that process. It is necessary to seal surfaces with a sealant. It is important to recognize that a normal “primer” is not sufficient. A product designed to seal smoke residues is required.

Ralph E Vock, Owner of Puroclean Emergency Restoration Specialists states that they are restoration professionals that can bring property back to a pre-loss condition. We are highly trained to remedy smoke odors in the property cost-effectively.

352-432-1655 (or) 407-287-4177 • [email protected] • httP://waterDamageexPerts.BlogsPot.Com

article suBMitted By: pUroCLEan

the paraMedics of property daMage

celebrating 11 years

Health food, wellness products, herbs and vitamins, aromatherapy – oh my! People today are moving towards

educating themselves to better manage theirs and their pet’s health, and the Clermont Herb Shoppe and Day Spa is not short on helping customers get up to speed. The Clermont Herb Shoppe and Day Spa offers products and opportunities to research and learn about natural health topics like their upcoming 4th Annual Clermont Herb Conference on October 9th. Kimberly Balas, PhD will discuss topics such as pet health, bone health and cleaning green.

Several years ago, Jennifer Hochell Pressimone “had some health challenges, and was able to find some natural remedies to help me. In that process I ended up starting the JennScents Aromatherapy Bar.” Her

physicians hadn’t given her much hope and her sister suggested she research alternative medicine. Pressimone came to CHS as a client and healed herself though essential oils and herbs. “I was empowered and that was amazing to me. I don’t think a lot of people feel in control.” The custom blending of aromatherapy is Pressimone’s gift, and since “the sense of smell is our only sense that doesn’t have to go through the spinal chord or the digestive track, it’s immediate.”

In 2005, Pressimone took over the shop and has since bought the building. The shoppe includes a day spa, offering an assortment of body treatments, such as massage, and reflexology. “We are very embedded and invested in downtown Clermont. This is the place to be, right on the water, what better place to have healing?” www.clermontherbshop.com

352-243-3588 • www.ClermontherBshoP.Com


natural health is More than an upgrade of life it is a way of life

Pick up your back to school wellness essentials

$5 off any purchase of $25 or more

Not combinable with any other offer. Expires: 9/30/10

Your Community Health & Vitamin Store for 11 Years!

F1008


Business focus » varano photography and avalar real estate services

Varano Photography of New York has recently opened a second office in Clermont, Florida. The Studio

specializes in unique portraiture of high school seniors, children, families, weddings, and executive/commercial photography. Thomas A. Varano has a highly experienced portrait photography career. He has owned his own company, Varano Photography, for over 21 years. He still operates his studio in Rome, New York as well as his recently opened Clermont location. Throughout his passionate career, he has trained with some of the most prestigious photographers across

the country and continues to do so every year. His experience and talent have allowed him to extensively serve clients across the country in places such as - Las Vegas, New Jersey, California, and New York City. Thomas credits his success to his valued clients, mentors and, of course, from the continuous support of his wife, family and friends. His passion for making people feel and look beautiful in portraits has never diminished throughout the years. He would be honored for you to consider him your personal portrait photographer. The Studio is excited about their current Children’s Special. Please call the Studio to secure your FREE indoor studio session and 50% off regular print prices.

varano PhotograPhy • 17301 Pagonia roaD, suite 110 • Clermont, Fl 407-654-3333 or 1-877-377-7814

avalar real estate serviceswhile the last few years have been

tough in the Real Estate market, Trisha Browne feels the outlook is

positive. With eighteen years in the Real Estate industry, Browne has seen it all and knows where the market is now and where it is headed… and she says “It’s a great time to buy.”Why should you choose Browne as your agent? She promises to tell you the truth. She is committed to telling her clients the real numbers, the real price, and the real reason whether they should buy now or not or whether to sell now or not. She wants to make sure the home or investment is a solid one and is a deal the buyer will be able to profit from in the future. Since the market crash, she has helped clients with short sales and loan modifications in an effort to save their homes.

