Hotel, Resort and Entertainment Destination Property Solutions

1

• A seasoned executive staff experienced in virtually all aspects of Hotel, Resort and Entertainment property management

• A vertically integrated development, construction and management company

• The ability to maximize return on investment through effective marketing, financial management, and quality operations

• Accomplished record of positioning properties in their defined markets through targeted marketing and focus on guest experience

2

Mainstreaming of Affluence:

• Guests’ expectations have grown due to the rising standards at other consumer destinations (i.e., retail stores, restaurants, cinemas).

• Middle market ($50,000+) consumers are trading up to higher-quality products/services that cost more (i.e., Starbucks, Williams-Sonoma).

• Consumers expect the best.

Creating the Destination

3

Our Team

4

Our Team

Services

5

6

2004 Developer of the Year

The Focus Team is actively involved as a Leader in the water park hotel

industry.

• Speaking at conferences

• Service on WWA Safety and Marketing committees

• Lifetime achievement awards

7

Industry Leadership

Focus Won Two World Water Park Association Awards in 2007.

• Nominated for 10 more WWA Awards in 2008 – Won 5

• Nominated for 4 IAAPA Brass Ring Awards in 2008

8

Award Winning Marketing

9

Our Experience = Your Guest Experience

• Why is it important?• Happy Guests spend more. The Experience is your most important asset.

Delivering

Partnerships

10

Reinforce the brand’s position in the market, enhance the image of the brand, and stimulate trial through cooperative programs with reputable partners, such as:

11

Unique Hotel Brand Attributes

• Adventure Quest Kids Club• Centralized Reservation Center• Splash University• Family Value• Community Focused

12

All Packaged in a way that anticipates and fulfills the customer’s emotional expectations at every touch point, creating a meaningful

relationship and lasting competitive advantage.

We’re Creating Family Memories that tie to the Brand!

Unique Brand Attributes

13

The Focus Hotels Experience

14

The Focus Hotels Experience

15

Each Hotel a Unique Destination

16

Operationalizing

17

Focus Hospitality Services Competitive Strengths

• Unforgettable Experiences that create memories• Value, comfort and experience• Strategic partnerships and relationships• Focus on Safety• Experienced Management Team with Committed and Motivated Staff

18

Why Focus?• Extensive experience with Entertainment and Development including: Hotels, Water Parks, Convention Centers and Resorts• Development experience• Construction experience• Management experience• Marketing and Rollout experience• Destination creation experience• Partnerships and relationships• Proprietary Training Programs and Operational Excellence

19