FMCG
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Transcript of FMCG
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GROUP PRESESNTATIO
N
MUNTAHA QADRI
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Mr. Fawad ThakurMs.Muntaha QadriMr. Burhan ShahMr. Yasir Samad
BUSINESS PARTNERS :
www.jiffyworld.com
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FMCG PRODUCTS
www.jiffyworld.com
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Jiffy services ( Service in two ticks )
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www.jiffyworld.com
Jiffy
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HUMAN RESOURCE
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VISION STATEMENT :
We believe in finding a need in a social domain and satisfying
the needs of the people effectively and efficiently.
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The basic aim is to influence the behavior of thecustomers and persuade them towards our services.The main focus is pricing promotion and distribution of goods and services to create exchanges thatsatisfies customers.We are committed to service standards that ensures dignity, empathy, acceptance and freedom of choiceFor our valued customers.
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SERVICE IN DETAIL :
we will be giving monthly subscriptionto our potential customers.In this subscription special benefit packs will be given to the customers as per theamount of subscription.
1- FMCG (fast moving consuming goods) :
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CHARACTERISTICS :1- FROM CONSUMERS PERSPECTIVE : Frequent purchaseLow involvement2- FROM MARKETERS ANGLE:High volumeLow contribution marginExtensive distribution networksHigh stock turnover
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2- BILL COLLECTION SERVICE :
In bill collection We shall be Charging 15 rupeeson each bill,the unique motivation isto charge thebill amount after the bills are paid.
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COMPETITION :Since the idea is quite innovative and practicaland is of low investment business , so there is abig threat of future competition.
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Low Risk Of FailureLow Investment BusinessMonopoly Market
Legal ban of commercial shops in residential coloniesPolitical Instability
Lack of TrustLack of experienceWeather Conditions
Traffic JamsAnyone can copy our business plan
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CUSTOMER SEGMENTATION
TARGET GROUP: FAMILIESWe will be providing productsFor all the members of theFamily from Broods to Brads.
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FINANCIAL PLAN :
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S.no. PARTICULARS Quantity Amount(Rs.)
1
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Legal fees for the business formation.
Office supplies.
Web development.
Telephone line installation.
Desk, chair, filing cabinets.
Shelving units for inventory storage.
Computer system with Printers etc.
Scooties.
Warehouse Rent (For 1st month only @ 35,000)
Purchase Of Stock.
Carriage & Freight.
Office Rent (For 1st month only @ 20,000)
Reserves and Provisions
TOTAL
1
16
4
1
20,00030,0005,0002,00010,000
13,000
20,000
880,000
140,000
1,100,000
10,000
20,000
150,000
2,4000,000
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As we are 4 partners, each one of us will raise an amount of Rs. 400,000, amounting to Rs. 1,600,000. EDI will provide a loan of Rs 200,000 to each of the partners, which amounts to Rs. 800,000. Therefore, total capital raised will be :Rs. 1,600, 000 + 800,000 = Rs. 2,400,000.
CAPITAL FUNDING :
www.jiffyworld.com
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PROFIT DISTRIBUTION :
Each partner will have an equal stake in the company, i.e. 25% shares of the company to every partner. And the profit ratio willbe 1:1:1:1,i.e. profit will be equally distributed among the 4 partners.
www.jiffyworld.com
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1st Year 2nd Year 3rd Year 4th Year0
500000
1000000
1500000
2000000
2500000
3000000
CostSales
Months
Rup
ees
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MANAGEMENT PLAN:All the operations of the company will be spearheaded by Ms. Muntaha Qadri, CEO of the company.HR Department will be managed by Mr. Fawad Thakur, HR Manager.Marketing will be foreseen by Mr. Yasir Samad, Marketing Manager.All the Financial Matters will be addressed by our Finance Head, Mr. Shah Burhan.
www.jiffyworld.com
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Organization Chart:ORGANIZATION CHART:
SHAH BURHANFINANCE HEAD
YASIRMARKETING MANAGER
MUNTAHA QADRICEO
FAWAD THAKURHR MANAGER
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Jiffy services will start its warehouses at four different places in Srinagar, to meet the needs of people living in different areas.These stores will be situated at•Humhama,•Hyderpora, •Elahi Bagh and •Vakeel Colony Nishat.
Apart from stores the head office will be at Hyderpora
Jiffy services will start its warehousesat four different places in Srinagar, tomeet the needs of people living indifferent areas. These stores will besituated at :•Humhama,•Hyderpora, •Elahi Bagh and •Vakeel Colony Nishat. Apart from stores the head office will be at Hyderpora
LOCATION :
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MARKETING PLAN :
There are some tools or variables, that our Business will use to achieve itsmarketing objectives, in atarget market and that’s knows as marketing mix.
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PRODUCT PRICE
PLACE PROMOTION
4P’s
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Product mix ivolves the productsthat we supply to the market.We offer products such asMC Donalds , Kelloggs , pepsodent,suger free etc.
PRODUCT STRATEGY :
www.jiffyworld.com
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DISTRIBUTION STRATEGY :We are currently providing our services in residential colonies which includeHyderpora, HumhamaVakeel colony andElahi bagh.Our main strategy of distribution is that our productswould be available to the customers at companyrates .
www.jiffyworld.com
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PROMOTION :
We will communicate with ourCustomers in various ways which will
initially start by giving ads in the newspapers, local television
networks, publishing posters in the main markets .
www.jiffyworld.com
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PRICING STRATEGY :
As our business is monopoly we will provide products which will be cheaper than market cost e.g; if a product has a print rate of RS 10 in the market, we will provide the product at the same rate that too on home delivery basis.
www.jiffyworld.com
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FEASIBILITY PLAN :
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ADVERTISEMENT :
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We can sell our remaining stockto the retailers so the loss will
not be big.
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www.jiffyworld.com