Browne resides in Clermont with her husband, Mike Damelio and their 4 adopted dogs. She is also co-owner of Browne Distributors Landscape Suppliers. In her free time, Browne enjoys hunting, fishing and the great outdoors! She is also very active in her community and is a long time member of South Lake Business Leaders, South Lake Chamber Member, GLCAR, NAR, HBA and most important on the steering committee for the New South Lake Boys and Girls Club. If you are in the market to sell or purchase a home, contact Trisha Browne at 352-267-1037 or [email protected]. Avalar Real Estate Services is located at 17301 Pagonia Road, Suite 300, Clermont. Log onto www.avalarinclermont.com for more information.

avalar real estate serviCes , • 17301 Pagonia roaD, suite 300, Clermontwww.avalarinclerMont.coM

story By : HEaTHEr GraHaM“this is the tiMe to Buy”

varano photography

story By : Varano pHoToGrapHy

little Models needed


Wants You!Lake/Sumter SCORE is a non-profi t organization providing free mentoring for new start-ups

and existing businesses. If you have business experience you’re willing to share, please consider volunteering a few hours a month. As a SCORE volunteer you’ll

•Enjoy a sense of accomplishment when you help create and nurture successful local businesses

•Develop a new circle of friends who can also be a resource for you

•Find leadership opportunities-Have a venue to keep your own skills sharpened

•Be proud of giving back to your community.

Please contact SCORE at 352-589-2250x149 or visit

www.score414.org

Accounting forevery pennyAccounting forevery penny

Mainville Tax Preparation & Bookeeping

Income Tax PreparationSmall Business BookkeepingPayroll ServicesQuickbooks InstructionSales Tax Return Preparation

Dawn Mainville, E.A.414 West Main Street, Suite 201 • Leesburg, FL 34748

Phone 352.728.8588 Cell 352.455.8587 www.dmtaxprep.com

Business focus » paM helton

laW office of pamela J. helton, p.a.

yOU HAVE A RIGHT TO KNOW YOUR RIGHTS! The Law Office of Pamela J. Helton, P.A. has opened

a Bankruptcy Center. Ms. Helton had the following to say about this expansion, “This change has been in the works for a long time and I am very proud to continue our tradition of excellence in the area of Bankruptcy Protection. I saw a need within our community for strong legal representation in this area of law and I am working diligently to fulfill this need. Protection from creditors is an area in which there are so many potential abuses simply because people don’t know their rights. No matter how beaten down a person is, they still have some basic rights. The key is knowing these rights and that is my mission - to educate and protect.” The Office is also very proud to announce that long-time employee Bradley D. Helton,

J.D., has now graduated from Florida A&M College of Law and is back in an expanded capacity. We are very proud of Bradley and his accomplishments. Many people do not know that shortly after Bradley started law school he experienced a divorce and Bradley not only had to suffer through the process of law school, but he did so as a single parent to his two small children. Bradley exemplifies the traditions of this Law Firm. He is indeed rock solid. Remember, “You Have a Right to Know Your Rights” and anyone who tells you otherwise is often trying to take advantage of you. It doesn’t have to be a huge problem - just find out your rights today. The Law Office of Pamela J. Helton, P.A. is located at 301 N. Hwy. 27, Suite H, Clermont, Florida and we offer a 24/7 hotline for those in emergency need: (352) 243-9991. This is indeed “Your Community Law Firm.”

301 n. hwy 27, suite h • Clermont, Fl352-243-9991

article suBMitted By: THE Law offICE of paMELa J. HELTon, p.a.

opens Bankruptcy center

Office in a BoxFrom TAD Communications

www.tadcommunications.com


www.lakeharrisresort.com

Book your space today at Lake Harris’ onLy HigH & dry Marina!

Spots are filling fast. Make sure you reserve your space today!

Full service marina on Lake Harris

www.flintcreekoutfitters.com

3950 n. eicHeLBerger rd. (cor.of sr 19 s) | tavares, fLorida • caLL 800-254-9993 or 352-343-1233

COSTA D E L M A R®see what’s out there®

G&N ALL-IN-ONE CONSTRUCTIONTree Trimming, Lawn Maintenance & Hauling

Remodeling: Interior/Exterior

352-243-0003 FREE ESTIMATES & SENIOR DISCOUNT

Licensed & BondedNO JOB TOO BIG OR TOO SMALL

You Break it, We Fix It!!

Available six days a weekEmergency 24 Hour Service!!!

Pre-planning justmakes sense.

Providing Floridaresidents with affordable

peace of mind plans.

• Direct Cremation• Simple, Easy• Economical• Peace of Mind

To give the gift of love, call todayCharlotte Merriam (352) 205-6556

Independent Area RepresentativeTo Schedule a FREE informational meeting.


