Focus group result analysis

I was part of a focus group research video to collect questionnaire

results. We discussed questions relating to magazines and their

content.

Question 1

What magazines do you read the most?

The first genre mentioned was music followed by gossip.

Question 2What price would you not mind paying for a

magazine?

Individually, we all agreed that £1-£2 was a suitable price for a magazine.

Question 3

How many magazines do you buy per month?

Some of us did not regularly buy magazines however, a few said they buy 2-3 monthly.

Question 4

What is your favourite music magazine?NMEBillboardQThese were the favourites.

Question 5

Would you appreciate interviews in a magazine?

Generally, people answered yes.

Feedback• From this focus group reseach I have come to the conclusion that…

• My magazine will be a music magazine• I will price it in the range of £1-£2• It will be Q and NME will give me the most inspiration.• I will aim to make it eye-catching and appealing.• Finally, I will include an interview.