BKS Cleaning Services has been in business since 2004, and what began as a “post construction” cleaning service, has developed into the biggest little cleaning company in Central Florida.BKS services the most discriminating customers in Marion, Sumter, Lake and Orange County.Growth continues at double digit percentages even though most of the services are performed just by the two principles, Fran Sharples and Pete Kenjosian. They attribute this growth to strong network marketing, consistent service and regular continuing education. Both are currently certified as fire and smoke remediation sub-contractors by the prestigious IICRC and soon will become hard floor specialists.The BKS janitorial service cleans several local offices and has taken on a facility with over 55,000 square feet of offices, locker rooms and work out areas.The construction cleanup service has seen a sharp upturn with the addition of a relationship with a custom home builder in the Orlando area.And now, because of constant demand, BKS is providing grout color sealing service. Using the highest quality seals and modern techniques, BKS can give your floor a whole new look at a fraction of the price of replacement!

We Represent You, Not Your Insurance CompanyContingency Fee Only..If You Don’t Get Paid We dont Get Paid

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Come and enjoy our white sandy beaches where

“It’s Just Another Day in Paradise”. One and Two Bedroom units available for daily (4 night min.), weekly

or monthly rentals. With full size kitchens, cable TV, heated pool, shuffl e board court, and wireless internet.pool, shuffl e board court, and wireless internet.

3663 S. Atlantic Ave,New Smyrna Beach, Fla. 321691-800-448-1034 or 1-386-427-1034www.chateaubytheseansb.com

[email protected]

$25.00 off for the fi rst time renters at Chateau By The Sea.Labor Day Special 20% off reservations if reserving 3 or more consecutive nights during the Labor Day Weekend 15% off regular rental rates August 15th-December 31st. Only one offer per reservation.

Presentations Catering&

LakeSide Deli

50 W. Orange Ave Suite 1, Eustis 352-357-3900

Best Homemade Chicken Salad in Lake County!!

“Remember Homemade not Premade”

Beer and Wine Now AvailableHappy Hour 12pm-1pm 2 for 1

Presentations Catering will work with in your budget to make your event a memorable one.

All major credit cards excepedVisit our catering guide at www.presentationscatering.com

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Advertise your worship centerhere for as low as

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Call 321-377-8953


pool rUnning

If you enjoy running but you are looking for a little variety in your routine or if you are suffering an injury, pool running

is a great alternative. Not only can it help you beat the heat this summer but all of the various approaches to aqua jogging can be beneficial for further enhancing fitness or maintaining basic fitness levels during an injury. A significant amount of research studies has been done in support of pool running. It is quite amazing to know that if you are injured and have been sidelined from running you still have hope in the water. Listed below are a couple different approaches to aqua-jogging.

Basic Every Day Technique: This technique is to be used on steady pool runs and a majority of the time. The focus is on simulating the intensity of land running as opposed to exact form. Your knee will be kept relatively low. Regardless of your running form, your stride rate will not be as high as on land due to the extra drag.

However, your goal is to have as great of turnover as possible. You will be slightly bent forward at the waist yet relatively upright (no hunchbacks). You should have a slight tendency to move forward but not very quickly.

Research published from Karolinska Institute in Stockholm found that your heart rate will drop 8-11 beats on average, and 16 beats for a maximum effort when compared to land running. It is safe to say your heart rates will be approximately 10 % lower in the water.

Advanced Technique Variations:

Full Running Cycle:Your goal is to look like an Olympic sprinter in slow motion under water. You want to reach with the lead leg and pull it through the water strongly and evenly. You will need to be very aware of your movements and actively pull your trail

leg forward. This is a very challenging movement as it takes much focus initially. It helps to visualize your foot striking the ground slightly in front of you and flex the foot at the time of push-off. Keep your arms by your side moving back and forth…..not across your body. It helps to start this form of aqua jogging with a belt on and then transition to no belt.

High Knees: For this technique, focus on driving the lead leg up as high as possible (at least hip level). Slightly lean forward and the arms need to be very active. Your legs will land directly underneath you.

Snapback Stride: Focus more on the pull through of the leg. The trailing leg will be strongly curled back to reduce the force needed to bring it forward.

Try to prevent bobbing or backward movement. This indicates improper movement patterns. The increase in resistance of the water will highlight any mechanical deficiencies in your running. For example, if you have a flip kick when you run, your first few runs in the pool could leave you with sore ankles due to this gait flaw. I point this out only so that you may focus on your mechanics especially when you first begin.

Intervals are the most effective tool in water running to maintain your fitness. You do not have the same wear and tear on the body as you do on land so it is very safe. It also passes time and is a great way to put variety in your workout. So find a pool, hop in and start running!

focus » health

article suBMitted By: SHarLynE rIVEra, , Ma, rrCa, aCSM HfI

hit the water for a great run


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hooray, i’m noW an adUlt.

So, your son or daughter has just turned 18 years old, a “new” adult. Turning 18, the “age of majority”

in Florida, is one of many milestones to come and is generally when one legally becomes an adult. A person under 18 can become an adult via a legal process called “emancipation.” Emancipation is not exactly an easy process, however, once completed the minor, regardless that he is under the age of 18, will also be an adult without the benefit of being protected under the laws as a minor. Parents and new adults should be aware that along with the joys of being an adult, there are many new legal responsibilities.

What can new adults do? Well, they are still legally too young to drink alcohol, as you must be 21 years old in Florida. However, the new adult may now vote, enter into contracts, make a Last Will and Testament, consent to medical treatment without the approval of the parent and may live independently, outside of the parent’s control. Sounds great. BUT, slow down,

stop and think. The new adult will also be responsible and charged as an adult for any crimes he commits, even if they are with their buddies who are still only 16 or 17 years old. Although minors could be charged as an adult depending on the seriousness of the crime, what may be a slap on the wrist for the 17 year old for “kids horsing around” may end up being big trouble for the new adult, leading to a criminal record which can follow the new adult around for the rest of his life. For example, illegally setting off a fire extinguisher could actually lead to felony charges. Additionally, the new adult is also now required to support himself as it is no longer the parents legal responsibility unless there is a court order stating otherwise. For the 18 year old new adult, males must also register for the selective service.

Just because a new adult “can buy a car” without the parent’s consent, does not mean he should not seek the parents advise. New adults may not always be experienced enough to understand that

buying a car is a legal contract, binding, with legal ramifications. The new adult can sue on his own behalf and be sued. Samples of the types of contracts a new adult can enter into when just a day earlier he could not included school loans, car loans, employment contracts and rental contracts. The new adult needs to know that to be legally binding, some contracts may be verbal with nothing in writing. Whether written or verbal, the new adult needs to be sure that he understands the terms of what is expected of him prior to entering into the contract.

The new adult also needs to understand what it is to have “good” credit and the importance of good credit. Unfortunately, many new adults enter into car contracts

and credit card contracts without the experience necessary to understand the full responsibilities, having ruined their credit ratings while still in their teens! Bad credit can often take 5 to 7 years to clear up, sometimes even longer. Fortunately, there are ways in which the new adult can start building good credit: Working, paying bills on time, starting a savings account and using credit cards wisely.

New adults should enjoy their new found “freedom” but understand that with freedom comes responsibility.

If you have an important legal issue that you would like addressed here please email us at [email protected].

focus » legal

article suBMitted By: aTTornEy BETH ann GaUSE, GaUSE & HarGroVE, pLLC


Lake County Commissioner - District #2Lake County Government is a $400 million a year business. I have over 25 years experience as a successful business owner. I have experience creating jobs, balancing budgets, researching projects, purchasing materials, reducing costs, managing people, negotiating contracts, and marketing properties. The combined business ownership experience of Elaine Renick and Sean Parks together is 0 years. I have 25 years of successfully creating profitable streams of revenue, now I want to bring that same success to “YOU”.

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in choosing a real estate company… americans think big. This has helped

make us the most powerful nation on Earth, but bigger is not always better.

If I were to visit a symphony orchestra and ask them about their growth plans for the future, how would they respond? They would talk about their plans to extend their repertoire, and to bring their work to new audiences, not about increasing the number of violinists. The same holds true for a real estate company…that is they should strive to be better not bigger.So, in selecting the right Realtor for you, consider what is truly important, not just the size of the organization he/she works under.Real Estate: Choosing the Right Agent Finding the right real estate agent to help you with your home sale or purchase is everything. Real estate transactions are complicated, and if you’re like most home buyers (or sellers), most of your assets are on the line. But all real estate agents aren’t created equal. The amount of formal education a realtor has, the knowledge they have about the neighborhoods you want to buy into, their experience, past results, and the real estate listings they have access to, vary widely. Confused yet? For the most part, the size of their organization isn’t as important as the level of integrity, experience, and consistent results that he or she may have. But trying to find the real estate agent who embodies all the above shouldn’t be a challenge.

Read over the following tips for choosing a realtor and you will be ahead of the game: • Thereareafewtypesofrealestateagencies out there – small ones, large ones, franchises and independent agencies – but don’t get too hung up on the differences. The individual agent is more important than the real estate agency. Again, one that exhibits integrity, experience, and a consistent level of results.• Tofindtherightagency,dosomelegwork. There are lots of real estate agencies listed in the phonebook (and online). But if you pick one at random you’ll probably regret it. Explore the neighborhoods you’re interested in buying into and look for realtors experienced in

that area. Thumb through local real estate publications and newspapers to see who can afford to advertise.• Lookforexperience.Therealestateprofession has a high rate of turnover, which means lots of untested agents are constantly moving in and out of agencies. If you’re considering working with a particular realtor, ask how long they’ve been practicing. If it’s been less than two years, you may want to keep looking.• Lookforcommitment.Manyrealestateagents only practice on a part-time basis and they might not have the time or drive to give you the attention you deserve. Also, many brokers are only interested in representing properties within a certain price range. If your home isn’t in it, they might not give it their all. • Interviewrealestateagentsyou’reinterested in working with. Don’t be afraid to ask them how well they know your neighborhood and exactly how often you’ll hear from them. Ask for references and check them. Evaluate prospective agents based on personality as well. Your relationship with your real estate agent will be a working one, and if you don’t think you’d work well with him or her, it won’t work out.• Askfriendstoreferyoutorealestateagents they’ve had good experiences with.• Selectarealestateagentwhocanworkwith your schedule. If you can only see homes on evenings and weekends, you won’t go very far with an agent who only works days.• Askanyprospectiverealestateagentwhat they’ll do to sell your home. It sounds elementary, but not all agents work the same way. Some brokers will advertise your property and spread the word to other agents they know. Others will just add your property to the MLS (Multiple Listing Service, a directory of homes for sale) and wait for inquiries. The more proactive your realtor, the better.•• Finally,askabouttheirresults!Whathave they listed and closed as of recently? What price range? After all, the ultimate goal with your choice of realtor is in the final results….a sale.

So, in conclusion….Don’t go for the biggest…go for the best! Rob, along with his wife Theresa, is co-owner of Morris Realty and Investments, Inc. They have two offices to service Lake, Marion, and Sumter Counties (Leesburg and The Villages).Our team of Realtors® is highly experienced with assisting both buyers and sellers. Our commitment to integrity, experience, and results makes us stand apart. Morris Realty and Investments has the right team, knowledge and resources to work for you.Please contact me at 352-435-4663, or [email protected] for assistance with your real estate transaction.

focus » real estate

article suBMitted By: roB MorrIS, MorrIS rEaLTy & InVESTMEnTSBigger doesn’t Mean Better!


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protecting yoUr bUsiness and yoUr family The successful business you and your

partners built together took years of hard work and a great deal of

capital. You certainly want your business to remain prosperous long into the future. Preoccupied with the day-to-day details of running the operation, you probably haven’t given much thought to what would happen if circumstances abruptly took an unexpected turn. What happens if you or your partner becomes disabled? Worse yet, what if one of you died suddenly? Could your business survive such trauma? Would your heirs be able to take over or would they be forced to sell the business?

Partnerships Are Not EternalUnlike a corporation, a partnership does not have an unlimited life. When a partner dies, the remaining partners legally become liquidation trustees. This obligates them to sell off the deceased owner’s share of the business. But to whom? At what price? That’s why business succession planning is so important. You’ll want to put into writing a formal plan of action that will allow a smooth transition of ownership and protect your family’s interest as well. A buy-sell agreement is one way to help assure the continuity of your business and give your family peace of mind.

Benefits of a Buy-Sell AgreementSometimes called a “business will,” a buy-sell agreement is a legal contract among business owners that states what will happen should a partner leave the business due to death, disability, or a lifetime situation such as retirement. The agreement obligates the remaining owners to purchase the business interest of the partner who has left the business, and the departing partner (or heirs) is obligated sell. This type of arrangement benefits your family in a number of ways: it will help free them of business worries at a time of crisis, guarantee a purchaser, and, if kept up-to-date, ensure a fair price for your business interests. Remaining owners also benefit from a buy-sell agreement: they know the

purchase price of the business interests in advance; they don’t have to worry about new, perhaps unwanted partners; and the smooth transition will help the company retain the confidence of clients and creditors. With the help of an attorney, these agreements are easy to draft and flexible, allowing for alterations with the consent of all parties involved.

How You Can Fund Your PlanOnce a buy-sell agreement is in place, the next challenge is funding it. Where will remaining partners get the funds to purchase the business interest in question? There are a number of available options:

• PayCash-Ifsufficientfundsareonhand, cash may be used to purchase the business interest in question. However, using savings that were earmarked for future ventures could endanger the long-term goals of the business.• TakeALoan-Ifcashisnotreadilyavailable, funds could be borrowed. The downside is that the extra expense of loan repayments may put a strain on cash flow and the debt increase may negatively affect the company’s credit rating.• SellAssets-Anotheralternativeisliquidating assets to raise the money. This method could have a devastating effect on the business’s future, and should be considered only as a last resort.

The Sensible SolutionIt becomes clear that a proper funding vehicle is needed to make a buy-sell agreement as effective as possible. With its many advantages, insurance can be a convenient means to fund the agreement without incurring a large financial burden. Insurance creates a guaranteed source of funds to purchase the business interest in question. Proceeds are immediately available exactly when they are needed: in the event of the death or disability of the insured. In effect, it could be said that the cause that creates the need also creates the funding. Those proceeds are, in most instances, free from federal income tax,

and may help avoid the delays of probate. A buy-sell agreement funded by insurance may be structured in a number of different ways to suit particular needs.

Now’s the TimeIt’s best to consider your options now while you’re still in the position to direct your business. Speak with your partners and your family, as well as your legal and tax advisors and your insurance agent. If you’re like most business owners, your business and your family are the two most important things in life. You don’t want to gamble with the future of either one. A

buy-sell agreement funded by insurance is a convenient way to put your business affairs in order while protecting your family’s interests. It can give you the peace of mind you need to focus your energies on the continued success of your firm.

This educational third-party article is being provided as a courtesy by Hays Ginn. For additional information on the information or topic(s) discussed, please contact Hays at (407) 252-3568.

focus » finance

article suBMitted By: HayS GInn, nEw york LIfE InSUranCEwith a Buy-sell agreeMent


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sms prodUctions entertainMent specialists

Lake County’s SMS Productions has a unique philosophy when it comes to promoting local musicians. “We find out

what the artist wants and we promote them,” said Susan Snell of SMS. “We want to help

local artists move up a notch.”

Founder Steve Ellis began his career in the music industry as a sound engineer for local artists and venues. He soon moved into management and promotion when he

discovered there was a need; many of the talented musicians in Lake County didn’t know where to turn to further their careers. SMS handles everything from management, artist image, marketing, advertising, and booking local venues as well as state fairs, festivals, and full-blown concerts, such as the recent House of Blues Orlando Rocks Country concert.

It took Ellis close to two years to convince the House of Blues to try a country spin on their Orlando Rocks series. Over 2400 fans showed up for the sold-out concert that featured local artists Michael Ray of Eustis, Patrick Gibson of Apopka, Whiskey Basin of DeLand, and April Phillips of Apopka. The event was hosted by radio personality

Bubba “Whoopass” Wilson, who said “It was a spectacular night. I had so much planned and ended up winging it because the crowd was feeling the good vibe.”

Ellis said House of Blues is ready to do it again; another Orlando Rocks Country concert is in the works.

SMS Productions is truly a one-stop shop for artists and venues. Beyond artist management SMS can also provide marketing/advertising, sound, stage management, and event planning. Artists and venues can contact SMS Productions through their website, www.smspro75.com or call 352-267-2505.

dining & entertainMent » sMs productions

written By: LISa raST

steve ellis and susan snell Photo Courtesy of SMS Productions

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lake coUntycalendarof events

entertainMent » event calendar

aUgUst 13th-15th, friday-sUndayThe 2010 Florida Bass Federation National Junior State Championship, Harris Chain of Lakes State Finals, includes weigh-ins on Aug. 14 at 3 p.m. and Aug. 15 at 1 p.m. Join us in Wooten Park, for more information please visit www.floridafederationnation.com

5th Annual Florida Highwaymen Art Show, Sale and Benefit: Come to the Downtown Mount Dora to enjoy the scenic render-ings of Florida s landscape expressed in the Classic Highwaymen art style.. Admis-sion is FREE!! For more information visit MountDorArt.com or HeronCay.com or FloridaHighwaymen.com. For additional information, please contact Randy Burgener by calling (352) 383-4050 or Toll Free at 1-888-437-6622.

aUgUst 14th, satUrday Elite Car Wash of Clermont presents their monthly Car Show on Saturday, August 14th 5:00pm-8:00pm. No registration fee to have your car in the show. Prizes, raffles, and music. Vendors welcome ($40.00 fee) Come check out all the cool rides including, classic, muscle, imports, exotic and luxury cars that clermont has to showcase or bring your cool ride. A portion of the proceeds will go to supporting Boys and Girls Club of Clermont a local Clermont charity. For more informa-tion please call 407-232-1316

Wooton Park of Tavares is hosting the Family Fun Day which includes a Kids Fish Rodeo for the children, ages 15 and younger. Participants need to bring their own pole and bait. The event features games, food, prizes and more.Event will be held from 10am-4pm, for more information please visit www.tavares.org

aUgUst 20th, fridayDowntown Tavares Businesses invite you to stroll the beautiful streets of Tavares and admire art at their “Art around Town” event. The event will be held from 5:30-8:30pm. For more information please contact the Tavares Chamber of Commerce at 352-343-2531

aUgUst 28th, satUrdayMount Dora Casino Night is BACK. Black-jack, roulette, craps and poker tables open at

6 p.m. at Lake Receptions. Only 200 tickets will be sold at $50 a piece and with a grand prize of $1,500 to one single ticket holder. Drawing is at 8 p.m. Heavy hors d’oeuvres will be served. Beer and wine will be sold. Entertainment will be by the Mount Dora Jazz Orchestra. For more information please visit www.mountdora.com

aUgUst 28th, satUrdayThe Downtown Eustis Cruise-In features hundreds of classic cars in the great atmo-sphere of an historic downtown. Take a stroll down memory lane, checking out beautiful cars while listening to great tunes from the disc jockey. Registration is free. Great door prizes and eight $50 cash prizes are given away each month. For more information please visit http://www.eustismainstreet.orgSeptember 3rd-5th, Friday- SundayCelebrate Labor Day with Mount Dora. The Sip, Shop & Save Sidewalk Sale is Friday and Saturday from 10 a.m. to 7 p.m. and Sunday from 10 a.m. to 5 p.m. From 2 to 6 p.m. on Saturday, a Chili Cook-off, Pie Bak-ing Contest and a Water Sports Demonstra-tion is featured on Lake Dora. Live music is on Saturday by The Insecurities from 5 to 8 p.m. followed by fireworks over Lake Dora. For more information please visit www.mountdora.com

september 12th, sUndayWaterfront Park of Clermont is hosting the Intimidator half-iron distance triathlon starting at 7:15am. The challenge includes a 1.2-mile swim, 56-mile bike and 13.1-mile run. Also offered is an intermediate distance of 1.5-mile swim, 40K bike and 10K run. Cost is $275, for more information please visit www.floridachallenge.com

september 16th, thUrsdayThe Tavares Chamber invites you to join them for the Red Carpet Business of the Year Gala. This event recognizes local busi-nesses that contribute to our needs everyday. The cost is $35pp which includes a wonder-ful dinner at Lake Receptions of Mount Dora. The event kicks off at 5:30pm, there will be entertainment and raffle prizes. For more information please call the chamber at 352-343-2531.

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Complete TrainingSee Our Website www.cbcareers.com

Call for Interview 352-504-0499

Now Open!!

All entrees include your choice of beverage

(excluding alcohol)

“We’d love to feed ya”

10432 CR. 44, Leesburg(by the Haines Creek Bridge across from Emeralda Avenue)

352-504-0237Open for Lunch and Dinner Wed.-Sun. 11am-8pm Sun. 12pm-6pm

Join us for Happy Hour! Opening SpecialDraft Beer 99cents4-6pm Wed. -Sat.

Lake Square Mall is located 35 miles northwest of Orlando on Highway 441 in Leesburg (352) 787-1275


THE ADVENTURES OF WILLY SHOWBIZ AND RICH

THE RICHARD RYAN COMIN’ HOME SHOWTHE BEST IN RADIO TALKA JOLT OF JOLSON, THE BEST ON STAGESTREAMING LIVE ON THE INTERNET @ WLBE.ORGEMAIL: [email protected] phone: (352) 383-1801


Hidden in Florida’s Nature Coast is the Romantic Island Place Just 2 1/2 hours from Lake County

Fully furnished Condo’s with ALL the amenities.Museums, restaurants, night life

Relax and read a book by the pool and as the dolphins playsightseeing, plane rides, kayaks and more!

Old FloridaWhat Key West was like 60 years ago

Relax,Renew,Rejuvinate as you go back in time....Island Time!

Stay 2 nights Sun.-Thur. 3rd night 1/2 off!

www.islandplace-ck.comCall 352-543-5307 for res. and info.

Fantastic Fishing NOOilHere!

Multi-Medication

Therapy• Reverse Regiment for Brown Spots, Dulness and Sun Damage • Anti-Age Re-fines Texture Energizes Skin Boosts Collegen • Soothe- Regimen for Sensitive

Skin • Umblemish-Regimen for Acne and MarksCall Betty Ainslie

352-255-5668 www.bettya.myrandf.com

Celebrate Mount Dora!Labor Day Weekend

September 3, 4, & 5SIP, SHOP & SAVE SIDEWALK SALE

Friday&Saturday 10-7Sunday 10-5

Stroll downtown shops for bargains and refreshments!Chili Cookoff &

Pie Baking ContestSaturday 2-6

South end of Donnelly at Lake Dora

Water Sports DemoSaturday 2-6 on Lake Dora

Live Music by the InsecuritiesSaturday 5-8 Grantham Point

FireworksSaturday 9pm over Lake Dora

Respite Care ...If you or a loved one are recovering from an illness or injury and need a bit of extra assistance or if a caregiver is temporarily unavailable,Dayspring Village offers respite care in a private apartment setting.

2725 Robie Avenue, Mount Dora, FL 32757352-383-3310

www. DayspringVillage.ccAssisted Living Facility#10567

• Fully Furnished Apartment Settings with Large Private Bathrooms• 24 Hour Personal Call System• Home Cooked Meals• Daily Activities• Medication Assistance

Before you decide - please come visit us!

Enjoy all the comforts of home......Respite Care at DaySpring Village!


OAKLAND407.654.9208

301 S. Tubb Street, Suite D-2In between Clermont and

Winter Garden, just off Hwy 50

ORLANDO407.849.60562130 W. Colonial Drive

(Near Downtown)

www.AllAspectsDental.com

Charles Pike, DMD

Special EventFriday, August 20th 8:00am-12:00pmDr. Charles Pike will be providing FREE consultations to answer your questions about Invisalign treatment, the clear way to straighten teeth. If you have wondered if Invisalign is right for you, make an appointment for this special event. $500 off your Invisalign treatment (for non-insurance only)Complimentary orthodontic records with dollar value up to $1000*FREE teeth Whitening a $600 value Space is limited to the fi rst 6 appointments

* MDA codes DO470, DO350, DO340, DO330, DO321,DO322

“I am so pleased at the results from Invisalign. I have more

confi dence and I don’t hide my smile in pictures any more. My only regret is that I waited so

long to get them!”Courtney Kramer

Before After

HOURS: M-F 11AM-6PMRESERVATION ONLY BEFORE 11, AFTER 6 AND SATURDAY

DURING MY TRAVELS I’VE BEEN PRIVILEGED TO WORK WITH SOME OF THE MOST SUCCESSFUL PAUL MITCHELL MEN-TORS IN THE INDUSTRY AND HAVE LEARNED THE SECRETS TO THEIR SUCCESSES. IT’S THE SHARING OF THESE SUC-CESSES WHICH ENCOURAGES ME TO ALWAYS CHALLENGE STYLISTS TO FIND THE PERFECT DIAMONDS TO GIVE OUR GUEST SO IT MAKES THEM FEEL LIKE A MILLION DOLLARS.

352.483.4247100 Magnolia Ave, Historic Downtown Eustis

Back to School Special1/2 off Highlights and Color

With Haircut purchase • New Clients

OWNER AND PAUL MITCHELL NATIONAL EDUCATOR - TOM VAN GUNTEN WELCOMES YOU

FOCUS Lake County 03-06

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